What FLUIDS iQ does

FLUIDS iQ® Inc. is a privately held Canadian wellness laboratory headquartered in Ottawa, Ontario, founded in 2012 and operating with 1-10 employees. The company provides non-invasive analytical laboratory testing services across three product categories: Hormonal Wellness (saliva-based), Intestinal iQ™ (dried blood spot), and Metabolic iQ™ (dried urine). FLUIDS iQ notably introduced the first dried blood spot Zonulin test for intestinal permeability in North America, and offers a portfolio of approximately 20+ SKUs covering hormone panels, adrenal/stress markers, gut permeability, inflammation, candida, metabolic biomarkers, menstrual cycle mapping, and 24-hour urinary hormone profiling.

The company's core technology is built around at-home sample collection methodologies — dried blood spot, dried urine, saliva, and 24-hour wet urine — which bypass traditional phlebotomy. FLUIDS iQ operates a B2B2C go-to-market: registered healthcare professionals order test kits for their patients (either drop-shipped to the patient or shipped to the clinic), patients collect samples at home using prepaid return mailers, and results are returned to the healthcare professional for interpretation. Revenue is generated on a one-time/per-test basis through direct e-commerce purchases (patients use a referral code from a registered practitioner) and through channel partnerships, most notably a strategic partnership with Evexia Diagnostics announced in January 2026 to expand access across the U.S. Pricing is not publicly disclosed; patients and practitioners must log into gated portals. Marketing is conducted through the company website, an email newsletter, Facebook and LinkedIn pages, and YouTube educational content featuring Dr. Aron Gonshor. The company is privately held with no disclosed institutional funding, no parent company, and no subsidiaries.

Name

FLUIDS iQ

Legal name

FLUIDS iQ® Inc.

Website

https://fluidsiq.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

FLUIDS iQ is a privately held Ottawa-based wellness laboratory offering non-invasive saliva, dried blood spot, and dried urine diagnostic tests for hormonal, intestinal, and metabolic health, serving registered healthcare professionals and patients across North America.

Ownership category

akta.pro rank

Product category

Diagnostic Laboratory Testing

NAICS

Medical Laboratories (621511), Testing Laboratories and Services (541380)

SIC

Services-Medical Laboratories (8071), Services-Testing Laboratories (8734)

akta.pro primary industry

Hematology & Coagulation Laboratories (HLAFAMAC)

akta.pro secondary industry

Clinical Chemistry, Hematology & Coagulation Testing (Trial Support) (HLAGAEAE)

Keywords

• Salivary hormone testing
• Dried blood spot testing
• Intestinal permeability testing
• Wellness laboratory services
• Metabolic diagnostic testing

Headquarters

HQ city

Ottawa

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Diagnostic Laboratory Testing Services: FLUIDS iQ provides at-home diagnostic testing services using dried blood spot, dried urine, and saliva samples. Healthcare professionals order tests for patients who purchase through the website. Results are sent to the healthcare professional who follows up with patients directly.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

FLUIDS iQ is a Canadian wellness laboratory that provides non-invasive analytical laboratory testing services using dried blood spot, dried urine, and saliva samples. The company offers a portfolio of tests across three categories — Hormonal Wellness (saliva-based), Intestinal iQ (dried blood spot), and Metabolic iQ (dried urine) — measuring biomarkers for hormone balance, gut permeability/inflammation, metabolic function, and stress response. Tests are sold both to registered healthcare professionals who order on behalf of patients and directly to patients via the company website with a provider referral code.

Product overview

FLUIDS iQ is a Canadian wellness laboratory offering a portfolio of non-invasive analytical laboratory tests across three main categories: Hormonal Wellness (saliva-based), Intestinal iQ™ (dried blood spot), and Metabolic iQ™ (dried urine). The company provides tests for both health care professionals and patients, using sample collection methods including saliva, dried blood spot, dried urine, and 24-hour wet urine. Tests analyze biomarkers for hormone levels, gut permeability, inflammation, metabolic function, and stress response. FLUIDS iQ notably offers the first dried blood spot Zonulin test in North America.

Differentiator

Problem solved

Functional benefit

Brands

• Intestinal iQ™: Gut-specific diagnostic testing series including intestinal permeability (Zonulin), inflammation (Histamine/Diamine Oxidase), and food sensitivity tests using dried blood spot technology
• Metabolic iQ™
• Hormonal Wellness

Products and services

• Hormonal Wellness Suite of salivary hormone tests measuring sex hormones, adrenal hormones, and stress biomarkers for assessing hormonal balance and wellness across gender categories.
• Intestinal Permeability (Zonulin) Dried blood spot test measuring Zonulin and its family of peptides to assess intestinal permeability ('Leaky Gut'). FLUIDS iQ was the first lab in North America to develop and introduce this specific test.
• Inflammation (Histamine/Diamine Oxidase) Dried blood spot test measuring histamine and diamine oxidase (DAO) levels and their ratio to assess gut inflammation and immune function.
• Permeability + Inflammation Combined dried blood spot test measuring both Zonulin FP and Diamine Oxidase/Histamine for comprehensive gut barrier assessment.
• Metabolic Wellness Profile Dried urine test measuring Indican, Total Bile Acids, 8-OHdG, and Uric Acid as key biomarkers of digestion, liver detoxification, oxidative stress, and metabolic dysfunction.
• Advanced Stress & Hormone Profile Comprehensive salivary test combining sex hormones, adrenal hormones (cortisol, DHEA-S), immune marker (SIgA), melatonin, and metabolic markers (fasting and non-fasting insulin) for holistic hormonal assessment.
• Stress and Metabolic Profile Salivary test combining adrenal hormones (diurnal cortisol, DHEA-S) with SIgA and both fasting/non-fasting insulin for stress and metabolic function assessment.
• Stress & Hormone Profile Salivary test measuring sex hormones, adrenal hormones, melatonin and secretory IgA (SIgA) for comprehensive stress and hormone balance assessment.
• Adrenal Check Salivary test measuring diurnal cortisol levels throughout the day along with DHEA-S and the cortisol:DHEA-S ratio for adrenal function assessment.
• Diurnal Cortisol Salivary test measuring cortisol levels at multiple points throughout the day (AM, noon, afternoon, bedtime) to assess stress hormone patterns.
• Female Wellness Salivary test measuring progesterone, estradiol, progesterone:estradiol ratio, testosterone, DHEA-S, and cortisol (AM) for female hormonal wellness assessment.
• Female Wellness Plus Extended salivary test measuring same hormones as Female Wellness with additional cortisol measurement (AM and bedtime).
• Female Wellness Daily Cycle Comprehensive salivary test measuring progesterone, estradiol, testosterone, DHEA-S, diurnal cortisol, and associated ratios throughout the daily cycle.
• Female Wellness Daily Cycle + Melatonin (Daytime) Extended version of Female Wellness Daily Cycle with additional daytime melatonin measurement for comprehensive hormonal and circadian rhythm assessment.
• Male Wellness Salivary test measuring testosterone, estradiol, DHEA-S, and cortisol (AM) for male hormonal wellness assessment.
• Male Wellness Plus Extended salivary test measuring same hormones as Male Wellness with additional cortisol measurement (AM and bedtime).
• Male Wellness Daily Cycle Comprehensive salivary test measuring testosterone, estradiol, DHEA-S, diurnal cortisol throughout the day, and associated ratios for male hormonal assessment.
• 24 hr Comprehensive Urine Hormone Profile 24-hour wet urine test providing comprehensive analysis of all sex and adrenal hormones and their metabolites for detailed hormonal assessment.
• 24 hr Comprehensive Urine Hormone Profile Plus Extended version of 24hr Comprehensive Urine Hormone Profile including diurnal cortisol measurement.
• Menstrual Cycle Mapping Salivary test measuring estradiol and progesterone levels throughout an entire menstrual cycle to track hormonal fluctuations and assess fertility or menstrual issues.
• Cycle Mapping & 24 hr Comprehensive Urine Hormone Profile Combined test pairing menstrual cycle salivary mapping with 24-hour urine hormone profiling using both saliva and urine collection methods.
• Cycle Mapping & 24 hr Comprehensive Urine Hormone Profile Plus Comprehensive combined test including menstrual cycle mapping, 24-hour urine hormone profile plus, and diurnal cortisol using saliva and urine samples.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Evexia DiagnosticscoreStrategic or Co-development Partner · 24 January 2026Evexia Diagnostics and FLUIDS iQ partnered to expand access to innovative at-home diagnostic testing services across the U.S. The collaboration combines Evexia's clinical laboratory network with FLUIDS iQ's dried blood spot, dried urine, and saliva-based testing technologies. FLUIDS iQ noted it is the first lab in North America to offer a dried blood spot test for Zonulin, a marker of intestinal permeability. The collaboration aims to provide healthcare practitioners with advanced diagnostic tools for hormone, stress, gut, and cardiometabolic health assessments.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Quest Diagnostics: Quest Diagnostics is a large clinical reference laboratory offering hormone and metabolic testing at scale. While its core business is mainstream medical diagnostics rather than functional medicine, it competes broadly in clinical chemistry and could enter or expand in the wellness space, representing scale-based competitive pressure.
• Labcorp: Labcorp is one of the largest clinical reference laboratories in North America, offering routine hormone and metabolic panels to physicians. Not a direct wellness competitor today, but represents incumbent scale that could enter the at-home wellness testing category or partner with FLUIDS iQ.

Emerging players

• Ayumetrix: Ayumetrix is a smaller specialty lab offering saliva and dried urine hormone testing direct-to-consumer and to practitioners—a comparable modality and small-scale specialty lab profile, representing an emerging niche competitor in the same wellness testing category.
• Vibrant Wellness: Vibrant Wellness is a specialty clinical lab offering advanced wellness panels (hormones, gut, food sensitivities) to integrative practitioners—comparable in test methodology and target segment, but newer and growing rapidly, representing an emerging competitor to FLUIDS iQ.

Direct peers

• Precision Analytical (DUTCH): Precision Analytical created the DUTCH (Dried Urine Test for Comprehensive Hormones) test, a dried urine hormone profile comparable to FLUIDS iQ's 24-hr Comprehensive Urine Hormone Profile. Same modality, same practitioner channel, directly competing in the hormone testing category.
• Evexia Diagnostics: Evexia Diagnostics is both a strategic distribution partner and a functional/clinical laboratory serving practitioners with hormone, gut, and metabolic panels. It is a partner-channel peer that competes in the same practitioner-mediated wellness testing space and is now the primary U.S. distribution route for FLUIDS iQ.
• ZRT Laboratory: ZRT Laboratory is a U.S.-based specialty reference lab offering saliva, dried blood spot, and dried urine hormone and wellness testing—the closest direct competitor to FLUIDS iQ in modality and clinical positioning, serving practitioners and consumers via at-home collection kits.
• Doctor's Data: Doctor's Data is a U.S. specialty lab offering stool, hormone, and metabolic wellness panels to integrative and functional medicine practitioners—closely comparable business model (B2B practitioner-mediated wellness diagnostics) and test categories (gut, hormones, metabolic).
• Mosaic Diagnostics (formerly Great Plains Laboratory): Mosaic Diagnostics is a functional medicine specialty lab offering comprehensive hormone, gastrointestinal, and metabolic panels to practitioners—directly comparable in target customer (integrative/functional practitioners), B2B model, and at-home collection kit distribution.
• Genova Diagnostics: Genova Diagnostics is a specialty clinical laboratory focused on functional and wellness testing (hormones, gut, metabolic), serving healthcare practitioners with comprehensive panels—directly comparable in test menu and B2B practitioner channel to FLUIDS iQ.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/fluidsiq
• LinkedInlinkedin.com/company/fluids-iq

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FLUIDS iQ