What GoldBet does

GoldBet247 is an Indian-domiciled online betting ID aggregator and cricket-content portal that intermediates between individual sports bettors and approximately 15 downstream betting exchanges including Lotus365, Skyexchange, Laser247, Tiger Exchange, Betfair, Satsport247, and others. The core service is non-KYC ID provisioning: users contact the company via WhatsApp, receive verified login credentials for a chosen partner exchange, fund a digital wallet (UPI, PayTM, crypto, or bank transfer), and place bets on cricket, football, kabaddi, tennis, basketball, boxing, casino games, and fantasy sports. The company also publishes daily match predictions, an IPL 2026 betting guide, and an auto-refreshing live cricket scoreboard as content-marketing layers that drive organic SEO traffic.

The underlying technology is a WhatsApp- and Telegram-integrated customer acquisition and support stack rather than a proprietary trading or odds engine; GoldBet247 owns no betting infrastructure and earns revenue through transaction facilitation fees and affiliate/referral commissions paid by partner exchanges. Distribution is direct-to-consumer, relying on SEO, content marketing, and human WhatsApp-based sales rather than apps or enterprise channels. Headcount is listed at 51–100, the entity is privately held with no disclosed institutional funding, and the operational footprint is single-country (India) — a market where online betting sits in a contested legal and regulatory posture across multiple states, which is the dominant risk variable for the business.

Name

GoldBet

Legal name

Goldbet247

Website

https://goldbet247.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

GoldBet247 is an Indian betting ID aggregator that intermediates between individual sports bettors and 15+ downstream exchanges via WhatsApp-based onboarding, multi-platform digital wallets, and cricket-focused content, earning affiliate and transaction-fee revenue.

Ownership category

akta.pro rank

Product category

Online Betting ID Provisioning Services

NAICS

Other Gambling Industries (713290)

akta.pro primary industry

Card & Alternative Payment Processing (PSPs, Acquirers, Aggregators) (MPAEALAA)

akta.pro secondary industry

Sportsbooks (Online & Mobile Operators) (MPAEACAA)

Keywords

• Online betting IDs
• Sports betting access
• Cricket betting platform
• Betting exchange IDs
• Casino gaming IDs

Headquarters

HQ city

Innsbruck

HQ country

Austria

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Betting ID Provisioning Services: GoldBet247 acts as an intermediary, providing verified betting IDs to users seeking access to various betting exchanges. Revenue appears to come from transaction facilitation and platform commissions.
2. Platform Commissions: The company earns commissions from partner betting exchanges for referring verified users who place bets on platforms like Betfair, Lotus365, Playexch, and others.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

GoldBet (GoldBet247) is an online betting ID aggregator that issues verified, licensed betting IDs to individual users in India, granting them access to more than a dozen partner sports betting and casino exchanges including Lotus365, Skyexchange, Laser247, Tiger Exchange, Diamond Exchange, Betfair, Satsport247, Playexch, World777, Reddy Anna, All Panelexch, 1xBet, Mahadev Book, Radhe Exchange and Tiger365 Pro. The service is delivered through a WhatsApp-driven onboarding flow with zero-KYC registration, instant ID activation, and a multi-platform digital wallet supporting UPI, PayTM, crypto and bank transfers.

Product overview

GoldBet247 is an online betting ID aggregator and cricket information portal operating as a platform-plus-ID-services model. The core GoldBet247 Platform serves as the hub, providing verified betting IDs that grant access to sports betting, casino gaming, and fantasy sports across more than a dozen partner exchange platforms. The primary product is the Betting ID Provisioning Service, which issues licensed and verified IDs for exchanges including Lotus365, Skyexchange, Tiger Exchange, Diamond Exchange, Playexch, World777, Laser247, Tiger365 Pro, Betfair, Satsport247, Reddy Anna, All Panelexch, 1xBet, Mahadev Book, and Radhe Exchange. These IDs are categorized into sport-specific verticals (Cricket Betting, Football/Kabaddi/Tennis/Basketball/Baseball/Boxing Betting, Casino Gaming with Teen Patti/Poker/Blackjack/Roulette/Live Dealers, and Fantasy Sports). Supplementary content products include the Lagai Khai Betting Guide (odds education), Cricket Match Predictions & Tips (daily expert picks), Live Scoreboard (auto-refresh), and the IPL 2026 Betting ID Guide. A Demo/Trial ID service allows users to practice with virtual money before depositing real funds (minimum ₹500) via UPI, PayTM, Crypto, or bank transfer. Customer support is delivered exclusively via WhatsApp and Telegram.

Differentiator

Problem solved

Functional benefit

Products and services

• Betting ID Provisioning Service Verified betting ID provisioning service for Indian sports bettors and casino gamers, providing a single ID that unlocks access to multiple sports betting and casino exchanges with zero-KYC onboarding.
• Cricket Betting Cricket-focused betting vertical enabling users to place bets on IPL, Test matches and World Cup fixtures across partner exchanges, with daily match predictions and fantasy team tips.
• Casino Gaming Online casino betting vertical covering Teen Patti, poker, blackjack, roulette, slots and live dealer games accessed through partner exchanges via GoldBet247-issued betting IDs.
• Multi-Sport Betting Multi-sport betting vertical covering Football, Kabaddi, Tennis, Basketball, Baseball and Boxing events accessed through GoldBet247 betting IDs on partner exchanges.
• Fantasy Sports Fantasy sports support including fantasy team building with expert suggestions, captain and vice-captain picks, and differential player recommendations based on real statistics and player form tracking.
• Demo/Trial ID Free trial betting ID that lets prospective users explore GoldBet247's platform and partner exchanges with virtual money before depositing real funds.

Quantifiable outcome

• ID activation within minutes (vs hours with competitors)
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

Feature4 records

Partnerships

15 partnerships are on record, tiered minor and core.

• EkbetminorOthersEkbet is referenced alongside GoldBet as a similar online betting platform. The relationship appears to be competitive positioning rather than formal partnership. GoldBet mentions it offers similar features to Ekbet for user reference.
• Lotus365coreChannel Partner/ Reseller/ DistributorLotus365 is one of the primary betting exchanges GoldBet247 provides verified IDs for. Users can access Lotus365's live odds, fantasy drafts, and games through GoldBet's ID provisioning service.
• SkyexchangecoreChannel Partner/ Reseller/ DistributorSkyexchange is a major betting platform offering classic sports and niche events. GoldBet247 provides verified IDs for users to access Skyexchange's casino games and sports betting.
• Tiger ExchangecoreChannel Partner/ Reseller/ DistributorTiger Exchange is described as a newer platform with smooth layout and responsive customer support. GoldBet247 provides verified IDs for this platform.
• Diamond ExchangeminorChannel Partner/ Reseller/ DistributorDiamond Exchange is one of the betting platforms GoldBet247 offers IDs for, serving users seeking high-stake betting opportunities.
• 1xBetminorChannel Partner/ Reseller/ Distributor1xBet is an international betting platform available through GoldBet247's ID provisioning service.
• Mahadev BookminorChannel Partner/ Reseller/ DistributorMahadev Book is a betting exchange platform available through GoldBet247's verified ID service.
• Radhe ExchangeminorChannel Partner/ Reseller/ DistributorRadhe Exchange is one of the betting platforms GoldBet247 provides IDs for, targeting users in the Indian market.
• Laser247coreChannel Partner/ Reseller/ DistributorLaser247 is described as a comprehensive gaming platform with slots, sports betting, and live dealers. GoldBet247 partnered with Laser247 to provide seamless registration, instant withdrawals, and bank-grade security to users.
• All Panel ExchminorChannel Partner/ Reseller/ DistributorAll Panel Exch is described as India's best ID service provider, offering daily fantasy sports. GoldBet247 provides links and support for this platform.
• BetfaircoreChannel Partner/ Reseller/ DistributorBetfair is described as one of the pioneers and largest betting exchanges globally. GoldBet247 directs users to Betfair for international cricket betting, benefiting from high liquidity and fast odds movement.
• Satsport247coreChannel Partner/ Reseller/ DistributorSatsport247 is recommended for high-stake betting with large staking limits, fast payouts, and VIP desk access. GoldBet247 provides access to this platform.
• PlayexchminorChannel Partner/ Reseller/ DistributorPlayexch is described as an all-in-one flexible gaming option with sports and live casino gaming. GoldBet247 offers IDs for this platform.
• Reddy AnnaminorChannel Partner/ Reseller/ DistributorReddy Anna is popular in South India for betting exchanges with agent and digital ID provider integration. GoldBet247 provides access to this platform.
• World777minorChannel Partner/ Reseller/ DistributorWorld777 is a mobile-focused betting platform available through GoldBet247's ID service for casual and mobile gaming.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Dream11: Dream11 is India's largest fantasy sports platform serving cricket enthusiasts — the same core demographic GoldBet247 targets with its IPL-focused acquisition campaigns. While Dream11 operates in the regulated fantasy sports category versus GoldBet247's gray-market betting ID aggregation, they compete for the same IPL-driven user attention and wallet share.

Broad incumbents

• 1xBet: 1xBet is an international online sportsbook and casino operator available through GoldBet247's ID service. As a large global incumbent with broad sports and casino coverage, it competes for the same Indian user wallet and represents the kind of well-funded platform that could disintermediate GoldBet247's aggregator role.
• Betfair: Betfair is a global betting exchange leader that GoldBet247 routes Indian users to via its ID provisioning service. While not a direct Indian-market competitor, it represents the global incumbent sportsbook/exchange benchmark that defines liquidity, odds, and product expectations for the Indian aggregator's customers.

Direct peers

• Lotus365: Lotus365 is one of GoldBet247's core partner exchanges and also operates its own direct ID provisioning for Indian users. It competes for the same end customer with sports betting, casino, and fantasy offerings — though Lotus365 owns the exchange while GoldBet247 is an affiliate layer on top.
• Mahadev Book: Mahadev Book is an Indian betting exchange that GoldBet247 provides ID access for. It operates directly in the same Indian sports betting ID market, though it has faced high-profile enforcement actions — illustrating the regulatory risks inherent in GoldBet247's partner ecosystem.
• Laser247: Laser247 is a GoldBet247 partner platform offering slots, sports betting, and live dealers to Indian users. It serves the same end customer and product vertical (casino + sports betting IDs) and is referenced as a 'Trust Services' verified partner.
• Ekbet: Ekbet is referenced on GoldBet247's own homepage as a direct comparable offering similar sports betting ID provisioning services. Both target Indian sports bettors with WhatsApp-based onboarding and multi-platform exchange access, making Ekbet the closest head-to-head competitor.
• Tiger Exchange: Tiger Exchange is a core partner of GoldBet247 and operates its own betting exchange serving Indian users. It targets the same customer segment with sports betting and live gaming, functioning both as a partner and a potential disintermediation threat.
• Reddy Anna: Reddy Anna is a South India-popular betting exchange that GoldBet247 routes users to. It targets the same Indian sports bettors via agent and digital ID provider integration, making it a regional competitor serving an overlapping customer base.
• Skyexchange: Skyexchange is another core GoldBet247 partner that simultaneously serves end users directly with sports betting and casino gaming. Overlap in target customer (Indian bettors) and product (sports betting ID access) makes it a direct peer as well as a partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GoldBet