Chagaroot, Inc
Chagaroot, Inc. is a Las Vegas-based functional nutrition company founded in 2021 that produces MycoProtein, a mycelial-fermented plant-based protein powder containing five functional mushrooms, sold direct-to-consumer, on Amazon, and via Faire wholesale to health-conscious consumers, athletes, and plant-based dieters.
- Company typePrivate
- Founded2021
- HeadquartersLas Vegas, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Chagaroot, Inc does
Chagaroot, Inc. is a Las Vegas-based functional nutrition company founded in 2021 that develops plant-based mycoprotein powders combining fermented plant protein with functional mushroom ingredients. The company's flagship product, MycoProtein, is a 100% plant-based protein powder produced through a proprietary mycelial fermentation process in which Shiitake mushroom mycelium enzymatically transforms pea and rice protein into a complete amino acid profile with a PDCAAS (Protein Digestibility-Corrected Amino Acid Score) rating of 1.0 — equivalent to beef or whey. Each serving delivers 19–20g of protein alongside 25g of the proprietary Chaga5 blend of five functional mushrooms (Chaga, Turkey Tail, Reishi, Lion's Mane, and Shiitake), with claimed benefits including immune support, cognitive function, and gut health. The product is sold in chocolate and vanilla flavors at $54.95 per 800g bag, sweetened with monk fruit and allulose.
Chagaroot operates a direct-to-consumer go-to-market model through its own e-commerce site (chagaroot.com) with a Subscribe & Save tier offering 15% recurring discounts, supplemented by Amazon marketplace and Faire wholesale channels. The company previously operated a physical "spore-to-fork" vegan restaurant in Las Vegas that has since closed, with management pivoting focus to the packaged MycoProtein product line and adjacent meal delivery programs (Cleanse & Nourish, Thrive Meals). Target customer segments include health-conscious consumers, athletes and fitness enthusiasts, plant-based dieters, and functional wellness seekers. The company is wholly aligned with the Saraya USA family of brands, which includes Lakanto, Kyhv Nutrition, Happy Elephant, Arau Baby, and a 127,000 sq ft GMP-certified co-packing facility, providing manufacturing access and brand credibility absent from an independent startup of this size.
Chagaroot, Inc firmographics
Firmographics- Name
- Chagaroot, Inc
- Legal name
- ChagaRoot, Inc.
- Website
- https://chagaroot.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Chagaroot, Inc. is a Las Vegas-based functional nutrition company founded in 2021 that produces MycoProtein, a mycelial-fermented plant-based protein powder containing five functional mushrooms, sold direct-to-consumer, on Amazon, and via Faire wholesale to health-conscious consumers, athletes, and plant-based dieters.
- Ownership category
- akta.pro rank
Chagaroot, Inc industry classification
Industry- Product category
- Plant-Based Protein Supplements
- NAICS
- Food Manufacturing (311), Mushroom Production (111411)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)
- akta.pro primary industry
- Mycoprotein & Fungal Proteins (Fusarium/Mycelium-Based) (AFAJAHAE)
- akta.pro secondary industries
- Mycoprotein-Based Foods Manufacturing (AFAKAGAG), Proteins & Functional Nutrition Ingredients (Plant/Animal Proteins, Collagen, Amino Acids) (CRADAOAJ)
Keywords
Where Chagaroot, Inc is headquartered
LocationHeadquarters
- HQ city
- Las Vegas
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Chagaroot, Inc business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Direct E-commerce Sales: Direct-to-consumer sales through chagaroot.com website with one-time purchase and subscription options. Primary revenue stream from MycoProtein product line.
- Subscription/Recurring Revenue: Subscribe & Save model offering 15% discount on every delivery with flexibility to skip, pause, or cancel. Delivery frequencies of 2, 4, 6, or 8 weeks.
- Wholesale Distribution: Wholesale channel through Faire marketplace for retail distribution.
- Amazon Marketplace: Product available on Amazon for third-party marketplace sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | One-Time Purchase - $54.95 |
| Subscription | Monthly | Subscribe & Save - 15% Off |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Chagaroot, Inc product offering
Product offeringCore offering
ChagaRoot, Inc. develops and sells plant-based mycoprotein protein powders that combine mycelial-fermented plant proteins (pea and rice) with five functional mushrooms (Chaga, Turkey Tail, Reishi, Lion's Mane, Shiitake). The flagship product, MycoProtein, achieves a PDCAAS 1.0 rating and is sold direct-to-consumer via chagaroot.com, on Amazon, and through Faire wholesale. The company previously operated a 100% vegan restaurant in Las Vegas (now closed) and also offers the Cleanse & Nourish fasting/meal program and Thrive Meals.
Product overview
Chagaroot, Inc operates as a functional food and supplement company centered around mushroom-based nutrition. The core product is MycoProtein, a mycelial-fermented plant-based protein powder incorporating five functional mushrooms (Shiitake, Lion's Mane, Turkey Tail, Reishi, and Chaga). The product portfolio extends to the Cleanse & Nourish Program—a smart fasting and meal delivery service—and Thrive Meals that integrate functional mushrooms into prepared foods. The company previously operated a physical restaurant in Las Vegas. All products emphasize the health benefits of functional mushrooms and sustainable nutrition.
Differentiator
Problem solved
Functional benefit
Products and services
- MycoProtein A 100% plant-based protein powder fermented with Shiitake mushroom mycelium and combined with Lion's Mane, Turkey Tail, Reishi, and Chaga mushrooms. Provides 19-20g of protein per serving with a PDCAAS rating of 1.0 (equivalent to beef and whey), enhanced digestibility, complete amino acid profile, and beta-glucan/antioxidant content. Available in chocolate and vanilla flavors. Sold to health-conscious consumers, athletes, and plant-based dieters via chagaroot.com and Amazon.
- Cleanse & Nourish Program A smart fasting and meal delivery program combining intermittent fasting with nutrient-dense plant-based meals and functional mushrooms, available in 1-day, 3-day, and 5-day plans. Includes MycoGreens (five mushrooms with super greens), MycoProtein servings, adaptogens, and Myco Keto Shots for metabolic support. Targeted at functional wellness and clean-eating consumers.
- Thrive Meals Meal delivery service integrating Chaga5 blend of functional mushrooms and MycoNutrient supplements into daily diet, with nutrient-dense ingredients supporting wellness. Designed to complement the Cleanse & Nourish program.
- ChagaRoot Restaurant A spore-to-fork, 100% vegan and gluten-free fast-food restaurant that featured mushroom-based menu items including the Chaga SmashBurger (with MycoProtein), Lions Mane 'chicken' Sandwich, ChagaRoot Street Tacos, and mushroom-based smoothies and ice cream. The location has since closed, though customer reviews indicate nostalgia for the storefront experience.
Quantifiable outcome
- PDCAAS rating of 1.0 (highest score), equivalent to beef, red meat, and whey protein
- +1 more outcomes
Companies that use Chagaroot, Inc
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Chagaroot, Inc technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Chagaroot, Inc partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Saraya USAparentChagaroot is part of the Saraya USA family of brands, a group of companies built around clean ingredients and genuine wellness. Saraya USA also includes Lakanto (monk fruit sweeteners), Kyhv Nutrition (hydration and recovery), Happy Elephant (biodegradable cleaning products), Arau Baby (plant-based baby products), and Saraya USA CoPacking (127,000 sq ft GMP-certified manufacturing facility).
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Chagaroot, Inc competitors and assessment
Company assessmentDirect peers
- Meati Foods: Meati produces whole-food protein cuts from mushroom mycelium, directly competing with Chagaroot's mycelium-fermented protein approach. Both companies leverage mycelial biology as the foundation for differentiated, sustainable protein products.
- Quorn: Quorn is the global pioneer of mycoprotein-based foods, using Fusarium venenatum fermentation to produce meat analogue products. Chagaroot applies a similar mycelial fermentation concept but targets a protein powder format with functional mushrooms, making it a direct mycoprotein category peer.
- MycoTechnology: MycoTechnology uses fungal fermentation technology to transform plant-derived ingredients, including proteins and sweeteners. Chagaroot's mycelial fermentation approach to upgrade pea and rice protein is directly comparable to its platform.
- Organifi: Organifi is a functional superfood and adaptogenic supplement brand featuring mushroom-based blends, juices, and protein powders. Chagaroot's MycoProtein sits in the same functional-mushroom protein category with overlapping target customers.
- Four Sigmatic: Four Sigmatic is a functional mushroom brand offering coffees, elixirs, and protein products featuring Chaga, Lion's Mane, Reishi, and Turkey Tail. Chagaroot's Chaga5 MycoNutrient Complex overlaps directly with Four Sigmatic's mushroom ingredient stack.
Broad incumbents
- Orgain: Orgain is a leading plant-based and organic protein powder brand with broad retail distribution. It competes directly with Chagaroot in the protein powder category and operates at much larger scale as an established CPG sub-brand.
- Beyond Meat: Beyond Meat is a large, established plant-based protein brand with broad retail distribution. It competes with Chagaroot for the same health-conscious and flexitarian consumer segment, though it focuses on meat analogues rather than protein powders.
- Impossible Foods: Impossible Foods is a major plant-based protein incumbent with strong brand recognition and retail presence. Like Beyond Meat, it targets the same health- and sustainability-motivated consumer base that Chagaroot addresses with MycoProtein.
Emerging players
- Perfect Day: Perfect Day produces whey and casein proteins via precision fermentation for dairy and protein applications. Like Chagaroot, it applies fermentation to create high-quality protein ingredients with sustainability and digestibility benefits.
- The Every Company: Every Company uses precision fermentation to produce animal-free proteins such as egg and milk alternatives. It shares Chagaroot's fermentation-led protein innovation thesis but focuses on different end-products, making it a comparable emerging peer in alternative protein.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Chagaroot, Inc social profiles
Digital presenceChagaroot, Inc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Chagaroot, Inc leadership team
Management profileNumber of profiles
Profiles1 record
Chagaroot, Inc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Chagaroot, Inc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Chagaroot, Inc
What does Chagaroot, Inc do?
ChagaRoot, Inc. develops and sells plant-based mycoprotein protein powders that combine mycelial-fermented plant proteins (pea and rice) with five functional mushrooms (Chaga, Turkey Tail, Reishi, Lion's Mane, Shiitake). The flagship product, MycoProtein, achieves a PDCAAS 1.0 rating and is sold direct-to-consumer via chagaroot.com, on Amazon, and through Faire wholesale. The company previously operated a 100% vegan restaurant in Las Vegas (now closed) and also offers the Cleanse & Nourish fasting/meal program and Thrive Meals.
Is Chagaroot, Inc a public or private company?
Chagaroot, Inc is a private company. It is classified as corporate owned and is currently operating.
When was Chagaroot, Inc founded?
Chagaroot, Inc was founded in 2021. It employs 1 to 10 people.
Where is Chagaroot, Inc based?
Chagaroot, Inc is headquartered in Las Vegas, United States, in the North America region.
How does Chagaroot, Inc make money?
Four revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are subscription/Recurring Revenue, wholesale Distribution and amazon Marketplace.
Who are Chagaroot, Inc's main competitors?
Direct peers on record are Meati Foods, Quorn, MycoTechnology, Organifi and Four Sigmatic. Broad incumbents are Orgain, Beyond Meat and Impossible Foods. Emerging players are Perfect Day and The Every Company.
Does Chagaroot, Inc have an API?
No public API is recorded for Chagaroot, Inc.
What industry is Chagaroot, Inc in?
Chagaroot, Inc's product category is Plant-Based Protein Supplements. Its primary akta.pro industry code is AFAJAHAE, Mycoprotein & Fungal Proteins (Fusarium/Mycelium-Based), with a secondary code of AFAKAGAG, Mycoprotein-Based Foods Manufacturing. Its NAICS code is 311 and its SIC code is 2090.