R2M Consulting
R2M Consulting is a Sydney-based boutique property advisory firm offering vendor advocacy and buyer's agency services to individual buyers, sellers, and investors across the Sydney metropolitan market. All engagements are delivered by Principal Agent Isabelle Riches, whose combined legal, architectural, and buyer's-agent expertise anchors the firm's positioning.
- Company typePrivate
- Founded2016
- HeadquartersSydney, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What R2M Consulting does
R2M Consulting is a Sydney-based boutique property advisory firm providing vendor advocacy and buyer's agency services to individual property buyers, sellers, and investors in the Sydney metropolitan market. The firm operates three core services — Vendor Advocacy (free to clients, monetized via conjunction fees from selling agents), Search & Secure (a comprehensive buyer's agent engagement starting at $19,000+), and Evaluate & Negotiate (a focused due-diligence and bidding service starting at $5,000+) — with all engagements delivered directly by Principal Agent Isabelle Riches. R2M's value proposition rests on Riches' unusual combination of a buyer's agent licence, construction and property law experience as a former Senior Associate, an architectural design background, and 12+ years of personal Sydney property investment, which together underpin claims of 5% average price reductions for buyers and 5% premiums above vendors' acceptable prices.
The business model is professional services with a hybrid monetization layer: fee-for-service on buyer engagements (project-based, one-time engagements) combined with affiliate-referral economics on the vendor side via selling-agent conjunction fees. The firm has transacted $160m in property value across 100+ clients since inception, with access to a claimed 250+ off-market properties network as the primary informational moat. The go-to-market is sales-led and relationship-driven, leveraging Riches' personal brand across LinkedIn, Instagram, and a professional Wix website with lead-capture forms segmented by price band ($1-2M, $2-4M, $5M+). R2M is a privately held proprietary limited company (ABN 66 158 838 281) operating as a going concern with no disclosed funding events, acquisitions, or external investors.
R2M Consulting firmographics
Firmographics- Name
- R2M Consulting
- Legal name
- R2M Consulting Pty Limited
- Website
- https://r2mc.com.au
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- R2M Consulting is a Sydney-based boutique property advisory firm offering vendor advocacy and buyer's agency services to individual buyers, sellers, and investors across the Sydney metropolitan market. All engagements are delivered by Principal Agent Isabelle Riches, whose combined legal, architectural, and buyer's-agent expertise anchors the firm's positioning.
- Ownership category
- akta.pro rank
R2M Consulting industry classification
Industry- Product category
- Real Estate Advisory Services
- NAICS
- Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Real Estate Development & Feasibility Advisory (Highest-and-Best-Use, Entitlements Support) (BPAJANAC)
- akta.pro secondary industry
- Real Estate Capital Markets Advisory (Debt/Equity Placement, Refinancing) (BPAJANAE)
Keywords
Where R2M Consulting is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
R2M Consulting business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Revenue model
- Vendor Advocacy: Free service to vendors; R2M earns a conjunction fee from the selling agent. This creates alignment between vendor and advocate interests.
- Full Service Buyer's Agent: Comprehensive buyer's agent service including property search, due diligence, contract review, negotiation, and settlement support. Fee starts at $19,000+ based on client needs.
- Evaluate & Negotiate Service: Targeted service for clients who have identified properties but need assistance with due diligence, negotiation, and bidding. Fee starts at $5,000+ based on scope.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | One time/ perpetual license | Vendor Advocacy - Free to clients |
| Other | One time/ perpetual license | Full Service Buyer's Agent - $19,000+ |
| Other | One time/ perpetual license | Evaluate & Negotiate - $5,000+ |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
R2M Consulting product offering
Product offeringCore offering
R2M Consulting is a Sydney-based property advisory firm that provides expert representation for buyers and vendors in the residential property market. Its services include Vendor Advocacy (free to clients, funded via selling-agent conjunction fees), a full-service Buyer's Agent offering (Search & Secure, starting at $19,000+), and a focused Evaluate & Negotiate service (from $5,000+) for clients who have already identified a target property. The firm handles property search, due diligence, contract review, valuation, negotiation, bidding, and settlement support.
Product overview
R2M Consulting operates as a single integrated property advisory service for buyers and sellers in the Sydney property market. The company offers three interconnected service modules: Vendor Advocacy for sellers, and the paired Search & Secure and Evaluate & Negotiate services for buyers. Vendor Advocacy provides end-to-end seller support including objective pricing, fee negotiation, and project management. Search & Secure is the comprehensive buyer's agent offering covering the full purchase journey from sourcing to settlement, while Evaluate & Negotiate is a targeted module for buyers who have already identified properties and need expert negotiation support. All services are delivered by licensed buyer's agents and vendor advocates, with Principal Agent Isabelle Riches providing direct client service across the portfolio.
Differentiator
Problem solved
Functional benefit
Products and services
- Vendor Advocacy End-to-end representation and strategic advice for property owners selling residential property in Sydney. Includes objective pricing advice, negotiation of selling-agent commissions, agency agreement review, project management of pre-sale renovations and presentation, and liaison with the selling agent on sales strategy. The service is generally free of charge to the vendor, with R2M funded via a conjunction fee from the selling agent.
- Search & Secure (Full-Service Buyer's Agent) Comprehensive buyer's agent service for clients purchasing residential property in Sydney. Covers brief development, property sourcing across on-market and off-market channels, inspections, independent market analysis, due diligence (including building, strata, and planning checks), contract review, negotiation and auction bidding, and settlement support. Fee starts at $19,000+ based on engagement complexity.
- Evaluate & Negotiate Targeted buyer's advisory service for clients who have already selected a property and need expert due diligence and negotiation support. Includes inspection attendance, contract review, market analysis, building and strata report review, council searches, and auction bidding assistance. Fee starts at $5,000+ based on scope.
Quantifiable outcome
- $8m saved for clients through negotiation and reduced purchase prices
- +5 more outcomes
Companies that use R2M Consulting
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
R2M Consulting technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
R2M Consulting partnerships and signals
Strategic signalScale indicators9 records
Recent moves4 records
Expansion highlights4 records
R2M Consulting competitors and assessment
Company assessmentDirect peers
- Propertybuyer: Established Australian buyer's agency with multi-city presence offering search, evaluation, and negotiation services. Comparable service model and customer segments, with greater geographic scale than R2M.
- Cohen Handler: Sydney-based buyer's agency offering full-service buyer representation, advocacy, and negotiation services. Directly competes with R2M in the Sydney premium market for time-poor professionals, investors, and high-net-worth buyers.
- Your Property Your Wealth: Australian property advisory firm led by Michael Yardney, providing strategic buyer representation and longer-term wealth advice. Comparable investor and owner-occupier target segments and premium positioning.
- Metropole Property Strategists: Sydney-headquartered property advisory firm providing buyer representation alongside long-term wealth-building strategies. Targets similar investor and high-net-worth owner-occupier segments in the Sydney market.
- DDP Property: Sydney buyer's agency offering bespoke property acquisition services for local and interstate buyers. Competes directly in the premium Sydney segment with similar search, evaluation, and bidding support offerings.
Others
- VaultRE: Real estate CRM and back-office platform serving Australian agencies. Provides the underlying software infrastructure that supports rather than competes with boutique buyer's agencies.
- CoreLogic Australia: Property data and analytics provider whose market intelligence, automated valuation models, and listings data are used by Australian property professionals. An adjacent ecosystem enabler rather than a direct competitor.
Broad incumbents
- REA Group: Largest Australian property portal operating realestate.com.au, with an expanding proptech and services ecosystem. Potential large-scale competitor as it deepens buyer-side offerings and partner integrations.
- Domain Group: Major Australian real estate portal with adjacent buyer-connect, agent, and media services. A broader market participant that could expand into full-service buyer's agency and compete with R2M at scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
R2M Consulting social profiles
Digital presenceR2M Consulting financial estimates
Financial estimateRevenue estimate
Valuation estimate
R2M Consulting leadership team
Management profileNumber of profiles
Profiles1 record
R2M Consulting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
R2M Consulting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about R2M Consulting
What does R2M Consulting do?
R2M Consulting is a Sydney-based property advisory firm that provides expert representation for buyers and vendors in the residential property market. Its services include Vendor Advocacy (free to clients, funded via selling-agent conjunction fees), a full-service Buyer's Agent offering (Search & Secure, starting at $19,000+), and a focused Evaluate & Negotiate service (from $5,000+) for clients who have already identified a target property. The firm handles property search, due diligence, contract review, valuation, negotiation, bidding, and settlement support.
Is R2M Consulting a public or private company?
R2M Consulting is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was R2M Consulting founded?
R2M Consulting was founded in 2016. It employs 1 to 10 people.
Where is R2M Consulting based?
R2M Consulting is headquartered in Sydney, Australia, in the Oceania region.
How does R2M Consulting make money?
Three revenue lines are on record. Vendor Advocacy is the primary driver. The others are full Service Buyer's Agent and evaluate & Negotiate Service.
Who are R2M Consulting's main competitors?
Direct peers on record are Propertybuyer, Cohen Handler, Your Property Your Wealth, Metropole Property Strategists and DDP Property. Others are VaultRE and CoreLogic Australia. Broad incumbents are REA Group and Domain Group.
Does R2M Consulting have an API?
No public API is recorded for R2M Consulting.
What industry is R2M Consulting in?
R2M Consulting's product category is Real Estate Advisory Services. Its primary akta.pro industry code is BPAJANAC, Real Estate Development & Feasibility Advisory (Highest-and-Best-Use, Entitlements Support), with a secondary code of BPAJANAE, Real Estate Capital Markets Advisory (Debt/Equity Placement, Refinancing). Its NAICS code is 5312 and its SIC code is 6531.