ERRAZA
- Company typePrivate
- Founded2019
- Headquarters—
- Headcount—
- GTM typeB2C
- OfferingServices
ERRAZA firmographics
Firmographics- Name
- ERRAZA
- Legal name
- Erraza
- Website
- https://erraza-eg.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Ownership category
- akta.pro rank
ERRAZA industry classification
Industry- Product category
- Women's Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (458110), Clothing and Clothing Accessories Retailers (4581)
- SIC
- Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Women’s Apparel Retail (CRAAABAB)
Keywords
ERRAZA business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Direct Product Sales: ERRAZA generates revenue through direct one-time sales of clothing items including dresses, tops, sets, trousers, blouses, and knitwear. Products are sold at fixed price points in Egyptian Pounds through the company's Shopify e-commerce platform. No subscription or recurring revenue model is employed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for clothing items |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
ERRAZA product offering
Product offeringCore offering
ERRAZA designs and sells women's ready-to-wear clothing — including dresses, tops, blouses, bottoms, knitwear, evening wear, and coordinated sets — directly to consumers through its Shopify-powered online store at erraza-eg.com, priced in Egyptian Pounds. The catalog emphasizes premium fabrics (linen, cotton, ribbed materials), timeless silhouettes, and refined details, with seasonal collections and best-sellers highlighted on the storefront.
Product overview
ERRAZA is a women's fashion brand offering a cohesive wardrobe collection centered on timeless elegance. The product portfolio includes dresses (The Aura Dress, Ruba dress), tops (Aria top, Nyla Top, Zipper back blouse, The Breeze blouse), bottoms (Flow Wide trousers, Luna luxe pants), coordinated sets (Luna Luxe set, The Élan Set, The Breeze set, Denim on denim set), and basic essentials (Basic linen shirt). The brand emphasizes refined details, premium fabrics, and effortless elegance across evening wear, knitwear, and seasonal collections (Summer '25, Winter '25). All products are available through the Shopify-powered e-commerce store with pricing in Egyptian Pounds (LE).
Differentiator
Problem solved
Functional benefit
Products and services
- The Aura Dress A dress offering for women priced at LE 2,500.00, featured in the new arrivals collection.
- Ruba Dress A dress for women priced at LE 2,200.00, available in coffee color.
- Aria Top A women's top available in black and white, priced at LE 570.00, made from soft ribbed fabric with a slim fit and side-ruched detailing.
- Nyla Top A women's top available in black and sage green, priced at LE 1,450.00.
- Chic Stripes Wrap Chemise A wrap chemise for women available in multiple colors (beige, blue, gray, mint green), priced at LE 750.00, listed as a best seller.
- Zipper Back Blouse A women's blouse featuring a zipper-back design, available in black and brown, priced at LE 700.00, made from Rozalin material.
- Luna Luxe Set A coordinated women's set available in black and pink, priced at LE 1,800.00, offered in sizes S-M, L-XL, 2XL, and 3XL.
- Flow Wide Trousers Wide-leg women's trousers crafted from soft, flowy fabric, priced at LE 1,100.00.
- Basic Linen Shirt A basic women's shirt in a linen and cotton blend, available in beige and blue, regular price LE 1,000.00, sale price LE 500.00.
- Denim on Denim Set A coordinated women's denim outfit set, regular price LE 1,500.00, sale price LE 1,350.00.
- The Élan Set A women's coordinated set featuring a flowy oversized top and wide-leg trousers with clean side lines, regular price LE 2,100.00, sale price LE 1,400.00.
- The Breeze Set A coordinated women's set available in multiple colors including brown and yellow, regular price LE 1,650.00, sale price LE 1,250.00.
- The Breeze Blouse A women's blouse made from soft breathable fabric, regular price LE 800.00, sale price LE 650.00, available in 3 colors.
- Luna Luxe Pants Women's pants from the Luna Luxe collection, regular price LE 950.00, sale price LE 850.00, available in white.
- Summer '25 Collection A women's seasonal apparel collection for Summer 2025, featuring lightweight pieces suited to warm weather, available through the ERRAZA Shopify storefront.
- Winter '25 Collection A women's seasonal apparel collection for Winter 2025, featuring knitwear and layered pieces, available through the ERRAZA Shopify storefront.
- Evening Wear Collection A women's evening wear collection curated on the ERRAZA storefront, featuring dresses and chemises suited to formal and evening occasions.
- Knitwear Collection
Companies that use ERRAZA
Customer profileSegments1 record
Ideal customer profiles1 record
ERRAZA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ERRAZA partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights3 records
ERRAZA competitors and assessment
Company assessmentDirect peers
- Namshi: MENA-focused online fashion and apparel marketplace selling women's clothing, dresses, tops and accessories directly to consumers across the region. Closest comparable to ERRAZA in product mix and DTC e-commerce orientation for women's fashion in the Arab world.
Regional players
- Ounass: UAE-based luxury and premium fashion e-commerce platform serving the Middle East with curated women's apparel and accessories. Comparable to ERRAZA as a premium-positioned regional DTC fashion retailer with strong brand curation, though serving a Gulf rather than Egyptian customer.
- De Facto: Turkish apparel brand with major Egypt retail footprint selling women's clothing, dresses and everyday wear. Comparable as a regional player competing for the same Egyptian women's mid-market customer that ERRAZA targets.
- LC Waikiki: Turkish-origin fashion brand with a very strong physical and online presence across Egypt and the broader MENA region, offering women's apparel at accessible price points. Directly competes with ERRAZA for the Egyptian mid-market women's fashion consumer.
Broad incumbents
- Zara: Inditex-owned global fashion retailer with Egypt operations and a strong DTC e-commerce channel, selling women's apparel with rapid seasonal turnover. Comparable to ERRAZA in women's fashion DTC retail and Egyptian consumer base, but with vastly greater scale and supply-chain power.
- Mango: Spain-based global fashion brand with a meaningful Egypt presence (physical stores and e-commerce) selling women's dresses, tops, and evening wear at mid-premium price points. Comparable to ERRAZA in women's apparel category and Egyptian market exposure, though at much larger scale.
- H&M: Global fast-fashion incumbent operating both physical stores and online in Egypt, offering broad women's apparel assortments at mass-market price points. Comparable to ERRAZA in women's apparel category and Egyptian customer base, though competing in a lower price tier.
Emerging players
- Shein: Global fast-fashion e-commerce player that ships to Egypt and competes aggressively on price, assortment, and social-media-driven demand for women's apparel. Comparable to ERRAZA in DTC e-commerce model, social-driven acquisition, and women's fashion focus.
- Belleville (Egyptian fashion brand): Egyptian DTC women's fashion brand selling contemporary apparel online to fashion-conscious Egyptian women — among the closest local comparables to ERRAZA in target customer, geography, and e-commerce-led distribution.
- Concrete (Egyptian fashion brand): Egyptian fashion label with e-commerce presence offering women's contemporary apparel with a clear aesthetic identity. Comparable to ERRAZA as a local DTC women's fashion brand targeting the same Egyptian fashion-conscious consumer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
ERRAZA social profiles
Digital presenceERRAZA financial estimates
Financial estimateRevenue estimate
Valuation estimate
ERRAZA leadership team
Management profileNumber of profiles
ERRAZA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ERRAZA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ERRAZA
What does ERRAZA do?
ERRAZA designs and sells women's ready-to-wear clothing — including dresses, tops, blouses, bottoms, knitwear, evening wear, and coordinated sets — directly to consumers through its Shopify-powered online store at erraza-eg.com, priced in Egyptian Pounds. The catalog emphasizes premium fabrics (linen, cotton, ribbed materials), timeless silhouettes, and refined details, with seasonal collections and best-sellers highlighted on the storefront.
Is ERRAZA a public or private company?
ERRAZA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ERRAZA founded?
ERRAZA was founded in 2019.
How does ERRAZA make money?
One revenue line is on record: direct Product Sales.
Who are ERRAZA's main competitors?
Namshi is listed as a direct peer. Regional players are Ounass, De Facto and LC Waikiki. Broad incumbents are Zara, Mango and H&M. Emerging players are Shein, Belleville (Egyptian fashion brand) and Concrete (Egyptian fashion brand).
Does ERRAZA have an API?
No public API is recorded for ERRAZA.
What industry is ERRAZA in?
ERRAZA's product category is Women's Apparel. Its primary akta.pro industry code is CRAAABAB, Women’s Apparel Retail. Its NAICS code is 458110 and its SIC code is 5621.