PixAI
PixAI is a Japan-based AI anime art generation platform serving global individual creators and anime hobbyists. It operates proprietary DiT-based foundation models, an autonomous AI agent (Mio.2), and a community LoRA marketplace with 10M+ users.
- Company typePrivate
- Founded2022
- HeadquartersJapan
- Headcount—
- GTM typeB2C
- OfferingSoftware
What PixAI does
PixAI (legal entity: PixAI, operated by metanomaly Co., Ltd. in Japan) is a consumer-facing AI anime art generation platform launched in 2022. The product serves individual creators, anime enthusiasts, and fan art hobbyists globally, allowing them to generate high-quality anime illustrations from natural-language text prompts. The platform supports 16 languages and is distributed via web (pixai.art), iOS, and Android, with a No. 1 ranking in the Japan App Store Graphics & Design top-grossing category for H1 2025 and 10M+ registered users since launch.
The underlying technology stack is proprietary rather than third-party-wrapped: the flagship Tsubaki series (currently Tsubaki.2, evolving toward Tsubaki.3) is built on DiT (Diffusion Transformer) architecture, supplemented by an in-house model family — Haruka V2 (delicate light and atmosphere), Otome V2 (classic anime style), Hinata V2 (soft pastel tones), and Serin (high-detail illustration). Agent Mio.2 functions as an autonomous AI agent that interprets user intent, designs prompts, and selects optimal models without requiring technical prompt engineering. A community LoRA Marketplace with 10M+ user-trained style assets and hundreds of thousands of daily generations powers a co-creation ecosystem.
PixAI's business model is freemium with daily credits for basic generation, paid subscriptions unlocking higher volume, faster speeds, HD output, video creation, and commercial usage rights. Go-to-market is product-led growth plus direct-to-consumer, with marketing executed through organic social (X, YouTube, TikTok), Discord, music/MV collaborations with named anime vocalists, and convention presence (BitSummit). A planned enterprise tier, PixAI Pro, will add API access and dedicated LoRA training for professional and business creators, opening a second revenue stream. No funding rounds, management team details, or revenue figures are publicly disclosed.
PixAI firmographics
Firmographics- Name
- PixAI
- Legal name
- PixAI
- Website
- https://pix.ai
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Short description
- PixAI is a Japan-based AI anime art generation platform serving global individual creators and anime hobbyists. It operates proprietary DiT-based foundation models, an autonomous AI agent (Mio.2), and a community LoRA marketplace with 10M+ users.
- Ownership category
- akta.pro rank
PixAI industry classification
Industry- Product category
- AI Image Generation
- NAICS
- Custom Computer Programming Services (541511), Postproduction Services and Other Motion Picture and Video Industries (51219)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Anime Production (MPADACAF)
- akta.pro secondary industries
- Animation Production (2D/3D/Stop-Motion) (MPAAAMAD), 2D Character Animation (MPAHACAA)
Keywords
Where PixAI is headquartered
LocationHeadquarters
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
PixAI business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Freemium Credit System: Free tier provides daily credits for basic model generation. Paid plans offer higher generation volume, faster speeds, HD versions, and private generations. Credits consumed per generation based on resolution and model selection. Free plan credits reset daily.
- Paid Subscription Plans: Subscription-based access to premium features including increased generation limits, faster processing speeds, video creation capabilities, and commercial usage rights for generated images.
- LoRA Training Service: Dedicated LoRA training services planned for PixAI Pro tier, allowing professional creators to train custom style models for their specific production needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free tier with daily credit allocation |
| Subscription | Monthly | Paid subscription with premium benefits |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
PixAI product offering
Product offeringCore offering
PixAI provides a web and mobile AI platform that generates anime-style illustrations from text prompts, using proprietary in-house diffusion models (the Tsubaki series and specialized style models such as Haruka V2, Otome V2, Hinata V2, and Serin). Users can train and share LoRA style models through a community marketplace, and Agent Mio (Mio.2) autonomously handles prompt design, model selection, and image generation from natural-language input. PixAI Pro (in development) will add API access and dedicated LoRA training for professional and enterprise use.
Product overview
PixAI is a full-stack anime AI creation platform consisting of: the core PixAI text-to-image generation platform, Agent Mio.2 autonomous AI agent, a family of in-house anime models (Tsubaki.2, Haruka V2, Otome V2, Hinata V2, Serin), a LoRA Market for community style sharing, and various creative template tools (Chat Fic Maker, Figure-ize, Character Sheet, RPG Game Screen, Magazine Cover, Giant Statue, Acrylic Stand, Trading Card). The platform supports both direct prompt-based generation and AI agent-assisted creation. PixAI Pro (API access and dedicated LoRA training) is in development for business and pro creators.
Differentiator
Problem solved
Functional benefit
Brands
- Agent Mio: AI agent that designs prompts, picks models, and generates images based on user intent. Now in version Mio.2.
- Tsubaki
- Haruka V2
- Otome V2
- Hinata V2
- Serin
- LoRA Market
- PixAI Pro
Products and services
- PixAI Platform Core web and mobile AI platform that generates high-quality anime illustrations from text prompts, with full user control over model selection, composition, and style across proprietary and community LoRA models.
- Agent Mio (Mio.2) Autonomous AI agent that interprets natural-language user intent, designs prompts, selects optimal models, and executes the full image generation pipeline without requiring technical prompt engineering.
- Tsubaki.2 Foundation Model Flagship proprietary DiT-based diffusion model purpose-built for anime generation, delivering high-quality cinematic and anime-style outputs.
- Haruka V2 Anime Model In-house anime generation model specializing in delicate light and atmospheric effects.
- Otome V2 Anime Model In-house anime generation model focused on classic, traditional anime style expressions.
- Hinata V2 Anime Model In-house anime generation model producing soft pastel-toned artwork.
- Serin Illustration Model High-detail illustration model for generating intricate anime artwork.
- LoRA Market Community marketplace for sharing, discovering, and accessing LoRA style assets, enabling co-creation and expanding the platform's creative range beyond built-in models.
- PixAI Pro Upcoming enterprise and professional tier offering API access, dedicated LoRA training, and workflow integration for production pipelines.
Quantifiable outcome
- 10M+ global users since 2022 launch
- +3 more outcomes
Companies that use PixAI
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
PixAI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature5 records
PixAI partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
PixAI competitors and assessment
Company assessmentDirect peers
- NovelAI: Subscription-based AI platform offering anime-style image generation alongside AI storytelling; targets the same anime enthusiast and creator audience as PixAI with a comparable freemium/paid model.
- SeaArt: AI art generation platform with strong anime model offerings and a community LoRA marketplace; competes head-on with PixAI across anime generation, model variety, and community sharing.
- Holara: Anime-focused AI image generation platform offering free credits and community sharing; competes for the same anime hobbyist creator segment as PixAI.
- Tensor.Art: AI image generation platform featuring anime models and a community-driven LoRA ecosystem; a direct functional and audience peer to PixAI's platform and marketplace.
- Leonardo.AI: AI image generation platform offering anime and illustration models with community sharing and LoRA-style training; competes with PixAI on creator tools and model variety.
- Niji Journey: Anime-specialized AI image generator built on a fine-tuned Stable Diffusion model; directly competes for anime AI art creators and overlaps heavily with PixAI's anime-only positioning.
Broad incumbents
- OpenAI (DALL-E): General-purpose AI image generator integrated into ChatGPT with broad consumer reach; competes for mainstream creators who might otherwise use specialized anime tools like PixAI.
- Stability AI: Provider of Stable Diffusion, the open-source foundation model widely used for anime generation; competes indirectly as PixAI's users cross-train and run SD locally, including some who use PixAI specifically for fast LoRA creation before local SD generation.
- Midjourney: Leading general-purpose AI image generator with strong anime-style capabilities; competes with PixAI for premium-paying creators but serves a much broader aesthetic range.
Emerging players
- Yodayo: AI-enabled platform combining anime image generation with community and social features targeted at anime fans; an emerging peer overlapping with PixAI's anime-creator social/community positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
PixAI social profiles
Digital presencePixAI financial estimates
Financial estimateRevenue estimate
Valuation estimate
PixAI leadership team
Management profileNumber of profiles
PixAI funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PixAI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PixAI
What does PixAI do?
PixAI provides a web and mobile AI platform that generates anime-style illustrations from text prompts, using proprietary in-house diffusion models (the Tsubaki series and specialized style models such as Haruka V2, Otome V2, Hinata V2, and Serin). Users can train and share LoRA style models through a community marketplace, and Agent Mio (Mio.2) autonomously handles prompt design, model selection, and image generation from natural-language input. PixAI Pro (in development) will add API access and dedicated LoRA training for professional and enterprise use.
Is PixAI a public or private company?
PixAI is a private company. It is classified as unknown and is currently operating.
When was PixAI founded?
PixAI was founded in 2022.
Where is PixAI based?
PixAI is headquartered in Japan, in the Asia region.
How does PixAI make money?
Three revenue lines are on record. Freemium Credit System is the primary driver. The others are paid Subscription Plans and loRA Training Service.
Who are PixAI's main competitors?
Direct peers on record are NovelAI, SeaArt, Holara, Tensor.Art, Leonardo.AI and Niji Journey. Broad incumbents are OpenAI (DALL-E), Stability AI and Midjourney. Yodayo is listed as an emerging player.
Does PixAI have an API?
Yes. PixAI offers API access as part of its upcoming PixAI Pro tier for business and pro creators. The API enables connection to PixAI's generation pipeline and dedicated LoRA training capabilities. Full API documentation and details are not yet available, as PixAI Pro is listed as Coming Soon.
What industry is PixAI in?
PixAI's product category is AI Image Generation. Its primary akta.pro industry code is MPADACAF, Anime Production, with a secondary code of MPAAAMAD, Animation Production (2D/3D/Stop-Motion). Its NAICS code is 541511 and its SIC code is 7330.