FLORIA

What FLORIA does

Floria Collective is a sustainable womenswear brand headquartered in Amsterdam, founded in 2021 and operated by co-owners Froukje and Fleur with a team of 1-10. The company designs and sells a curated collection of timeless women's clothing — including blazers (Janne), trousers and shorts (Biël), jackets (June), silk blouses (Quin), skirts (Noa), sweaters (Kenna), and dresses (Ana) — priced between €149 and €439, alongside limited-edition collaborations such as the Floria x Yumeko upcycled-TENCEL blouses. Garments are made exclusively from natural, biodegradable materials (mulesing-free merino wool, RWS-certified wool, organic and recycled cotton, deadstock linen, TENCEL, and silk) via artisan production partners in Portugal, India, and Italy, with handweaving and plant-based dyeing using marigold and red onion skins.

Beyond apparel, Floria monetises founder expertise through a Personal Colour Analysis service (€149) that maps customers into one of 12 seasonal palettes, and a premium Style Ambassador package (€995) that bundles a private founder session, bespoke suit, and collection-input privileges. Distribution is hybrid: a Wix-hosted direct-to-consumer e-commerce site with free shipping over €100 across NL/BE/DE and worldwide DPD shipping, supplemented by curated retail placements (NeonGrijs x Pop-up Gaard Utrecht, WhatTheF Amsterdam, Shop Like You Give A Damn, Avocadostore and MACHOSE in Germany), a Tradetracker affiliate/ambassador programme paying 7-10% commission, and trade-show activity (MODEFABRIEK July 2025).

Revenue is not publicly disclosed and no external funding has been identified. The operating model is founder-owned, privately held, and constrained by small-batch artisan production — Quin blouses are produced in runs of just ten pieces — which limits volume scaling but underwrites the supply-chain transparency and certification narrative (RWS, mulesing-free, PCI-DSS for payments) that anchors the brand's premium positioning and earned-media presence in Harper's Bazaar, Cosmopolitan, Luxiders, &C Magazine, and Happy Times Magazine.

Name

FLORIA

Legal name

Floria Collective

Website

https://floria-collective.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Floria Collective is an Amsterdam-based, founder-owned sustainable womenswear brand designing small-batch, naturally-fibred clothing (merino wool, organic cotton, TENCEL, silk) with artisan partners in Portugal, India, and Italy, sold via its DTC site and curated European retailers to conscious professional women, complemented by a personal colour analysis service and a premium Style Ambassador programme.

Ownership category

akta.pro rank

Product category

Sustainable Womenswear

NAICS

Clothing and Clothing Accessories Retailers (45811), Apparel Manufacturing (315)

SIC

Retail-Women's Clothing Stores (5621), Women's, Misses', And Juniors Outerwear (2330), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Luxury Womenswear (CRAAAFAG)

akta.pro secondary industries

Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI), Sustainable/Ethical Shopping & Capsule Wardrobe Building (HSACAJAL)

Keywords

• Sustainable womenswear
• Ethical fashion brand
• Natural dye clothing
• Slow fashion apparel
• Personal colour analysis

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Direct Product Sales: Floria generates revenue through direct-to-consumer sales of sustainable women's clothing including blazers, pants, shorts, dresses, skirts, sweaters, blouses, and jackets through their e-commerce website. Products range from €149 to €439 for clothing items, with premium Style Ambassador packages at €995.
2. Personal Colour Analysis Services: Personal colour analysis consultations offered at €149, providing professional colour matching and styling recommendations. Includes intake consultation and bespoke suit fitting.
3. Affiliate/Ambassador Program: Affiliate marketing program offering 7-10% commission on sales generated through ambassador referral links via Tradetracker.
4. Style Ambassador Program: Premium Style Ambassador package at €995 includes private session with founders, personal colour analysis, bespoke suit, interview feature, and input into future collections.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels8 records

Core offering

Floria Collective designs and sells sustainable women's clothing including blazers, pants, shorts, jackets, blouses, skirts, sweaters and dresses made from mulesing-free merino wool, organic cotton, deadstock fabrics, silk and TENCEL, with production partners in Portugal, Italy and India. The brand also offers a Personal Colour Analysis consultation service and a premium Style Ambassador programme that combines colour analysis with bespoke suiting.

Product overview

Floria Collective is a sustainable women's fashion brand offering a curated collection of timeless, ethically-made clothing. The core product portfolio includes tailored blazers (Janne Blazer in merino wool and handwoven cotton variants), trousers (Bièl pants), shorts (Bièl Shorts), and outerwear (June Jacket), along with silk blouses (Quin), skirts (Noa), knitwear (Kenna sweater), and dresses (Ana). Limited edition collaborations with Yumeko produce the 9-to-Wine and Bed to Boardroom blouses using upcycled TENCEL™ bedding fabric. The brand also offers Personal Colour Analysis services and a Style Ambassador programme combining colour analysis with bespoke suiting. All products emphasize natural materials (mulesing-free wool, organic/recycled cotton, deadstock fabrics, silk), ethical production in Portugal and India, and transparent supply chains.

Differentiator

Problem solved

Functional benefit

Brands

• Style Ambassador Programme: A premium ambassador programme offering private colour analysis sessions with founders and bespoke suits

Products and services

• Janne Blazer Fitted blazer with elegant cut and longer length, padded shoulders, fully lined, one corozo button front closure and pockets; made from 100% mulesing-free merino wool or handwoven organic/recycled cotton, produced in Portugal. Targeted at women seeking timeless sustainable professional attire.
• Biël Pants High-waisted pants with slim fit at waist and relaxed leg, double pleat and side pockets, made from 100% mulesing-free wool, produced in Portugal.
• Biël Shorts High-waisted shorts with slim-fit waist and relaxed leg, made from deadstock linen or handwoven plant-dyed organic/recycled cotton, produced in Portugal.
• June Jacket Cropped jacket with relaxed fit, voluminous sleeves with buttoned cuffs, side slit pockets, made from deadstock linen or handwoven plant-dyed organic/recycled cotton, fully lined, produced in Portugal.
• Quin Blouse Oversized silk blouse, slightly cropped with wide sleeves, reinforced collar and cuffs, plant-dyed with marigold flowers, with mother-of-pearl shell buttons; produced in limited edition of 10 pieces by Akané studio in India.
• Noa Skirt Silk skirt in petal yellow, plant-dyed with marigold flowers, produced by Akané studio in India.
• Kenna Sweater Rich knit sweater made from 100% RWS-certified Merino wool, with turtleneck, ribbed cuffs and hem, raglan sleeve, slightly cropped hip length, made in Italy.
• Ana Dress Dress in copper brown colourway from Floria Collective's sustainable women's apparel line.
• Bed to Boardroom Blouse (Floria x Yumeko) Limited edition collaboration blouse with diagonal button placket and chest pocket, made from TENCEL upcycled from Yumeko bedding fabric, produced by Fabriek Fris in the Netherlands; includes complimentary Yumeko sleep mask.
• 9-to-Wine Blouse (Floria x Yumeko) Limited edition collaboration blouse with diagonal button placket, chest pocket, cropped design and unique belt detail wrapping front to back, made from TENCEL upcycled from Yumeko bedding fabric, produced by Fabriek Fris in the Netherlands.
• Personal Colour Analysis Professional colour analysis service that identifies which of 12 seasonal colour palettes a customer belongs to, including colour drapes consultation and professional colour fan deck.
• Style Ambassador Programme Premium styling package including a private session with the founders, personal colour analysis, a bespoke suit tailored to the customer's seasonal palette, an interview feature, and input into future collections, available within 30 km of Amsterdam/Almere.

Quantifiable outcome

• Garments designed to be 100% biodegradable using only natural materials
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Akané StudiocoreStrategic or Co-development PartnerSmall atelier in India run by two sisters, responsible for producing silk Quin blouses and blouses with plant-based dyeing using marigold flowers. Limited edition production of 10 pieces per style.
• Fous A FouscoreStrategic or Co-development PartnerProduction partner in Portugal responsible for merino wool blazers (Janne blazer) and pants. Factory is a Sedex member undergoing annual SMETA audits for ethical trade compliance.
• Fabriek FriscoreStrategic or Co-development PartnerSocial garment workshop in the Netherlands producing blouses (Bed to Boardroom, 9-to-Wine) from TENCEL fabric. Focuses on developing new talent and coaching personal and work-related skills.
• Khaloom TextilescoreStrategic or Co-development PartnerHandwoven fabric producer in India supplying materials for June jackets and Bièl shorts with natural dyeing processes.
• Knitwear SuppliercoreStrategic or Co-development PartnerItalian knitting manufacturer producing Kenna sweaters from RWS certified Merino wool with Responsible Wool Standard compliance.
• Tailoring Woven SuppliercoreStrategic or Co-development PartnerPortuguese tailoring manufacturer for jackets, shorts, and pants, complementing the handwoven fabric production.
• YumekocoreStrategic or Co-development PartnerPartnership to upcycle leftover TENCEL bedding fabric into fashion garments (Bed to Boardroom and 9-to-Wine blouses). Includes complimentary sleep mask gifts with purchases.
• MENDEDminorStrategic or Co-development PartnerRepair and alteration service partner offering free hemming for Floria pants in Netherlands and Germany, plus paid repair services starting from €7.99 for buttons. Turnaround time of 10 days.
• Froukje & Fleur (Founders)coreOthersCo-founders leading Style Ambassador sessions, personal colour analysis consultations, and collection development.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Thought Clothing: UK-based sustainable womenswear brand using organic cotton, hemp, and bamboo with timeless, versatile silhouettes. Comparable to Floria in capsule wardrobe positioning, natural materials, and premium sustainable pricing.
• Armedangels: Cologne-based sustainable fashion brand producing premium organic and vegan womenswear and menswear. Most directly comparable to Floria in product category (sustainable womenswear), European DACH orientation, and use of organic cotton and recycled materials.
• People Tree: Pioneer in Fair Trade and sustainable womenswear with handwoven textiles and artisan partnerships in India. Comparable to Floria on supply chain transparency, artisan partnerships, and use of natural materials like organic cotton.
• Studio JUX: Amsterdam-based sustainable womenswear brand using organic, recycled, and low-impact fabrics with transparent supply chains. Highly comparable to Floria on geography, transparency-led positioning, and capsule sustainable collections.
• Beaumont Organic: UK sustainable womenswear brand offering timeless, ethically-made pieces in organic and natural fabrics. Comparable to Floria on premium sustainable womenswear, capsule wardrobe positioning, and natural material sourcing.

Broad incumbents

• Stella McCartney: Global luxury sustainable fashion house with full womenswear collections. Comparable on sustainable luxury womenswear positioning, but operates at vastly larger scale and price point than Floria.
• MUD Jeans: Dutch circular denim brand offering leased and recycled jeans with transparent supply chain. Comparable on Dutch origin and circular/sustainability positioning, but focused on denim rather than womenswear breadth.
• Reformation: US-based sustainable womenswear brand known for trend-driven, sustainable staples with transparent supply chain. Comparable to Floria on supply chain transparency and sustainable womenswear, but operates at much larger scale and US market.
• ECOALF: Spanish sustainable fashion brand with a wide portfolio of apparel and accessories made from recycled materials, including upcycled cotton and ocean plastics. Comparable to Floria on circular materials and European sustainable positioning, but operates at much larger scale.

Others

• Yumeko: Dutch sustainable home textiles and sleepwear brand using organic cotton and TENCEL. Listed here as a partner, not a direct competitor; Floria upcycles Yumeko's TENCEL bedding fabric into apparel capsules, making Yumeko a strategic supplier and ecosystem ally.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Floria-Collective-103093945349694
• Instagraminstagram.com/floria.collective
• Pinterestpinterest.com/floriacollective
• LinkedInlinkedin.com/company/floria-collective

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FLORIA