Farmly
Farmly operates a mobile social gardening journal app for iOS and Android that helps residential home gardeners plan, log, and share food-growing activities, monetizing via freemium subscriptions and a complementary garden multi-tool.
- Company typePrivate
- Founded2020
- HeadquartersWilmington, United States
- Headcount—
- GTM typeB2C
- OfferingSoftware
What Farmly does
Farmly is a privately held software company founded in 2020 and incorporated in Delaware, headquartered in Wilmington, with a secondary operational site in Campbell, California. The company builds and operates the Farmly mobile application, a social gardening journal available on iOS and Android that helps residential home gardeners plan, log, and share food-growing activities. The app is built on React Native with a GraphQL API, Redux for state management, and D3 for data visualization, and is distributed free through the Apple App Store and Google Play Store with a freemium model offering premium subscription features.
The product organizes gardens in a hierarchical structure called the Farmly Tree (Yards → Gardens → Beds → Plantings) and provides journal logging for watering, fertilizing, harvesting, life-cycle events, photos, and measurements. Social features allow users to share chores and harvests with family, friends, and neighbors, notify friends when shared plantings are ready to harvest, and connect with local garden mentors. Charts and graphs convert journal entries into visual insights for garden management. Farmly also sells a physical Farmly Garden Multi-Tool through its own e-commerce storefront as a complementary accessory, currently listed for pre-order at $42.00 (sale) versus $47.00 original and shown as sold out.
Farmly monetizes through in-app premium subscriptions (pricing not publicly disclosed) and direct-to-consumer hardware sales, with marketing concentrated on app store presence, organic social channels (Instagram, Facebook, X, YouTube), and an email newsletter signup. The company self-describes as a small organization in the early stages of product development, with no external investors or parent company disclosed and no revenue, headcount, or user figures publicly available.
Farmly firmographics
Firmographics- Name
- Farmly
- Legal name
- Farmly, Inc.
- Website
- https://farmly.us
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Short description
- Farmly operates a mobile social gardening journal app for iOS and Android that helps residential home gardeners plan, log, and share food-growing activities, monetizing via freemium subscriptions and a complementary garden multi-tool.
- Ownership category
- akta.pro rank
Farmly industry classification
Industry- Product category
- Home Gardening Software
- NAICS
- Nursery, Garden Center, and Farm Supply Retailers (44424)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Home & Garden Hobbies (Gardening, Floral Design, Home Decor) (EDAAAGAL)
- akta.pro secondary industry
- Lawn & Garden Equipment Retail (Mowers, Trimmers, Snow Blowers) (CRAIADAG)
Keywords
Where Farmly is headquartered
LocationHeadquarters
- HQ city
- Wilmington
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Farmly business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Supply Chain, Operations
Revenue model
- App Subscriptions: Premium subscription services within the app offering enhanced features. The privacy policy mentions premium services and payment information collection for subscribers.
- Hardware Sales: Sale of proprietary garden tools. Currently offering the Farmly Garden Multi-Tool available for pre-order at $42.00 (sale price).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | Farmly Garden Multi-Tool - Hardware Product |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Farmly product offering
Product offeringCore offering
Farmly develops and sells a mobile gardening journal application for iOS and Android that lets residential gardeners track plant growth, log activities, and connect with a community of fellow growers. The company complements the app with the Farmly Garden Multi-Tool, a physical gardening accessory sold through its own online store.
Product overview
Farmly offers a single unified product: the Farmly mobile app (iOS/Android), a social gardening journal that helps users organize residential gardens in a hierarchical structure (Yards, Gardens, Beds, Plantings), log activities and observations, share harvests with neighbors, and track their gardening journey. The company also sells a physical Farmly Garden Multi-Tool as an add-on accessory through its online store.
Differentiator
Problem solved
Functional benefit
Products and services
- Farmly Mobile Gardening Journal App
- Farmly Garden Multi-Tool
Companies that use Farmly
Customer profileSegments2 records
Ideal customer profiles1 record
Farmly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Farmly partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
Farmly competitors and assessment
Company assessmentEmerging players
- Seedtime: Gardening planning and tracking software for home growers with calendar and journal features; partial overlap as a planning/journaling alternative.
Direct peers
- SmartPlant: Mobile plant-care app providing reminders, identification, and community Q&A for home gardeners; comparable consumer-gardening software play with similar hobbyist target.
- GrowIt!: Mobile gardening community app that helps users share plant progress and get growing tips; comparable social-gardening peer focused on hobbyists.
- Planta: Mobile plant-care app with reminders, light meters, and plant identification for indoor/outdoor gardeners; comparable subscription-based consumer gardening software.
- PictureThis: AI-powered plant identification and care app for consumers; directly comparable mobile gardening utility serving home plant growers.
- GardenTags: Gardening-focused mobile app and community where users log plants, share photos, and get advice — the closest direct comparable to Farmly's social gardening journal.
- From Seed to Spoon: Mobile-first vegetable garden planning and tracking app aimed at home food growers — overlaps directly with Farmly's residential food-production niche.
Broad incumbents
- Gardener's Supply Company: Direct-to-consumer retailer of garden tools, supplies, and planning content for home gardeners; comparable as an established gardening D2C and content destination.
- Scotts Miracle-Gro Company: Large consumer lawn-and-garden brand with growing digital ecosystem (including the Scotts My Lawn and Gro apps); competes for the same residential gardener wallet.
- Burpee Home Gardens: Established consumer seed and gardening brand with planning/planting content for home gardeners; adjacent incumbent serving the same residential growing audience.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Farmly social profiles
Digital presenceFarmly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Farmly leadership team
Management profileNumber of profiles
Farmly funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Farmly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Farmly
What does Farmly do?
Farmly develops and sells a mobile gardening journal application for iOS and Android that lets residential gardeners track plant growth, log activities, and connect with a community of fellow growers. The company complements the app with the Farmly Garden Multi-Tool, a physical gardening accessory sold through its own online store.
Is Farmly a public or private company?
Farmly is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Farmly founded?
Farmly was founded in 2020.
Where is Farmly based?
Farmly is headquartered in Wilmington, United States, in the North America region.
How does Farmly make money?
Two revenue lines are on record. App Subscriptions are the primary driver. The others are hardware Sales.
Who are Farmly's main competitors?
Seedtime is listed as an emerging player. Direct peers are SmartPlant, GrowIt!, Planta, PictureThis, GardenTags and From Seed to Spoon. Broad incumbents are Gardener's Supply Company, Scotts Miracle-Gro Company and Burpee Home Gardens.
Does Farmly have an API?
No public API is recorded for Farmly.
What industry is Farmly in?
Farmly's product category is Home Gardening Software. Its primary akta.pro industry code is EDAAAGAL, Home & Garden Hobbies (Gardening, Floral Design, Home Decor), with a secondary code of CRAIADAG, Lawn & Garden Equipment Retail (Mowers, Trimmers, Snow Blowers). Its NAICS code is 44424 and its SIC code is 5200.