What Apefo Ltd does

Apefo Ltd is a privately held UK company incorporated in England and Wales (company number 16610465) that operates a portfolio of four specialised digital brands under a single corporate umbrella. The company is directed by its founder, Adrians Petrovs, who coordinates product, infrastructure and commercial strategy across the portfolio while each brand retains an independent website, product focus and operating model. The registered office is at Office 1, Izabella House, 24-26 Regent Place, Birmingham.

The four operating brands cover distinct functional areas. YNVAR delivers managed hosting and cloud infrastructure, covering provisioning, deployment, monitoring, backups, updates and recovery for production workloads running websites, online stores, applications and business platforms. Seoryx offers an SEO analytics and workflow software platform that connects search data, technical site audits, content opportunities and execution tracking within a single workflow rather than across siloed tools. JNET Support provides website development, application support, infrastructure configuration, migrations, integrations and ongoing technical services as project-based engagements. CasiBits operates editorial and affiliate media in regulated online gaming markets, with content templates that embed required disclosures and exclude unregulated jurisdictions.

Revenue mechanics vary by brand and are not publicly priced. YNVAR generates managed-services revenue from hosting clients; Seoryx is positioned as a subscription/recurring SaaS product for SEO teams and digital marketers; JNET Support is delivered through project-based professional services engagements; and CasiBits earns through affiliate referral arrangements with gaming operators rather than charging readers. The company markets primarily through its own websites and SEO/organic search, and routes all enquiries through a central contact form on apefo.ltd. No external funding, no disclosed revenue, no named customer logos, no certifications and no partnerships appear in the available data.

Name

Apefo Ltd

Legal name

APEFO LTD

Website

https://apefo.ltd

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Apefo Ltd is a privately held UK company operating four digital brands: YNVAR (managed hosting), Seoryx (SEO SaaS), JNET Support (web development) and CasiBits (regulated-market affiliate publishing). Founded by Adrians Petrovs, it serves hosting clients, SEO teams, web development customers and gaming readers.

Ownership category

akta.pro rank

Product category

Managed Hosting & Cloud Services

NAICS

Advertising Agencies (541810), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Web Search Portals and All Other Information Services (519290)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Enterprise SEO (Large Sites, Governance, Workflow) (BPAFAJAF)

akta.pro secondary industries

Technical SEO (Audits, Crawl/Indexing, Site Architecture) (BPAFAJAA), Lead Generation & Performance Media (B2B/B2C) (MPAAACAK)

Keywords

• Managed hosting services
• Cloud infrastructure
• SEO analytics software
• Web development services
• Affiliate media publishing

Headquarters

HQ city

Birmingham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Infrastructure, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. YNVAR Hosting Services: Managed hosting environments and cloud infrastructure sold to businesses hosting websites, online stores, applications, and business platforms. Revenue generated from provisioning, deployment, monitoring, maintenance, and recovery services.
2. Seoryx SaaS Platform: SEO analytics and workflow software platform providing search data collection, technical site analysis, content opportunity identification, and execution tracking. Sold as a software platform to SEO teams and digital marketers.
3. JNET Support Web Services: Website development, application support, infrastructure configuration, migrations, and technical services delivered as project-based professional services engagements.
4. CasiBits Affiliate Media: Specialised digital publishing in regulated online gaming markets. Commercial model based on referral arrangements with gaming operators rather than charging readers. Operates under affiliate media model.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Apefo Ltd is a UK private company that owns and coordinates four specialised digital brands. YNVAR provides managed hosting, cloud infrastructure and managed environments for websites, online stores, applications and business platforms. Seoryx is a custom-built SEO analytics and workflow platform that connects search data, technical analysis, content opportunities and execution tracking. JNET Support delivers website development, application support, infrastructure configuration, migrations, integrations and technical services. CasiBits operates specialised digital publishing and affiliate media covering regulated online gaming markets.

Product overview

Apefo Ltd operates a portfolio of four specialised digital brands, each serving distinct markets: YNVAR provides hosting and managed cloud infrastructure; Seoryx offers an SEO analytics and workflow software platform; JNET Support delivers web development and technical services; and CasiBits operates specialised digital publishing in regulated markets. Each brand runs its own products and serves its own customers under Apefo Ltd ownership, with shared technical direction and engineering practice across the portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• YNVAR: Hosting, cloud infrastructure and managed environments for websites, online stores, applications and business platforms.
• Seoryx
• JNET Support
• CasiBits

Products and services

• YNVAR Managed Hosting & Cloud Infrastructure YNVAR provides managed hosting environments and cloud infrastructure for websites, online stores, applications and business platforms. The offering covers server provisioning, deployment, monitoring, backups, updates and recovery for production workloads. It is sold to businesses and organisations that need hosting and managed infrastructure for their web properties.
• Seoryx SEO Analytics Platform Seoryx is a SaaS SEO analytics and workflow platform that connects search data, technical analysis, content opportunities and execution tracking in a single system. Features include crawling and parsing pages at volume, storing and reconciling ranking and traffic figures over time, technical site audits and task management. It is targeted at SEO teams and digital marketers.
• JNET Support Web Development & Technical Services JNET Support delivers website development, web application development, application support, infrastructure configuration, migrations, integrations and ongoing technical services. Services cover the full lifecycle of a platform from build through maintenance, migration and ongoing support, sold as project-based engagements to businesses.
• CasiBits Specialised Digital Publishing CasiBits is a specialised digital publishing and affiliate media project covering regulated online gaming markets. It operates editorial content about licensing, rules and product comparisons, with structured content types, required wording and disclosures built into templates, alongside hosting, monitoring and deployment. Revenue is generated through referral arrangements with gaming operators.

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• SEMrush: All-in-one marketing/SEO SaaS platform with technical audits, keyword research and content workflows — competes head-on with Seoryx for SEO team budgets.
• Catena Media: Public gaming-affiliate media company monetising traffic to licensed online-gaming operators, directly comparable to CasiBits' regulated-market affiliate publishing model.
• SiteGround: Managed hosting and cloud infrastructure provider for websites and online stores, directly comparable to YNVAR's managed-hosting offering for SMBs and SMB-to-mid-market web properties.
• Gambling.com Group: Affiliate marketing and media operator focused on regulated online-gambling markets, comparable to CasiBits' editorial/affiliate positioning in regulated gaming jurisdictions.
• Kinsta: Premium managed hosting and application/database hosting, comparable to YNVAR's enterprise-leaning managed hosting and cloud infrastructure business.
• Screaming Frog: Technical SEO crawler and audit tool widely used by SEO teams — overlaps with Seoryx's crawling, parsing and technical-audit functionality.
• WP Engine: Managed hosting platform for WordPress and web applications, comparable to YNVAR's managed environments and cloud infrastructure for production workloads.
• Cloudways: Managed cloud hosting service selling provisioning, monitoring and maintenance on top of cloud providers — directly comparable to YNVAR's managed-infrastructure model.
• Ahrefs: SEO software platform covering crawling, keyword research, content analysis and rank tracking — the closest direct competitor to Seoryx's unified SEO analytics and workflow product.
• Moz: Established SEO software suite (rank tracking, site audits, link research) targeting digital marketers and SEO teams, comparable to Seoryx's target customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ynvar
• Xx.com/ynvar_com
• Facebookfacebook.com/ynvarcom

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apefo Ltd