Sheldon Feed & Supply

What Sheldon Feed & Supply does

Sheldon Feed & Supply is a privately held, locally owned retail store founded in 1964 and headquartered at 8928 Grant Line Rd., Elk Grove, California. The company operates a single brick-and-mortar storefront serving farmers, ranchers, equine owners, poultry and game bird owners, pet owners, and 4-H/FFA students across the Sacramento / Central Valley region. Its product assortment is intentionally broad for a single-store operation, spanning premium pet food (Blue Buffalo, Wellness, AvoDerm, Purina), livestock feed (Farmers Best, Nutrena, Purina Mills) and hay, equine feed (LMF, Purina Horse Line, Triple Crown), poultry feed and seasonal baby chicks, ranch equipment and fencing, and western apparel and footwear (Wrangler, Carhartt, Ariat, Stetson).

The business runs on a traditional retail model with no proprietary technology, no e-commerce platform, and no mobile application. Orders are taken in-store, by phone (916.686.6400), or via a yahoo.com email address; Monday-through-Friday delivery and special-order sourcing for out-of-stock items extend reach beyond walk-in traffic. The company employs knowledgeable staff who provide personalized advice on livestock management, health, and nutrition as a core value proposition, and it offers a 4-H/FFA student discount program to cultivate youth-in-agriculture loyalty.

Revenue is generated entirely through marked-up retail product sales with no disclosed pricing structure, subscription model, or B2B contracts. No financial figures, headcount, ownership details, leadership team, or M&A activity are disclosed. The company is described as operating and currently serving the Elk Grove / Central Valley community, and its website cross-references three affiliated retail locations (Silva's Hay & Grain in San Martin, Oakdale Feed & Seed, and Robinson's Feed & Farm Supply in Lodi), suggesting a loose network of independent Northern California feed stores.

Name

Sheldon Feed & Supply

Legal name

Sheldon Feed & Supply

Website

https://sheldonfeedandsupply.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

1–10 employees

Short description

Sheldon Feed & Supply is a privately held, single-store feed and farm supply retailer founded in 1964 in Elk Grove, California, serving Central Valley farmers, ranchers, equine owners, poultry owners, pet owners, and 4-H/FFA students with multi-category products, in-store sales, and Monday-Friday delivery.

Ownership category

akta.pro rank

Product category

Farm & Feed Supply Retail

NAICS

Other Animal Food Manufacturing (311119), Animal Food Manufacturing (31111)

SIC

Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Bagged Retail Commodity Feeds (Small Pack Formats) (AFADAIAJ)

akta.pro secondary industries

Animal Nutrition & Feeding Support Services (On-Farm Feeding, Feed Management) (AFAEALAJ), Livestock Complete Feed Milling & Blending (Cattle/Swine/Poultry) (AFADAIAA), All-Stock & General-Purpose Complete Feeds (Multi-Species) (AFADAIAB)

Keywords

• Livestock feed retail
• Farm supply store
• Pet food supplies
• Ranch equipment sales
• Western apparel clothing

Headquarters

HQ city

Elk Grove

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Retail Product Sales: Physical retail store generating revenue through sales of livestock feed, pet food, farm supplies, clothing, and related products. Products are sold at marked-up retail prices to walk-in customers, phone orders, and delivery customers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Sheldon Feed & Supply is a locally owned retail feed and farm supply store operating in Elk Grove, California since 1964. It sells livestock feed, hay and bedding, equine feed and tack, poultry and game bird feed (plus seasonal baby chicks), ranch equipment and fencing, pet food and supplies, and western wear clothing and boots, supported by in-store sales, phone orders, special-order requests, and weekday delivery.

Product overview

Sheldon Feed & Supply is a locally owned and operated retail store serving the agriculture community since 1964. The company offers a diverse supply of products organized across multiple categories: (1) Pet Food & Supplies including dog and cat food brands like Blue Buffalo, Wellness, AvoDerm, Purina Cat Chow, and pet accessories; (2) Livestock Feed & Bedding featuring Farmers Best-Livestock Feeds, Nutrena, Purina Mills, hay products (alfalfa, grain hay, grass hay), and bedding/shavings; (3) Equine Feed & Tack with brands like LMF Horse Feeds, Purina Horse Line, Total Equine Feeds, Triple Crown Feeds, plus fencing, bedding, show supplies, and fly sprays; (4) Poultry & Game Bird Supplies including Farmers Best-Poultry Feeds, TMC Gamebird Feeds, baby chicks (seasonal), and equipment like feeders and waterers; (5) Ranch Equipment & Fencing with stock tanks, gates, stall mats, squeeze chutes, panels, T-posts, and various wire types; (6) Western Wear Clothing & Boots featuring Wrangler, Carhartt, Cinch, Ariat, Roper Apparel, plus boot brands (Ariat, Justin, Wolverine, Roper) and hat brands (Stetson, Resistol, American, Larry Mahan); and (7) Services including delivery (Mon-Fri), special ordering, and 4-H/FFA student discounts. The store operates as a traditional brick-and-mortar retail establishment with multiple California locations (Elk Grove flagship, plus Silva's Hay & Grain in San Martin, Oakdale Feed & Seed, and Robinson's Feed & Farm Supply in Lodi).

Differentiator

Problem solved

Functional benefit

Products and services

• Livestock Feed and Bedding High-quality livestock feed brands (Farmers Best, Nutrena, Purina Mills) covering calf starter, grower, and finisher feeds, plus hay products (alfalfa, grain hay, grass hay, grass-alfalfa mix) and a variety of bedding and shavings (Dorris, American Wood Fibre, Mallard Creek, Gem Shavings, wheat straw) in mini, medium, large flake, and palleted formats, for farmers and ranchers raising cattle and other livestock.
• Equine Feed, Tack, and Supplies Major equine feed brands (LMF Horse Feeds, Purina Horse Line, Total Equine Feeds Line, Triple Crown Feeds) for horse health and nutrition, plus fencing products, equine bedding, show supplies, livestock feeders, and fly sprays for horse owners, stable operators, and equine show participants.
• Poultry and Game Bird Feed and Supplies Poultry and game bird feed brands (Farmers Best-Poultry Feeds, TMC Gamebird Feeds) for chickens, ducks, quail, turkey, and exotic birds; seasonal weekly baby chick shipments (March–June); and complete poultry equipment including rations, scratch, chick starters, feeders, waterers, bedding, and housing.
• Ranch Equipment and Fencing High-quality ranch hardware from major brands, including stock tanks, gates, stall mats, squeeze chutes, and panels, plus complete fencing equipment (T-posts, lodge poles, railroad ties, field fence, non-climb wire, barbed wire, and barbless wire) for farm and ranch land and livestock management.
• Pet Food and Supplies Dog and cat food brands (AvoDerm, Blue Buffalo, Wellness, Purina Cat Chow) focused on extending pets' lives and improving coats and health, plus pet supplies including toys, treats, bedding, and pet houses for local dog and cat owners.
• Western Wear Clothing, Boots, and Hats Large selection of men's, women's, and children's western and work wear including Wrangler, Carhartt, Cinch, Ariat, and Roper apparel; quality boots from Ariat, Justin, Wolverine, Roper, Tin Haul, and Whites; felt and straw western hats from Stetson, Resistol, American, and Larry Mahan; plus 4-H/FFA fair apparel (hats, scarves, ties, white pants, shirts) offered with student discounts.
• Delivery Service Delivery service for feed store and farm supply products, available Monday through Friday, ordered via phone (916.686.6400) for customers who cannot visit the Elk Grove storefront.
• Special Order Service Special order service for products not currently in stock, covering items such as pet food, horse feed, clothing sizes, and specialty brands, arranged through in-store or phone request.

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Tractor Supply Company: Largest US rural-lifestyle retailer selling livestock feed, pet food, equine supplies, ranch equipment, and western apparel across more than 2,000 stores. Directly comparable to Sheldon on category mix, customer base, and rural community positioning, though at vastly larger scale.
• Atwoods Ranch & Home: Regional farm and ranch retailer across the South-Central US offering feed, animal health, fencing, and western lifestyle merchandise. Directly comparable store-in-store assortment and rural customer focus.
• Fleet Farm: Upper-Midwest farm, pet, auto, and outdoor retailer with broad rural assortment including livestock feed and western wear. Comparable on multi-category rural shopping trip concept.
• Murdoch's Ranch & Home Supply: Western US ranch and home retailer stocking livestock feed, equine, pet, fencing, and western apparel. Highly comparable store concept and rural Western customer base.
• Southern States Cooperative: Farmer-owned cooperative selling livestock feed, pet food, seed, and farm supplies across the Mid-Atlantic and Southeast. Comparable feed-led retail model with strong agricultural customer base.
• Blain's Farm & Fleet: Family-owned Midwestern retailer of farm supplies, pet and livestock feed, clothing, and outdoor goods. Closely comparable to Sheldon in mission and assortment as a multi-generation family feed/farm store.
• Runnings: Upper-Midwest farm, ranch, and pet retailer offering livestock and pet feed, animal health, workwear, and hardware. Comparable one-stop rural assortment and small-store footprint.
• Rural King: Midwest-based farm and home retail chain carrying livestock feed, animal health, pet supplies, workwear, and farm equipment. Closely comparable to Sheldon on product mix and small-town customer profile.
• Orscheln Farm and Home: Midwest farm, ranch, and home retailer offering livestock and pet feed, animal health, hardware, and western apparel. Closely comparable on core feed-store assortment and rural shopper base.

Emerging players

• Pet Supplies Plus: Neighborhood pet specialty retailer carrying dog and cat food (including the same premium brands Sheldon stocks) plus supplies. Comparable on pet food assortment but lacks Sheldon's livestock, equine, and ranch equipment categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sheldon-feed-&-supply

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sheldon Feed & Supply