GGP Auto - Montpellier Lunel concessionnaires Renault et Dacia

What GGP Auto - Montpellier Lunel concessionnaires Renault et Dacia does

GGP Auto is a privately held French multi-brand automotive dealership group headquartered in Hellemmes-Lille and operating as a SAS (Société par Actions Simplifiée). Founded in 2017, the company runs a network of more than 50 physical concessions spread across three French regions — Hauts-de-France, Occitanie, and Provence-Alpes-Côte d'Azur — staffed by between 1,001 and 5,000 employees. The group sells new and used vehicles from more than 50 automotive brands, with Renault and Dacia as the franchise backbone, supplemented by Ford, Hyundai, Land Rover, Jaguar, BYD, Alpine, and others; combined inventory exceeds 11,575 listings and over 5,000 used vehicles, with an annual sales run-rate above 50,000 vehicles.

The business model is a vertically integrated retail automotive stack. Core revenue comes from unit-priced new and used vehicle sales (vehicles range from approximately €18,500 for an entry Renault Clio to over €46,000 for a Renault Scénic E-Tech), supplemented by financing intermediation through a core partnership with DIAC (Mobilize Financial Services) on LOA, LLD, and traditional credit products, plus vehicle trade-in/buyback margin, after-sales maintenance and repair services (Renault Minute, Dacia Zen, tire and windscreen programs), and emerging adjacencies in EV charging infrastructure (Mobilize Power Solutions wallboxes) and short/long-term rental (Mobilize Share). Dedicated commercial vehicle programs (Renault Pro+, Ford Pro) serve professional and fleet customers.

The go-to-market combines physical dealership distribution — test drives, configuration, financing consultation, and after-sales on-site — with a self-serve digital layer at www.ggpauto.fr supporting vehicle search, configuration, online financing requests, and trade-in valuation. Marketing is multi-channel: a proprietary automotive blog, paid search (Google Ads), retargeting (Criteo), social (Facebook, LinkedIn), email/CRM, and behavioral analytics (Hotjar, Smartlook). Ownership is independent with €500,000 of share capital, no disclosed institutional or PE/VC backing, no parent company, and no subsidiary structure; Michel CORDIER is identified as Director of Publication.

Name

GGP Auto - Montpellier Lunel concessionnaires Renault et Dacia

Legal name

GGP AUTO

Website

https://ggpauto.fr

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

GGP Auto is a privately held French multi-brand automotive dealership group operating 50+ concessions across Hauts-de-France, Occitanie, and Provence-Alpes-Côte d'Azur, selling 50,000+ new and used vehicles per year from 50+ brands with integrated financing, trade-in, and after-sales services for retail consumers and professionals.

Ownership category

akta.pro rank

Product category

Automotive Retail

NAICS

Other Motor Vehicle Dealers (4412), Used Car Dealers (44112)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

New & Used Auto Purchase Loans (FSAKADAA)

Keywords

• Automotive dealership network
• Multi-brand vehicle retail
• Vehicle financing intermediation
• Automotive after-sales services
• Commercial vehicle sales

Headquarters

HQ city

Hellemmes-Lille

HQ country

France

HQ region

Europe

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. New Vehicle Sales: Sale of new vehicles (particular automobiles and commercial/utilitarian vehicles) across multiple brands including Renault, Dacia, Ford, Hyundai, Land Rover, Jaguar, BYD, and others.
2. Used Vehicle Sales: Sale of pre-owned vehicles from a stock of over 5,000 units across multiple brands and types (electric, hybrid, petrol, diesel).
3. Financing Intermediation: Partnership with DIAC (Mobilize Financial Services) to offer LOA (lease with purchase option), LLD (long-term lease), and traditional auto credit. GGP Auto acts as intermediary, earning commissions on financed transactions.
4. After-Sales Service & Maintenance: Workshop services for vehicle maintenance and repair, including tire replacement, windscreen repair, and general servicing through Renault Minute and other branded after-sales programs.
5. Vehicle Trade-In / Reprise: Vehicle trade-in and buyback services where GGP Auto purchases customers' existing vehicles as part of new vehicle acquisition deals.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

GGP Auto operates a multi-brand automotive dealership network of 50+ physical concessions across France selling new and used vehicles from more than 50 marques (Renault, Dacia, Ford, Hyundai, Land Rover, Jaguar, BYD, Alpine, etc.), alongside integrated financing intermediation through DIAC/Mobilize Financial Services (LOA, LLD, credit), vehicle trade-in/buyback, branded after-sales workshop services (Renault Minute, Dacia Zen), EV charging infrastructure via Mobilize Power Solutions, and short/long-term rental through Mobilize Share (Renault Rent).

Product overview

GGP Auto operates as a multi-brand automotive dealership network with over 50 concessions across France (Hauts-de-France, Occitanie, and Provence-Alpes-Côte d'Azur regions). The company offers a comprehensive automotive portfolio centered around new and used vehicle sales from brands including Renault, Dacia, Ford, Hyundai, BYD, Land Rover, Jaguar, and Alpine. Beyond vehicle sales, GGP Auto provides integrated services including financing solutions (LOA, LLD, credit), vehicle maintenance and repair, trade-in/valuation services, and electric vehicle charging infrastructure. The business model combines a physical dealership network with digital tools including online vehicle configurators and appointment scheduling.

Differentiator

Problem solved

Functional benefit

Products and services

• New Vehicles (Véhicules neufs) Sale of new passenger and commercial vehicles from more than 50 marques — entry-level models start around €18,500 (Renault Clio) and reach above €46,000 for premium/EV variants (Renault Scénic E-Tech at €46,990). Customers can configure vehicles online, take a test drive at a concession, and complete the purchase in person.
• Used Vehicles (Véhicules d'occasion) Sale of pre-owned vehicles with more than 5,000 units in stock at any time across marques and powertrains (electric, hybrid, petrol, diesel), including low-mileage, premium and demonstration units. All vehicles are inspected and available with financing options through GGP Auto's concession network and online platform.
• Commercial / Utility Vehicles (Véhicules utilitaires, Renault Pro+, Ford Pro) Sale of commercial vehicles and vans targeting professionals and small businesses through the Renault Pro+ and Ford Pro programs — including light commercial vehicles, chassis-cabs and large vans for fleet and trade use. Customers can configure and purchase via GGP Auto concessions with dedicated commercial-vehicle sales support.
• Vehicle Financing Services (LOA, LLD, credit) Intermediation of automotive financing products — LOA (lease with option to purchase), LLD (long-term lease), and traditional auto credit — resold through GGP Auto concessions via a partnership with DIAC under the Mobilize Financial Services brand. Standard terms are 37 months / 30,000 km with entry-level monthly payments from approximately €120/month.
• Maintenance & Repair Services (Entretiens et Réparations) Workshop appointments and after-sales servicing for vehicles sold or serviced by GGP Auto — covering general maintenance, repairs, tire replacement and windscreen repair, delivered through Renault Minute, Dacia Zen and other branded after-sales programs at concessions across the network.
• Vehicle Trade-in / Buyback (Reprise) Trade-in and buyback service allowing customers to obtain a valuation of their existing vehicle online and apply the value toward a new or used purchase at GGP Auto, available across the concession network.
• EV Charging Solutions (Bornes de recharge / Mobilize Power Solutions) Electric vehicle charging solutions including home wallbox installation offered via Mobilize Power Solutions (a Renault Group entity delivered via Elto Holding), marketed alongside new EV purchases at GGP Auto concessions.
• Mobilize Share (Renault Rent) Short- and Long-Term Vehicle Rental Short- and long-term vehicle rental services resold through GGP Auto concessions under the Mobilize Share (Renault Rent) brand, providing flexible mobility for customers needing temporary access to a vehicle.

Quantifiable outcome

• 50,000+ vehicles sold annually across the network
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core, major, growing and minor.

• Renault S.A.S.coreChannel Partner/ Reseller/ DistributorRenault is the primary franchise/brand partner, with GGP Auto operating Renault and Renault Pro+ (commercial vehicles) branded concessions across France. GGP Auto sells new Renault vehicles (including E-Tech electric range: Twingo, 5, 4, Mégane, Scénic, Captur, Austral, Espace, Rafale, Kangoo) and used Renault vehicles.
• Dacia (Renault Group)coreChannel Partner/ Reseller/ DistributorDacia is a franchise/brand partner for GGP Auto, selling new and used Dacia vehicles (Sandero, Duster, Jogger, Spring, Bigster). GGP Auto also offers the Dacia Zen after-sales program.
• Ford (Ford Pro)majorChannel Partner/ Reseller/ DistributorFord is a franchise/brand partner, with GGP Auto operating Ford and Ford Pro (commercial vehicles) branded concessions across France. GGP Auto sells Ford vehicles including Transit, Ranger, Kuga, Focus, and commercial vans.
• Hyundai Motor FrancemajorChannel Partner/ Reseller/ DistributorHyundai is a franchise/brand partner with GGP Auto operating Hyundai branded concessions across France. GGP Auto sells new and used Hyundai vehicles including Tucson, Kona, Bayon, i20, Santa Fe, INSTER, and IONIQ electric models.
• Land Rover / Jaguar (JLR France)majorChannel Partner/ Reseller/ DistributorLand Rover and Jaguar are franchise/brand partners with GGP Auto operating Land Rover branded concessions across France. GGP Auto sells new and used Land Rover vehicles including Range Rover, Range Rover Sport, Range Rover Velar, Discovery Sport, and Defender, as well as Jaguar models.
• BYD FrancegrowingChannel Partner/ Reseller/ DistributorBYD is a newer brand partnership with GGP Auto selling new and used BYD electric vehicles including Dolphin, Seal, Atto 2, Atto 3, and Seal U. 138 new BYD vehicles are in stock plus used BYD models.
• Alpine (Renault Group)minorChannel Partner/ Reseller/ DistributorAlpine is a brand partner with GGP Auto operating Alpine branded concessions (e.g., Alpine Nîmes). GGP Auto sells new Alpine vehicles including A110 and A290.
• Mobilize (Renault Group)minorChannel Partner/ Reseller/ DistributorMobilize Share (car sharing/rent service) and Mobilize Financial Services products are offered through GGP Auto concessions. Mobilize Power Solutions (via Elto Holding) provides charging station installation services bundled with electric vehicle purchases.
• CNPA (Conseil National des Professions de l'Automobile)minorOthersGGP Auto is a member of CNPA (Mediator of the automotive professions) for consumer dispute resolution. The CNPA mediator can be contacted for dispute resolution if direct resolution with GGP Auto fails.

Scale indicators5 records

Recent moves3 records

Expansion highlights4 records

Emerging players

• Auto1 Group: Digital-first European used-car platform operating Autohero branded retail and B2B remarketing. Emerging player that competes with the used-car side of multi-brand dealers and could pressure traditional dealer inventory economics.

Broad incumbents

• Emil Frey Group: Europe's largest independent automotive retail group, operating multi-brand dealerships across Switzerland, Germany, and France. Broad incumbent benchmark for scale, multi-brand strategy, and used-car remarketing.
• Pendragon: UK-based multi-brand automotive retailer with franchise dealerships and a used-car platform (carwow acquisition). Broad incumbent benchmark for a multi-region multi-brand retail model with new and used operations.

Direct peers

• Jean Rouyer Automobiles: Independent French multi-brand dealer group with Renault, Dacia, and other franchises across western France. Directly comparable as a regional multi-brand operator offering sales, financing, and after-sales under a similar model.
• Mary Automobiles: French multi-brand dealer group operating across Normandy and northern regions with Renault and other franchises. Comparable as a similarly scaled French multi-brand dealer with overlapping footprint in Hauts-de-France.
• BYmyCAR: French multi-brand dealer group historically aligned with Renault Group and expanded into other brands. Comparable as a similarly structured multi-brand French retail group with new/used sales and after-sales operations.
• Renault Retail Group: Renault's wholly-owned dealer subsidiary operating Renault and Dacia concessions across France. Directly comparable to GGP Auto's core franchise base and offers a benchmark for OEM-direct dealer economics in the same geography.
• Bodemer Auto: French multi-brand dealer group based in western France, carrying Renault, Dacia, and other brands. Directly comparable as a regional multi-brand retail network with similar franchise model, financing partnerships, and after-sales programs.

Others

• Cox Automotive: Global provider of automotive services and technology including Manheim auctions, Autotrader, and dealer software. Comparable as an ecosystem enabler touching inventory management, remarketing, and digital marketing for dealers like GGP Auto.

Regional players

• SAGA Mercedes-Benz: French dealer group focused on Mercedes-Benz passenger and commercial vehicles with broad regional coverage. Comparable as a multi-site French OEM franchise dealer, though concentrated in a single premium brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ggp-automobiles

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GGP Auto - Montpellier Lunel concessionnaires Renault et Dacia