GenSolar Power
GenSolar Power is an authorized Generac dealer, founded October 2022 in Markle, Indiana, that sells, installs, and services backup generators, transfer switches, and PWRCell solar + battery storage systems for residential and small commercial customers across Northeast Indiana and Northwest Ohio.
- Company typePrivate
- Founded2022
- HeadquartersMarkle, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What GenSolar Power does
GenSolar Power LLC is an Indiana-based authorized Generac dealer, founded in October 2022 in Markle, Indiana, in direct response to the summer 2022 Derecho storm that left thousands of homes without power across Northeast Indiana and Northwest Ohio. The company sells, installs, and services Generac-branded backup power equipment, with a core offering spanning home standby generators (10kW-100kW, air-cooled and liquid-cooled), automatic transfer switches (50A-800A), the PWRCell modular solar + battery storage system (expandable 9-36 kWh), portable generators, mobile diesel generators and light towers (8kW-150kW), water pumps, power washers, and accessories such as Mobile Link cellular monitoring and surge protectors.
The business model combines hardware sales with recurring service revenue: factory-certified technicians install Generac equipment and provide preventive maintenance contracts plus 24/7 emergency repair service across all makes and models of generators. Pricing is predominantly quote-based, with financing facilitated through a Generac Synchrony Credit Card offering 18-month no-interest promotional terms. Customer segments are primarily residential homeowners in Northeast Indiana and Northwest Ohio, supplemented by a commercial/business-continuity segment and a discount channel into Heartland Rural Electric Membership Cooperative (REMC) members who receive up to 18% off plus a free 7-year warranty.
Go-to-market relies on a single headquarters location (240 North Clark Street, Markle, IN), a field-sales and inside-sales phone operation with dedicated extensions for sales, service, technical support, and after-hours emergency, the gensolarpower.com and generac.gensolarpower.com websites with request-a-quote forms, SMS/email opt-in marketing, and co-marketing through Heartland REMC. The 2025 portfolio expansion added PWRCell 2, a new 100-200A automatic transfer switch, and GP Series tri-fuel portable generators, extending the company's reach from conventional standby power into clean energy and fuel-flexible categories.
GenSolar Power firmographics
Firmographics- Name
- GenSolar Power
- Legal name
- GenSolar Power LLC
- Website
- https://gensolarpower.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- GenSolar Power is an authorized Generac dealer, founded October 2022 in Markle, Indiana, that sells, installs, and services backup generators, transfer switches, and PWRCell solar + battery storage systems for residential and small commercial customers across Northeast Indiana and Northwest Ohio.
- Ownership category
- akta.pro rank
GenSolar Power industry classification
Industry- Product category
- Backup Power Equipment Services
- NAICS
- Turbine and Turbine Generator Set Units Manufacturing (333611)
- SIC
- Motors & Generators (3621), Engines & Turbines (3510)
- akta.pro primary industry
- Engine Generator & Microgrid Power Plant EPC (Diesel/Gas Recip) (EUAEAAAJ)
- akta.pro secondary industries
- Distributed Storage (Behind-the-Meter Batteries) (EUAMAJAE), Hybrid Microgrids (Solar+Storage+Gen, Multi-Resource) (EUACALAH), Temporary Power, Mobile Generation & Microgrid Support (EUAEAIAI)
Keywords
Where GenSolar Power is headquartered
LocationHeadquarters
- HQ city
- Markle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
GenSolar Power business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Generator Sales: Sales of Generac standby generators (residential and commercial), portable generators, diesel generators, and mobile power products. Products range from entry-level air-cooled units to large liquid-cooled diesel generators (15kW-50kW).
- Transfer Switches and Accessories: Sales of automatic and manual transfer switches, surge protectors, cold weather kits, fuel level monitors, and other generator accessories and OEM parts.
- Maintenance and Service Contracts: Factory-certified technicians provide preventive maintenance contracts and repair services for all makes and models of generators. 24/7 emergency service available. Service all makes and models, even non-purchased units.
- Financing Services: Facilitates Generac Synchrony Credit Card financing with promotional offers including 18 months no interest if paid in full, enabling customers to purchase high-value generator systems with flexible payment options.
- Clean Energy Systems: Sales and installation of Generac PWRcell solar + battery storage systems, including EV chargers and smart thermostats for residential and commercial properties.
- Water Pumps and Power Equipment: Sales of Generac water pumps (clean water, semi-trash, trash, chemical), pressure washers, and related power equipment for homeowners, farmers, and contractors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Generac Synchrony Credit Card Financing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
GenSolar Power product offering
Product offeringCore offering
GenSolar Power is an authorized Generac dealer that sells, installs, and services backup power equipment for homeowners and businesses in Northeast Indiana and Northwest Ohio. The company offers Generac standby generators (10kW–100kW), portable generators, automatic transfer switches, PWRcell solar + battery storage systems, water pumps, power washers, and mobile diesel generators. It provides factory-certified installation, preventative maintenance contracts, 24/7 emergency service, and promotional financing through the Synchrony Generac Credit Card.
Product overview
GenSolar Power operates as a Generac Authorized Dealer offering a comprehensive backup power and energy solutions portfolio. The core offering centers on home standby generators (10kW-100kW) with automatic transfer switches, complemented by portable generators, PWRCell solar battery storage systems, water pumps, and power washers. The product line includes Generac's proprietary Mobile Link remote monitoring and PWRview energy monitoring apps. The company provides installation services, preventative maintenance contracts, and financing options through Synchrony. Mobile products (diesel generators and light towers) and accessories (cold weather kits, surge protectors, fuel monitors) extend the ecosystem. The 2025 portfolio introduces PWRCell 2, 100-200A automatic transfer switches, and GP Series tri-fuel portable generators.
Differentiator
Problem solved
Functional benefit
Products and services
- Home Standby Generators
Quantifiable outcome
- Automatic power restoration within seconds of outage
- +3 more outcomes
Companies that use GenSolar Power
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
GenSolar Power technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
GenSolar Power partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Generac Power SystemscoreGenSolar Power is an authorized Generac dealer and installer. They sell the full range of Generac products including home standby generators, portable generators, transfer switches, water pumps, power washers, mobile products, and PWRcell solar + battery storage systems. Factory-trained technicians meet Generac's high standards for service and customer satisfaction, ensuring warranty conditions are met and safe/proper operation.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
GenSolar Power competitors and assessment
Company assessmentBroad incumbents
- Sunrun: Largest US residential solar installer offering solar panels paired with battery storage (Brightbox) for backup power. Comparable in residential solar+storage deployment and competes for the same clean-energy backup customer GenSolar targets with PWRcell.
- Cummins: Global manufacturer of diesel and gas generator sets for residential, commercial, and industrial backup power. Comparable product category with residential standby lines (e.g., QuietConnect, RS20A) sold through authorized dealer/service networks similar to GenSolar's Generac relationship.
- Generac Power Systems: The manufacturer whose full product line GenSolar resells, installs, and services. Directly comparable in product category (standby generators, PWRcell, transfer switches) and target customer (residential backup power), but operates upstream as the OEM rather than as a regional dealer.
- Kohler Power: Major standby and portable generator manufacturer offering residential and commercial backup power products sold through authorized dealers like GenSolar. Highly comparable product portfolio (home standby generators, transfer switches, mobile power) targeting the same residential backup-power buyer.
- Champion Power Equipment: Manufacturer and direct-to-consumer seller of home standby, portable, and inverter generators. Comparable product overlap (residential backup power, tri-fuel options, mobile generators) with a dealer-plus-direct hybrid go-to-market model.
- Briggs & Stratton: Manufacturer of standby and portable generators, power equipment, and engines. Comparable as a competing OEM brand that supplies backup power solutions through dealer networks, addressing the same residential and light-commercial backup-power use cases as Generac.
Others
- Home Depot: National home improvement retailer selling portable and select standby generators online and in-store. Comparable on the retail distribution side for portable generator and accessory purchases that GenSolar also supplies, but lacks factory-certified installation and service.
- Northern Tool + Equipment: Retailer of portable generators, water pumps, and power equipment from multiple brands. Comparable as a competing channel for portable generator and pump buyers that GenSolar also serves, though without installation or service capability.
Emerging players
- Mr. Electric: National electrical services franchise that performs residential generator transfer-switch wiring, panel upgrades, and some whole-home standby generator installation. Comparable as a competing local installer for backup power electrical work in GenSolar's regional service territory.
- Tesla Energy: Powerwall home battery and solar inverter provider offering solar+storage backup solutions. Comparable on the clean-energy side of GenSolar's PWRcell offering and competes for the same residential backup-power wallet share, though with battery-only rather than generator-based architecture.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
GenSolar Power social profiles
Digital presenceGenSolar Power financial estimates
Financial estimateRevenue estimate
Valuation estimate
GenSolar Power leadership team
Management profileNumber of profiles
GenSolar Power funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GenSolar Power M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GenSolar Power
What does GenSolar Power do?
GenSolar Power is an authorized Generac dealer that sells, installs, and services backup power equipment for homeowners and businesses in Northeast Indiana and Northwest Ohio. The company offers Generac standby generators (10kW–100kW), portable generators, automatic transfer switches, PWRcell solar + battery storage systems, water pumps, power washers, and mobile diesel generators. It provides factory-certified installation, preventative maintenance contracts, 24/7 emergency service, and promotional financing through the Synchrony Generac Credit Card.
Is GenSolar Power a public or private company?
GenSolar Power is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GenSolar Power founded?
GenSolar Power was founded in 2022. It employs 1 to 10 people.
Where is GenSolar Power based?
GenSolar Power is headquartered in Markle, United States, in the North America region.
How does GenSolar Power make money?
Six revenue lines are on record. Generator Sales are the primary driver. The others are transfer Switches and Accessories, maintenance and Service Contracts, financing Services, clean Energy Systems and water Pumps and Power Equipment.
Who are GenSolar Power's main competitors?
Broad incumbents on record are Sunrun, Cummins, Generac Power Systems, Kohler Power, Champion Power Equipment and Briggs & Stratton. Others are Home Depot and Northern Tool + Equipment. Emerging players are Mr. Electric and Tesla Energy.
Does GenSolar Power have an API?
No public API is recorded for GenSolar Power.
What industry is GenSolar Power in?
GenSolar Power's product category is Backup Power Equipment Services. Its primary akta.pro industry code is EUAEAAAJ, Engine Generator & Microgrid Power Plant EPC (Diesel/Gas Recip), with a secondary code of EUAMAJAE, Distributed Storage (Behind-the-Meter Batteries). Its NAICS code is 333611 and its SIC code is 3621.