Geis Building Products, Inc.
Fourth-generation, family-owned distributor and installer based in Brookfield, Wisconsin, supplying residential and commercial garage doors, openers, shelving, and steel entry doors, plus installation, repair, and 24-hour emergency service across the Greater Milwaukee area.
- Company typePrivate
- Founded1955
- HeadquartersBrookfield, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Geis Building Products, Inc. does
Geis Building Products, Inc. is a fourth-generation, family-owned building products distributor and installer founded in 1955 and headquartered in Brookfield, Wisconsin. The company supplies and services residential and commercial garage doors, garage door openers, shelving and storage systems, and steel entry doors to customers throughout the Greater Milwaukee area across seven counties. Its core product platform is built around partnerships with CHI Overhead Doors (primary door brand), LiftMaster (primary opener), Genie (secondary opener), Organized Living (shelving), and Midland Garage Door (additional door line). The company claims to carry Wisconsin's largest selection in its categories, anchored by a physical showroom and a direct field-sales presence in customer homes.
Geis generates revenue through three integrated streams: direct product sales (often via in-home consultation and quote-based pricing), professional installation services for residential and commercial customers, and ongoing repair services including 24-hour emergency repair. A wholesale supply program adds a B2B revenue layer serving contractors, home builders, and other door companies, distinguishing the model from a purely consumer retail operation. Quote-based pricing and individualized transactions, combined with the absence of named enterprise accounts, suggest a highly distributed customer base with low single-customer concentration risk but limited recurring-revenue visibility. The business is small (11-50 employees), privately held, and has not disclosed funding, M&A, or geographic expansion activity.
Geis Building Products, Inc. firmographics
Firmographics- Name
- Geis Building Products, Inc.
- Legal name
- GEIS Building Products
- Website
- https://geisdoors.com
- Company type
- Private
- Founded year
- 1955
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fourth-generation, family-owned distributor and installer based in Brookfield, Wisconsin, supplying residential and commercial garage doors, openers, shelving, and steel entry doors, plus installation, repair, and 24-hour emergency service across the Greater Milwaukee area.
- Ownership category
- akta.pro rank
Geis Building Products, Inc. industry classification
Industry- Product category
- Garage Door Installation and Repair Services
- NAICS
- Metal Window and Door Manufacturing (332321), Wood Window and Door Manufacturing (321911), Custom Architectural Woodwork and Millwork Manufacturing (337212)
- SIC
- General Bldg Contractors - Residential Bldgs (1520), Metal Doors, Sash, Frames, Moldings & Trim (3442), Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)
- akta.pro primary industry
- Garage Doors & Rolling Shutters (IMADAIAE)
- akta.pro secondary industries
- Garage Door Cable, Roller & Hinge Repair (HSAGAMAC), Garage Door Off-Track Reset & Emergency Service (HSAGAMAF), Commercial & Industrial Doors (Sectional, High-Speed, Fire, Security) (IMADAIAF), Garage, Basement & Attic Organization (HSAFAAAD), Garage, Basement & Attic Organizing (HSAFAKAE), Garage, Basement & Utility Storage Retail (Workbenches, Cabinets, Heavy-Duty Storage) (CRAIAJAH)
Keywords
Where Geis Building Products, Inc. is headquartered
LocationHeadquarters
- HQ city
- Brookfield
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Geis Building Products, Inc. business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Product Sales: Sales of residential and commercial garage doors including steel, wood, and fiberglass options; garage door openers (chain drive, belt drive, jackshaft); and accessories such as remote controls and keyless entry systems.
- Installation Services: Professional garage door installation for residential and commercial properties, including custom wood door installation and opener installation.
- Repair and Maintenance Services: Comprehensive repair services including broken spring replacement, cable repair, opener repair, track repair, panel repair, and preventive maintenance. Emergency 24-hour repair services available.
- Home Shelving and Storage Solutions: Custom shelving systems including melamine shelving, Freedom Rail adjustable storage, wire shelving, and slat wall solutions installed by the company's professional team.
- Wholesale Supply: Regional wholesale distribution of overhead doors, openers, parts, and shelving equipment to local contractors, home builders, and door companies throughout southeastern Wisconsin.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom Quote-Based Pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Geis Building Products, Inc. product offering
Product offeringCore offering
Geis Building Products sells, installs, and services residential and commercial overhead garage doors (primarily CHI brand), custom wood garage doors built in-house on a solid steel thermal base, steel entry doors, garage door openers (LiftMaster and Genie), and home/garage shelving solutions. The company also provides professional installation, 24-hour emergency repair, preventive maintenance, broken spring and cable repair, fire door drop testing, and wholesale distribution of doors, openers, parts, and shelving to contractors across southeastern Wisconsin.
Product overview
Geis Building Products is a fourth-generation family-owned garage door company serving the Greater Milwaukee Area since 1955. The company operates as a product and service provider offering a comprehensive portfolio centered on garage doors and related solutions. The core product line includes residential and commercial garage doors (primarily CHI overhead doors), custom wood garage doors built in-house on steel thermal bases, and steel entry doors. Supporting the door products, the company offers LiftMaster garage door openers in chain drive, belt drive, and jackshaft configurations, along with universal remote controls and keyless entry accessories. A dedicated shelving division provides home and garage storage solutions through partnership with Organized Living, including melamine shelving, Freedom Rail systems, wire shelving, and slat wall systems. The company provides full-service installation and repair capabilities, including emergency 24-hour repair, broken spring repair, cable repair, preventive maintenance, fire door drop testing, and operates a wholesale supply channel for contractors. The product portfolio is unified by the company's service-first approach, where products are sold, installed, and serviced by a single team.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Garage Doors Garage doors for homes available in steel, wood, and fiberglass materials, including roll-up and modern contemporary designs; the company primarily carries CHI overhead doors, one of the most respected names in the industry, as its flagship residential brand.
- Commercial Garage Doors Heavy-duty garage doors for commercial and industrial applications, including commercial rolling doors designed for high-cycle usage and durability requirements.
- Custom Wood Garage Doors Exclusive custom wood garage doors built in-house on a solid steel thermal base with superior durability and insulation, customizable with specific wood materials, design patterns, stain colors, and glass options.
- Steel Entry Doors Steel entry doors for residential and commercial use, offering security, energy efficiency, and customizable designs.
- Garage Door Openers Residential and commercial garage door openers including chain drive, belt drive, and jackshaft models with Wi-Fi and smart home capabilities; LiftMaster is the primary brand with Genie as an alternative.
- Home and Garage Shelving Solutions Storage solutions including melamine shelving, Freedom Rail adjustable systems, wire shelving, and slat wall systems, provided through a partnership with Organized Living and installed by Geis' professional team.
- Garage Door Installation Services Professional garage door installation for residential and commercial properties, including custom wood door installation and opener installation, performed by Geis' in-house service technicians across the seven-county Greater Milwaukee service area.
- Garage Door Repair and Maintenance Services Comprehensive repair services including broken spring replacement, garage door opener repair, cable repair and replacement, track repair, panel repair, and preventive maintenance tune-ups including cleaning, lubrication, hardware tightening, safety feature inspection, and balance testing.
- Emergency Garage Door Repair 24-hour emergency garage door repairs for urgent issues like major damage, door malfunctions, off-track doors, and security problems, with rapid on-site response across the seven-county service area.
- Fire Door Drop Testing Safety inspection and drop testing services for commercial fire doors, supporting compliance with safety standards for commercial property owners and facility managers.
- Wholesale Supply Program Regional wholesaler program providing overhead doors, openers, parts, and shelving equipment to local contractors, home builders, and door companies, with dedicated account management and access to the company's vast inventory.
Quantifiable outcome
- Standard garage door installation typically takes between 2-6 hours; complex projects may take a day or two
Companies that use Geis Building Products, Inc.
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles3 records
Geis Building Products, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Geis Building Products, Inc. partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- CHI (Overhead Doors)coreCHI is the primary brand of overhead garage doors carried by GEIS. CHI overhead doors rank among the most respected names in the industry. GEIS primarily carries CHI overhead doors in their showroom.
- LiftMastercoreLiftMaster is the primary brand of garage door openers and commercial door operators offered by GEIS. Products include chain drive, belt drive, jackshaft, and commercial-grade openers with smart Wi-Fi capabilities.
- Organized LivingcoreGEIS has partnered with Organized Living to provide home shelving solutions including cabinets, slat walls, and melamine shelves. Organized Living is described as a top-rated shelving provider.
Scale indicators5 records
Recent moves1 record
Expansion highlights4 records
Geis Building Products, Inc. competitors and assessment
Company assessmentBroad incumbents
- Clopay Corporation: Largest US garage door manufacturer, offering residential and commercial doors through dealer and big-box channels. Competes with GEIS at the product sourcing layer and indirectly through national retailers, though it does not operate its own regional service fleets.
- Amarr Garage Doors: Large US garage door manufacturer serving residential and commercial segments via a regional dealer network. Competitor at the brand level for the products GEIS resells and installs in southeastern Wisconsin.
- Overhead Door Corporation: National garage door manufacturer and installer with a long-established dealer network including the Milwaukee area. Overlaps with GEIS on residential/commercial door sales, installation, and service, but operates at national scale rather than as a regional family-run shop.
- Wayne Dalton: Major manufacturer of residential and commercial garage doors and openers sold through an authorized dealer network. Comparable to GEIS as an upstream supplier whose products flow through independent installers; competes indirectly for end-customer demand in the same Midwest market.
Others
- CHI Overhead Doors: Primary door supplier brand carried by GEIS, with operations covering residential and commercial sectional and rolling doors. Not a direct competitor since it is an upstream manufacturer, but it shapes the product mix and pricing options available to dealers like GEIS.
Direct peers
- Precision Door Service: Franchised garage door repair, installation, and replacement company operating across multiple US metro markets. Closest comparable to GEIS in that it sells, installs, and services garage doors for residential and light-commercial customers with field technicians.
Regional players
- Creative Door Services: Western Canada-focused garage door and overhead door service, installation, and wholesale company. Comparable regional service-and-supply model with commercial rolling door emphasis, useful as a structural comp for the wholesale plus service business mix.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Geis Building Products, Inc. social profiles
Digital presenceGeis Building Products, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Geis Building Products, Inc. leadership team
Management profileNumber of profiles
Geis Building Products, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Geis Building Products, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Geis Building Products, Inc.
What does Geis Building Products, Inc. do?
Geis Building Products sells, installs, and services residential and commercial overhead garage doors (primarily CHI brand), custom wood garage doors built in-house on a solid steel thermal base, steel entry doors, garage door openers (LiftMaster and Genie), and home/garage shelving solutions. The company also provides professional installation, 24-hour emergency repair, preventive maintenance, broken spring and cable repair, fire door drop testing, and wholesale distribution of doors, openers, parts, and shelving to contractors across southeastern Wisconsin.
Is Geis Building Products, Inc. a public or private company?
Geis Building Products, Inc. is a private company. It is classified as family owned and is currently operating.
When was Geis Building Products, Inc. founded?
Geis Building Products, Inc. was founded in 1955. It employs 11 to 50 people.
Where is Geis Building Products, Inc. based?
Geis Building Products, Inc. is headquartered in Brookfield, United States, in the North America region.
How does Geis Building Products, Inc. make money?
Five revenue lines are on record. Product Sales are the primary driver. The others are installation Services, repair and Maintenance Services, home Shelving and Storage Solutions and wholesale Supply.
Who are Geis Building Products, Inc.'s main competitors?
Broad incumbents on record are Clopay Corporation, Amarr Garage Doors, Overhead Door Corporation and Wayne Dalton. CHI Overhead Doors is listed as an others. Precision Door Service is listed as a direct peer. Creative Door Services is listed as a regional player.
Does Geis Building Products, Inc. have an API?
No public API is recorded for Geis Building Products, Inc..
What industry is Geis Building Products, Inc. in?
Geis Building Products, Inc.'s product category is Garage Door Installation and Repair Services. Its primary akta.pro industry code is IMADAIAE, Garage Doors & Rolling Shutters, with a secondary code of HSAGAMAC, Garage Door Cable, Roller & Hinge Repair. Its NAICS code is 332321 and its SIC code is 1520.