Tend Coffee

What Tend Coffee does

Tend Coffee is a Long Island, New York-based specialty coffee roaster and direct-to-consumer e-commerce retailer founded in 2011. The company roasts USDA Certified Organic coffee using a USA-made Loring Smart Roast system at its Tend Coffee Roastery, offering nine organic blends (covering dark, medium, light, and decaf options) and ten single-origin coffees sourced from cooperatives across Colombia, Nicaragua, Sumatra, Guatemala, Peru, Mexico, Honduras, Sidamo (Ethiopia), Rwanda, and Costa Rica. Products are sold in whole bean, ground, and recyclable single-serve pod formats.

The company operates exclusively through its Shopify-powered online storefront (tendcoffee.com), with revenue generated from one-time purchases and recurring subscriptions managed via Appstle. Pricing ranges from $12.75 for pods to $20.97 for premium single-origin coffees, with free shipping offered on orders of two pounds or more within the continental United States. Marketing relies on organic social media (Facebook, Twitter, Instagram), an email newsletter, and SEO-driven content, with a wholesale contact channel listed for potential B2B buyers. Ancillary revenue lines include a Kind Leaf Tea sub-brand, gift cards, and lifestyle merchandise (mugs, apparel, candles, soap, wall art).

Tend Coffee's primary customer segments are individual consumers seeking certified organic, sustainably-sourced coffee, with secondary appeal to gift purchasers and cause-driven buyers. A core differentiator is the Grass Puppy Blend program, launched February 2019, which donates 20% of blend sales to a rotating animal-welfare nonprofit every three months; the current beneficiary is North Fork Country Kids through October 31, 2026. The company appears bootstrapped with a small "human-sized" team of baristas and roasters and no disclosed external funding.

Name

Tend Coffee

Legal name

Tend Coffee

Website

https://tendcoffee.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Tend Coffee, founded in 2011, is a Long Island, NY-based USDA-certified organic coffee roaster selling direct-to-consumer via Shopify. It offers nine blends, ten single-origin coffees, pods, subscriptions, and donates 20% of Grass Puppy Blend sales to rotating animal charities.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roasting

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Coffee Blending & Flavoring (AFAFADAC)

akta.pro secondary industries

Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Single-Serve Coffee (Pods, Capsules) (CRADAHAH), Tea (Leaf, Bagged, Instant, Concentrates) (CRADAHAE)

Keywords

• Organic coffee roaster
• Specialty coffee beans
• Single origin coffee
• Single-serve coffee pods
• Coffee subscription service

Headquarters

HQ city

Shirley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Coffee Product Sales: One-time purchase of whole bean coffee, ground coffee, and single-serve pods. Products include organic blends, single origins, and decaf options sold in 1lb bags. Blends range from $18.97-$20.54, single origins at $19.97, and pods from $12.75-$13.50.
2. Coffee Subscription: Recurring subscription model powered by Appstle. Customers choose delivery frequency (every 2 weeks to every 2 months). Subscriptions offer free shipping on 2lbs+ shipments within continental USA using code 'FREESHIP'. Subscription customers can skip, reschedule, edit, or cancel deliveries anytime.
3. Gift Cards and Merchandise: E-gift cards and physical gift cards available from $10. Additional merchandise including mugs, espresso cups, stickers, magnets, apparel, and brewing accessories.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Tend Coffee is a specialty organic coffee roaster that roasts and ships certified USDA organic coffee direct to consumers through its Shopify online store. The catalog spans nine organic blends (including the Grass Puppy charity blend), ten single-origin coffees from Latin America, Africa, and Indonesia, decaf options, single-serve pods, and complementary products such as Kind Leaf tea, brewing accessories, branded apparel, mugs, candles, soap, and gift cards. Customers can buy one-time or subscribe to recurring deliveries with free shipping on qualifying orders.

Product overview

Tend Coffee is a certified organic coffee roaster offering a unified product portfolio centered on premium organic coffee. The core offering consists of nine organic coffee blends (Rhino Chaser, Pull Espresso, Grass Puppy Blend, Special Prep Blend, Weekender Blend, Daybreak Blend, Decaf variants, and Breeze Blend) and ten single-origin coffees (Colombia, Nicaragua, Sumatra, Guatemala, Peru, Mexico, Honduras, Sidamo, Rwanda, Costa Rica). Coffee is available in whole bean, ground, and single-serve pod formats. The company also offers Kind Leaf organic tea, brewing accessories, branded mugs and drinkware, apparel, stickers, candles, and gift cards. Grass Puppy Blend features a charitable giving program donating 20% of sales to rotating animal welfare non-profits every quarter. Products are roasted at Tend Coffee Roastery using USA-made Loring Smart Roast equipment.

Differentiator

Problem solved

Functional benefit

Brands

• Kind Leaf Tea: Tea brand offered alongside coffee products

Products and services

• Rhino Chaser Coffee Blend Organic coffee blend available in whole bean and single-serve pod formats, priced from $12.75 for pods and from $18.97 for 1lb bags.
• Pull Espresso Blend Organic espresso blend, the original blend offering from Tend Coffee, priced from $18.97 for 1lb.
• Grass Puppy Blend Organic blend of Central American coffees complemented by Specialty Grade Indonesian beans. Dark, smooth, playful roast. 20% of every pound sold is donated to a featured animal-related charity/non-profit every 3 months (currently North Fork Country Kids through October 31, 2026). Priced at $19.97/lb.
• Special Prep Blend Organic dark roast blend available in whole bean and pod formats, priced from $18.97.
• Weekender Blend Organic medium roast blend available in whole bean and pod formats, priced from $18.97.
• Daybreak Blend Organic light roast blend available in whole bean and pod formats, priced from $18.97.
• Decaf Special Prep Blend Decaffeinated version of the Special Prep dark roast blend, available from $20.54 in 1lb whole bean and from $13.50 in pods.
• Decaf Pull Espresso Decaffeinated version of the Pull espresso blend, priced from $20.54 for 1lb.
• Breeze Blend Organic blend offered in whole bean format, priced from $18.97.
• Colombia Single Origin Single origin coffee from Colombia, 1lb whole bean, priced at $19.97.
• Nicaragua Single Origin Single origin coffee from Nicaragua, 1lb whole bean, priced at $19.97.
• Sumatra Single Origin Single origin coffee from Sumatra, 1lb whole bean, priced at $19.97.
• Guatemala Single Origin 100% Guatemalan medium roast coffee with highlights of milk chocolate, toffee, and cherry. Supports the Adiesto farming association with 704 members (150 women). Priced at $19.97/lb.
• Peru Single Origin Medium roast single origin from Peru with pecan, cocoa, and vanilla flavor notes. Sourced from Cautivo Cooperative of Northern Peru. Priced at $19.97/lb.
• Mexico Single Origin Single origin coffee from Mexico, 1lb whole bean, priced at $19.97.
• Honduras Single Origin Single origin coffee from Honduras, 1lb whole bean, priced at $19.97.
• Sidamo Single Origin Single origin coffee from Sidamo, 1lb whole bean, priced at $19.97.
• Rwanda Single Origin A juicy cup with rhubarb, lime, and red apple notes. Sourced from the COOPAC cooperative above Lake Kivu, grown from 110 to 2,200 members with three environmentally friendly washing stations. Priced at $19.97/lb.
• Costa Rica Single Origin Single origin coffee from Costa Rica, priced at $20.97 for 1lb.
• Single-Serve Coffee Pods USDA Organic single-serve pods with recyclable packaging, compatible with most pod brewers. Available in Rhino Chaser, Special Prep, Decaf Special Prep, Weekender, and Daybreak varieties. Priced from $12.75 to $13.50.
• Kind Leaf Tea Organic tea selection offered as a sub-brand alongside Tend Coffee products.
• Coffee Subscription Service Recurring coffee subscription with delivery frequencies from every 2 weeks to every 2 months. Offers free shipping on 2lb+ subscriptions within continental USA using code FREESHIP. Customers can skip, reschedule, edit, or cancel anytime. Powered by Appstle subscription management.
• Brewing Equipment & Accessories Coffee brewing equipment and accessories including Silvex Loose Tea Filters (unbleached, package of 50, $7.95) and coffee filters in various sizes from $4.95.
• Mugs & Drinkware Drinkware including Espresso Cup (2.5-inch ceramic cup, $5.95), Bellwether Mug (12oz heavy bottom white mug with red logo, $10), and logo merchandise.
• Coffee Apparel Coffee-themed apparel merchandise offered as branded add-on products.
• E-Gift Cards & Gift Cards Digital and physical gift cards starting from $10, supporting the 'Caffeinating Smiles Since 2011!' brand.

Quantifiable outcome

• 20% of Grass Puppy Blend sales donated to featured charity

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Six partnerships are on record, tiered minor and core.

• North Fork Country KidsminorOthers · 1 February 2019Current Grass Puppy charity beneficiary (July 1 - October 31, 2026). This Long Island-based nonprofit focuses on TNR for feral cats, animal rehabilitation, and environmental preservation. Receives 20% of Grass Puppy Blend sales.
• Cautivo CooperativecoreOthersFarming cooperative of Northern Peru. Members form a legal association striving to improve living standards, promote water management, environmental protection, and organic fertilizer production. Achieved organic certification through sustainable practices.
• Adiesto (Guatemala Farming Association)coreOthersFarming association in Huehuetenango, Guatemala with 704 members (150 women). Dedicated to reducing environmental footprint and providing technical assistance to farmers seeking organic certification.
• COOPAC Cooperative (Rwanda)coreOthersCooperative established in 2001 on mountain slopes above Lake Kivu, Rwanda. Grew from 110 to 2,200 members across six areas. Operates three environmentally friendly washing stations that convert coffee processing waste into fertilizer instead of polluting nearby rivers and lakes.
• Shopify Inc.coreTechnology or IntegrationE-commerce platform provider. Terms of Service state 'Our store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you.'
• AppstlecoreTechnology or IntegrationSubscription management technology provider powering the recurring delivery and subscription features on the Tend Coffee website, enabling customers to subscribe, skip, reschedule, or cancel deliveries.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Peet's Coffee: Large-scale specialty coffee roaster with DTC, grocery, and café channels. Operates in the same specialty/organic category but at materially greater scale and distribution breadth.
• Kicking Horse Coffee: Major organic and fair-trade coffee brand with broad grocery distribution. Comparable on USDA Organic positioning but competes as a much larger CPG incumbent.
• Green Mountain Coffee Roasters (Keurig Dr Pepper): Large-scale coffee and single-serve pod producer with strong organic and sustainability lines. Directly comparable on single-serve pod format with USDA Organic positioning, but vastly larger scale.
• Blue Bottle Coffee: Established specialty coffee brand with DTC subscriptions, retail cafés, and grocery distribution. Broader incumbent with overlapping premium single-origin and subscription offerings, but with significantly larger scale and capital.

Direct peers

• Driftaway Coffee: DTC-only specialty coffee subscription company focused on traceability and producer storytelling. Closest comparable on DTC subscription mechanics and origin-story marketing.
• Stumptown Coffee Roasters: Premium specialty coffee roaster with DTC subscriptions, single origins, and direct-trade sourcing. Comparable in product format (beans, pods, subscriptions) and customer overlap with Tend.
• Counter Culture Coffee: Specialty coffee roaster with a strong sustainability and organic sourcing ethos, selling DTC and through cafés. Directly comparable as an organic-leaning specialty roaster competing for similar conscious-consumer customers.
• Intelligentsia Coffee: Specialty roaster focused on direct-trade, single-origin coffees with strong sustainability credentials. Comparable in premium positioning, single-origin emphasis, and DTC/wholesale distribution model.
• Trade Coffee: Online specialty coffee marketplace and subscription service offering curated roasters. Comparable as a DTC subscription platform competing for the same online organic/specialty buyer.

Emerging players

• Bean Box: Smaller DTC specialty coffee subscription and gift retailer. Comparable as a small-scale DTC coffee/gift player with similar product breadth and customer acquisition challenges.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/tendcoffee
• Facebookfacebook.com/tendcoffee
• Instagraminstagram.com/tendcoffee
• LinkedInlinkedin.com/company/tend-coffee

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tend Coffee