Gades Fusion Sl.

What Gades Fusion Sl. does

Gades Fusión SL is a Madrid-based events agency founded in 2019 that delivers end-to-end event services including cocktail catering, professional staffing, event management, logistics, and brand activations. The company was established through the merger of two partners — Sergio Madrid, an interior designer turned event coordinator from Cádiz, and Alfredo Abilahoud, a Venezuelan mixologist with 10+ years in the spirits industry — and the company name reflects the fusion of their Spanish and Venezuelan cultural backgrounds. Core technical capabilities include specialized mixology techniques spanning classical, modern, tiki, and molecular cocktail preparation, custom mobile bar fabrication, interior design integration for event spaces, and a 3,000 m² logistics infrastructure in Leganés supporting nationwide deployment across 15+ Spanish cities.

The company serves enterprise clients concentrated in the beverage and spirits industries — a portfolio that includes Red Bull, Cointreau, Campari, Remy Martin, Brockmans, Fever Tree, Damm, Licor 43, Disaronno, The Botanist, and Halewood — alongside corporate event organizers, trade fair exhibitors, and the weddings/private events segment. Revenue is generated through five service streams: cocktail catering, event organization and management, staff provision, hospitality consulting, and training/masterclasses, all priced via custom quotes based on guest count, service duration, cocktail menu complexity, staffing needs, and equipment requirements.

Distribution is direct and relationship-based: the company employs a sales-led and event-driven go-to-market motion, engaging enterprise clients through RFPs, direct outreach, participation in industry events (Fashion Week, FIBAR, The Drinks Show, Ginebralia), and client referrals. Geographic coverage spans Madrid headquarters, a dedicated Balearic Islands operation (Ibiza and Mallorca), and staff deployment to major Spanish cities including Barcelona, Valencia, Málaga, Sevilla, and the Canary Islands. The business is privately held by the two co-founders with no disclosed external funding, subsidiaries, or acquisition activity.

Name

Gades Fusion Sl.

Legal name

Gades Fusión SL

Website

https://gadesfusion.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Gades Fusión is a Madrid-based events agency providing cocktail catering, professional event staffing, logistics, brand activations, and hospitality consulting, primarily serving beverage and spirits brands, corporate clients, and private events across Spain with operations in 15+ cities including Ibiza and Mallorca.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Caterers (722320), Convention and Trade Show Organizers (561920)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Beverage Services (Bar Catering, Mixology, Beverage Programs) (THAHAKAJ)

akta.pro secondary industry

Catering Coordination & Bar Service Management (Non-restaurant) (HSACAAAH)

Keywords

• Cocktail catering services
• Event staffing services
• Brand activation events
• Corporate event management
• Mixology services

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Cocktail Catering Services: Premium cocktail catering for brand events, corporate events, social gatherings, institutional events, private parties, fairs, and custom bar services. Includes professional bartenders, mobile bars, and custom cocktail menus.
2. Event Organization and Management: Full-service event planning and execution for corporate events, trade fairs, team buildings, weddings, and private celebrations. Includes logistics, staff provision, and coordination.
3. Staff Provision: Provision of professional event staff including bartenders, servers, hosts, models, actors, photographers, videographers, musicians, DJs, and other personnel for events.
4. Hospitality Consulting: Advisory services for hotels, bars, cocktail lounges, and terraces including strategic cocktail menu development, staff training, inventory management, ingredient selection, and customer experience optimization.
5. Training and Masterclasses: Mixology training programs and workshops for beginners through advanced participants, led by experienced instructors. Masterclasses for cocktail enthusiasts and hospitality professionals.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Gades Fusión is a Madrid-based event management and cocktail catering agency that delivers end-to-end event services for beverage brands, corporate clients, and private celebrations across Spain. Its core offerings include professional cocktail catering (classical, modern, tiki, and molecular mixology), brand event management, professional event staffing, logistics support backed by warehouse infrastructure, hospitality consulting and masterclasses, and dedicated wedding and private event services. The company combines mixology expertise, trained event personnel, and on-site logistics to execute brand activations, corporate events, trade fair presence, and bespoke private celebrations.

Product overview

Gades Fusion Sl. is an event management and cocktail catering agency based in Madrid, Spain. The company operates as a services business rather than a software product platform, offering an integrated suite of event services including cocktail catering (coctelería), brand events management, professional staffing, logistics, and hospitality consulting. The core offerings work together to provide end-to-end event solutions, from professional bartenders and mobile bars to complete event logistics and staffing. The company specializes in serving major brands and companies at national and international levels, with particular expertise in cocktail mixology and experiential marketing.

Differentiator

Problem solved

Functional benefit

Products and services

• Coctelería para eventos (Cocktail Catering for Events)
• Brand Events (Eventos de marca)
• Staff para eventos (Event Staffing)
• Logística (Event Logistics)
• Consultoría y asesoramiento integral para hostelería (Hospitality Consulting)
• Bodas y Eventos Privados (Weddings and Private Events)

Quantifiable outcome

• Event success through comprehensive service delivery from cocktail catering to logistics coordination

Named customers21 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fluid Events Agency: Madrid-based events and brand activation agency offering cocktail catering, brand events and staffing services to corporate clients in Spain. Direct comparable in services mix, geography and target customer segments.
• Shaker Cocktail Catering: Spain-based cocktail catering and mobile bar service for events, weddings and brand activations. Closely overlaps with Gades Fusion on core mixology offering and Spanish event market.
• The Drinks Company: Spain-focused cocktail catering and bar service provider for events and brand activations. Direct peer in mobile bar service model, mixology expertise and Spanish market focus.

Broad incumbents

• Grupo Eventoplus: Leading Spanish events and MICE agency with broader event management, production and trade fair services. Larger incumbent operating across multiple event verticals beyond cocktail catering.
• MCI Group: Global events, association management and experiential marketing agency. Competes with Gades Fusion for large brand activation and corporate event briefs across multiple geographies.
• BCD Meetings & Events: Global corporate meetings and events agency with established corporate event management, logistics and staffing capabilities competing for the same enterprise client budgets.
• PRA Events: Global brand experience and event marketing agency competing for premium brand activation briefs from spirits, beverage and consumer brands. Comparable client mix at larger scale.

Regional players

• Bartenders on the Go: Mobile cocktail bar and event staffing operator in other European markets. Comparable mobile bar service model and event staffing offering, operating in different geographies.

Emerging players

• Espirituosos del Mundo: Spain-based spirits-focused events and activations agency serving brand campaigns. Partial overlap on brand activation and spirits sector expertise, with a different scale and specialization.
• Cocktail Club Barcelona: Barcelona-based cocktail catering and event service specialist with focus on private events and brand activations in Spain. Smaller competitor in adjacent Spanish geography with overlapping service offerings.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCcJL-wgP0nKJkHVvx2tBDtQ
• Facebookfacebook.com/Gades-Fusi%C3%B3n-112802236809399/?ref=py_c
• LinkedInlinkedin.com/company/gades-fusi%C3%B3n
• Instagraminstagram.com/gadesfusion
• TikToktiktok.com/@gades.fusion

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gades Fusion Sl.