Cocktail Club - Quenched

What Cocktail Club - Quenched does

Cocktail Club, legally Cocktail Club Productions SLU, is a Spain-based consumer cocktail platform founded in January 2018 by Kai Myhre, originally under the name Quenched. The company serves a dual market of home cocktail enthusiasts and B2B counterparties, including spirits brands and hospitality venues. Its proposition is built around a curated, integrated cocktail experience that combines physical tools, a digital recipe platform, structured learning content, and live activations.

The core product portfolio centers on the Q-Kit Bar Set (a curated physical toolkit priced at approximately 250 EUR), the Cocktail Club App (which houses more than 400 cocktail recipes developed with input from 12+ industry experts globally), Cocktail Club Pro (a professional tier priced at 250 EUR per year), the Bottle Scanner (a computer-vision beta for bottle identification and recipe discovery), Cocktail Courses (structured educational content), and Events (live activations). The combination of hardware, software, subscription, and experiential layers forms an integrated ecosystem rather than a standalone product.

Revenue mechanics are diversified across hardware sales, recurring subscription, event monetization, and B2B partnerships with spirits brands and hospitality venues. The company holds an official partnership with the International Bartenders Association (IBA), which functions as a credibility and distribution anchor in the professional bartender community. Cocktail Club is bootstrapped with no disclosed external funding, implying a capital-efficient operating model, and data on unit volumes, customer counts, and geographic distribution is not publicly disclosed.

Name

Cocktail Club - Quenched

Legal name

Cocktail Club Productions SLU

Website

https://cocktailclub.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Cocktail Club, founded in 2018 in Spain, operates a consumer cocktail platform combining a 250 EUR bar kit, a recipe app with 400+ cocktails, a Pro subscription, a bottle-scanning beta, courses, and events, serving home enthusiasts, spirits brands, and hospitality venues.

Ownership category

akta.pro rank

Product category

Hospitality Training Software

akta.pro primary industry

Cocktail Experiences (Mixology Classes, Cocktail Tours) (THAJAGAG)

akta.pro secondary industry

Bar & Beverage Catering (Mobile Bar, Bartending) (HSACAGAF)

Keywords

• Cocktail recipe platform
• Hospitality training software
• Bar tools equipment
• Bartender education services
• Cocktail industry agency

Headquarters

HQ city

Not specified

HQ country

Spain

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Marketing or Sales, Supply Chain, Technology or R&D, Operations

Revenue model

1. Q-Kit Bar Set Hardware Sales: Sale of the proprietary Q-Kit bar set (17 essential tools) priced at 250 EUR, with free shipping and 3-5 day delivery. The kit is bundled with full access to recipe tutorials and is integrated with the digital platform.
2. Cocktail Club Pro Subscription: Annual subscription software for hospitality venues (bars, restaurants, hotels) providing recipe management, staff training, menu creation, checklists, and onboarding tools. Priced at 250 EUR per year for the basic version. Monthly plans available.
3. Cocktail Courses: Paid in-person cocktail courses in Norway including Cocktail Workshop (75 EUR / 750 NOK per person), 4Steps2Heaven (tasting experience), Mystery Box (group activity), and Combination packages (125 EUR / 1250 NOK per person). Currently only available in Norway.
4. Consultancy & Agency Services: Brand partnership and agency services for wine & spirits brands including signature cocktail development, branded content, video production, events, and offline activations. Case study with Rirò Wine (5 signature cocktails, videos, activations in Paris and Dusseldorf).
5. Partner Program Commission: Recurring commission earned from referring hospitality venues to Cocktail Club Pro: 30% first-year commission, 10% renewal commission annually, plus referral rewards and performance bonuses for partners.
6. Free Platform with Upsell: Free access to the digital recipe platform for home bartenders. Revenue is generated through Q-Kit hardware sales, courses, and upsell to Pro hospitality subscriptions. The platform includes free recipes, tutorials, and journal content.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels8 records

Core offering

Cocktail Club operates a global cocktail ecosystem combining a proprietary Q-Kit bar set of 17 premium tools, a free mobile recipe application with step-by-step video tutorials, and the Cocktail Club Pro subscription platform for hospitality venues covering recipe management, menus, checklists, staff onboarding, and training. The company additionally delivers in-person cocktail courses in Norway, mobile cocktail event services, agency and consultancy services for wine and spirits brands, and a partner referral program that distributes Cocktail Club Pro to venues through hospitality professionals.

Product overview

Cocktail Club (formerly Quenched, founded 2018) is a global cocktail ecosystem combining a physical product (Q-Kit Bar Set with 17 premium tools), a mobile recipe application, and hospitality management software (Cocktail Club Pro). The platform offers digital recipe tutorials via the mobile app, in-person cocktail courses in Norway, event services for corporate and private functions, and a partner referral program. The Q-Kit integrates with the bottle scanner feature and recipe app to provide step-by-step video guidance. Cocktail Club Pro serves the HoReCa sector (hotels, restaurants, bars) with digital training and recipe management tools.

Differentiator

Problem solved

Functional benefit

Products and services

• Q-Kit Bar Set A comprehensive 17-piece premium bar tool kit (bar spoon, bottle opener, cutting board, fine strainer, fruit zester, Hawthorne strainer, ice bucket, ice scoop, jigger, julep strainer, knife, Mexican elbow juicer, mixing glass, muddler, roll-bag, shaker, speed pourer) with Nordic design and a washable roll-bag, integrated with the Cocktail Club mobile app and bottle scanner. Priced at 250 EUR with free worldwide shipping and 3–5 day delivery. Targeted at home bartenders and the Cocktail Club Pro ecosystem.
• Cocktail Club Mobile App

Quantifiable outcome

• Bartender replacement costs venues approximately 6,000 EUR once accounting for recruitment, ramp-up, senior staff time, and waste — Cocktail Club Pro's 250 EUR/year software helps avoid this cost
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Peddlers Gin (Shanghai)minorGTM or Marketing Partner · 1 January 2018Danica Markovic, a Cocktail Club Industry Expert, has been the face and voice behind Peddlers Gin since 2018 — the first craft gin from Shanghai. She played a key role in building the brand across China and Asia, delivering masterclasses, guest shifts, and brand activations. Cocktail Club connects this brand to European and global consumers.
• International Bartenders Association (IBA)coreStrategic or Co-development PartnerCocktail Club is an Official Partner of the International Bartenders Association (IBA). The partnership aims to help hospitality venues improve operational consistency through digital operations. This is a flagship partnership that positions Cocktail Club as a trusted industry platform aligned with the global bartending community's governing body.
• Rirò WinecoreStrategic or Co-development PartnerCocktail Club partnered with Rirò Wine to create 5 signature cocktails developed by ambassador Fabinho, produce high-quality marketing videos, and execute real-life activations at ProWein in Paris and Dusseldorf. This case study demonstrates Cocktail Club's ability to help wine brands connect with consumers through mixology content and experiential activations.
• Campari GroupminorGTM or Marketing PartnerFabinho Legari, a Cocktail Club Industry Expert, works as a Campari Brand Ambassador across Madrid and Barcelona, delivering elegant, immersive, and culturally driven brand experiences. This partnership brings Campari's brand activations into the Cocktail Club ecosystem.
• Helba (Italian gin)minorGTM or Marketing PartnerMina Giaconi, a Cocktail Club Industry Expert, serves as international brand ambassador for Helba, a niche Italian gin. She also features in Cocktail Club content and the 2025 Limoncè advertising campaign.
• Tia MariaminorGTM or Marketing PartnerMina Giaconi, a Cocktail Club Industry Expert, served as the face of Tia Maria's 2023 campaign, bringing her mixology expertise to the coffee liqueur brand.
• World's 50 Best Bars / World's 50 Best RestaurantsminorStrategic or Co-development PartnerRaminta Ambro, a Cocktail Club Industry Expert, has been involved in major international industry activations including World's 50 Best Restaurants MENA and The World's 50 Best Bars. Cocktail Club content and ambassadors are connected to these prestigious industry events.
• Diageo NorwaycoreStrategic or Co-development PartnerSteinar Jensen (Mr. Jensen), Cocktail Club's Head Ambassador, serves as Head Bar Trainer at Diageo Norway. He also serves as President of The Norwegian Bartender Association. Adrian Michalcik won Diageo World Class Norway in 2022, qualifying him for the Global finals where he won World Class Bartender of the Year 2022.
• Four Seasons Hotel (Seoul)minorGTM or Marketing PartnerKeith Motsi, a Cocktail Club Industry Expert, served as Head Bartender of Charles H. at Four Seasons Seoul, helping elevate the bar into one of the most talked-about hotel bars worldwide, frequently recognized by Asia's 50 Best Bars and World's 50 Best Bars.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Liquor.com: Major cocktail recipe and lifestyle publisher with a global consumer audience. Overlaps with Cocktail Club's free recipe platform and home-bartender monetization funnel.
• PUNCH: Editorial cocktail media brand covering recipes, bar culture, and spirits. Comparable to Cocktail Club's journal and content arm in audience (enthusiasts + professionals) and editorial direction.
• Pour Manager: Bar management software for recipe standardization, costing, and inventory. Competes head-to-head with Cocktail Club Pro in digitizing bar operations beyond spreadsheets and PDFs.
• Typsy: Online hospitality training platform offering video courses for hotels, bars, and restaurants on a subscription model. Directly comparable to Cocktail Club Pro's B2B training value proposition and target buyer.
• Difford's Guide: Long-running cocktail encyclopedia and recipe platform with a global community of bartenders and enthusiasts. Closest like-for-like to Cocktail Club's content-led, recipe/database approach serving both professionals and home bartenders.
• Cocktail Kingdom: Specialty retailer and brand of premium bar tools and books targeting professionals and enthusiasts. Comparable to Cocktail Club's Q-Kit hardware arm and curated-tool positioning.
• BarSmarts: Online bartending certification program created by Pernod Ricard and Tales of the Cocktail. Directly comparable as a digital cocktail education platform aimed at industry professionals.

Broad incumbents

• Diageo Bar Academy: Diageo's global bartender training and education platform. Overlaps with Cocktail Club Pro's training thesis and is a direct counterpart given the Steinar Jensen / Diageo Norway partnership.
• Tales of the Cocktail Foundation: Established industry nonprofit running the world's premier cocktail conference and education programs. Comparable as the broader industry education ecosystem in which Cocktail Club operates, and as a partner of the IBA.

Emerging players

• Bartesian: Premium capsule-based cocktail appliance for home use. Compares to Cocktail Club's consumer hardware angle (Q-Kit) and home-bartender monetization, though with a different product format.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cocktailclub
• Facebookfacebook.com/CocktailClubNordic
• Instagraminstagram.com/cocktailclub_com
• LinkedInlinkedin.com/company/cocktail-club-quenched

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cocktail Club - Quenched