Name

FIT6

Legal name

FIT6

Website

https://myfit6.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

FIT6 is a single-location boutique fitness studio in North Scottsdale, Arizona, offering small group classes, private training, body composition scanning, on-site massage, nutrition coaching, and meal pickup under a proprietary "6 Pillars of Fitness" methodology, serving local individual adults and athletic teams.

Ownership category

akta.pro rank

Product category

Fitness Studio Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

Functional Fitness / Cross-Training Groups (HSADABAH), Functional Fitness & Mobility Training (HSADAAAD)

Keywords

• Fitness studio services
• Personal training programs
• Group fitness classes
• Wellness and recovery
• Nutrition coaching

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fitness Memberships and Training Sessions: Revenue from monthly memberships, small group fitness classes, and private one-on-one personal training sessions. Members can access both in-studio classes and the FIT6 On Demand digital platform.
2. Recovery and Wellness Services: On-site massage therapy services including Hawaiian Lomi Lomi, Thai, Myotherapy, Prenatal, and custom massages. Available to members and the general public.
3. Meal Prep and Nutrition Products: Sale of prepared meals through partnership with PBB Meals and Clean Eatz. Meals are priced per unit ($14.40 per meal for PBB Meals) and picked up at the FIT6 facility.
4. FIT6 On Demand Standalone Subscription: Digital workout content available as a standalone subscription for individuals seeking at-home workout programs without full gym membership.
5. 60-Day Fitness Challenge: Structured challenge program with leaderboard tracking, attendance monitoring, and nutritional planning support. Rewards consistency, habits, and fitness commitment with points and prizes.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

FIT6 is a North Scottsdale fitness studio delivering integrated fitness, recovery, and nutrition services built around a proprietary 50-minute workout called the "6 Pillars of Fitness." Offerings include small group classes, one-on-one private training, athletic team training, a 60-day structured challenge program, a subscription-based on-demand digital workout platform, on-site massage therapy and recovery services, certified nutrition coaching, and medical-grade body composition scanning. The studio also partners with meal-prep providers to sell pre-made healthy meals for pickup and operates a Fuel Station for on-site drinks, shakes, and snacks.

Product overview

FIT6 is a fitness studio offering an integrated fitness and wellness experience built around its core '6 Pillars of Fitness' program - a 50-minute workout combining Dynamic, Mobility, HIIT, Power, Core, and Flexibility training. The company provides multiple delivery formats including Small Group Classes and One on One Private Training, supplemented by a 60-Day Challenge program and FIT6 On Demand subscription for remote access. Additional services include Team Training for athletic groups, Recovery and Wellness (massage services), Nutrition Coaching with Body Scan technology, and a Fuel Station for on-site healthy food and beverage purchases. The company also partners with meal providers (PBB Meals and CleanEatz) for pre-made meal ordering. Scheduling and membership management are handled through the Mindbody platform.

Differentiator

Problem solved

Functional benefit

Brands

• FIT6 Challenge: 60-day fitness challenge designed to reward consistency, habits, and commitment to fitness and nutrition with a leaderboard tracking attendance, fat loss, and muscle gain.
• FIT6 On Demand
• PBB Meals

Products and services

• 6 Pillars of Fitness A proprietary 50-minute workout program combining six training disciplines — Dynamic, Mobility, HIIT, Power, Core, and Flexibility — into a single energic, always-challenging session intended to deliver comprehensive fitness results for adults of all experience levels.
• Small Group Classes In-studio group fitness sessions grouping participants at similar experience levels so members can pursue weight loss, muscle building, athletic performance, or general fitness improvement while motivating one another through challenging sets.
• One-on-One Training Personalized one-on-one personal training sessions offering customized fitness programs, individual attention, and trainer motivation for clients pursuing specific personal goals.
• FIT6 On Demand Subscription-based digital on-demand workout platform that enables members and standalone subscribers to access FIT6 workouts remotely while traveling or at home; included complimentary with FIT6 memberships or available as a standalone monthly subscription.
• 60-Day FIT6 Challenge A structured 60-day fitness challenge with a leaderboard tracking attendance, planning, fat loss, and muscle gain; participants earn points and prizes weekly, with a grand prize trip to the Bahamas for top performers.
• Team Training Athletic team conditioning programs for sports teams of all ages and skill levels, providing group training sessions intended to help teammates level up together.
• Recovery and Wellness Services On-site massage and recovery services delivered through Emerald King, including Hawaiian Lomi Lomi, Thai, Myotherapy, Prenatal, and custom massage sessions available to both members and the general public.
• Nutrition Coaching Certified-trainer-led nutrition coaching providing customized meal plans and dietary guidance to complement workout programming and support member goals.
• Body Scan Technology Medical-grade, contactless body scanning service that produces visual 3D images, daily calorie-burn estimates, fat-loss and calorie-consumption targets, and digital progress reports for goal setting and tracking.
• Pre-Made Meals (PBB Meals & Clean Eatz) Prepared healthy meals sourced through partnerships with PBB Meals and Clean Eatz, ordered in advance and picked up at the FIT6 facility, designed to support members' nutrition plans alongside their training.

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• PBB MealscoreStrategic or Co-development PartnerFIT6 has partnered with PBB Meals to provide fresh, prepared meal options to members. The partnership offers another simple, fresh way for members to fuel their fitness goals. Meals are available for order and pickup at the FIT6 location, with orders placed by 5pm Friday and pickup on Mondays.
• Clean EatzminorChannel Partner/ Reseller/ DistributorFIT6 offers Clean Eatz menu items alongside PBB Meals, providing additional meal prep options for members. Clean Eatz meals are available through the same ordering and pickup system at the FIT6 facility.
• Emerald KingcoreStrategic or Co-development PartnerEmerald King provides massage and recovery services at FIT6, offering Hawaiian Lomi Lomi, Thai, Myotherapy, Prenatal, and custom massage services. Available to both FIT6 members and the general public, expanding the studio's service offerings beyond fitness training.
• MindbodycoreTechnology or IntegrationFIT6 uses Mindbody software platform for class scheduling, member account management, booking appointments, and processing payments. Mindbody serves as the operational backbone for member interactions and class management.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• CrossFit: CrossFit licenses its branded functional fitness methodology to independent affiliate gyms. FIT6's 6 Pillars combines mobility, HIIT, power, and core work, which overlaps directly with CrossFit's functional training curriculum and target member.
• Orangetheory Fitness: Orangetheory operates boutique heart-rate-monitored group training studios with a proprietary workout methodology and tiered membership pricing. It competes directly with FIT6 for the same North Scottsdale health-conscious adult segment and small-group fitness dollar.
• Barry's: Barry's is a premium boutique fitness brand offering small-group strength and cardio classes in a studio setting, with a strong brand identity and premium pricing. It competes for the same affluent, results-oriented adult demographic FIT6 serves in Scottsdale.
• TITLE Boxing Club: TITLE Boxing Club operates boutique boxing- and kickboxing-focused group fitness studios with membership and personal training options. It targets the same active-adult consumer seeking small-group, coach-led workouts in a studio setting.
• F45 Training: F45 is a global boutique group-fitness franchise built around proprietary, time-coded HIIT-style workouts. Like FIT6, it sells a differentiated in-studio methodology, small group classes, personal training add-ons, and a recurring membership model, making it the closest direct competitor in format and positioning.
• SoulCycle: SoulCycle runs premium boutique indoor cycling studios with a strong community and brand identity. While cycling-focused, it competes for the same affluent, experience-driven boutique fitness member FIT6 courts in Scottsdale.
• Burn Boot Camp: Burn Boot Camp is a boutique group training franchise built around 45-minute strength and conditioning camps with personal-training focus. It mirrors FIT6's small-group, community-driven, results-oriented format and target customer.

Broad incumbents

• Peloton: Peloton is a large-scale connected fitness platform with subscription streaming, hardware, and in-studio classes. It competes with FIT6 On Demand for digital workout subscribers and broadly with FIT6 for the at-home fitness consumer.
• Life Time Fitness: Life Time operates large multi-service fitness clubs offering group classes, personal training, recovery/spa, nutrition, and in-club dining. Its premium Scottsdale-area presence competes with FIT6's integrated training-plus-recovery-plus-nutrition positioning at a broader scale.

Emerging players

• Restore Hyper Wellness: Restore Hyper Wellness operates franchise studios offering cryotherapy, IV therapy, infrared sauna, and recovery services alongside wellness coaching. It overlaps with FIT6's recovery/massage and holistic wellness positioning and complements rather than directly replaces its training offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@fit6138
• Facebookfacebook.com/myfit6
• Instagraminstagram.com/myfit_6
• LinkedInlinkedin.com/company/fit6

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FIT6