GGP Auto - Montpellier Lunel concessionnaires Renault et Dacia
GGP Auto is a privately held French multi-brand automotive dealership group operating 50+ concessions across Hauts-de-France, Occitanie, and Provence-Alpes-Côte d'Azur, selling 50,000+ new and used vehicles per year from 50+ brands with integrated financing, trade-in, and after-sales services for retail consumers and professionals.
- Company typePrivate
- Founded2017
- HeadquartersHellemmes-Lille, France
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What GGP Auto - Montpellier Lunel concessionnaires Renault et Dacia does
GGP Auto is a privately held French multi-brand automotive dealership group headquartered in Hellemmes-Lille and operating as a SAS (Société par Actions Simplifiée). Founded in 2017, the company runs a network of more than 50 physical concessions spread across three French regions — Hauts-de-France, Occitanie, and Provence-Alpes-Côte d'Azur — staffed by between 1,001 and 5,000 employees. The group sells new and used vehicles from more than 50 automotive brands, with Renault and Dacia as the franchise backbone, supplemented by Ford, Hyundai, Land Rover, Jaguar, BYD, Alpine, and others; combined inventory exceeds 11,575 listings and over 5,000 used vehicles, with an annual sales run-rate above 50,000 vehicles.
The business model is a vertically integrated retail automotive stack. Core revenue comes from unit-priced new and used vehicle sales (vehicles range from approximately €18,500 for an entry Renault Clio to over €46,000 for a Renault Scénic E-Tech), supplemented by financing intermediation through a core partnership with DIAC (Mobilize Financial Services) on LOA, LLD, and traditional credit products, plus vehicle trade-in/buyback margin, after-sales maintenance and repair services (Renault Minute, Dacia Zen, tire and windscreen programs), and emerging adjacencies in EV charging infrastructure (Mobilize Power Solutions wallboxes) and short/long-term rental (Mobilize Share). Dedicated commercial vehicle programs (Renault Pro+, Ford Pro) serve professional and fleet customers.
The go-to-market combines physical dealership distribution — test drives, configuration, financing consultation, and after-sales on-site — with a self-serve digital layer at www.ggpauto.fr supporting vehicle search, configuration, online financing requests, and trade-in valuation. Marketing is multi-channel: a proprietary automotive blog, paid search (Google Ads), retargeting (Criteo), social (Facebook, LinkedIn), email/CRM, and behavioral analytics (Hotjar, Smartlook). Ownership is independent with €500,000 of share capital, no disclosed institutional or PE/VC backing, no parent company, and no subsidiary structure; Michel CORDIER is identified as Director of Publication.
GGP Auto - Montpellier Lunel concessionnaires Renault et Dacia firmographics
Firmographics- Name
- GGP Auto - Montpellier Lunel concessionnaires Renault et Dacia
- Legal name
- GGP AUTO
- Website
- https://ggpauto.fr
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- GGP Auto is a privately held French multi-brand automotive dealership group operating 50+ concessions across Hauts-de-France, Occitanie, and Provence-Alpes-Côte d'Azur, selling 50,000+ new and used vehicles per year from 50+ brands with integrated financing, trade-in, and after-sales services for retail consumers and professionals.
- Ownership category
- akta.pro rank
GGP Auto - Montpellier Lunel concessionnaires Renault et Dacia industry classification
Industry- Product category
- Automotive Retail
- NAICS
- Other Motor Vehicle Dealers (4412), Used Car Dealers (44112)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- New & Used Auto Purchase Loans (FSAKADAA)
Keywords
Where GGP Auto - Montpellier Lunel concessionnaires Renault et Dacia is headquartered
LocationHeadquarters
- HQ city
- Hellemmes-Lille
- HQ country
- France
- HQ region
- Europe
Offices14 records
Markets served
GGP Auto - Montpellier Lunel concessionnaires Renault et Dacia business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others
Revenue model
- New Vehicle Sales: Sale of new vehicles (particular automobiles and commercial/utilitarian vehicles) across multiple brands including Renault, Dacia, Ford, Hyundai, Land Rover, Jaguar, BYD, and others.
- Used Vehicle Sales: Sale of pre-owned vehicles from a stock of over 5,000 units across multiple brands and types (electric, hybrid, petrol, diesel).
- Financing Intermediation: Partnership with DIAC (Mobilize Financial Services) to offer LOA (lease with purchase option), LLD (long-term lease), and traditional auto credit. GGP Auto acts as intermediary, earning commissions on financed transactions.
- After-Sales Service & Maintenance: Workshop services for vehicle maintenance and repair, including tire replacement, windscreen repair, and general servicing through Renault Minute and other branded after-sales programs.
- Vehicle Trade-In / Reprise: Vehicle trade-in and buyback services where GGP Auto purchases customers' existing vehicles as part of new vehicle acquisition deals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level new vehicles (e.g., Renault Clio) starting at €18,500 |
| Unit Pricing | Pay-as-you-go | Mid-range new vehicles (e.g., Renault Captur, Renault Austral) from €26,800 to €41,900 |
| Unit Pricing | Pay-as-you-go | Premium/electric new vehicles (e.g., Renault Mégane E-Tech, Renault Scénic E-Tech) from €39,500 to €46,990 |
| Subscription | Monthly | Financing: LOA/LLD monthly installments from €120/month |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
GGP Auto - Montpellier Lunel concessionnaires Renault et Dacia product offering
Product offeringCore offering
GGP Auto operates a multi-brand automotive dealership network of 50+ physical concessions across France selling new and used vehicles from more than 50 marques (Renault, Dacia, Ford, Hyundai, Land Rover, Jaguar, BYD, Alpine, etc.), alongside integrated financing intermediation through DIAC/Mobilize Financial Services (LOA, LLD, credit), vehicle trade-in/buyback, branded after-sales workshop services (Renault Minute, Dacia Zen), EV charging infrastructure via Mobilize Power Solutions, and short/long-term rental through Mobilize Share (Renault Rent).
Product overview
GGP Auto operates as a multi-brand automotive dealership network with over 50 concessions across France (Hauts-de-France, Occitanie, and Provence-Alpes-Côte d'Azur regions). The company offers a comprehensive automotive portfolio centered around new and used vehicle sales from brands including Renault, Dacia, Ford, Hyundai, BYD, Land Rover, Jaguar, and Alpine. Beyond vehicle sales, GGP Auto provides integrated services including financing solutions (LOA, LLD, credit), vehicle maintenance and repair, trade-in/valuation services, and electric vehicle charging infrastructure. The business model combines a physical dealership network with digital tools including online vehicle configurators and appointment scheduling.
Differentiator
Problem solved
Functional benefit
Products and services
- New Vehicles (Véhicules neufs) Sale of new passenger and commercial vehicles from more than 50 marques — entry-level models start around €18,500 (Renault Clio) and reach above €46,000 for premium/EV variants (Renault Scénic E-Tech at €46,990). Customers can configure vehicles online, take a test drive at a concession, and complete the purchase in person.
- Used Vehicles (Véhicules d'occasion) Sale of pre-owned vehicles with more than 5,000 units in stock at any time across marques and powertrains (electric, hybrid, petrol, diesel), including low-mileage, premium and demonstration units. All vehicles are inspected and available with financing options through GGP Auto's concession network and online platform.
- Commercial / Utility Vehicles (Véhicules utilitaires, Renault Pro+, Ford Pro) Sale of commercial vehicles and vans targeting professionals and small businesses through the Renault Pro+ and Ford Pro programs — including light commercial vehicles, chassis-cabs and large vans for fleet and trade use. Customers can configure and purchase via GGP Auto concessions with dedicated commercial-vehicle sales support.
- Vehicle Financing Services (LOA, LLD, credit) Intermediation of automotive financing products — LOA (lease with option to purchase), LLD (long-term lease), and traditional auto credit — resold through GGP Auto concessions via a partnership with DIAC under the Mobilize Financial Services brand. Standard terms are 37 months / 30,000 km with entry-level monthly payments from approximately €120/month.
- Maintenance & Repair Services (Entretiens et Réparations) Workshop appointments and after-sales servicing for vehicles sold or serviced by GGP Auto — covering general maintenance, repairs, tire replacement and windscreen repair, delivered through Renault Minute, Dacia Zen and other branded after-sales programs at concessions across the network.
- Vehicle Trade-in / Buyback (Reprise) Trade-in and buyback service allowing customers to obtain a valuation of their existing vehicle online and apply the value toward a new or used purchase at GGP Auto, available across the concession network.
- EV Charging Solutions (Bornes de recharge / Mobilize Power Solutions) Electric vehicle charging solutions including home wallbox installation offered via Mobilize Power Solutions (a Renault Group entity delivered via Elto Holding), marketed alongside new EV purchases at GGP Auto concessions.
- Mobilize Share (Renault Rent) Short- and Long-Term Vehicle Rental Short- and long-term vehicle rental services resold through GGP Auto concessions under the Mobilize Share (Renault Rent) brand, providing flexible mobility for customers needing temporary access to a vehicle.
Quantifiable outcome
- 50,000+ vehicles sold annually across the network
- +2 more outcomes
Companies that use GGP Auto - Montpellier Lunel concessionnaires Renault et Dacia
Customer profileSegments3 records
Ideal customer profiles3 records
GGP Auto - Montpellier Lunel concessionnaires Renault et Dacia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
GGP Auto - Montpellier Lunel concessionnaires Renault et Dacia partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, major, growing and minor.
- Renault S.A.S.coreRenault is the primary franchise/brand partner, with GGP Auto operating Renault and Renault Pro+ (commercial vehicles) branded concessions across France. GGP Auto sells new Renault vehicles (including E-Tech electric range: Twingo, 5, 4, Mégane, Scénic, Captur, Austral, Espace, Rafale, Kangoo) and used Renault vehicles.
- Dacia (Renault Group)coreDacia is a franchise/brand partner for GGP Auto, selling new and used Dacia vehicles (Sandero, Duster, Jogger, Spring, Bigster). GGP Auto also offers the Dacia Zen after-sales program.
- Ford (Ford Pro)majorFord is a franchise/brand partner, with GGP Auto operating Ford and Ford Pro (commercial vehicles) branded concessions across France. GGP Auto sells Ford vehicles including Transit, Ranger, Kuga, Focus, and commercial vans.
- Hyundai Motor FrancemajorHyundai is a franchise/brand partner with GGP Auto operating Hyundai branded concessions across France. GGP Auto sells new and used Hyundai vehicles including Tucson, Kona, Bayon, i20, Santa Fe, INSTER, and IONIQ electric models.
- Land Rover / Jaguar (JLR France)majorLand Rover and Jaguar are franchise/brand partners with GGP Auto operating Land Rover branded concessions across France. GGP Auto sells new and used Land Rover vehicles including Range Rover, Range Rover Sport, Range Rover Velar, Discovery Sport, and Defender, as well as Jaguar models.
- BYD FrancegrowingBYD is a newer brand partnership with GGP Auto selling new and used BYD electric vehicles including Dolphin, Seal, Atto 2, Atto 3, and Seal U. 138 new BYD vehicles are in stock plus used BYD models.
- Alpine (Renault Group)minorAlpine is a brand partner with GGP Auto operating Alpine branded concessions (e.g., Alpine Nîmes). GGP Auto sells new Alpine vehicles including A110 and A290.
- Mobilize (Renault Group)minorMobilize Share (car sharing/rent service) and Mobilize Financial Services products are offered through GGP Auto concessions. Mobilize Power Solutions (via Elto Holding) provides charging station installation services bundled with electric vehicle purchases.
- CNPA (Conseil National des Professions de l'Automobile)minorGGP Auto is a member of CNPA (Mediator of the automotive professions) for consumer dispute resolution. The CNPA mediator can be contacted for dispute resolution if direct resolution with GGP Auto fails.
Scale indicators5 records
Recent moves3 records
Expansion highlights4 records
GGP Auto - Montpellier Lunel concessionnaires Renault et Dacia competitors and assessment
Company assessmentEmerging players
- Auto1 Group: Digital-first European used-car platform operating Autohero branded retail and B2B remarketing. Emerging player that competes with the used-car side of multi-brand dealers and could pressure traditional dealer inventory economics.
Broad incumbents
- Emil Frey Group: Europe's largest independent automotive retail group, operating multi-brand dealerships across Switzerland, Germany, and France. Broad incumbent benchmark for scale, multi-brand strategy, and used-car remarketing.
- Pendragon: UK-based multi-brand automotive retailer with franchise dealerships and a used-car platform (carwow acquisition). Broad incumbent benchmark for a multi-region multi-brand retail model with new and used operations.
Direct peers
- Jean Rouyer Automobiles: Independent French multi-brand dealer group with Renault, Dacia, and other franchises across western France. Directly comparable as a regional multi-brand operator offering sales, financing, and after-sales under a similar model.
- Mary Automobiles: French multi-brand dealer group operating across Normandy and northern regions with Renault and other franchises. Comparable as a similarly scaled French multi-brand dealer with overlapping footprint in Hauts-de-France.
- BYmyCAR: French multi-brand dealer group historically aligned with Renault Group and expanded into other brands. Comparable as a similarly structured multi-brand French retail group with new/used sales and after-sales operations.
- Renault Retail Group: Renault's wholly-owned dealer subsidiary operating Renault and Dacia concessions across France. Directly comparable to GGP Auto's core franchise base and offers a benchmark for OEM-direct dealer economics in the same geography.
- Bodemer Auto: French multi-brand dealer group based in western France, carrying Renault, Dacia, and other brands. Directly comparable as a regional multi-brand retail network with similar franchise model, financing partnerships, and after-sales programs.
Others
- Cox Automotive: Global provider of automotive services and technology including Manheim auctions, Autotrader, and dealer software. Comparable as an ecosystem enabler touching inventory management, remarketing, and digital marketing for dealers like GGP Auto.
Regional players
- SAGA Mercedes-Benz: French dealer group focused on Mercedes-Benz passenger and commercial vehicles with broad regional coverage. Comparable as a multi-site French OEM franchise dealer, though concentrated in a single premium brand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
GGP Auto - Montpellier Lunel concessionnaires Renault et Dacia social profiles
Digital presenceGGP Auto - Montpellier Lunel concessionnaires Renault et Dacia financial estimates
Financial estimateRevenue estimate
Valuation estimate
GGP Auto - Montpellier Lunel concessionnaires Renault et Dacia leadership team
Management profileNumber of profiles
Profiles1 record
GGP Auto - Montpellier Lunel concessionnaires Renault et Dacia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GGP Auto - Montpellier Lunel concessionnaires Renault et Dacia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GGP Auto - Montpellier Lunel concessionnaires Renault et Dacia
What does GGP Auto - Montpellier Lunel concessionnaires Renault et Dacia do?
GGP Auto operates a multi-brand automotive dealership network of 50+ physical concessions across France selling new and used vehicles from more than 50 marques (Renault, Dacia, Ford, Hyundai, Land Rover, Jaguar, BYD, Alpine, etc.), alongside integrated financing intermediation through DIAC/Mobilize Financial Services (LOA, LLD, credit), vehicle trade-in/buyback, branded after-sales workshop services (Renault Minute, Dacia Zen), EV charging infrastructure via Mobilize Power Solutions, and short/long-term rental through Mobilize Share (Renault Rent).
Is GGP Auto - Montpellier Lunel concessionnaires Renault et Dacia a public or private company?
GGP Auto - Montpellier Lunel concessionnaires Renault et Dacia is a private company. It is classified as unknown and is currently operating.
When was GGP Auto - Montpellier Lunel concessionnaires Renault et Dacia founded?
GGP Auto - Montpellier Lunel concessionnaires Renault et Dacia was founded in 2017. It employs 1,001 to 5,000 people.
Where is GGP Auto - Montpellier Lunel concessionnaires Renault et Dacia based?
GGP Auto - Montpellier Lunel concessionnaires Renault et Dacia is headquartered in Hellemmes-Lille, France, in the Europe region.
How does GGP Auto - Montpellier Lunel concessionnaires Renault et Dacia make money?
Five revenue lines are on record. New Vehicle Sales are the primary driver. The others are used Vehicle Sales, financing Intermediation, after-Sales Service & Maintenance and vehicle Trade-In / Reprise.
Who are GGP Auto - Montpellier Lunel concessionnaires Renault et Dacia's main competitors?
Auto1 Group is listed as an emerging player. Broad incumbents are Emil Frey Group and Pendragon. Direct peers are Jean Rouyer Automobiles, Mary Automobiles, BYmyCAR, Renault Retail Group and Bodemer Auto. Cox Automotive is listed as an others. SAGA Mercedes-Benz is listed as a regional player.
Does GGP Auto - Montpellier Lunel concessionnaires Renault et Dacia have an API?
No public API is recorded for GGP Auto - Montpellier Lunel concessionnaires Renault et Dacia.
What industry is GGP Auto - Montpellier Lunel concessionnaires Renault et Dacia in?
GGP Auto - Montpellier Lunel concessionnaires Renault et Dacia's product category is Automotive Retail. Its primary akta.pro industry code is FSAKADAA, New & Used Auto Purchase Loans. Its NAICS code is 4412 and its SIC code is 5500.