IMMO RENO

What IMMO RENO does

IMMO RENO (Immo Réno) is a privately-held real estate agency headquartered at 467 rue d'Isigny, Carentan-les-Marais, in the Manche department of Normandy, France. The firm operates a traditional sales-led brokerage model across the Manche and Calvados departments (postal codes 50500, 50480, 50360, 50620, 50250, 50700, 50310, 50570 and 14230), assisting individual buyers and sellers of houses, apartments, and land parcels through needs assessment, property targeting, viewings, market analysis, negotiation support, financing referrals, and administrative follow-up through to notarization. Its 7-person team combines real-estate advisors, a Centre National de l'Expertise-certified valuation expert, a communication specialist, a BBC-labelled building contractor, and two associated architects.

The company's distinctive commercial layer is the 'Immo Réno by NR' turnkey renovation concept, which couples property transactions with full renovation delivery aimed at 'passoires thermiques' (energy-inefficient housing). Through its parent Groupe NR, the agency integrates five construction sub-brands — NR Entreprise (global renovation), NR Maîtrise d'œuvre (project management), NR Cuisines, NR Portes et fenêtres, and NR Béton ciré — coordinated by a master builder and supported by government-aid dossier preparation (État, région, département). The technology stack is conventional: a WordPress-based website with property listings, an online estimation form, social-media-led property marketing, and manually produced 3D architectural visualizations.

Revenue is generated exclusively through buyer-side transaction commissions, observed between approximately 4.14% and 7.25% of the net vendor price, with no public revenue disclosure, no recurring fees, and no SaaS or platform monetization. The agency shows no venture funding, no M&A activity, and operates as a closely-held private business within the Groupe NR conglomerate structure.

Name

IMMO RENO

Legal name

Immo Reno

Website

https://immoreno.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

IMMO RENO is a privately-held French real estate agency in Carentan-les-Marais, Normandy, that brokers residential property sales in the Manche and Calvados departments and offers turnkey renovation services through its parent Groupe NR, targeting individual buyers, sellers, and energy-renovation investors.

Ownership category

akta.pro rank

Headquarters

HQ city

Carentan-les-Marais

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Real estate transaction commissions: Commission-based revenue from property sales and purchases. Fees vary between approximately 4.14% to 7.25% of the net vendor price, charged to the buyer.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

IMMO RENO is a real estate agency based in Carentan-les-Marais, Normandy, France, that markets residential properties and coordinates turnkey renovation projects. The agency supports buyers and sellers across property search, viewings, market analysis, negotiation, and administrative follow-up to notarization, and offers the "Immo Réno by NR" concept that combines property purchase with comprehensive energy renovation services (aiming at BBC / low-energy performance) through the Groupe NR network of construction trades.

Product overview

IMMO RENO operates as a dual-offering company: (1) a traditional real estate agency for property buying and selling in Normandy, and (2) a renovation facilitation service under the Immo Réno by NR concept. The company is part of Groupe NR, which provides vertical renovation services including NR Entreprise (global renovation), NR Maîtrise d'œuvre (project management), NR Cuisines (kitchen design), NR Portes et fenêtres (joinery), and NR Béton ciré (polished concrete). The portfolio integrates real estate transactions with renovation services, offering clients a single interlocutor for both purchasing and renovating properties.

Differentiator

Problem solved

Functional benefit

Products and services

• Immo Réno Real Estate Agency Services Traditional real estate brokerage for individual buyers and sellers of residential properties (houses, apartments, land) in the Manche and Calvados regions of Normandy, France. Includes needs assessment, property targeting, personalized visits, local market analysis, negotiation support, and full administrative and juridical follow-up through notary signing.
• Immo Réno by NR Turnkey Renovation Concept Turnkey renovation service for individuals or investors purchasing properties, particularly energy-inefficient homes ("passoires thermiques"), aimed at achieving BBC (Bâtiment Basse Consommation) energy performance. Provides complete project coordination (carpentry, insulation, kitchen, bathroom, floors) by a master builder, helps compile government aid dossiers (État, région, département), and offers tax optimization strategies such as deficit foncier.
• Free Property Valuation Service Free online property valuation and estimation service offered by IMMO RENO to property owners considering a sale in the Manche and Calvados regions of Normandy. Completed by certified expert Gilles Meslin (Centre National de l'Expertise).

Quantifiable outcome

• Up to 80% reduction in energy costs after BBC renovation
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Groupe NRcoreStrategic or Co-development PartnerParent company providing integrated renovation services. Includes NR Entreprise (global renovation), NR Maîtrise d'œuvre (project management), NR Cuisines (custom kitchens), NR Portes et fenêtres (doors/windows), and NR Béton ciré (polished concrete). This partnership enables the unique turnkey renovation concept offered by Immo Réno.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Hellio: France-focused energy renovation specialist (formerly known for CEE-primerenov). Hellio competes directly for the subsidy-driven renovation demand that anchors Immo Réno's turnkey concept, particularly on 'passoires thermiques.'
• Camif Habitat: French home renovation specialist that connects homeowners with vetted contractors. Camif Habitat is comparable to Immo Réno's renovation coordination layer and increasingly competes for the same energy-renovation mandate driven by subsidy programs.

Broad incumbents

• SeLoger: France's leading residential property listing platform. SeLoger is not a competing agency but is a critical distribution channel and competitor-attractor; agencies like Immo Réno depend on it for buyer leads and must compete with thousands of listings on the same portal.

Direct peers

• Orpi: France's largest real estate franchise network with hundreds of local agencies. Orpi competes directly with Immo Réno for residential brokerage mandates in Normandy, though without Immo Réno's bundled renovation offering.
• Square Habitat: Real estate network affiliated with Crédit Agricole, with strong rural and regional coverage in France. Square Habitat competes for the same residential buyer/seller pool as Immo Réno across Normandy.
• IAD France: France's leading digital/network-based real estate model with no physical agency. IAD's independent-agent structure competes with Immo Réno on commission rates and is particularly disruptive for traditional local agencies.
• Guy Hoquet Immobilier: Established French real estate franchise with hundreds of branches. Guy Hoquet's local offices compete directly with Immo Réno for mandates in the same Manche/Calvados catchments.
• Laforêt: Long-standing French real estate franchise with strong regional presence. Laforêt agencies in Manche and Calvados offer traditional buy/sell brokerage, overlapping Immo Réno's core service line in the same geography.
• OptimHome: Network-based French real estate agency with reduced-cost structure and broad regional coverage. OptimHome competes with Immo Réno on commission pricing for residential transactions, particularly outside major cities.
• Century 21 France: Major international real estate franchise operating extensively across France. Century 21's local offices in Normandy are direct competitors for residential listings, buyer representation, and valuation services.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/immo-reno-by-nr

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IMMO RENO