What Yumeko does

Yumeko is a Dutch direct-to-consumer home textiles brand headquartered in Amsterdam, founded in 2012 and operating for over a decade in the sustainable premium segment. The company sells organic and ethically certified bed linen (cotton satin, hemp, percal, jersey, linen, TENCEL™, flannel, seersucker), duvets (down, wool, linen, cotton, TENCEL™, anti-allergy), pillows, natural latex and pocket-spring mattresses, bath textiles, blankets and throws, loungewear and kimonos, accessories, and a children's collection. Manufacturing relies on a Portuguese SA-8000-certified factory for washed linen products and GOTS/Fairtrade-certified organic cotton supply chains, with cumulative environmental impact since 2012 reported at 664.6M liters of water saved, 3.7M kg CO2e avoided, and 5.8M m2 of pesticide-free land.

The business model is direct-to-consumer e-commerce through yumeko.nl, complemented by an appointment-based Amsterdam showroom that supports higher-consideration mattress purchases. Pricing is positioned at the premium end of the Dutch home textiles market (e.g., washed linen kimonos at €79.95–€119.95) with free shipping above €49.95 and a 30-day return policy. Distribution is single-country, confined to the Netherlands, with no third-party retail channels disclosed. The customer base is horizontally segmented as health- and environmentally-conscious consumers seeking verified organic and fair-trade bedding, with no B2B or enterprise accounts disclosed; the "select customers" list comprises media outlets (Vogue, Architectural Digest, L'Officiel) and award bodies (FashionUnited, Consumentenbond) rather than revenue accounts.

Brand equity is reinforced by four concurrent certifications (B Corp, GOTS, Fairtrade, SA-8000), consecutive Consumentenbond "Best Down Duvet" recognition, the 2025 Fashion Pioneers Award, and 10,000+ verified customer reviews averaging 9.5/10 with a 96% recommendation rate. The company is privately held with no disclosed equity funding, no parent company, and no M&A activity, and operates with a headcount of 11–50 employees. The underlying technology is conventional e-commerce rather than AI-driven — no AI/ML capabilities, integrations, or data flywheels are disclosed in the source material.

Name

Yumeko

Legal name

Yumeko

Website

https://yumeko.nl

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Yumeko is an Amsterdam-based direct-to-consumer home textiles brand selling B Corp, Fairtrade, and GOTS-certified organic bed linen, duvets, pillows, mattresses, bath textiles, and loungewear to environmentally conscious consumers in the Netherlands through its own e-commerce platform.

Ownership category

akta.pro rank

Product category

Sustainable Bedding and Bath Textiles

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Bedding Retail (Sheets, Comforters, Duvets, Pillows, Mattress Toppers) (CRAIALAA)

akta.pro secondary industry

Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA)

Keywords

• Sustainable bed linen
• Organic bedding
• Fairtrade home textiles
• GOTS certified cotton
• Eco-friendly bath textiles

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Others

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer online sales of sustainable bedding, bath, and sleepwear products through their Dutch e-commerce platform. Products include bed linen, duvets, pillows, mattresses, bath textiles, clothing, blankets, and accessories.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels8 records

Core offering

Yumeko designs and sells premium, GOTS- and Fairtrade-certified organic bedding, bath textiles, and loungewear directly to consumers through its own Dutch e-commerce platform. The product range covers bed linen (cotton sateen, hemp, percal, jersey, linen, TENCEL™, flannel, seersucker), duvets, pillows, natural latex and pocket spring mattresses, towels, bathrobes, kimonos, pyjamas, blankets, and a dedicated children's collection, manufactured at an SA-8000 certified facility in Portugal.

Product overview

Yumeko is a B-Corp, Fairtrade, and GOTS certified bedding and bath textile brand from Amsterdam offering a comprehensive portfolio of sustainable home products. The company provides bed linen (duvet covers, pillowcases, sheets, protectors) in materials including organic cotton satin, hemp, percal, jersey, linen, TENCEL™, flannel, and seersucker; duvets in down, wool, linen, cotton, and anti-allergy options; pillows in down, wool, natural latex, kapok, and alpine wool; natural latex and pocket spring mattresses; premium bath textiles including towels, bathrobes, and beach towels; eco-luxury clothing including loungewear, kimonos, and pyjamas; blankets and throws in various materials; and a dedicated children's collection. All products emphasize 100% organic and certified materials with ethical production practices.

Differentiator

Problem solved

Functional benefit

Products and services

• Bed Linen Premium sustainable bed linen including duvet cover sets, duvet covers, pillowcases, fitted sheets, flat sheets, and protectors made from 100% organic GOTS-certified cotton in multiple weaves (sateen, percal, jersey, flannel, seersucker), plus hemp, washed linen from French flax, and TENCEL™ blends. Sized for single, double, lits-jumeaux, and children's beds and targeted at conscious consumers seeking chemical-free sleep products.
• Duvets Seasonal and year-round duvets filled with responsibly sourced down, wool, linen, cotton, TENCEL™, or anti-allergy materials, offered in 4-season, spring/autumn, winter, and summer warmth options and in single, double, lits-jumeaux, and children's sizes, for eco-conscious sleepers.
• Pillows Sleep pillows available in main, hotel, anti-allergy, and children's variants, filled with down, wool, natural latex, kapok, or alpine wool, designed for side, stomach, and back sleepers and targeted at adults and children seeking hypoallergenic support.
• Mattresses Natural latex and pocket-spring mattresses for adults and children, with optional toppers and mattress protectors, positioned for consumers seeking sustainable and chemical-free sleep foundations.
• Bath Textiles Organic bath textiles including standard 50x100 towels, 70x140 bath sheets, 100x150 bath towels, 100x180 beach towels, hammam towels, guest towels, washcloths, bath mats, hair towels, bathrobes, and bath ponchos across velours, terry, dots, and waffle collections, for households seeking premium sustainable bath products.
• Loungewear and Sleepwear Eco-luxury loungewear, ponchos, bathrobes, women's and men's pyjamas, and slipdresses made from sustainable materials including washed French flax linen, sold to conscious consumers seeking ethical nightwear and at-home wear.
• Kimonos and Bathrobes Sustainable linen kimono jackets and bathrobes made from washed French flax linen, produced at the SA-8000 certified factory in Portugal, available in timeless colors such as beige and targeted at eco-luxury consumers (priced €79.95–€119.95).
• Blankets and Throws Blankets, plaids, bedspreads, and baby blankets made from cotton, merino wool, recycled wool, yak wool, and alpaca wool, for adults and babies, sold to consumers seeking sustainable home textiles.
• Children's Collection Soft sustainable children's bedding including children's duvet covers, pillowcases, fitted sheets, beach towels, baby bed linen, bath capes, changing cushion covers, and decorative flag banners, targeted at parents seeking certified organic textiles for babies and children.
• Home Accessories Home accessories including hot water bottles, bottle covers, sleep masks, pouches, toiletry bags, decorative cushions and covers, flag banners, bedspreads, and gift cards, offered as standalone purchase items for consumers and as gift options.

Quantifiable outcome

• 664,634,990 liters of water saved since 2012
• +3 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• GOTS (Global Organic Textile Standard)coreOthersGOTS certification ensures organic status of textiles from harvesting of raw materials through environmentally and socially responsible manufacturing. Yumeko uses GOTS certified cotton in their products.
• Fairtrade InternationalcoreOthersFairtrade certification ensures fair prices, decent working conditions, and fair terms of trade for farmers and workers in developing countries. Yumeko products carry Fairtrade certification.
• B CorporationcoreOthersB Corp certification recognizes companies meeting high standards of verified social and environmental performance, public transparency, and legal accountability. Yumeko is a certified B Corp.
• Portuguese Linen ManufacturercoreOthersSA-8000 certified factory in Portugal producing Yumeko's washed linen products. The SA-8000 certification guarantees good social conditions regarding safety, working hours, wages, and minimum age.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• The Citizenry: US-based DTC home goods brand with an artisan and ethically sourced product positioning across textiles, bedding, and decor. Comparable to Yumeko on sustainability storytelling and direct-to-consumer premium home distribution.
• Boll & Branch: US-based DTC sustainable bedding brand built around organic cotton sheets, duvets, and bath linens with Fair Trade certification. Directly comparable to Yumeko on sustainable cotton sourcing and premium DTC bedding positioning.
• Brooklinen: US-based DTC premium bedding brand offering sheets, duvets, pillows, robes, and loungewear through owned e-commerce. Closely matches Yumeko's product mix, premium positioning, and direct-to-consumer model.
• Avocado Green Mattress: US-based DTC sustainable mattress and bedding brand with GOTS, GREENGUARD Gold, and B Corp certifications. Comparable to Yumeko on mattress/bedding category overlap and verified sustainability credentials.
• Parachute Home: US-based DTC premium home brand offering bedding, bath, and loungewear with an emphasis on quality natural materials. Overlaps Yumeko on product categories, premium positioning, and direct-to-consumer go-to-market.
• MagicLinen: Lithuania-based DTC linen bedding brand offering duvet covers, sheets, and home textiles with sustainable natural-materials positioning. Closest geographic and product peer to Yumeko in Europe.
• Coyuchi: US-based DTC brand specializing in organic and sustainable bedding, bath, and sleepwear with GOTS-certified materials. The most direct sustainability-credentialed peer to Yumeko in the North American DTC bedding market.
• Buffy: US-based DTC brand offering sustainable bedding (comforters, pillows, sheets) made with recycled and natural fill materials. Comparable to Yumeko on sustainability-led product positioning and DTC distribution model.

Broad incumbents

• H&M Home: Global mass-market home retail brand under H&M with wide bedding, bath, and loungewear assortment. Defines the price/positioning spectrum beneath Yumeko's premium sustainable tier and competes for the same household budget allocation.
• IKEA: Global mass-market home furnishings retailer with broad bedding, bath, and mattress assortment. Defines the broader home textiles retail category Yumeko competes within, with growing sustainable product lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/yumekohome
• LinkedInlinkedin.com/company/yumeko
• Instagraminstagram.com/yumekohome
• Xx.com/yumeko_says

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yumeko