Bellanger

What Bellanger does

Bellanger is a French-inspired bistro, bar and private events venue operating a single location at 9 Islington Green, London N1, opened in 2015 as part of The Wolseley Hospitality Group. The restaurant offers all-day dining from lunch through dinner, weekend breakfast and brunch, a cocktail bar celebrating the French L'Apéro tradition, a wine list focused on sustainable and organic labels, and a seasonal al fresco terrace. The product portfolio extends to private dining (seating up to 50 or 70 standing), wedding ceremonies licensed for up to 75 guests, and bespoke celebration cakes (from £225) made by Group Pastry Chef Regis Negrier. Pricing is anchored on a Prix Fixe menu (£19.95 two-course / £23.95 three-course) and a Pour Deux tasting menu for two (£49.50), with a 12.5% service charge automatically added to bills.

The operating model is direct-to-consumer with no proprietary technology platform: customer bookings flow through SevenRooms, payments and gift-voucher fulfilment through Stripe and GiftPro respectively, home delivery through Deliveroo, and gratuity management through Troncmaster. Marketing relies on organic Instagram (@bellanger_n1), an email newsletter, and local community event participation (Islington Festival of Music and Art, London Cocktail Week). Customer segments span local Islington residents and couples, families, corporate clients in the Angel/King's Cross business district, and event-driven private dining and wedding customers. The venue underwent a full refurbishment and reopened in June 2023 with a refreshed south-Mediterranean menu and a redesigned cocktail bar; leadership currently sits with General Manager Richard Martinez (joined June 2025) and Head Chef Mauro Ferri (appointed November 2021). Bellanger is privately held by The Wolseley Hospitality Group, with no external funding, acquisitions or geographic expansion signals.

Name

Bellanger

Legal name

The Bellanger Restaurant Limited

Website

https://bellanger.co.uk

Company type

Private

Founded year

2015

Operating status

Operating

Short description

Bellanger is a French-inspired bistro, bar and events venue operating a single Islington Green location in London, serving all-day dining, brunch, cocktails, private dining and weddings as part of The Wolseley Hospitality Group since 2015.

Ownership category

akta.pro rank

Product category

Restaurant / French bistro dining

NAICS

Food Services and Drinking Places (722), Caterers (72232)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Brasseries, Bistros & Trattorias (THAFACAI)

Keywords

• French bistro dining
• All-day brasserie restaurant
• Private dining events
• Wedding venue licensing
• Cocktail and wine bar

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Dine-in Food and Beverage Sales: Primary revenue from all-day dining, brunch, lunch and dinner service featuring French-inspired seasonal dishes, cocktails, and wine.
2. Private Dining and Events: Revenue from private dining room bookings, corporate events, and wedding receptions with bespoke menus and minimum spend requirements.
3. Gift Vouchers: Sale of gift vouchers through third-party partner GiftPro with minimum £15 value, valid for 24 months.
4. Specialty Cakes: Custom wedding and celebration cakes made to order by the pastry team, priced from £225.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Bellanger is a French-inspired all-day brasserie, bar, and private events venue located on Islington Green in London. It serves seasonal French bistro dishes from breakfast through dinner (plus weekend brunch), operates a cocktail and wine bar, and hosts private dining, weddings, and special celebrations, with supplementary custom cakes and gift voucher sales.

Product overview

Bellanger is a French-inspired all-day brasserie restaurant located on Islington Green in London, operated by The Wolseley Hospitality Group. The restaurant offers a unified dining experience centered on its core all-day menu featuring classic French bistro dishes such as Confit of Duck and Steak Frites alongside seasonal specialties. The product portfolio includes multiple dining occasions (breakfast, brunch, lunch, dinner), a cocktail bar celebrating the French tradition of L'Apéro, and specialized wine selections emphasizing sustainable and organic labels. Add-on services include Private Dining (seating up to 50 guests), Wedding Services with ceremony licensing, and Custom Cakes by the Group Pastry Chef. The Pour Deux menu provides a romantic tasting experience for two, while the Prix-Fixe and Children's Menu serve specific price-conscious and family segments respectively. Gift vouchers and seasonal terrace experiences like Terrace Citron extend the brand's reach beyond regular dining.

Differentiator

Problem solved

Functional benefit

Products and services

• All-Day French Bistro Dining Core all-day lunch and dinner service from 11.45am featuring French bistro classics (Confit of Duck, Steak Frites, Moules Mariniere) plus seasonal Mediterranean-influenced dishes, served to dine-in guests and Deliveroo delivery customers.
• Weekend Breakfast and Brunch Saturday, Sunday and Bank Holiday breakfast from 9am–11.30am (Eggs Benedict, Crêpes, freshly baked Viennoiserie) and brunch from 11.30am–5pm (Crêpe Complète, Eggs Basquaise) for local families and weekend diners.
• Cocktail and Wine Bar (L'Apéro) Pewter-topped bar celebrating the French tradition of L'Apéro, serving Provence- and southern-Europe-inspired cocktails (Pear, Lavender & Honey; Bon Bon Spritz; Lemon Drop Highball) alongside a sustainable and organic wine list from Provence, Languedoc, and Spain, open pre- and post-dinner.
• Pour Deux Set Menu Romantic tasting menu for two priced at £49.50 (previously £49.95), featuring classic French dishes with fresh ingredients and wine, available seven days a week, all day.
• Prix Fixe Menu Fixed-price menu offering two courses for £19.95 or three courses for £23.95, available Monday–Friday from 11.45am and all day Saturday and Sunday after 5pm.
• Private Dining Room Private dining room seating up to 50 guests or 70 standing, available for celebrations, working breakfasts, family lunches, standing cocktails, canapés events, and wedding receptions, subject to minimum spend, booked through the dedicated events team.
• Wedding Services Licensed wedding ceremonies for up to 75 guests with customizable French-inspired menus, custom cakes by the Group Pastry Chef, drink packages, and exclusive hire options, available seven days a week.
• Custom Celebration Cakes Handmade customizable cakes created by Group Pastry Chef Regis Negrier in Victoria Sponge, Chocolate Chip, Red Velvet, Lemon, and Orange flavours, with naked, buttercream, or fondant coverings and optional decorations; prices from £225, available only with Private Dining Room bookings.
• Gift Vouchers Gift vouchers with a minimum value of £15, valid for 24 months, sold online via GiftPro as e-vouchers (email) or printed vouchers (Royal Mail), for use on dining and bar experiences at Bellanger.
• Terrace Citron Summer Experience Seasonal summer terrace offering with Côte d'Azur styling, citrus theme, and Mediterranean-inspired cocktails including Bon Bon Spritz, Lemon Drop Highball, and Rosé Spritz, available for walk-in al fresco dining.

Quantifiable outcome

• Private dining room capacity: 50 seated or 70 standing guests
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

Five partnerships are on record, tiered core and minor.

• SevenRoomscoreTechnology or IntegrationOnline reservation platform used for managing restaurant bookings. Customers book through SevenRooms for dine-in reservations and private dining inquiries.
• GiftProcoreChannel Partner/ Reseller/ DistributorThird-party partner for gift voucher sales. Handles payment processing and voucher delivery via email or Royal Mail. Minimum voucher value of £15.
• Stripe Payments Europe LimitedcoreTechnology or IntegrationSecure payment services provider for processing credit card transactions. Stripe is PCI Service Provider Level 1 certified and handles all payment encryption and security.
• DeliveroominorChannel Partner/ Reseller/ DistributorFood delivery service partner allowing customers to order Bellanger dishes for home delivery. Available through dedicated Deliveroo ordering page.
• Seed FolkminorStrategic or Co-development PartnerCollaboration for summer terrace cocktail menu featuring home-grown garden flavours. Seed Folk provides compost and growing expertise for edible planting display and cocktail ingredient inspiration.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Big Mamma Group (UK venues): Pan-European trattoria/bistro group with London sites (e.g. Circolo Popolare, Gloria). Comparable all-day European bistro model with strong cocktail programmes and high-cover single-site economics — a relevant competitive benchmark in the London premium-bistro segment.
• Côte Brasserie: Largest UK French brasserie chain. Comparable all-day French brasserie offering and prix-fixe menu structure, but at scale across multiple sites — useful reference for multi-site economics and competitive pricing pressure on standalone operators like Bellanger.

Direct peers

• Brasserie Zédel: Sister brasserie in Soho under the same Wolseley Hospitality Group. Closest direct comp — French brasserie with prix-fixe menus, all-day service, bar, and event hosting in a landmark London setting.
• The Wolseley: Flagship grand café of The Wolseley Hospitality Group on Piccadilly. Directly comparable all-day European brasserie in central London with similar prix-fixe, private dining, and apéro-style cocktail bar model.
• The Delaunay: Another Wolseley Hospitality Group sibling near Covent Garden. Comparable European grand café/brasserie concept with all-day dining, breakfast service, bar and private events — sharing operating model and customer profile.
• Colbert: Sister French brasserie in Chelsea from the same Wolseley Hospitality Group. Same all-day dining, oyster/shellfish and prix-fixe template and group-level operational playbook, providing a strong internal benchmark for Bellanger.
• Fischer's: Sister Viennese-inspired café-restaurant in Marylebone under the Wolseley Hospitality Group. Comparable neighbourhood all-day bistro model with counter seating, breakfast, brunch, and cocktail bar.
• L'Escargot: Long-standing French brasserie institution in Soho. Closely comparable classic French dining, oyster bar, and pre-/post-theatre trade from the West End/Islington theatre-going demographic.
• Manzi's: Sister seafood-led restaurant from the Wolseley Hospitality Group in Soho. Comparable full-service group venue with bar, event hosting, and group-level brand and operational standards.
• Soutine: Sister restaurant in St John's Wood from the same Wolseley Hospitality Group. Comparable French bistro with all-day menu, prix-fixe, and private dining — useful internal benchmark for venue economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/bellanger_n1

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bellanger