Gun Dog Supply, Llc

What Gun Dog Supply, Llc does

Gun Dog Supply, LLC is a family-owned direct-to-consumer e-commerce retailer founded in 1972 in Mathiston, Mississippi, specializing in hunting dog training equipment and supplies. The company sells approximately 2,500+ SKUs across electronic training collars (e-collars), GPS tracking collars, check cords, training whistles, dog vests, dummy launchers, blank pistols, and related accessories, sourcing from premium third-party manufacturers including Garmin (Tri-Tronics), SportDOG, Dogtra, DT Systems, and Petsafe while also manufacturing its own proprietary lines (Big Dawg Biothane collars, Sylmar vests, TBI bird bags, Bizzy Beds) at the Mathiston facility. Its primary customers are individual hunting dog owners — including owners of retrievers, pointers, flushing dogs, and upland hunting breeds — as well as bird dog handlers and field trial participants based in the United States.

The business operates entirely through owned channels: the gundogsupply.com website, a toll-free phone order line (1-800-624-6378), fax, mail, and warehouse pickup at the Mathiston, MS headquarters. The company does not ship internationally and serves US addresses including APO/FPO and US territories. Revenue is generated through one-time product transactions at unit prices ranging from under $10 (whistles, lanyards) to $1,199.98 (Garmin ALPHA 300i + TT25 combos), with free shipping on orders over $125 and a 30-day money-back guarantee. The company is currently led by second-generation owners Steve Snell (President) and Rob Snell, sons of founders Anne and Warner Snell, with no external institutional investment.

Name

Gun Dog Supply, Llc

Legal name

Gun Dog Supply

Website

https://gundogsupply.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Gun Dog Supply is a family-owned US e-commerce retailer founded in 1972 that sells 2,500+ SKUs of hunting dog training equipment — e-collars, GPS collars, vests, and accessories — directly to individual hunting-dog owners nationwide.

Ownership category

akta.pro rank

Product category

Hunting Dog Training Equipment & Supplies

NAICS

Pet and Pet Supplies Retailers (45991), Pet and Pet Supplies Retailers (459910), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

General Pet Supplies Retail (Multi-category) (CRALAHAA)

akta.pro secondary industries

Pet Supplies Inventory-led Online Retailers (CRAFADAH), Hunting Accessories & Field Gear Retail (Calls, Decoys, Blinds, Game Cameras) (CRAMAKAE)

Keywords

• Hunting dog supplies
• Dog training equipment
• Electronic training collars
• GPS tracking collars
• Bird dog gear

Headquarters

HQ city

Mathiston

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Gun Dog Supply generates revenue through direct sales of hunting dog training equipment, dog collars, dog vests, training supplies, dummy launchers, blanks/poppers, whistles, check cords, and related accessories. Products are sold at fixed retail prices with free shipping on orders $125+. The primary revenue stream is one-time product transactions from individual customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Gun Dog Supply is an e-commerce retailer that sells hunting dog training equipment and supplies directly to individual consumers across the United States. The catalog spans electronic training collars (e-collars), GPS tracking collars, check cords, training whistles, dog vests, dummy launchers, blank pistols, and accessories, sourced from multiple third-party brands (Garmin, SportDOG, Dogtra, DT Systems, Petsafe) plus a small line of in-house manufactured proprietary products. Customers place orders through the company website, by phone, fax, mail, or in-person warehouse pickup at the Mathiston, Mississippi facility.

Product overview

Gun Dog Supply is a family-owned e-commerce retailer (since 1972) specializing in hunting dog training equipment and supplies. The company operates as a multi-brand product aggregator selling approximately 2,500+ SKUs across categories including electronic training collars (E-Collars) from Garmin, SportDOG, Dogtra, and other manufacturers; GPS tracking collars; check cords and training leads; whistles; dog vests; training books and DVDs; and accessories like blank pistols and dummy launchers. The product portfolio centers on Garmin ALPHA GPS + Training Collar systems, remote training collars, and traditional training equipment. The company differentiates through curated expert selections ("Steve's Picks"), extensive product reviews (32,000+ customer reviews), and educational content including Robin MacFarlane's e-collar training video series.

Differentiator

Problem solved

Functional benefit

Products and services

• Garmin ALPHA GPS + Training Collars

Quantifiable outcome

• 108,000+ 5-star ratings and 4.9/5 star average rating from dog owners nationwide
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Garmin / Tri-TronicscoreTechnology or IntegrationGarmin (including Tri-Tronics brand) is a key product supplier for Gun Dog Supply, offering GPS tracking collars and remote training collars. Gun Dog Supply sells approximately 100 different kinds of remote dog training collars from Garmin and other manufacturers.
• SportDOGcoreTechnology or IntegrationSportDOG is a major supplier of e-collars and dog training equipment sold through Gun Dog Supply. SportDOG collars are manufactured in China.
• DogtracoreTechnology or IntegrationDogtra supplies e-collar training systems to Gun Dog Supply. Dogtra collars are manufactured in South Korea.
• DT SystemscoreTechnology or IntegrationDT Systems provides remote training collars sold through Gun Dog Supply. DT Systems collars are manufactured in South Korea.
• Robin MacFarlane / That's My DogcoreStrategic or Co-development PartnerRobin MacFarlane, professional dog trainer and owner of That's My Dog in Dubuque, Iowa, creates training content for Gun Dog Supply. She has produced e-collar training videos, articles, and her JUST RIGHT dog training DVDs are sold through the site. Gun Dog Supply offers her training videos free or for a penny with select e-collar purchases.
• Honey BrakeminorStrategic or Co-development PartnerHoney Brake Experience provides gun dog tips and tricks video series produced in collaboration with Gun Dog Supply. Drew Keeth of Honey Brake and Joe Perron of Champion Retrievers contribute to the training content.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Chewy: Largest US online pet supplies retailer, with growing category presence in training collars and hunting-adjacent dog products. A scale-driven incumbent that competes on convenience and price rather than hunting-dog expertise.
• Bass Pro Shops / Cabela's: Mass-market outdoor sporting goods retailer with large hunting dog supply assortments both in-store and online. Competes on breadth rather than expertise in the training-equipment sub-category where Gun Dog Supply specializes.
• Orvis: Established multi-channel outdoor lifestyle retailer with a meaningful dog training and sporting dog equipment category. Overlaps with Gun Dog Supply on e-collars, vests, and training gear but serves a broader upland-hunting and apparel customer base.

Others

• DT Systems: Manufacturer of remote training collars and bark control products sold through Gun Dog Supply. Operates a smaller direct channel and competes in the same mid-range e-collar segment as third-party brands on Gun Dog Supply's shelves.
• SportDOG Brand: Major manufacturer of e-collars and training equipment that is also a key supplier to Gun Dog Supply. Operates its own DTC channel, making it both a partner and a competing brand owner in the same product category.
• Dogtra: South Korean manufacturer of e-collars and training systems that supplies Gun Dog Supply. Sells direct, partially competing with the retailer across price points and feature tiers.
• Garmin (Dog/Training Division): Manufacturer of the ALPHA GPS and TT25 training collars that anchor Gun Dog Supply's premium assortment. While primarily a supplier, Garmin's direct channel competes for the same high-end training-collar buyer.

Direct peers

• Tom Dokken's Oak Ridge Kennels: Niche hunting dog training specialist offering proprietary training dummies, launchers, and educational content aimed at retriever and upland handlers. Comparable as a content-led expert retailer with proprietary products.
• Lion Country Supply: Long-running independent e-commerce retailer focused exclusively on hunting dog training supplies and accessories. Most directly comparable specialty competitor in the hunting-dog niche with similar SKU breadth and DTC model.
• Mud River Dog Products: Specialty manufacturer and retailer of hunting dog gear including vests, blinds, and training accessories. Overlaps with Gun Dog Supply's Sylmar vest and bird bag categories and is increasingly visible on the same hunting-dog shelf.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/gundogsupply
• Facebookfacebook.com/gundogsupply
• LinkedInlinkedin.com/company/gun-dog-supply

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gun Dog Supply, Llc