Gadens Stemmer A.M.B.A.

What Gadens Stemmer A.M.B.A. does

Gadens Stemmer A.M.B.A. is a Danish not-for-profit social enterprise organized as an A.M.B.A. cooperative (CVR 25147340), founded in 2013 after incubation under NGO Projekt UDENFOR. It operates from Ingerslevsgade 44, 1705 Copenhagen V, inside the FISHTANK/Social HUB in the Kødbyen district, and conducts guided walking tours in Copenhagen, Odense, Aalborg, and Vejle. The product is a 90-minute, 4-to-6-stop city walk in which guides — recruited for their personal experience of homelessness, substance abuse, crime, sex work, mental vulnerability, and system failures — narrate their own stories tied to the streets and locations they once inhabited. Tour pricing is highly segmented: individual Saturday open tours sell at 189 DKK per person via billettlugen.dk, group tours for schools and private groups price from 1,496 DKK (10 persons) to 2,496 DKK (25 persons), and corporate rates run from 2,496 DKK (10 persons) to 4,996 DKK (25 persons). Educational institutions access the offering through klippekort (clip cards of 5, 10, or 20 tours) saving 500 DKK per tour and accompanied by curriculum-aligned materials co-developed with Dansklærerforeningen, the Danish Teachers' Association.

The commercial model layers direct-to-consumer ticketing, private group bookings, a three-tier corporate packaging system (Silver 10,000 DKK, Gold 30,000 DKK, Platinum 40,000 DKK) that bundles employee tours with GIV-DET-VIDERE school tour credits and ESG/CSR content, and gift cards valid for three years. Distribution mixes self-service online booking, phone and email reservations ([email protected], +45 81 44 94 40), and a dedicated sales function. Operating scale has reached 1,529 walking tours conducted with 23,000-plus participants in 2025, served by roughly 30 guides in Copenhagen plus additional regional guides, with revenue not publicly disclosed. The 2024 Danish Diversity Award (Goodtalks and Dansk Industri) and the 2025 Walk of Fame inauguration on Istedgade in Vesterbro underscore a brand strategy built on the authenticity of its guides' lived experience rather than scalable technology.

Name

Gadens Stemmer A.M.B.A.

Legal name

Gadens Stemmer A.M.B.A.

Website

https://gadensstemmer.dk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Gadens Stemmer A.M.B.A. is a Danish not-for-profit social enterprise that runs 90-minute guided walking tours in Copenhagen, Odense, Aalborg, and Vejle, led by guides with lived experience of homelessness, addiction, and social marginalization, serving individuals, schools, and corporate ESG buyers.

Ownership category

akta.pro rank

Product category

Guided Walking Tours / Social-Enterprise Tourism

NAICS

Tour Operators (56152), Tour Operators (561520)

akta.pro primary industry

Walking City Tours (Highlights & Orientation) (THAJAAAA)

Keywords

• Guided walking tours
• Social enterprise experiences
• Educational city tours
• Corporate team-building tours
• Lived-experience storytelling

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Walking tour tickets: Single tickets for open tours at 189 DKK per person; group tours priced at 1,496 kr. (10 persons) to 2,496 kr. (25 persons) ex. moms for schools/private and 2,496 kr. (10 persons) to 4,996 kr. (25 persons) for companies
2. Corporate packages: Three-tier corporate packages: Silver (10,000 kr.), Gold (30,000 kr.), and Platinum (40,000 kr.) providing walking tours and GIV-DET-VIDERE (Give It Forward) school tour credits for social impact
3. Clip cards for educational institutions: Educational institutions can purchase clip cards (5, 10, or 20 tours) at discounted rates, saving 500 kr. per walking tour with every 5th tour free

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Gadens Stemmer A.M.B.A. operates guided 90-minute walking tours in Copenhagen, Odense, Aalborg, and Vejle led by guides with lived experience of homelessness, substance abuse, crime, sex work, and mental vulnerability. The offering spans open individual tours, private group tours, tiered corporate packages (Silver/Gold/Platinum), curriculum-aligned educational tours for schools, and gift cards. The enterprise creates meaningful employment for socially vulnerable individuals who share personal stories at 4-6 stops along each route.

Product overview

Gadens Stemmer A.M.B.A. is a social enterprise offering guided walking tours in Copenhagen, Odense, Aalborg, and Vejle. The core product is Byvandring (Walking Tours) where guides with lived experience of social marginalization share personal stories about substance abuse, homelessness, crime, and mental vulnerability. The offering consists of Åbne Ture (open tours for individuals), Gruppeture (private group tours), Virksomhedspakker (corporate packages with Sølv/Guld/Platin tiers), Undervisning (education tours for schools with curriculum-aligned materials), and Gavekort (gift cards). All tours are 90 minutes with 4-6 stops.

Differentiator

Problem solved

Functional benefit

Products and services

• Byvandring (Walking Tours) Guided 90-minute walking tours in Copenhagen, Odense, Aalborg, and Vejle where guides with lived experience of homelessness, substance abuse, crime, sex work, and mental vulnerability share personal stories at 4-6 stops along their route. Maximum 25 participants per tour. Available year-round with guides who speak Danish and English.
• Åbne Ture (Open Tours) Weekend walking tours open to individual participants across all four cities, priced at 174 DKK plus fee per person, held year-round with guides available in Danish and English. Sold through the billettlugen.dk self-service ticketing platform.
• Gruppeture (Group Tours) Private group walking tours where customers choose city, date, and time. Priced at 1,496 DKK ex. VAT for 10 persons or 2,496 DKK ex. VAT for 25 persons for schools/private/associations, and 2,496 DKK ex. VAT for 10 persons or 4,996 DKK ex. VAT for 25 persons for companies.
• Virksomhedspakker (Corporate Packages) Three corporate packages for businesses supporting social sustainability. Sølv (Silver) at 10,000 DKK ex. VAT includes 1 company walking tour + 1 Giv-det-videre (Give It Forward) tour for schools/NGOs + social-media posts + employment for 2 guides. Guld (Gold) at 30,000 DKK ex. VAT includes 2 company tours + 5 Giv-det-videre tours + digital package + website exposure + employment for 5 guides. Platin (Platinum) at 40,000 DKK ex. VAT includes 10 Giv-det-videre tours + CSR/ESG content article for sustainability reporting.
• Undervisning (Education Tours) Walking tours and educational programs for Danish schools, gymnasiums (high schools), and educational institutions, with curriculum-aligned teaching materials co-developed with Dansklærerforeningen (Danish Teachers' Association) for use in literature and essay-writing courses. Schools purchase klippekort (clip cards of 5, 10, or 20 tours) at discounted rates with 500 DKK savings per tour and every 5th tour free.
• Gavekort (Gift Cards) Gift cards valid for 3 years, sold via billettlugen.dk, allowing recipients to choose from the walking tour offerings for an authentic insight into life on the streets of Copenhagen, Odense, Aalborg, or Vejle.

Quantifiable outcome

• 1,529 walking tours conducted with 23,000+ participants in 2025
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• Middelfart SparekasseminorGTM or Marketing PartnerCorporate partner that has supported Gadens Stemmer with a partnership or GIV-DET-VIDERE package, contributing to social sustainability and meaningful employment for vulnerable individuals.
• LokalboligminorGTM or Marketing PartnerPartner that has supported Gadens Stemmer with a partnership or GIV-DET-VIDERE package.
• CE ServiceminorGTM or Marketing PartnerPartner that has supported Gadens Stemmer with a partnership or GIV-DET-VIDERE package.
• Alfa RehabminorGTM or Marketing PartnerPartner that has supported Gadens Stemmer with a partnership or GIV-DET-VIDERE package.
• LeapminorGTM or Marketing PartnerPartner that has supported Gadens Stemmer with a partnership or GIV-DET-VIDERE package.
• SoroptimisterneminorGTM or Marketing PartnerPartner that has supported Gadens Stemmer with a partnership or GIV-DET-VIDERE package.
• Dansklærerforeningen (Danish Teachers' Association)coreStrategic or Co-development PartnerCollaboration to develop educational materials for Danish classes, including teaching guides 'Hvis vi rykker godt sammen...' and 'Mellem skønlitteratur og journalistik' for use in conjunction with walking tours.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Emerging players

• Withlocals: Online marketplace for privately guided local tours and experiences across Europe, including Copenhagen. Comparable in product format (guided local tours) and use of independent guides, though differentiated as a marketplace rather than a single coherent narrative brand.

Regional players

• Strawberry Tours: Walking tour operator active across European capital cities with a tip-based model. Comparable in product category and multi-city expansion approach, though focuses on general city highlights rather than social-issue narratives and is not a social enterprise.
• Projekt UDENFOR: Danish NGO that originally incubated Gadens Stemmer as a method-development project in 2010 before it became independent in 2013. Relevant peer given the operational heritage and ongoing shared mission around homelessness and social inclusion in Denmark.

Direct peers

• GuruWalk: Global marketplace connecting travelers to free walking tours in hundreds of cities, including Copenhagen. Comparable as a distribution channel and product category (guided walking tours), but functions as a platform/aggregator rather than operating tours with a coherent narrative or employment model.
• Copenhagen Free Walking Tours: Direct competitor offering free (tip-based) walking tours in Copenhagen covering general city highlights. Most directly comparable in product format (guided walking tour) and geography, though differentiated by business model (free vs paid) and content (general highlights vs lived-experience social narratives).
• SAND (Sozial-Arbeit-Nachhaltigkeit-Dialog) Berlin: Berlin-based social enterprise employing people affected by homelessness and poverty to lead guided tours through the city. Highly comparable peer with a similar social-enterprise structure, lived-experience guide model, and narrative focus on marginalized communities.
• Sandeman's New Europe: One of the largest walking tour operators in Europe, offering tip-based guided city tours across dozens of cities including Copenhagen. Comparable in core product (guided walking tour) and multi-city operating model, though differentiated by narrative focus (general history/culture) and lack of social-enterprise employment model.
• Streetwise Tours (Dublin): Irish social enterprise offering guided walking tours led by people with experience of homelessness. Directly comparable in social-enterprise model, lived-experience guide workforce, and educational/awareness mission, providing a strong international benchmark for Gadens Stemmer's operating model.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights3 records

Customer concentration

• Facebookfacebook.com/Gadensstemmer
• Instagraminstagram.com/gadensstemmer
• LinkedInlinkedin.com/company/gadens-stemmer-a-m-b-a-

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gadens Stemmer A.M.B.A.