Galerie Max Hetzler Gmbh

What Galerie Max Hetzler Gmbh does

Galerie Max Hetzler GmbH is a contemporary art gallery headquartered in Berlin, operating four gallery locations across Berlin (Goethestraße and Potsdamer Straße), Paris (64 rue du Temple, Marais), London (41 Dover Street, Mayfair), and Marfa, Texas. The gallery represents an established roster of contemporary artists including Albert Oehlen, Katharina Grosse, Glenn Brown, Richard Prince, André Butzer, Adam Pendleton, Avery Singer, and Wade Guyton, among others. Works from the gallery's roster are held in major institutional collections including MoMA, Tate, Centre Pompidou, the Metropolitan Museum of Art, the Guggenheim, and ICA Miami, evidencing long-standing relationships with both artists and institutional decision-makers.

The gallery operates a traditional primary-market sales model: artworks are priced individually via direct quotation rather than published list prices, with no e-commerce transaction layer on the public website. Distribution is driven by a year-round exhibition program across all four locations, participation in major international art fairs (Frieze London and New York, Art Basel Basel/Hong Kong/Miami, FIAC), and direct relationship sales to private collectors and museums. The business has expanded beyond pure sales into adjacent intellectual content through Max Hetzler Publications (monographs and artist catalogs) and an artist residency program anchored in Marfa.

The underlying technology stack is conventional: a WordPress CMS with Google Analytics and Matomo for traffic measurement, video channels on YouTube and Vimeo, and a social presence spanning Instagram, Facebook, WeChat, and Xiaohongshu. The latter two channels indicate an explicit distribution push into the Chinese collector market. No proprietary platform, marketplace infrastructure, or AI-driven tooling is present in the source material. Customer concentration cannot be quantified from public information; the buyer base is described categorically as HNW private collectors and museum acquisitions, with no named anchors.

Name

Galerie Max Hetzler Gmbh

Legal name

Galerie Max Hetzler GmbH

Website

https://maxhetzler.com

Company type

Private

Founded year

1981

Operating status

Operating

Short description

Galerie Max Hetzler is a Berlin-headquartered contemporary art gallery operating four locations across Berlin, Paris, London, and Marfa, Texas, representing a roster of established and mid-career artists and selling primary-market works to private collectors and museums via exhibitions, art fairs, and direct relationships.

Ownership category

akta.pro rank

Product category

Contemporary Art Gallery

NAICS

Art Dealers (459920)

akta.pro primary industry

Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)

Keywords

• Contemporary art gallery
• Artist representation
• Art exhibitions
• Art fair participation
• Fine art sales

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Art Sales: Primary revenue from representing artists and selling contemporary artworks through gallery exhibitions and art fairs.
2. Art Fair Participation: Revenue generated through participation in international art fairs, showcasing represented artists to collectors and institutions.
3. Publications: Sale of gallery publications including exhibition catalogs and posters (e.g., Sergey Kononov exhibition poster at €15, Grace Weaver tote bag at €30).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Galerie Max Hetzler is a contemporary art gallery that represents a roster of international artists and organizes exhibitions, artist residencies, and art fair participations. It operates physical gallery spaces in Berlin, Paris, London, and Marfa, Texas (Hetzler | Marfa), and sells original contemporary artworks, exhibition catalogs, posters, and artist merchandise.

Product overview

Galerie Max Hetzler operates as a unified gallery platform comprising multiple physical exhibition spaces and digital extensions. The core offering is the contemporary art gallery with locations in Berlin (Bleibtreustraße and Potsdamer Straße), Paris (rue du Temple), and London (Dover Street), complemented by the Hetzler | Marfa permanent space in Texas. Supporting the gallery are digital products including the Max Hetzler Publications platform for catalogs and artist monographs, and video content featuring artist talks and exhibition documentation. The portfolio presents diverse artistic practices spanning painting, sculpture, photography, video, and works on paper through solo and group exhibitions, artist residencies, art fairs, and publications.

Differentiator

Problem solved

Functional benefit

Brands

• Hetzler | Marfa: A permanent exhibition space and artist residency program located at 1976 Antelope Hills Road, Marfa, Texas, opened in 2022. The space hosts one artist residency and one exhibition per year, engaging with the region's landscape and art history.

Products and services

• Galerie Max Hetzler (Contemporary Art Gallery) A contemporary art gallery operating across physical exhibition spaces in Berlin (Bleibtreustraße 45 and Potsdamer Straße 77-87), Paris (46 & 57, rue du Temple), London (41 Dover Street), and Marfa, Texas. It represents international contemporary artists and presents solo and group exhibitions featuring painting, sculpture, photography, video, and works on paper for sale to collectors and institutions.
• Hetzler | Marfa A permanent exhibition space and artist residency program at 1976 Antelope Hills Road, Marfa, Texas, hosting one annual artist residency and one annual exhibition engaging with the region's landscape and art history.
• Max Hetzler Publications An online publication platform producing exhibition catalogs, posters, and artist monographs documenting the gallery's exhibitions and represented artists, with merchandise such as exhibition posters and tote bags available for purchase.
• Galerie Max Hetzler Videos Video content including artist talks, exhibition documentation, and visual presentations of works, accessible via the Videos section of the website.

Quantifiable outcome

• Represents artists with works in major museum collections worldwide (MoMA, Tate, Centre Pompidou, Guggenheim)

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Scale indicators2 records

Recent moves7 records

Expansion highlights7 records

Broad incumbents

• Pace Gallery: Major international contemporary art gallery with locations in New York, London, Hong Kong, Seoul, Tokyo, Geneva, and Los Angeles. Directly comparable as a multi-city primary market gallery representing established contemporary artists; broader footprint and larger sales volume.
• White Cube: Major London-headquartered contemporary art gallery with locations in London, Hong Kong, Seoul, Paris, New York, and Beverly Hills. Comparable as a blue-chip contemporary gallery with strong global distribution; broader geographic reach and larger sales operation.
• Gagosian: The largest global gallery network, with 18+ locations worldwide. Highly comparable business model representing high-value contemporary artists with a primary-market sales focus; much larger scale and deeper artist roster.
• Hauser & Wirth: Global mega-gallery with locations across Europe, the Americas, and Asia. Highly comparable as a contemporary art gallery representing blue-chip international artists, but significantly larger in scale, with broader publishing and hospitality extensions.
• David Zwirner: One of the world's leading contemporary art galleries with spaces in New York, London, Paris, Hong Kong, and Los Angeles. Comparable in representing blue-chip contemporary artists and operating a multi-city global sales platform; larger scale and deeper secondary-market activity.

Direct peers

• Marian Goodman Gallery: New York-headquartered contemporary art gallery with locations in Paris and London. Closely comparable in representing blue-chip conceptual and contemporary artists and serving major institutional clients; smaller geographic footprint than Max Hetzler in Europe.
• Galerie Thaddaeus Ropac: Pan-European contemporary art gallery with spaces in Salzburg, Paris, London, and Seoul. Closely comparable in representing established international contemporary artists, operating a multi-city European footprint, and competing for similar institutional and collector clients.
• Sprüth Magers: Berlin- and Los Angeles-based contemporary art gallery representing international post-war and contemporary artists. Closely comparable as a German-headquartered contemporary gallery with a similar artist tier and gallery-led exhibition model.
• Perrotin: Paris-founded contemporary art gallery with global locations including New York, Hong Kong, Tokyo, Seoul, Shanghai, and London. Comparable as a European-rooted gallery with multi-city global presence and contemporary blue-chip roster.
• König Galerie: Berlin-based contemporary art gallery with an additional Seoul location. Comparable as a German-rooted contemporary gallery representing international contemporary artists and competing for similar collector and institutional demand in Berlin.

Market position

Strengths2 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCZ2ConFzHN0q9pL4thGbhZw
• Facebookfacebook.com/galeriemaxhetzler
• Instagraminstagram.com/galeriemaxhetzler
• LinkedInlinkedin.com/company/galerie-max-hetzler-berlin-paris-london-marfa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Galerie Max Hetzler Gmbh