Service Experts
Service Experts is a national franchise network providing residential HVAC, plumbing, electrical, and related home services through 75+ locations across 31 states, serving over 800,000 homes with one-time service fees, equipment sales, and subscription membership programs.
- Company typePrivate
- Founded1996
- HeadquartersRichardson, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Service Experts does
Service Experts is a privately held, national home services franchise network founded in 1996 and headquartered in Richardson, Texas. The company delivers residential HVAC, plumbing, electrical, and adjacent home services through 75+ independently operated service center locations across 31 U.S. states, employing more than 3,000 professionals and serving over 800,000 homes. Its service portfolio spans heating, air conditioning, heat pumps, plumbing, water heaters, water treatment, indoor air quality, electrical, solar power, ductwork, and energy-efficient solutions, with a smaller commercial segment. The franchise model combines local ownership with a national brand, ACE-certified technicians, and a registered Service Experts trademark.
The business operates on a mixed revenue model. One-time service and repair revenue is generated per call (diagnostic fees from $99, HVAC precision tune-ups at $99 promotional or $189 standard, drain cleaning at $99 promotional). The Advantage Program introduces subscription/recurring revenue via monthly equipment leases ($155/month for HVAC systems, $222/month for whole-home generators) that bundle installation, repairs, parts, and maintenance. The Maintenance+ membership adds a second recurring layer through preventive seasonal maintenance, priority scheduling, and member-only discounts. Equipment sales and installation of ENERGY STAR certified units provide hardware-side revenue, supplemented by promotional offers such as financing, military discounts, and seasonal campaigns.
The go-to-market is sales-led and direct-to-consumer, leveraging 24/7 phone scheduling, online booking by zip code, and membership programs for both acquisition and retention. Marketing channels include an educational blog, location-specific SEO pages, email/SMS communications, and earned media from more than 200,000 five-star online reviews. Service Experts is a private company with no disclosed funding rounds, institutional investors, or completed acquisitions beyond legacy brand integrations (e.g., Freschi Air Systems, rebranded as Service Experts East Bay).
Service Experts firmographics
Firmographics- Name
- Service Experts
- Legal name
- Service Experts LLC
- Website
- https://doler.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Service Experts is a national franchise network providing residential HVAC, plumbing, electrical, and related home services through 75+ locations across 31 states, serving over 800,000 homes with one-time service fees, equipment sales, and subscription membership programs.
- Ownership category
- akta.pro rank
Service Experts industry classification
Industry- Product category
- Residential HVAC and Plumbing Services
- NAICS
- Appliance Repair and Maintenance (811412), Facilities Support Services (561210)
- SIC
- Services-To Dwellings & Other Buildings (7340), Services-Miscellaneous Repair Services (7600)
- akta.pro primary industry
- Compressor, Condenser & Evaporator Service (HSAOAJAG)
- akta.pro secondary industries
- Emergency Refrigeration Service (24/7) (HSAOAJAM), Expansion Tank, Circulator Pump & Zone Valve Service (HSAOACAG), Appliance Hookup & Utility Connection (Water/Gas/Electric) (HSAGANAD)
Keywords
Where Service Experts is headquartered
LocationHeadquarters
- HQ city
- Richardson
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Service Experts business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- Service and Repair: One-time fees for diagnostic, repair, and maintenance services including AC/heating repair, plumbing services, drain cleaning, electrical work. Revenue generated per service call with various price points from $99 diagnostic fees to $189 tune-ups.
- Equipment Leasing (Advantage Program): Monthly lease payments for new HVAC systems, water heaters, water treatment, indoor air quality, and whole-home generators. Includes installation, repairs, parts, and maintenance bundled into fixed monthly payment. Typically $155/month for HVAC systems, $222/month for generators.
- Membership Programs: Maintenance+ and other membership subscriptions providing priority scheduling, seasonal maintenance, discounts on repairs, and preventive care for ongoing revenue.
- Equipment Sales and Installation: One-time purchase and installation of HVAC systems, water heaters, water treatment systems, and other equipment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | $155/month - New HVAC System Lease |
| Subscription | Monthly | $222/month - Whole-Home Generator Lease |
| Unit Pricing | Pay-as-you-go | $99 - HVAC Precision Tune-Up |
| Unit Pricing | Pay-as-you-go | $99 - Drain Cleaning Special |
| Subscription | Monthly | $0 Diagnostic for Maintenance+ Members |
| Unit Pricing | Pay-as-you-go | HVAC Diagnostic Fee (Non-members) |
| Other | Pay-as-you-go | 10% Military Discount |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Service Experts product offering
Product offeringCore offering
Service Experts is a national home services franchise network that delivers residential HVAC, plumbing, electrical, water treatment, indoor air quality, ductwork, and solar services through 75+ locations across 31 states. The company also offers equipment leasing via its Advantage Program and preventive maintenance through the Maintenance+ membership, bundling installation, repairs, parts, and maintenance into recurring or one-time payments for homeowners.
Product overview
Service Experts is a home services company offering a comprehensive portfolio of residential HVAC, plumbing, and electrical services across 31 states through 75+ locations. The core service offerings include Heating Services, AC Services, Heat Pumps, Plumbing Services, Water Heaters, Water Treatment, Indoor Air Quality Services, Electrical Services, Solar Power, Energy Efficient Solutions, Ductwork Services, Commercial HVAC, and Commercial Plumbing. The company operates two main membership programs: the Advantage Program for equipment leasing (covering HVAC, IAQ, Water Heater, and Water Treatment sub-programs) that includes new equipment, zero upfront costs, and full repair/maintenance coverage in monthly payments; and the Maintenance+ Membership for preventive seasonal maintenance with priority scheduling and discounts. Founded in 1996, Service Experts serves over 800,000 homes with over 3,000 employees.
Differentiator
Problem solved
Functional benefit
Brands
- Service Experts Advantage Program: Equipment leasing program offering new HVAC, water heater, water treatment, and indoor air quality systems with monthly payments, included maintenance, repairs, and parts coverage.
- Maintenance+ Program
Products and services
- Heating Services
Quantifiable outcome
- 200,000+ 5-star reviews online
- +4 more outcomes
Companies that use Service Experts
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Service Experts technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Service Experts partnerships and signals
Strategic signalScale indicators8 records
Recent moves5 records
Expansion highlights5 records
Service Experts competitors and assessment
Company assessmentDirect peers
- American Residential Services: American Residential Services is a large U.S. provider of residential HVAC, plumbing, electrical, and related home services. Its national multi-trade footprint and service-led model directly overlap Service Experts' core offering and local delivery network.
- One Hour Heating & Air Conditioning: One Hour Heating & Air Conditioning provides HVAC, plumbing, and electrical services through a franchise network with local technicians. Its trade mix, membership and emergency-service orientation, and franchise distribution make it a close operating peer.
- Apex Service Partners: Apex Service Partners is a residential home-services platform spanning HVAC, plumbing, electrical, and related trades. Its scale and multi-brand operating model are comparable to Service Experts' national network.
- Sila Services: Sila Services is a home-services company focused on HVAC, plumbing, electrical, and water-treatment services. It competes for similar residential customers, recurring service relationships, and technician capacity.
- Horizon Services: Horizon Services provides HVAC, plumbing, and electrical services to residential customers across multiple U.S. markets. Its multi-trade home-service focus and local operating footprint make it a direct regional peer.
- Benjamin Franklin Plumbing: Benjamin Franklin Plumbing is a franchise-based plumbing and drain-service network serving homeowners. It is narrower than Service Experts but directly comparable on local technician delivery, home-system repairs, and recurring service relationships.
- Mr. Rooter Plumbing: Mr. Rooter Plumbing provides residential and commercial plumbing and drain services through a franchise system. It overlaps with Service Experts' plumbing, drain-cleaning, and local-service model, although it is less HVAC-focused.
- Roto-Rooter: Roto-Rooter is a large plumbing, drain, sewer, and water-damage service provider. Its emergency, on-demand home-service model and residential customer base are comparable even though HVAC is not a core offering.
Regional players
- Enercare: Enercare provides HVAC, water-heater, water-treatment, and related home services, primarily in Canada. It is a regional peer because of its similar home-comfort equipment and recurring-service model, but its geographic focus differs.
Broad incumbents
- Comfort Systems USA: Comfort Systems USA is a large U.S. mechanical contractor focused on commercial HVAC, plumbing, and building systems. It is a broad incumbent rather than a direct residential franchise peer, but its service model and HVAC customer relationships provide relevant scale and execution comparability.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
Service Experts social profiles
Digital presenceService Experts financial estimates
Financial estimateRevenue estimate
Valuation estimate
Service Experts leadership team
Management profileNumber of profiles
Profiles1 record
Service Experts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Service Experts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Service Experts
What does Service Experts do?
Service Experts is a national home services franchise network that delivers residential HVAC, plumbing, electrical, water treatment, indoor air quality, ductwork, and solar services through 75+ locations across 31 states. The company also offers equipment leasing via its Advantage Program and preventive maintenance through the Maintenance+ membership, bundling installation, repairs, parts, and maintenance into recurring or one-time payments for homeowners.
Is Service Experts a public or private company?
Service Experts is a private company. It is classified as unknown and is currently operating.
When was Service Experts founded?
Service Experts was founded in 1996. It employs 1,001 to 5,000 people.
Where is Service Experts based?
Service Experts is headquartered in Richardson, United States, in the North America region.
How does Service Experts make money?
Four revenue lines are on record. Service and Repair is the primary driver. The others are equipment Leasing (Advantage Program), membership Programs and equipment Sales and Installation.
Who are Service Experts's main competitors?
Direct peers on record are American Residential Services, One Hour Heating & Air Conditioning, Apex Service Partners, Sila Services, Horizon Services, Benjamin Franklin Plumbing, Mr. Rooter Plumbing and Roto-Rooter. Enercare is listed as a regional player. Comfort Systems USA is listed as a broad incumbent.
Does Service Experts have an API?
No public API is recorded for Service Experts.
What industry is Service Experts in?
Service Experts's product category is Residential HVAC and Plumbing Services. Its primary akta.pro industry code is HSAOAJAG, Compressor, Condenser & Evaporator Service, with a secondary code of HSAOAJAM, Emergency Refrigeration Service (24/7). Its NAICS code is 811412 and its SIC code is 7340.