Feed & Seed LLC

What Feed & Seed LLC does

Oakdale Feed & Seed LLC operates a traditional brick-and-mortar retail feed and ranch supply store under the doing-business-as name "Oakdale Feed," located at 147 N Sierra Ave in Oakdale, California. The company has been in continuous operation since 1950, making it a 75-year-old local business in the Central Valley region, and is structured as a privately held LLC with 1-10 employees. It serves the agricultural and animal-keeping community of Oakdale and surrounding Stanislaus County, including pet owners, equine owners, livestock operators, poultry and game bird keepers, ranchers, and youth agricultural participants such as 4-H and FFA members.

The store's product assortment spans multiple animal and lifestyle categories: pet food and supplies, equine feed and tack, livestock feed and bedding, ranch supplies and equipment, Western/casual clothing, boots and hats, poultry and game bird supplies, and Yeti-branded coolers and drinkware. The business model is straightforward retail with supplementary services including local delivery within the trade area, special-order fulfillment for items not stocked, and discount programs tied to youth agricultural organizations. Pricing is unit/transactional at retail margins typical of independent farm-and-ranch stores, with no disclosed e-commerce channel, subscription model, or proprietary technology stack.

The company appears to operate as part of a loose affiliation of independently owned sister stores that share branding or operating philosophy, including Sheldon Feed & Supply (Elk Grove), Silvas Hay & Grain (San Martin), and Robinson's Feed & Farm Supply (Lodi). Revenue mechanics are entirely dependent on walk-in retail traffic, delivery routes, and special orders, with no disclosed digital, wholesale, or institutional revenue lines. The absence of any technology infrastructure, online ordering capability, or data systems indicates a purely analog operating model.

Name

Feed & Seed LLC

Legal name

Oakdale Feed & Seed

Website

https://oakdalefeed.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

1–10 employees

Short description

Oakdale Feed & Seed LLC is a family-owned retail feed and ranch supply store in Oakdale, California, founded in 1950, serving local pet owners, equine and livestock keepers, ranchers, and 4-H/FFA youth with feed, tack, equipment, apparel, and specialty products.

Ownership category

akta.pro rank

Product category

Farm and Ranch Supply Retail

NAICS

Animal Food Manufacturing (31111), Support Activities for Animal Production (115210)

SIC

Food And Kindred Products (2000), Agricultural Services (700)

akta.pro primary industry

Animal Nutrition & Feeding Support Services (On-Farm Feeding, Feed Management) (AFAEALAJ)

akta.pro secondary industries

Small Animal Supplies Retail (Rabbits, Guinea Pigs, Hamsters) (CRALAHAL), Bird Food (CRADAFAK), Bird Feed (Companion & Aviary) (AFADAFAJ)

Keywords

• Livestock feed
• Farm supplies
• Pet food retail
• Western apparel
• Ranch equipment

Headquarters

HQ city

Oakdale

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Sales - In-Store: Traditional brick-and-mortar retail store generating revenue through direct in-store purchases of feed, farm supplies, pet products, clothing, and outdoor equipment. Customers visit the physical location at 147 N Sierra Ave, Oakdale, CA to purchase products. The store also offers special ordering for items not in stock.
2. Delivery Services: Delivery services offered Monday through Friday for customers who cannot visit the store in person. Delivery is a value-added service that complements retail sales and may generate additional revenue or serve as a competitive differentiator.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Feed & Seed LLC operates a brick-and-mortar retail feed and farm-supply store selling livestock feed, pet food and supplies, equine feed and tack, poultry and game-bird products, ranch supplies and equipment, western clothing, boots, and hats, and outdoor lifestyle brands such as Yeti coolers. The store also provides local delivery and special-order services to farmers, ranchers, pet owners, and 4-H/FFA participants in the Oakdale, California area.

Product overview

Oakdale Feed & Seed is a traditional retail feed store and farm supplies retailer offering a diverse range of products across multiple categories. The business operates as a single physical retail location (established 1950) with no digital product platform. Product portfolio includes pet food and supplies, equine feed and tack, livestock feed and bedding, ranch supplies and equipment, clothing/boots/hats, poultry and game bird supplies, and Yeti branded products. Services include delivery (Monday-Friday), special ordering for out-of-stock items, and 4H/FFA discounts for students. The company does not operate an e-commerce platform or software-as-a-service product.

Differentiator

Problem solved

Functional benefit

Segments5 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• Sheldon Feed & SupplyminorChannel Partner/ Reseller/ DistributorAffiliated feed store located at 8928 Grant Line Rd., Elk Grove, CA 95624. Listed as one of 'Our Other Locations' on the Oakdale Feed website, indicating a referral or network relationship. Phone: 916.686.6400, email: [email protected].
• Silvas Hay & GrainminorChannel Partner/ Reseller/ DistributorAffiliated hay and grain supplier located at 12310 Santa Teresa Blvd., San Martin, CA 95046. Listed as one of 'Our Other Locations' on the Oakdale Feed website, indicating a referral or network relationship. Phone: 408.683.2348, email: [email protected].
• Robinson's Feed & Farm SupplyminorChannel Partner/ Reseller/ DistributorAffiliated feed and farm supply store located at 1150 E. Victor Rd, Lodi, CA 95240. Listed as one of 'Our Other Locations' on the Oakdale Feed website, indicating a referral or network relationship. Phone: 209.368.2716, email: [email protected].

Scale indicators1 record

Recent moves1 record

Broad incumbents

• Rural King: Large farm-and-home retail chain with deep assortments in livestock supplies, pet, workwear, and outdoor goods; similar rural-lifestyle customer to Oakdale but at far greater scale.
• Blain's Farm & Fleet: Family-owned Midwestern chain selling farm supplies, pet food, workwear, and outdoor goods; a comparable multi-category rural retailer, though regional rather than California-based.
• Atwoods Ranch & Home: Multi-state farm-and-ranch retail chain offering feed, livestock supplies, western apparel, and outdoor equipment; comparable assortment and customer type to Oakdale.
• Tractor Supply Co. The largest U.S. rural-lifestyle retailer with full omnichannel presence; competes head-on across livestock feed, pet food, ranch supplies, western wear, and outdoor equipment but at a national scale Oakdale cannot match.
• Boot Barn: National specialty retailer of western and work boots, apparel, and accessories; directly comparable to Oakdale's Carhartt/Wrangler/ARIAT clothing category and competes for western lifestyle shoppers.

Emerging players

• Chewy: Online pet food and supplies retailer; does not offer livestock feed or ranch supplies but competes aggressively on the dog/cat food and small-animal supply portion of Oakdale's assortment via home delivery and subscription.

Regional players

• Bomgaars: Midwestern farm-and-ranch retail chain competing in the same feed, pet, ranch-supply, and western-wear categories; comparable model but does not operate in California.

Direct peers

• Silvas Hay & Grain: Affiliated sister store in San Martin, CA specializing in hay and grain; near-identical small-format feed-store operating model with cross-referral customers from Oakdale.
• Robinson's Feed & Farm Supply: Affiliated Lodi, CA feed and farm supply store referenced on Oakdale's website; directly comparable independent rural-retail competitor in the same geographic trade area.
• Sheldon Feed & Supply: Listed by Oakdale as an affiliated 'Other Location' in Elk Grove, CA; operates the same feed-store/farm-supply model with overlapping product categories in the Central Valley.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Feed & Seed LLC