Fit And Fix

What Fit And Fix does

Fit & Fix (legal entity Nile Projects & Trading Co.) is an Egypt-based automotive aftermarket retailer and service chain founded in 2002. The company retails tires, batteries, motor oils and fluids, accessories, spare parts, and emerging electric vehicle products, and provides professional installation, maintenance, and repair services. It holds the sole authorized agency in Egypt for Bridgestone tires and also distributes Firestone and Starmaxx, alongside battery brands ACDelco, Mutlu, and Exide, supported by manufacturer warranties (5-year Bridgestone/Firestone/Dayton, 4-year Starmaxx, plus battery warranty card programs requiring periodic checks at Fit & Fix showrooms).

The company operates a hybrid distribution model comprising more than 50 physical service centers across Greater Cairo, Giza, Alexandria, 6th of October, the Delta, the Red Sea, Sinai, and the North Coast, many co-located with TotalEnergies, ADNOC, Chill Out, Emarat Misr, CO-OP, and Misr Petroleum gas stations. It complements this footprint with an e-commerce storefront (fitandfix.com), native iOS and Android applications, a Jump Start emergency service, and fully equipped mobile service vans that deliver and install products at customer locations in Greater Cairo. The budget sub-brand Kawetchagy (Kawechagy) targets price-sensitive consumers.

Revenue mechanics are predominantly transactional: one-time retail sales of tires, batteries, oils, accessories, and spare parts, combined with professional installation and mobile installation services, plus bundle deals. The customer base is weighted toward individual car owners (primary), with a secondary fleet and commercial vehicle segment. Payment processing integrates Visa, Mastercard, Paymob, Valu, Souhoola, Tru, CIB, Banque Misr, NBE, HSBC Egypt, QNB, ADIB, KFH, and other Egyptian banks and BNPL providers, broadening access across banked and underbanked consumers. The company is privately held with no disclosed funding rounds or external investment.

Name

Fit And Fix

Legal name

Nile Projects & Trading Co.

Website

https://fitandfix.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

101–250 employees

Short description

Fit & Fix is an Egypt-based automotive aftermarket chain founded in 2002 that sells tires, batteries, oils, accessories, and spare parts, and provides installation and maintenance services through 50+ service centers, mobile service vans in Greater Cairo, and an e-commerce platform. It serves individual car owners and fleet operators, holding the exclusive Bridgestone agency in Egypt.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Services

Revenue model

1. Tire Sales: Retail sale of tires including Bridgestone, Firestone, and Starmaxx brands to individual consumers and businesses. One-time purchase model.
2. Battery Sales: Sale of car batteries including ACDelco, Mutlu, and Exide brands. One-time purchase transactions.
3. Oils and Fluids: Sale of motor oils and automotive fluids. Recurring maintenance consumables.
4. Accessories and Spare Parts: Sale of car accessories and spare parts including EV-related products.
5. Service and Installation: Installation services at physical locations and through mobile service vans, including tire mounting, balancing, and repair services.
6. Bundles and Deals: Package deals combining products and services at discounted rates.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Fit And Fix (operating under Nile Projects & Trading Co.) is an Egyptian automotive after-sales service chain that retails and installs tires, batteries, motor oils, and auto accessories through 50+ service centers across Egypt. The company also operates mobile service vans in Greater Cairo for on-site tire and battery replacement and runs an e-commerce platform and mobile applications for online ordering.

Product overview

Fit & Fix is Egypt's leading automotive services company operating since 2002 with a multi-channel service model comprising over 50 physical service centers, an e-commerce online store, and mobile service vans. The company serves as the exclusive sole agent for Bridgestone tires (world's No. 1 tire brand) in Egypt, alongside offering Firestone and Starmaxx tire brands, ACDelco/Mutlu/Exide batteries, motor oils, automotive accessories, spare parts, and Electric Vehicle products. Services include on-site mobile installation, Jump Start emergency assistance, tire recycling, and a Knowledge Center blog. The company is owned by Nile Projects & Trading Co. and positions itself as 'Egypt's most trusted automotive services center.'

Differentiator

Problem solved

Functional benefit

Brands

• Kawetchagy (كاوتشجى): Sub-brand for budget-friendly tire and automotive service locations operated by Fit & Fix across Egypt.

Products and services

• Tire Sales and Installation

Segments2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration24 records

Partnerships

14 partnerships are on record, tiered core, secondary and minor.

• BridgestonecoreChannel Partner/ Reseller/ DistributorSole authorized agent of Bridgestone tires in Egypt. Bridgestone is the world's #1 tire brand. Fit & Fix offers the full spectrum of Bridgestone passenger, truck, bus, light truck, and agricultural vehicle tires.
• FirestonecoreChannel Partner/ Reseller/ DistributorAuthorized agent for Firestone tire brand, providing comprehensive tire collections alongside Bridgestone products.
• StarmaxxcoreChannel Partner/ Reseller/ DistributorAuthorized agent for Starmaxx tire brand, offering additional tire options for various vehicle types and driving conditions.
• ACDelcocoreChannel Partner/ Reseller/ DistributorAuthorized seller of ACDelco batteries for vehicles.
• MutlusecondaryChannel Partner/ Reseller/ DistributorBattery brand offered at Fit & Fix locations with warranty support (requires warranty card and monthly checks).
• ExidesecondaryChannel Partner/ Reseller/ DistributorBattery brand offered at Fit & Fix locations with warranty support (requires warranty card and monthly checks).
• Nile Projects & Trading Co.coreOthersParent company that owns and manages the Fit & Fix website and business operations.
• Local Shipping PartnersminorChannel Partner/ Reseller/ DistributorThird-party logistics partners used to deliver accessories and products to most areas across Egypt through courier services.
• TotalEnergies Gas StationscoreChannel Partner/ Reseller/ DistributorMultiple Fit & Fix locations operate within or adjacent to TotalEnergies (Total) gas stations across Egypt, providing high-visibility retail presence.
• ADNOC Gas StationscoreChannel Partner/ Reseller/ DistributorFit & Fix locations operate within or adjacent to ADNOC gas stations, providing strategic retail presence.
• Chill Out Gas StationscoreChannel Partner/ Reseller/ DistributorMultiple Fit & Fix service points located at Chill Out gas stations along major roads and desert highways.
• Emarat Misr Gas StationscoreChannel Partner/ Reseller/ DistributorFit & Fix locations operate within Emarat Misr gas station network.
• CO-OP Gas StationscoreChannel Partner/ Reseller/ DistributorMultiple Fit & Fix locations at CO-OP (Cooperative) gas stations across Egypt.
• Misr Petroleum Gas StationscoreChannel Partner/ Reseller/ DistributorFit & Fix locations at Misr Petroleum gas stations in various cities.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Midas: Global automotive service franchise network focused on tires, brakes, and maintenance. Comparable as a multi-outlet service brand with franchise/chain economics and OEM tire partnerships.
• Tire Rack: US online tire retailer with optional installation through partner networks. Comparable as a digital-first tire seller that complements physical service delivery.
• Jiffy Lube: North America's largest oil-change and light maintenance service chain. Comparable as a chain-format vehicle maintenance operator, though Fit & Fix is broader across tires and batteries.
• Monro Auto Service and Tire Centers: US operator of a 1,300+ location chain combining tire retail with undercar and maintenance services. Directly comparable multi-store tire-and-service model at similar scale of physical footprint.
• Big O Tires: US franchise-based tire retailer with associated automotive services. Closely comparable as a multi-outlet brand-led tire and service chain with manufacturer relationships.
• Pep Boys: US-based full-service tire retailer and automotive service chain offering tires, batteries, oil changes, and installation. Closely comparable as a multi-format tire + maintenance retailer with both owned retail and service bays.
• Valvoline Instant Oil Change: US chain of service centers focused on preventive maintenance. Comparable as a scaled retail-service operator with branded product relationships and recurring customer flow.

Regional players

• Barq (Almutlaq Group): Saudi Arabian tire and auto service retailer with multi-city branch network and exclusive brand partnerships. Closest regional comparable as a GCC tire-and-service chain with exclusive OEM agency rights.

Broad incumbents

• Bridgestone Corporation: Global #1 tire manufacturer and Fit & Fix's principal brand partner. Comparable at the industry level as a tire value-chain participant; Bridgestone controls wholesale supply while Fit & Fix controls last-mile retail and service.
• Michelin: Global tire manufacturer with its own distribution networks in MENA. Comparable as a competitor at the brand and distribution layer in Egypt's tire aftermarket.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fit-and-fix

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fit And Fix