Catch A Lift

What Catch A Lift does

Catch A Lift Fund is a Maryland-incorporated nonprofit (legal name Christopher Coffland Memorial Fund Inc.) founded in 2013 in memory of U.S. Army Specialist Christopher Coffland, who was killed in action in Afghanistan. The organization provides free fitness, nutrition, emotional wellness, and community programming to post-9/11 combat-injured U.S. veterans. Since inception, it reports serving more than 14,900 veterans nationwide across all 50 states.

The core product is a three-phase Wellness Program: an 8-week Wellness Group Phase 1 with personalized assessment and coach matching; a Mission Ready Group Phase 2 (up to two years) providing enhanced coaching plus either in-home fitness equipment or a nationwide gym membership; and a Legacy Phase 3 offering lifelong community support. The program is delivered through an online Member Dashboard (program.catchaliftfund.org) that combines wellness tracking, a virtual educational library, and live monthly webinars. All coaches are themselves combat veterans, providing peer-based accountability. Adjacent programs include the Women's Fitness Initiative (female veteran-specific coaching), the From Healing to Leading Certification Program (veterans earning nationally recognized fitness/nutrition credentials), and the Ambassador Program (member-led outreach to VA centers, hospitals, colleges, and veteran organizations). Supporting assets include the Coaches Corner Podcast on YouTube, the CAL Pro Shop e-commerce merchandise storefront, and the YourWay DIY fundraising platform.

Catch A Lift Fund generates revenue through four streams: individual donations, corporate sponsorships (25+ named financial-sector sponsors including Morgan Stanley, Goldman Sachs, JP Morgan, Blackrock, Barclays, Citi, Raymond James, Stifel, Capital Group, Paul Weiss, and EY), annual regional benefit events in Connecticut, Baltimore, and Northern Virginia, and merchandise sales through the Pro Shop. Veterans receive all core services free of charge; the organization is funded entirely by philanthropic contributions. It is headquartered at 2066 York Road, Suite 205A, Lutherville Timonium, Maryland, operates with 1-10 employees, and is led by Executive Director Lynn Coffland.

Name

Catch A Lift

Legal name

Christopher Coffland Memorial Fund Inc.

Website

https://catchaliftfund.org

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Catch A Lift Fund is a Maryland nonprofit that delivers free fitness, nutrition, emotional wellness, and community programming to post-9/11 combat-injured U.S. veterans through a three-phase coaching program, online member dashboard, and nationwide network of combat-veteran coaches, serving 14,900+ veterans since 2013.

Ownership category

akta.pro rank

Product category

Veteran Wellness and Fitness Nonprofit Services

NAICS

Grantmaking Foundations (813211), Other Grantmaking and Giving Services (813219), Civic and Social Organizations (813410)

SIC

Services-Membership Organizations (8600), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Return-to-Sport / Post-Rehab Athletic Reconditioning (HSADAEAJ)

akta.pro secondary industries

Strength & Conditioning Bootcamps (HSADABAB), Weight Loss & Body Transformation Training (HSADAAAC)

Keywords

• Veteran wellness programs
• Combat injury rehabilitation
• Veteran fitness support
• Nonprofit veteran services
• Post-deployment recovery

Headquarters

HQ city

Lutherville Timonium

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: Individual donors contribute to support CAL's mission of providing fitness programs, equipment grants, and wellness support to combat-injured veterans at no cost to the veteran
2. Corporate Sponsorships: Financial partnerships with corporations including Morgan Stanley, Goldman Sachs, JP Morgan, Blackrock, Barclays, Citi, and other financial firms who sponsor the organization
3. E-commerce Merchandise Sales: CAL Pro Shop sells branded apparel, outerwear, accessories, and gear. Products include t-shirts ($22-$65), tanks ($25-$30), hoodies ($59-$70), vests ($75), hats ($20-$25), and other merchandise
4. Fundraising Events: Annual benefit events including Connecticut Benefit, Baltimore Community Workout, and Northern Virginia Benefit where attendees contribute to support veteran programs

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Catch A Lift Fund provides free fitness, nutrition, emotional wellness, and community programming to post-9/11 combat-injured U.S. military veterans. Eligible veterans are matched one-on-one with combat-veteran coaches and progress through a structured three-phase program (Wellness Group, Mission Ready, Legacy) that includes personalized fitness plans, nutritional guidance, mental health resources, and either home gym equipment grants or nationwide gym memberships. The organization is funded by individual donations, corporate sponsorships, fundraising events, and branded merchandise sales.

Product overview

Catch A Lift Fund operates as a nonprofit organization offering a multi-phase wellness ecosystem for post-9/11 combat-injured Veterans, centered around fitness, emotional wellness, nutrition, and community support. The core offerings include the Wellness Program (phased 8-week to year-long journey with personal coaching and equipment grants), the Certification Program (fitness career training), Ambassador Program (community leadership), and Women's Fitness Initiative (gender-specific support). Supporting platforms include the Member Dashboard for program management, Coaches Corner Podcast for content, YourWay Fundraising for community engagement, and the CAL Pro Shop e-commerce store for branded merchandise. Together, these programs form an integrated support system from initial recovery through lifelong wellness and career development.

Differentiator

Problem solved

Functional benefit

Brands

• Women's Fitness Initiative (WFI): A dedicated program for female Veterans providing personalized wellness plans, live quarterly webinars, peer-led discussions, and weekly motivational text messages within a supportive environment.
• From Healing to Leading: Certification Program
• Ambassador Program
• Coaches Corner Podcast

Products and services

• Wellness Program An 8-week personalized fitness and wellness journey for post-9/11 combat-injured Veterans, structured as three phases: Wellness Group Phase 1 (8-week foundation with veteran coach matching, weekly check-ins, and a personalized wellness dashboard), Mission Ready Group Phase 2 (year-long enhanced coaching with in-home fitness equipment grants or nationwide gym memberships), and Legacy Phase 3 (lifelong support for graduated members). Delivered free of charge to eligible veterans.
• From Healing to Leading: Certification Program A career development program that supports Veterans in earning nationally recognized certifications in fitness, nutrition, and wellness coaching, providing financial assistance, mentorship, and practical support to become personal trainers, group instructors, or health coaches.
• Women's Fitness Initiative (WFI) An exclusive wellness program for female Veterans featuring personalized wellness plans, live quarterly webinars, peer-led discussions, and weekly motivational text messages, guided by female Veteran coaches in a safe, empowering environment.
• CAL Pro Shop An online e-commerce store selling branded apparel (t-shirts, tank tops, sweatshirts), outerwear (vests, hoodies), accessories (hats, flags, magnets), children's items, and WOD gear, with proceeds supporting CAL's veteran programs. Ships merchandise worldwide.
• YourWay Fundraising A DIY fundraising platform that allows supporters to host their own events and raise funds for CAL's mission to support combat-injured Veterans through fitness.

Quantifiable outcome

• 14,900+ lives lifted since program inception
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Travis Manion Foundation: Veteran-service nonprofit founded in memory of a fallen service member, focused on character development and community leadership. Comparable legacy-driven nonprofit model with veteran-led mentorship and community programs addressing post-9/11 veteran transition.
• The Mission Continues: Nonprofit empowering post-9/11 veterans to continue service through community impact programs including veteran-led volunteer projects. Comparable peer-cohort model and veteran-led programmatic structure, with some overlap in physical wellness initiatives.
• Homes For Our Troops: Nonprofit building specially adapted homes for severely injured post-9/11 veterans at no cost. Highly comparable nonprofit-grant model (equipment/homes provided free to veterans) targeting the same combat-injured veteran cohort with corporate-sponsor funding.
• Team Red White & Blue (Team RWB): Veteran-focused nonprofit using physical fitness and community events to support post-9/11 veterans. Directly comparable to Catch A Lift's mission of veteran wellness through fitness, coaching, and peer community, with a similarly nationwide membership model.
• Semper Fi Fund: Provides immediate financial assistance and grants to combat-injured service members, critically ill service members, and their families. Highly comparable grant-based model to CAL's equipment-grant and wellness-coaching offering for post-9/11 combat-injured veterans.
• Disabled Sports USA (now Move United): Provides adaptive sports and recreation opportunities for individuals with disabilities, including wounded veterans. Directly comparable to Catch A Lift's adaptive fitness and competitive athletic outcomes (Warrior Games, marathons, CrossFit, sled hockey) for injured veterans.

Broad incumbents

• Wounded Warrior Project: Largest U.S. nonprofit serving post-9/11 wounded veterans, offering physical and mental wellness programs, career support, and grants. Overlaps heavily with Catch A Lift's mission but operates at vastly larger scale with broader programmatic scope including mind, body, economic empowerment, and family support.
• Iraq and Afghanistan Veterans of America (IAVA): Largest post-9/11 veterans advocacy organization, providing health, education, employment, and community programs. Broader mission than CAL, with overlap in veteran wellness, mental health resources, and transition support for the same beneficiary cohort.
• Gary Sinise Foundation: Major veteran-services foundation providing grants, adapted smart homes, and wellness/recreation programs to wounded veterans. Comparable grant-based and wellness-program model for combat-injured veterans, with similar corporate-sponsor funding structure and broader programmatic reach.

Others

• Bob Woodruff Foundation: Grantmaking foundation that funds programs and services for post-9/11 veterans and their families. Operates a similar grant-distribution function for veteran-serving organizations, making it comparable as an adjacent grantmaker and potential funder peer in the same ecosystem.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@CatchALiftFund
• LinkedInlinkedin.com/company/catch-a-lift-fund

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Catch A Lift