DELAUNOU

What DELAUNOU does

The Delaunay is a single-location European café and restaurant at 55 Aldwych (corner of Aldwych and Drury Lane), London, operated by The Wolseley Hospitality Group under the legal entity The Delaunay Restaurant Limited (Company No. 7808501), founded in 2011. The venue is conceptually rooted in the grand cafés of Vienna and Paris and operates seven days a week across an unbroken all-day service window, moving from Birchermüesli and Viennoiserie in the morning through to Holstein Schnitzel and tartes flambées in the evening, with Viennese-style afternoon tea and a full cocktail bar in between.

The product surface comprises the main reservation restaurant, The Delaunay Counter (a walk-in Alpine / Central European concept offering fondue, tarte flambée, charcuterie and Konditorei pastries), The Bar (limited-edition cocktail menu), a private dining room for up to 24 guests with AV equipment, a £29.50 Pre-Theatre "Full Haus" three-course menu, gift vouchers sold via Gift Pro, Theatre Packages bundled through Theatre Tickets Direct, and a cultural events programme ("The Delaunay Presents"). A 15% discretionary service charge and a cover charge on main restaurant tables are applied across bills.

The business model is direct-to-consumer and physical: revenue is generated from food and beverage covers, bar sales, private dining events, gift voucher redemptions, and a transaction-based theatre package channel. Pricing is unit-based / pay-as-you-go across day parts, with premium positioning reinforced by location, design, and a centralised culinary function (the Head Pastry Chef also serves as Head of Creative Development for the entire parent group). Operational technology is standard third-party SaaS — SevenRooms for reservations, Stripe for PCI Level 1 payment processing, Google Analytics for web telemetry, Vimeo and Facebook for content and acquisition — with no proprietary AI, platform IP, or data flywheel evidenced.

Name

DELAUNOU

Legal name

The Delaunay Restaurant Limited

Website

https://thedelaunay.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

The Delaunay operates a European café and restaurant at 55 Aldwych, London, serving Viennese- and Parisian-inspired breakfast, lunch, afternoon tea, and dinner daily, complemented by private dining, an Alpine walk-in counter, theatre packages, and gift vouchers.

Ownership category

akta.pro rank

Product category

European Restaurant

NAICS

Full-Service Restaurants (722511), Limited-Service Restaurants (722513), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

All-Day Dining Restaurants (THAFACAJ)

akta.pro secondary industries

Casual Dining Restaurants (THAFACAB), Cafe-Bakeries (Coffee + Pastry Focus) (THAFADAG), Special Occasion & Destination Restaurants (THAFACAK)

Keywords

• European cafe dining
• Afternoon tea service
• Pre-theatre dining
• Private dining events
• Cocktail bar service

Headquarters

HQ city

Nonancourt

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Food and Beverage Sales: Core revenue from all-day dining service including breakfast, lunch, afternoon tea, and dinner. Menu features European café cuisine inspired by Vienna and Paris, including schnitzel, tartes flambées, fondue, and Viennese pastries. The restaurant serves a full bar with cocktails and limited-edition seasonal cocktail menus.
2. Private Dining: Revenue from private dining room bookings accommodating up to 24 guests, with dedicated waiter service, AV equipment available, and event catering including birthday cakes.
3. Gift Vouchers: Gift vouchers sold through third-party partner Gift Pro with minimum order of £15. Monetary vouchers valid for 24 months from October 2020. Delivery via email (e-voucher) or Royal Mail.
4. Theatre Packages: Partnership with Theatre Tickets Direct offering combined dining and West End theatre ticket packages including welcome cocktail, two-course dinner, and premium show tickets.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

The Delaunay is an all-day European-inspired café and restaurant in central London (55 Aldwych) serving breakfast through late evening across three distinct seating areas — the full-service Dining Room, the casual walk-in Delaunay Counter, and The Bar. Offerings include à la carte menus, fixed-price menus (Full Haus at £29.50), afternoon tea, a pre-theatre menu, theatre packages, cocktails, and gift vouchers. The business is privately held by The Wolseley Hospitality Group Limited.

Product overview

The Delaunay is a single-location European restaurant and bar operation at 55 Aldwych, London, offering a unified dining experience. The core offering is The Delaunay Restaurant, a European cafe inspired by the grand cafes of Vienna and Paris, serving breakfast, lunch, afternoon tea, and dinner seven days a week. Adjacent to the main restaurant is The Delaunay Counter, a separate Alpine and Central European dining service featuring fondue, tarte flambee, and charcuterie, operating on a walk-in basis. The Bar provides cocktail service including the Schnappy Hour programme in partnership with Everleaf. Additional offerings include Private Dining rooms (up to 24 guests), Pre-Theatre menus, Theatre Packages in partnership with Theatre Tickets Direct, Afternoon Tea service, Gift Vouchers via GiftPro, and The Delaunay Presents cultural events programme.

Differentiator

Problem solved

Functional benefit

Brands

• The Delaunay Counter: An Alpine café concept serving classic dishes such as fondue, tarte flambée, Viennese hot dogs, charcuterie, cheese, and Konditorei pastries and cakes.

Products and services

• The Delaunay Restaurant Full-service all-day European-inspired café restaurant at 55 Aldwych, London, serving breakfast, lunch, afternoon tea, and dinner to walk-ins and reservations.
• The Delaunay Counter Casual walk-in counter-style seating area serving coffee, pastries, light dishes, and counter-only menu items throughout the day.
• The Bar at The Delaunay Dedicated cocktail and beverage bar serving classic and signature cocktails, wines, spirits, and bar snacks throughout the day and into the evening.
• Private Dining at The Delaunay Bookable first-floor private dining room available for corporate events, celebrations, weddings, and milestone occasions with bespoke menus.
• Afternoon Tea at The Delaunay Traditional afternoon tea service featuring pastries and savouries prepared by the pastry team, served in the main restaurant.
• Pre-Theatre Menu Speedy set-price menu for theatregoers needing an evening meal before West End performances nearby.
• Theatre Packages Bundle offers combining dining at The Delaunay with West End theatre tickets via partnership with producers such as LW Theatres.
• The Delaunay Gift Vouchers Physical and online gift vouchers for use at The Delaunay, sold via the Gift Pro-powered online shop and at the restaurant.
• The Delaunay Presents Programme of curated in-house events, performances, and special evenings hosted at The Delaunay.
• Schnappy Hour Branded cocktail hour concept offering Schnapps-based cocktails and bar promotions at The Bar.

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Theatre Tickets DirectcoreGTM or Marketing PartnerPartnership for exclusive Theatre Packages combining pre-theatre dining at The Delaunay with premium tickets to West End shows including The Lion King, Back to the Future, Six, The Play That Goes Wrong, and Hercules. Packages include welcome cocktail, two-course dinner, and show tickets.
• Gift ProcoreChannel Partner/ Reseller/ DistributorThird-party partner for gift voucher sales. Vouchers available from £15 minimum, with email e-voucher and Royal Mail delivery options. Payment processed through Stripe. Vouchers valid for 24 months.
• SevenRoomscoreTechnology or IntegrationOnline reservation platform used for table bookings at The Delaunay. Customers can book via the restaurant's website through SevenRooms integration.
• EverleafminorStrategic or Co-development PartnerPartnership for Schnappy Hour at The Delaunay Counter - an elevated take on happy hour featuring low and no-alcohol cocktails infused with coastal, forest and mountain notes, some with a hint of Schnapps. Special pricing between 3pm and 6pm.
• Stripe Payments Europe LimitedcoreTechnology or IntegrationSecure payment processing for gift voucher transactions. Stripe is PCI Service Provider Level 1 certified and handles all payment card transactions with encryption to highest global standards.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• The Colbert: Sister Wolseley Hospitality Group French bistro in Chelsea. Comparable as a group sibling with all-day European dining and similar private-dining/private-event operations.
• Bellanger: Sister Wolseley Hospitality Group French brasserie in Islington. Same operational playbook and all-day European dining format, useful as a within-group benchmark.
• The Wolseley: Flagship grand European café-restaurant of the same parent group on Piccadilly, serving all-day European cuisine with similar Viennese/Parisian inspiration. The closest concept comparator and direct sister brand of The Delaunay.
• Brasserie Zédel: Sister Wolseley Hospitality Group brasserie in Soho offering classic French fare and a bar/café culture under the same operator playbook. Directly comparable in all-day service model and group economics.
• Le Caprice: Long-standing grand European brasserie in St James's (D&D London). Comparable position as an all-day London grand café with strong pre/post-theatre trade near the West End.
• Quaglino's: Iconic grand European dining room in St James's operated by D&D London. Directly comparable as a London theatrical-district grand restaurant offering European fine dining, bar service and private events.
• Fischer's: Sister Wolseley Hospitality Group Viennese-style café in Marylebone. Closest conceptual peer to The Delaunay Counter's Alpine/Central European positioning, with the same heritage, brand DNA and operating model.

Broad incumbents

• Brasserie Blanc (Raymond Blanc): Multi-site UK brasserie chain offering classic French all-day dining. Broader, lower-end incumbent versus The Delaunay but comparable in European brasserie service model and daypart coverage.

Others

• The Ivy: Iconic London grand restaurant with multiple sites and broader West End presence. A scaled incumbent benchmark for London all-day European dining, premium pricing and private-event operations.

Emerging players

• Café Murano (Angela Hartnett): Group of chef-led Italian-leaning all-day London cafés. Overlaps with The Delaunay's all-day European dining model and Covent Garden area positioning, though with a different cuisine focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/delaunay

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DELAUNOU