Gentry Service Group

What Gentry Service Group does

Gentry Service Group is a privately held, family-owned HVAC services company founded in 1963 and headquartered in Swannanoa, North Carolina. The company delivers residential and commercial heating, ventilation, and air conditioning services, complemented by electrical work, standby generator installation and maintenance, and indoor air quality offerings including air scrubbers, media air filters, UV germicidal lights, and duct cleaning. Its core technology stack is physical infrastructure: Carrier HVAC equipment (as a Factory Authorized Carrier Dealer), furnaces, boilers, heat pumps, and ductless systems, serviced by NATE-certified technicians who receive specialized factory training. Service is delivered exclusively through a field-service model across 15+ communities in Western North Carolina, including Asheville, Hendersonville, Black Mountain, Arden, and Weaverville.

The business operates four distinct revenue streams. Service and repair generates per-call revenue from AC repair, furnace diagnostics, and emergency 24/7 heating and cooling work. Installation produces one-time project revenue on new system deployments, with rebates ranging up to $2,100 per system. The Full Protection Maintenance Plan provides recurring subscription revenue on 1, 2, and 3-year terms, with scheduled bi-annual cleanings, priority scheduling, and parts discounts. Indoor air quality products and duct cleaning generate incremental hardware and service revenue. Customer acquisition is sales-led and field-driven: phone bookings, online scheduling, on-site technician interactions, and a heavy reliance on local SEO, Google reviews (885+ at 4.8 stars), and Best of WNC recognition (12 consecutive years, 2014-2025).

The go-to-market is segmented horizontally between Residential Homeowners and Commercial Properties, with a dedicated commercial division (commercial.gentryservice.com) running in parallel to the residential book. Pricing is unit-based for transactional work, with a Wells Fargo financing partnership offering 0% APR for 60 months on qualifying installations to reduce purchase friction. There is no disclosed revenue, no parent company, no private equity backing, and no public listing; ownership and operating decisions appear to remain with the founding family or local operators.

Name

Gentry Service Group

Legal name

Gentry Service Group

Website

https://gentryservice.com

Company type

Private

Founded year

1963

Operating status

Operating

Short description

Gentry Service Group is a privately held, family-owned HVAC services company founded in 1963 in Swannanoa, North Carolina, providing residential and commercial heating, cooling, electrical, generator, and indoor air quality services across 15+ Western North Carolina communities.

Ownership category

akta.pro rank

Product category

HVAC Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (23822)

SIC

Services-Miscellaneous Repair Services (7600), Refrigeration & Service Industry Machinery (3580)

akta.pro primary industry

HVAC Installation, Service & Repair (IMAIABAA)

akta.pro secondary industries

Commercial HVAC Maintenance Agreements & PM Programs (HSAOAHAJ), Emergency HVAC Repair (24/7) (HSAOAHAC), New Construction HVAC Rough-In & Final Set (Residential/Light Commercial) (HSAOAGAL)

Keywords

• Residential HVAC services
• Commercial HVAC installation
• Heating and cooling repair
• Indoor air quality
• HVAC maintenance plans

Headquarters

HQ city

Swannanoa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Service and Repair: On-demand HVAC repair services including AC repair, furnace repair, and heating system diagnostics. Revenue generated per service call.
2. Installation: New HVAC system installation including AC units, furnaces, heat pumps, ductless systems, and generators. One-time revenue per installation project.
3. Maintenance Contracts: Recurring revenue through Full Protection Maintenance Plan offering scheduled bi-annual service, priority scheduling, discounts, and 24-hour support. Offered in 1, 2, and 3-year terms.
4. Indoor Air Quality Products: Sale of air quality products including Air Scrubbers, Media Air Filters, UV Light Filters, and air duct cleaning services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Gentry Service Group provides residential and commercial HVAC installation, repair, and maintenance services across Western North Carolina, including air conditioning, heating (furnaces, boilers, heat pumps), ductless systems, electrical services, generators, and indoor air quality solutions. As a Factory Authorized Carrier Dealer with NATE-certified technicians, the company delivers 24/7 emergency repair, scheduled maintenance through its Full Protection Maintenance Plan, and turnkey installation projects for both homeowners and commercial properties.

Product overview

Gentry Service Group is a locally owned HVAC service company operating since 1963, offering a comprehensive suite of heating, cooling, and electrical services primarily in the Asheville, NC area. The company's core offerings include Air Conditioning Services, Heating Services (furnaces, boilers, heat pumps), HVAC installation and repair, Commercial HVAC, and Electrical Services. These are supported by add-on products and services including Indoor Air Quality solutions (Air Scrubber, Media Air Filter, UV Light Filter, Air Duct Cleaning), Generator Services, Ductless AC, Maintenance Services, and the Full Protection Maintenance Plan. As a Factory Authorized Carrier Dealer, the company installs and services Carrier HVAC equipment along with providing its own maintenance and repair services. The portfolio is structured as a service-based model where the core HVAC services are complemented by add-on air quality products and maintenance plans.

Differentiator

Problem solved

Functional benefit

Products and services

• Air Conditioning Services Air conditioner repair and AC installation services for residential and commercial properties in the Asheville, NC area.
• Heating Services Furnace, boiler, and heat pump repair and installation services to keep homes warm during winter months.
• HVAC Services Complete HVAC installation and repair services as a Factory Authorized Carrier Dealer, covering both residential and commercial settings.
• Commercial HVAC Commercial heating and cooling repair and installation services with specific expertise in timing, design, and budgeting challenges for commercial projects.
• Electrical Services Electrical repair and installation services performed by highly trained and experienced electricians.
• Indoor Air Quality Services Indoor air quality products and services including air duct cleaning, sanitizing, and environmentally conscious air quality solutions such as air scrubbers, media air filters, and UV light filters.
• Maintenance Services Equipment replacement, upgrades, and custom installation services for existing heating and air conditioning systems.
• Ductless AC Services Ductless air conditioning installation and repair services.
• Generator Services Generator installation and maintenance services for backup power solutions.
• Full Protection Maintenance Plan Subscription-based comprehensive maintenance plan offered in 1, 2, and 3-year terms including 2 cleanings per year, scheduled maintenance, 24-hour help, and discounts on parts and purchases.

Quantifiable outcome

• Save up to $2,100 in rebates on new AC system
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• CarriercoreStrategic or Co-development PartnerFactory Authorized Carrier Dealer. Gentry has met stringent requirements for service and dependability. Technicians receive special factory training on the latest innovations from Carrier, and partnership provides special access to highly rated HVAC units.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Trane Technologies: Global HVAC equipment manufacturer and one of Carrier's main competitors. Many independent HVAC service companies align with Trane, making it a structural peer from an OEM/dealer-network perspective.
• Authority Brands: Multi-brand home services franchisor (parent of Benjamin Franklin Plumbing, One Hour Heating & Air, Mister Sparky, etc.). Comparable as a strategic consolidator and franchisor of HVAC/home-services brands that competes for regional operator talent and customer share.
• ARS / Rescue Rooter: Large multi-brand national home services operator (American Residential Services) providing HVAC, plumbing, and electrical. Overlapping service portfolio and customer base, though operating at much greater geographic and capital scale than Gentry.
• Lennox International: HVAC equipment manufacturer whose Dave Lennox Signature Collection dealers offer residential heating and cooling. Comparable as an OEM with dealer networks that compete head-to-head with Carrier-aligned independents like Gentry.
• Carrier Corporation: Global HVAC equipment manufacturer and the OEM for which Gentry is a Factory Authorized Dealer. Comparable as the equipment brand behind Gentry's installed base; broader incumbent across residential and commercial climate solutions.

Direct peers

• One Hour Heating & Air Conditioning: Franchised residential HVAC service brand operating across North America with 24/7 emergency service, maintenance plans, and new system installations — directly comparable service model and customer base to Gentry.
• CoolToday: Regional residential HVAC, plumbing, and electrical services company in the Southeast US. Comparable business model combining HVAC with adjacent trades and a customer-acquisition-driven growth strategy.
• Service Experts: National HVAC service, repair, and installation franchise operating across the US. Comparable as a residential and commercial HVAC services provider with similar recurring maintenance offerings and Carrier/Trane/Lennox dealer relationships.

Others

• Nexstar Network: Coaching and best-practices network for independent residential HVAC, plumbing, and electrical contractors. Comparable as an ecosystem enabler that helps operators like Gentry professionalize operations, marketing, and technician training.

Regional players

• Morris-Jenkins Heating & Air: Long-established regional HVAC service company in Charlotte, NC. Closest in-market peer to Gentry in terms of geography (same state), business model (residential/commercial HVAC, electrical, generators, IAQ), and longevity as a locally owned operator.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/gentryheating
• Facebookfacebook.com/GentryHVAC
• LinkedInlinkedin.com/company/gentry-heating-inc
• Instagraminstagram.com/gentry_heating

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gentry Service Group