Callista Vacation Rentals By 360 Blue

What Callista Vacation Rentals By 360 Blue does

Callista Vacation Rentals By 360 Blue operates as a midsize-luxury vacation rental brand on Florida's Emerald Coast, legally held under Natural Retreats US LLC and headquartered at 790 North Co Hwy-393, Suite 3B, Santa Rosa Beach. The company manages a portfolio of vacation homes and condos across more than 15 communities spanning Destin, Miramar Beach, and the 30A corridor (Inlet Beach, Rosemary Beach, Seacrest Beach, WaterSound, Seagrove, Seaside, WaterColor, Grayton Beach, Blue Mountain Beach, Dune Allen, Prominence). Callista sits in the middle of the parent Natural Retreats Collection of Brands tier — below the ultra-luxe Alaya Collection and above entry-level offerings — positioning itself as 'affordable luxury' for families and small groups. Distribution runs through a direct-to-consumer website with property search and filtering (destination, dates, bedrooms, features such as dog friendly, private pool, event friendly, extended stays, and new homes), phone reservations (866-330-6988), and third-party platforms Vrbo and Airbnb; the brand has been awarded Vrbo Home of the Year 2026 for 'The Sea Shak' and Airbnb Superhost status in 2026.

The business model is a transaction-fee rental manager: revenue is generated from nightly rental fees on properties, supplemented by housekeeping fees, a non-refundable booking fee, optional add-ons (pool heating October–May), and a growing portfolio of curated guest experiences with fixed unit pricing — Silver Bonfire ($655) and Gold Bonfire ($755) packages, Charcuterie Boards from $80 (Let's Say Graze), Grocery Delivery at $60 + 25% (Be My Shopper), Farm-to-Table Chef Meals (Chef Paula), and Balloon Decor from $250. The payment flow requires a 50% deposit at reservation with the balance due 60 days before check-in. Callista also offers a property-owner management service (marketing, guest coordination, maintenance) for individual homeowners. Marketing is content-led via an active travel blog covering Emerald Coast destinations, Instagram (#TravelOn), destination pages per community, and email/SMS guest communications, with cross-promotion across the Natural Retreats portfolio of brands.

Name

Callista Vacation Rentals By 360 Blue

Legal name

Natural Retreats US LLC

Website

https://callistavacations.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Callista Vacation Rentals By 360 Blue is a midsize-luxury vacation rental brand on Florida's Emerald Coast (Destin, Miramar Beach, 30A), operated under Natural Retreats US LLC, serving families and small groups with curated home rentals and ancillary guest experiences across 15+ communities.

Ownership category

akta.pro rank

Product category

Vacation Rental Management

NAICS

Other Traveler Accommodation (72119), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Luxury Vacation Homes & Residences (THAMAEAB)

akta.pro secondary industries

Luxury Beachfront & Waterfront Villas (THAMAEAE), Luxury Villas & Residences Resorts (THAGACAM)

Keywords

• Vacation rental management
• Luxury vacation homes
• Short-term rentals
• Beach vacation rentals
• Guest experience services

Headquarters

HQ city

Santa Rosa Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Vacation Rental Bookings: The primary revenue stream comes from booking vacation rental properties. Guests pay for temporary occupancy of luxury vacation homes and condos on Florida's Emerald Coast. Revenue is generated through rental fees charged per stay, with pricing varying by property size, location, and season. Additional fees include housekeeping fees, booking fees, and optional add-ons such as pool heating and travel insurance.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Callista by 360 Blue manages and rents midsize luxury vacation homes and condos on Florida's Emerald Coast, including Destin, Miramar Beach, and the 30A communities. Guests book stays directly through the company's website or by phone and can add optional guest experiences such as beach bonfires, grocery delivery, charcuterie boards, in-home dining, and balloon décor.

Product overview

Callista Vacation Rentals By 360 Blue operates a portfolio of vacation rental brands under the Natural Retreats collection. The core offerings include 360 Blue (luxury Gulf Coast rentals), Callista by 360 Blue (midsize affordable luxury rentals on the Emerald Coast), Alaya Collection (ultra luxe premium rentals), and Natural Retreats (US-wide mountain and resort properties). The portfolio spans multiple destination types including beach communities along Florida's Emerald Coast (Destin, Miramar Beach, 30A), mountain destinations (Big Sky, Park City, Sun Valley), and desert locations (Palm Springs). Guest Experience Services are offered as add-on offerings to enhance vacation stays.

Differentiator

Problem solved

Functional benefit

Brands

• 360 Blue: Luxury vacation rentals on Florida's Gulf Coast including Destin, Miramar Beach, Cape San Blas, and the communities of 30A.
• Alaya Collection by 360 Blue
• Natural Retreats
• Alaya Collection by Natural Retreats

Products and services

• Callista by 360 Blue Vacation Rentals Affordable luxury vacation rental homes and condos on Florida's Emerald Coast, including Destin, Miramar Beach, and the 30A communities, marketed to families and small groups.
• 360 Blue Luxury Vacation Rentals Luxury vacation rental brand offering premium rentals on the Gulf Coast, including Destin, Miramar Beach, Cape San Blas, and the distinctive communities of 30A.
• Alaya Collection by 360 Blue Ultra-luxe vacation rental collection with elevated finishings, premier locations, and exclusive services and experiences from booking to departure on the Gulf Coast.
• Natural Retreats Vacation Rentals Luxury vacation rentals across the United States focused on mountain views, ski-in/ski-out access, national parks, and Palm Springs luxury homes.
• Guest Experience Services Curated add-on services for guests including beach bonfires (Silver and Gold Bonfire Packages), grocery delivery via Be My Shopper, charcuterie boards via Let's Say Graze, farm-to-table meals by Chef Paula, balloon décor, and beach chair service through Walton County Chairs.
• Vacation Rental Property Management Full-service vacation rental management for homeowners, including property marketing, guest coordination, maintenance, and access to an online owner portal.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• Let's Say GrazeminorGTM or Marketing PartnerLocal charcuterie board provider serving Callista vacation rental guests. Offers customized boards including brunch boards, snackleboxes, grazing tables, and kids' boards. Delivers to vacation homes from Destin to Inlet Beach. Pricing starts at $80.
• Be My ShopperminorGTM or Marketing PartnerGrocery delivery service that stocks vacation homes before guest arrival. Shops at Publix Supermarkets and can include fresh local seafood. Delivery fee of $60 plus 25% of grocery total. Available for Callista properties.
• Chef Paula (Farm-to-Table Meals)minorGTM or Marketing PartnerProfessional chef providing home-cooked meal delivery to vacation properties. Creates custom menus including appetizers, salads, entrees, bread, and desserts. Can prepare breakfast, lunch, and dinner. Meals can be stocked before arrival or delivered hot daily.
• Walton County ChairsminorGTM or Marketing PartnerBeach chair rental vendor providing services at Walton County public beach accesses. Contacted through Callista Guest Experience team for properties in Destin, Miramar Beach, and 30A areas.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Vrbo (Expedia Group): Major vacation rental OTA that distributes Callista properties and awarded its 'Home of the Year.' Comparable as the dominant third-party channel for vacation rentals, simultaneously a distribution partner and a competitive threat via Vrbo's direct booking push.
• Airbnb: Largest global vacation rental marketplace and an indirect competitor through Airbnb Luxe (luxury tier). Comparable as it offers distribution for Callista properties while also competing for direct bookings and offering competing guest experiences.
• Sonder: Tech-enabled hospitality operator offering apartment-style and vacation-style accommodations with hotel-level consistency. Comparable in the premium short-stay segment, particularly overlapping with Callista's condo collection offerings.
• Marriott Homes & Villas: Marriott's premium vacation rental brand combining hotel-style service with private home bookings. Comparable as a luxury-tier competitor with strong brand recognition and loyalty program leverage that Callista's Callista/360 Blue tier competes against.

Regional players

• Sunburst Beach Vacations: 30A-focused vacation rental management company operating along the Scenic Highway 30A corridor. Direct local competitor targeting similar family and group segments in many of the same communities as Callista.
• Newman-Dailey Resort Properties: Established Destin-area vacation rental management company with a long-standing local reputation. Direct regional competitor operating in many of the same Walton and Okaloosa County communities as Callista.

Direct peers

• Vacasa: Largest US vacation rental management company with multi-brand portfolio (Vacasa, Turner Vacation Rentals). Directly comparable as a full-service rental manager operating across multiple destinations with both luxury and midsize tiers, competing for the same homeowners and guests.
• Evolve Vacation Rental: Asset-light vacation rental manager offering professional management for homeowners across US destinations. Directly comparable business model focused on homeowner acquisition and guest experience without property ownership.
• iTrip Vacations: Franchise-based vacation rental management company operating across 80+ US destinations. Comparable as a multi-market rental manager targeting second-home owners with full-service management.
• TurnKey Vacation Rentals: National full-service vacation rental manager with technology-enabled operations across multiple US destinations. Directly comparable in the midsize-to-luxury segment with similar homeowner management service offerings.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/callista-vacation-rentals
• Instagraminstagram.com/callistavacations

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Callista Vacation Rentals By 360 Blue