Fiera Bolzano Spa

What Fiera Bolzano Spa does

Fiera Bolzano SpA (also operating as Messe Bozen AG) is a private Italian exhibition and event venue operator headquartered at Piazza Fiera 1 in Bolzano, South Tyrol. Founded in 1948, the company runs a fair district comprising 25,000 m² of exhibition area hosting 12 annual trade shows across sectors including agriculture (Interpoma), sustainable construction (Klimahouse), hospitality (Hotel), winter sports (ProWinter), and lifestyle/leisure (Freizeit, Fiera d'Autunno). Beyond its core trade fair organization, the company operates the FieraMesse H1 Eventspace (a 2,500 m² ETFE-roofed outdoor venue for up to 1,500 attendees), FieraMesse Studios for events and broadcast productions, Startbase coworking space, and the Neogy e-charging HUB with 40 EV charging points powered by an on-site ~800,000 kWh/year photovoltaic installation. Multilingual service is offered in Italian, German, Ladin, and English.

The business operates two principal revenue streams: trade show and event organization (12 owned fairs annually) and venue rental and event hosting for external organizers, accommodating events from 2 to 20,000 attendees with supporting services including stand construction, technical services, and advertising space. The company sells directly to exhibitors and event organizers, with ticket sales to visitors handled via the corporate website. Distribution is regional, anchored by Bolzano's strategic position with motorway, airport, and free public transport access into South Tyrol and broader Central Europe. The venue achieved EarthCheck Silver certification in 2025, making it the first and only certified fair in Italy and second in Europe after Amsterdam. Fiera Bolzano is led by President Greti Ladurner and CEO/Director Thomas Mur, with €24,050,000 in fully paid-up share capital and no disclosed parent company or external investors.

Name

Fiera Bolzano Spa

Legal name

Fiera Bolzano SpA

Website

https://fieramesse.com

Company type

Private

Founded year

1948

Operating status

Operating

Short description

Fiera Bolzano SpA operates a 25,000 m² trade fair and event venue district in Bolzano, South Tyrol, organizing 12 annual trade shows across agriculture, sustainability, hospitality, and lifestyle sectors while renting space for third-party events.

Ownership category

akta.pro rank

Product category

Exhibition and Event Venue Services

NAICS

Convention and Trade Show Organizers (56192), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Fairgrounds & Expo Parks (THAHAAAH)

akta.pro secondary industry

Consumer & Public Shows (B2C) Organizers (THAHABAC)

Keywords

• Trade fair management
• Exhibition venue services
• Corporate event hosting
• Venue rental
• Fairground facilities

Headquarters

HQ city

Bolzano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Trade show and event organization: Fiera Bolzano organizes and hosts exhibitions and events, hosting 12 trade shows annually across its fair district. The venue is available for third-party event organizers to book spaces.
2. Venue rental and event hosting: The fair district offers flexible event space solutions accommodating 2 to 20,000 people, including H1 Eventspace, FieraMesse Studios, and Startbase coworking. Services include stand construction, technical services, and advertising spaces.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Fiera Bolzano SpA operates a 25,000 m² fair district in Bolzano, South Tyrol, organizing and hosting 12 annual trade shows, consumer exhibitions, corporate events, conferences, concerts, and other events. It sells venue access and event services, including stand construction, technical services, advertising spaces, H1 Eventspace, Studios, Startbase coworking, and the Neogy e-charging HUB.

Product overview

Fiera Bolzano Spa operates as an exhibition center and event venue in South Tyrol, Italy, organizing and hosting exhibitions and events since 1948. The company's portfolio consists of its core exhibition district offering 25,000m² of exhibition space across 12 trade shows, complemented by specialized branded venues including the FieraMesse H1 Eventspace (a 2,500m² covered outdoor venue for up to 1,500 people with ETFE roof technology), FieraMesse Studios for professional events and filming, the Neogy e-charging HUB featuring 40 electric vehicle charging points, and Startbase coworking space. The company also provides event organization services, technical services, advertising spaces, and catering partnerships through its gastronomy venues.

Differentiator

Problem solved

Functional benefit

Products and services

• FieraMesse H1 Eventspace A covered outdoor event venue with 2,500 m² of event space, capacity for up to 1,500 people, an ETFE air-cushion roof with 21 panels, and a large LED wall. It is offered for business events, concerts, public viewings, and private celebrations.
• FieraMesse Studios Professional studio facilities within the fair district for events, broadcasts, conferences, and corporate productions.
• Neogy e-charging HUB Electric vehicle charging facility in the fair district parking area with 40 charging points: 12 Hypercharger stations with 400 kW total capacity and 28 Wallbox units, supported by Alpitronic charging equipment and the venue's photovoltaic system.
• Startbase FieraMesse Coworking space within the fair district offering flexible workspace solutions.
• Exhibition Area The fair district's 25,000 m² exhibition space across 12 fair halls, hosting 12 trade shows annually.
• Trade Show and Event Organization Service for organizing and hosting trade shows, exhibitions, and events at the fair district for exhibitors and event organizers.
• Venue Rental and Event Hosting Flexible booking of the fair district for events ranging from 2 to 20,000 people, with access to H1 Eventspace, Studios, and Startbase, supported by stand construction, technical services, and advertising spaces.
• Exhibition Stand Construction Exhibition stand construction services for exhibitors at the fair district.
• Technical Event Services Technical services for events and exhibitions at the fair district.
• Advertising Spaces Advertising inventory available at the fair district.

Quantifiable outcome

• First and only EarthCheck Silver certified venue in Italy, second in Europe only to Amsterdam
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor.

• ForstminorOthersForst is a partner brand displayed on the Fiera Bolzano website partners section.
• Sparkasse - Cassa di RisparmiominorOthersSparkasse (Cassa di Risparmio) is listed as a partner, serving as a financial institution partner for the fair district.
• AlperiaminorOthersAlperia is listed as an energy partner, likely providing energy services to the fair district.
• BrennercomminorOthersBrennercom is listed as a partner, providing telecommunications or IT services.
• AutoindustrialeminorOthersAutoindustriale is listed as Official Mobility Partner, providing mobility solutions for fair visitors.
• NeogyminorOthersNeogy operates the e-charging HUB within the fair district, providing electric vehicle charging infrastructure with 40 charging points.
• No Women No PanelminorStrategic or Co-development PartnerFiera Bolzano participates in the No Women No Panel initiative promoting greater visibility of women in events and panels.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• BolognaFiere: Italian trade fair organizer and venue operator in Bologna. Comparable as a regional Italian exhibition venue organizing own trade fairs and hosting third-party events across multiple industry verticals.
• Fiera Milano: Italy's largest trade fair organizer and venue operator (Rho-Fiera complex). Directly comparable as an Italian exhibition venue running own trade shows and renting halls to third-party organizers; Fiera Bolzano is a smaller, regional version.
• Fiera di Roma: Exhibition venue in Rome operating trade fairs and event spaces. Comparable as an Italian regional fair district offering both own trade shows and third-party venue rental services.
• Fiera di Padova: Regional Italian trade fair venue in Padua hosting own exhibitions and third-party events. Closely comparable in scale and operating model — a mid-sized Italian exhibition venue serving a regional catchment.
• Italian Exhibition Group (IEG / Rimini Fiera): Publicly listed Italian exhibition group operating Rimini and Vicenza venues. Closely comparable business model — owns/operates exhibition districts, organizes recurring sector trade shows, and rents venues to third-party organizers.
• Veronafiere: Major Italian trade fair organizer operating the Verona exhibition complex. Directly comparable as a regional Italian fair venue hosting sector-specific trade shows (wine, agriculture, building) and offering venue rental for events.

Broad incumbents

• Messe Düsseldorf: Major German trade fair organizer and venue operator. Comparable as an established European exhibition venue running industry-leading trade shows and renting halls — broader geographic scope than Fiera Bolzano.
• Koelnmesse: Cologne-based trade fair organizer operating multiple halls. Comparable as an established European exhibition venue with diverse recurring trade shows across industry verticals — much larger scale.
• MCH Group (Messe Schweiz): Swiss exhibition group operating Basel and Zürich venues (Art Basel, etc.). Comparable as a European trade fair venue operator and organizer; closer geographic and cultural adjacency than German incumbents.
• Messe Frankfurt: One of the world's largest trade fair organizers with global venues (Frankfurt, plus overseas). Broader incumbent in the same industry with overlapping trade show organization and venue services; relevant for international benchmarks.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fiera Bolzano Spa