Gem By Carati Inc

What Gem By Carati Inc does

Gem By Carati Inc is a privately held, single-location fine jewelry retailer headquartered in Calgary, Alberta, operating from a 1,650-square-foot showroom on the second floor of Bankers Hall. Founded in 2011 as the third store in the Ng Family of Jewellers portfolio (preceded by Henry's Jewellers in 1979 and Carati in 2003), the company sells engagement rings, wedding bands, necklaces, earrings, bracelets, fashion rings, and Swiss timepieces, alongside designer brands including Forevermark, Gabriel & Co., Noam Carver, Bleu Royale, MFIT, Chris Ploof, CrownRing, Longines, Hamilton, and Tissot.

Its core operations span in-house custom jewelry design, supported by 3D CAD rendering, and on-site bench services including repairs, resizing, soldering, stone sourcing and replacement, engraving, redesign, restoration, pearl restringing, and cleaning. The technical stack is conventional retail: a Shopify e-commerce storefront with domestic Canadian shipping on orders over $300 CAD, Instagram (@gembycarati) for community engagement, and an on-site goldsmith and graduate gemologist handling design, fabrication, and authentication. Pricing spans roughly $195 to $34,500 CAD with engagement rings clustering between $2,025 and $13,750 CAD.

Revenue mechanics are a hybrid of one-time unit sales across bridal and fashion jewelry plus professional service revenue from repairs, restyling, and custom commissions. Go-to-market is direct-to-consumer: a commissioned-free showroom sales model in downtown Calgary combined with a national Shopify e-commerce channel. Customer segments include brides and couples (primary), luxury watch collectors, existing jewelry owners seeking service, and custom-design clients. Ownership remains concentrated within the Ng family, with Justin Ng (Graduate Gemologist) as principal and no disclosed external investors or funding.

Name

Gem By Carati Inc

Legal name

Gem By Carati Inc

Website

https://gembycarati.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Gem By Carati is a Calgary-based family-owned fine jewelry retailer selling engagement rings, wedding bands, designer jewelry, and Swiss watches (Longines, Hamilton, Tissot), with in-house custom design using 3D CAD rendering, on-site goldsmith repair services, and nationwide Canadian e-commerce shipping.

Ownership category

akta.pro rank

Product category

Fine Jewelry Retail

NAICS

Jewelry Retailers (458310)

SIC

Retail-Jewelry Stores (5944)

akta.pro primary industry

Diamond Jewelry (CRAKAAAA)

akta.pro secondary industries

Bridal Gemstone Jewelry (Non-diamond center stones) (CRAKACAE), Made-to-Order Gemstone Sourcing & Custom Cutting Coordination (CRAKAHAF), Personalized Jewelry (Engraving, Initials, Nameplates, Birthstones) (CRAKAHAG), Stone Setting & Gemstone Replacement (CRAKALAC), Colored Gemstone Jewelry (CRAKAAAB)

Keywords

• Fine jewelry retail
• Custom jewelry design
• Engagement rings
• Swiss watches
• Jewelry repair services

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Jewelry Retail Sales: Direct retail sales of engagement rings, wedding bands, necklaces, earrings, bracelets, watches, and fashion jewelry. Includes branded designer collections and custom-designed pieces.
2. Jewelry Services: On-site services including repairs, resizing, soldering, stone sourcing, engraving, redesign, restoration, pearl restringing, and cleaning.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Gem by Carati is a Calgary-based fine jewelry retailer that designs, sells, and services engagement rings, wedding bands, necklaces, earrings, bracelets, fashion rings, and Swiss-made timepieces (Longines, Hamilton, Tissot), alongside 19+ designer brands such as Forevermark, Gabriel & Co., Noam Carver, and Chris Ploof. The store also provides in-house custom jewelry design with 3D CAD rendering, plus on-site jewelry services including repairs, resizing, soldering, stone sourcing and replacement, engraving, redesign, restoration, pearl restringing, and professional cleaning.

Product overview

Gem by Carati is a Calgary-based jewellery retail store offering a comprehensive portfolio of fine jewellery products and services. The core product lines include engagement rings (available in multiple cuts: Princess, Round, Radiant, Cushion, Emerald, Oval, Marquise, Solitaire, Three Stone, Side Stone, and Halo), wedding bands (Pave, Channel, Prong, Eternity, Diamond, Bezel, Men's, Women's, and Unisex styles), necklaces, earrings, bracelets, fashion rings, and watches. The store carries multiple designer brands including Forevermark, Noam Carver, Gabriel & Co, Bleu Royale, MFIT, Chris Ploof Designs, CrownRing, TI SENTO, Torque, Bassali, Jorge Revilla, and VENA NOVA, as well as Swiss watch brands Longines, Hamilton, and Tissot. Complementary services include custom jewellery design with 3D CAD rendering, on-site jewellery repairs (ring resizing, soldering, stone replacement, engraving, restoration), pearl restringing, and professional cleaning. The company also offers Canadian diamonds and lab-grown diamond options. The business is operated by the Ng Family of Jewellers, with over 40 years of combined experience in the Calgary jewellery market.

Differentiator

Problem solved

Functional benefit

Products and services

• Engagement Rings Retail collection of diamond and gemstone engagement rings offered in Princess, Round, Radiant, Cushion, Emerald, Oval, Marquise, Solitaire, Three Stone, Side Stone, and Halo settings, targeted at couples in the Calgary bridal market.
• Wedding Bands Retail collection of men's, women's, and unisex wedding bands in Pave, Channel, Prong, Eternity, Diamond, and Bezel styles, priced $1,695–$3,490 CAD.
• Necklaces Retail collection of necklaces in Heart, Cross, Circle, Solitaire, Diamond, Chain, Gemstone, Men's, Religious, and Gold styles.
• Earrings Retail collection of earrings in Hoop, Stud, Drop, Chandelier, Huggies, Diamond, Pearl, Gemstone, and Gold styles.
• Bracelets Retail collection of Bangles, Cuffs, Diamond, Gemstone, and Gold bracelets, with luxury diamond bracelets priced up to $34,500 CAD.
• Fashion Rings Retail collection of gemstone, diamond, and gold fashion rings for everyday wear.
• Swiss Watches (Longines, Hamilton, Tissot) Retail collection of authentic Swiss-made timepieces spanning Longines (Master, Conquest, Spirit, Elegance), Hamilton (Khaki Field, American Classic, Jazzmaster, Ventura, Khaki Aviation, Khaki Navy), and Tissot (T-My Lady, Heritage, Couturier, Gentleman, PRX, Seastar, PR100, and more). Free shipping within Canada on orders over $300.
• Designer Brand Jewelry Collection Curated retail assortment of 19+ designer jewelry brands including Forevermark (Canadian Diamonds), Gabriel & Co., Noam Carver, Bleu Royale, MFIT, Chris Ploof Designs (Mokume Gane, Damascus steel, Palladium), CrownRing, TI SENTO, Torque, Bassali, Jorge Revilla, VENA NOVA, and Rae Noam Carver; prices range from $195 CAD (stud earrings) to $34,500 CAD (luxury diamond bracelets).
• Lab Grown Diamond Jewelry Sub-collection of engagement rings, wedding bands, and jewelry featuring lab-grown diamonds as an alternative to natural Canadian/Forevermark diamonds.
• Custom Jewellery Design In-house bespoke jewelry design service in which customers collaborate with the store's goldsmith and gemologist, with 3D CAD rendering used for design visualization before production. Pricing determined by materials, complexity, and design requirements; complimentary consultation offered.
• On-Site Jewellery Repairs and Services On-site jewelry repair and care services including ring resizing, soldering, stone sourcing and replacement, engraving, redesign, restoration, pearl restringing, and professional cleaning, with a 7-day turnaround on most services and a 100% satisfaction guarantee.

Quantifiable outcome

• 7-day turnaround on most jewelry services
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Emerging players

• Mejuri: Mejuri is a direct-to-consumer fine jewelry brand with a strong digital presence. Comparable in offering contemporary gold and gemstone jewelry at accessible price points, but competes primarily online rather than via physical showroom and custom design.
• James Allen: James Allen is an online diamond and engagement ring retailer with strong custom ring configurator functionality. Comparable in the custom engagement ring experience that Gem by Carati provides in-person, and is a direct substitute for digitally native bridal customers.
• Blue Nile: Blue Nile is a leading online diamond and engagement ring retailer. Directly competes with Gem by Carati in the diamond engagement ring category via a low-overhead e-commerce model that pressures pricing and selection across bridal jewelry nationally.
• Brilliant Earth: Brilliant Earth is an online jewelry retailer specializing in ethical and lab-grown diamonds. Comparable to Gem by Carati's bridal assortment and lab-grown diamond offering, and represents a directional threat in the bridal category.

Broad incumbents

• Birks Group: Birks (Maison Birks) is the leading Canadian luxury jewelry retailer with boutiques across major cities. Comparable to Gem by Carati across bridal, fine jewelry, and watch categories, but operates as a multi-store national chain rather than a single independent location.
• Mappins Jewellers: Mappins Jewellers is a Western Canadian jewelry chain with stores across multiple provinces. Comparable assortment in bridal and fashion jewelry and watches, but operates as a multi-store regional chain rather than a single independent showroom.
• Peoples Jewellers: Peoples Jewellers is a Signet-owned mid-market Canadian jewelry chain with broad bridal and fashion assortment. Comparable business model (retail jewelry including engagement rings and watches) and Canadian footprint, but positioned at lower price points than Gem by Carati's premium bridal offering.

Direct peers

• Henry's Jewellers: Henry's Jewellers is the original 1979 Ng family store in downtown Calgary (Lancaster Building), the predecessor and direct sibling of Gem by Carati. It offers comparable fine jewelry and bridal offerings under the same family ownership, making it a near-perfect functional peer.
• Carati: Carati is the second store (opened 2003) in the Ng Family of Jewellers portfolio and a direct sibling of Gem by Carati. It operates the same downtown Calgary fine jewelry retail model with overlapping bridal and designer-brand assortment, making it the most directly comparable peer.

Regional players

• Lugaro Jewellers: Lugaro is a Western Canadian independent fine jeweler based in Vancouver with bridal, designer, and watch offerings similar to Gem by Carati. Comparable custom design and repair services but operates in a different metro (Vancouver rather than Calgary).

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/gem-by-carati

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gem By Carati Inc