Expo Stand Builder

What Expo Stand Builder does

Expo Stand Builder, operating legally as ESBAU, is a privately held exhibition stand design, manufacturing, and installation company headquartered in Poznan, Poland. The firm produces custom, modular, double-decker, country pavilion, sustainable, and small-format exhibition stands, complemented by design, project management, graphics, build-up, rental, and last-minute build services. Its technology stack centers on photorealistic 3D visualization for stand design, in-house production of stand elements (including LED video, AR interfaces, and lead capture systems), and a global partner network that enables manufacturing and logistics across Europe, the Middle East, Asia, and the USA.

The company's revenue mechanics are project-based, with pricing disclosed between €200 and €1,200 per square meter depending on design complexity, materials, logistics, construction days, event duration, and local taxes. Go-to-market is sales-led and direct, combining a multilingual website (English, German, Russian, Ukrainian, Polish), WhatsApp and Telegram messaging, phone outreach (Poland and Spain numbers), email, and on-site presence at exhibitions; project managers provide multilingual 24-7 support. Since 2013 the firm has reported 1,250+ stand designs, 1,000+ completed projects, 180+ exhibitions, 90+ clients, and operations across 25+ countries, with named engagements including HSBC, Snapchat, Uber Eats, Smart, Sandhar, Aiforia, and IFI Studio; a free 3D design offering within five days functions as the primary lead-capture mechanism.

Name

Expo Stand Builder

Legal name

ESBAU

Website

https://expostandbuilders.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Expo Stand Builder (ESBAU) designs, manufactures, and installs custom and modular exhibition stands for global trade show exhibitors, operating from Poznan, Poland, with partner-led production across 25+ countries in Europe, the Middle East, Asia, and the USA.

Ownership category

akta.pro rank

Product category

Exhibition Stand Construction & Trade Show Booth Services

NAICS

Indoor and Outdoor Display Advertising (54185)

SIC

Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Trade Show & Exhibition Marketing (Booth Design/Build) (MPAAAGAC)

akta.pro secondary industries

Modular & Portable Display Systems (Pop-Ups, Tension Fabric, Kits) (THAHAHAC), Pavilion & Country/Group Exhibit Build-Outs (THAHAHAD), Graphics Production & Large-Format Printing (Banners, Wraps, Signage) (THAHAHAG), Exhibitions, Trade Shows & Booth Management (HSACADAH), Booth Maintenance, Refurbishment & Reuse Programs (THAHAHAM)

Keywords

• Exhibition stand construction
• Custom trade show booths
• Modular booth design
• Booth installation services
• Exhibition project management

Headquarters

HQ city

Poznan

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Exhibition Stand Construction: Project-based revenue from designing, building, and installing custom exhibition stands. Pricing ranges from 200 to 1200 euros per square meter depending on complexity, materials, logistics, and duration. Includes full-service from concept to post-event dismantling.
2. Modular Booth Solutions: Revenue from modular/portable exhibition stands that allow reconfiguration for specific tasks and events. More economical and sustainable option for exhibitors with recurring show participation.
3. Booth Rental Services: Revenue from renting exhibition stands and equipment including LED screens, furniture, and catering services to exhibitors who prefer not to purchase.
4. Stand Build-Up & Dismantling Services: Professional installation, on-site technical support, and post-event dismantling services.
5. Graphics & Printing Services: Production of exhibition graphics, banners, and promotional materials for trade show displays.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Expo Stand Builder designs, manufactures, and installs exhibition stands and trade show booths for businesses exhibiting at events worldwide. The core offering spans custom-built stands, modular booths, double-decker stands, country pavilions, and sustainable booth solutions, delivered with bundled services including 3D design, project management, graphics printing, and on-site build-up/dismantling. The company operates in-house production facilities across Europe and the USA and serves clients in 25+ countries.

Product overview

Expo Stand Builder (ESBAU) operates as a comprehensive exhibition stand construction and design services company, not a software product platform. The company offers an integrated suite of exhibition solutions consisting of core booth types (Custom Exhibition Stands, Modular Exhibition Booths, Double-Deck Stands, Country Pavilion, Sustainable Booths, and Small Stands) complemented by value-added services (Stand Design, Project Management, Exhibition Graphics, Build-Up Services, Stand Rentals, and Last-Minute Solutions). The portfolio ranges from bespoke custom-built stands for premium brands to cost-effective modular solutions, with coverage across Europe, the Middle East, Asia, and the USA through their global partner network.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Exhibition Stands

Quantifiable outcome

• 40% increase in booth traffic reported by one ExCeL London client after investing in stand improvements
• +2 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Global Partner NetworkcoreChannel Partner/ Reseller/ DistributorESBAU works with reliable and trusted partners worldwide who share their vision and respect for work and clients. Main requirements for partners include responsibility, fluent English, high quality of services/products, and reliability. Partners are sought in different countries and continents for exhibition stand construction and related services.
• Manufacturing PartnerscoreStrategic or Co-development PartnerESBAU works with the best suppliers utilizing sustainable materials to ensure timely installation regardless of event location. The global network of exhibition builders and partners enables manufacturing in strategic locations - Europe, Middle East, Asia, and USA.
• Event Organizers & VenuesminorStrategic or Co-development PartnerESBAU works with exhibition venues and organizers across 25+ countries including major exhibition centers like ExCeL London, Olympia London, Business Design Centre (London), LITEXPO (Vilnius), and others. They provide booth construction services compliant with venue requirements and regulations.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• 3D Exhibits: 3D Exhibits is an experiential marketing firm designing and producing custom exhibits, pavilions, and event environments. Overlaps with ESBAU on enterprise custom stands, country pavilion builds, and on-site service.
• Hamilton Exhibits: Hamilton Exhibits is a US-based custom and modular exhibit house serving enterprise trade show exhibitors. Comparable to ESBAU in offering design, fabrication, and on-site services for branded trade show booths.
• Nimlok: Nimlok is a global network of exhibit design and build partners offering custom, modular, and portable displays with local production. It is the most directly comparable peer to ESBAU in scope, global partner model, and target customer.
• DisplayCraft: DisplayCraft is a custom trade show exhibit design and fabrication company serving enterprise exhibitors across North America. Comparable peer for custom booth design, fabrication, and on-site services.
• Skyline Exhibits: Skyline Exhibits is a major trade show exhibit design and fabrication company with a global distributor network for modular systems. Direct peer in custom and modular booth delivery with worldwide reach.

Emerging players

• beMatrix: beMatrix is a Belgian manufacturer of modular aluminum frame systems widely used by exhibition stand builders for reconfigurable booths. Adjacent peer competing for modular booth demand that overlaps with ESBAU's modular offering.

Broad incumbents

• Freeman: Freeman is the largest global live event and exhibit services company offering end-to-end trade show services including custom exhibits, fabrication, and on-site logistics. A broad incumbent that often competes with specialist builders like ESBAU on large enterprise programs.
• GES (Global Experience Specialists): GES provides global exhibition and event services including official contractor services, custom exhibits, and event logistics. A broad incumbent competing for large trade show booth engagements.
• Czarnowski: Czarnowski is a long-established US experiential marketing and exhibit house with full design, fabrication, logistics, and staffing. A larger incumbent that competes with ESBAU for enterprise trade show booth programs.

Others

• Messe Frankfurt: Messe Frankfurt is one of the world's largest trade fair organizers and venue operators. It is an ecosystem player — its venues and shows drive demand for builders like ESBAU and occasionally operate their own contracting services in competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@expo_stand_builder
• Instagraminstagram.com/expostandbuilder
• LinkedInlinkedin.com/company/expo-stand-builder

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Expo Stand Builder