Krav Maga

What Krav Maga does

Krav Maga is a single-location Israeli self-defense and martial arts training academy operating in Tallinn, Estonia, under the legal entity Starport OÜ (registration number 12094265). The business is owned and operated by lead instructor Andres Kaljo and delivers training based on the KMG (Krav Maga Global) curriculum developed by Eyal Yanilov, a direct student of Krav Maga founder Imi Lichtenfeld. Sessions are held at a third-floor training hall at Marja tänav 7, Tallinn, with regular group training offered twice weekly (Tuesdays and Thursdays, 19:00-20:30) for individuals aged 15 and above, plus personal training and group workshops by appointment. The instructor holds multiple certifications across Estonian, Finnish, Israeli (Levinsky-Wingate Academic College), and FIMA bodies.

The product portfolio consists of a €80 monthly subscription providing two 90-minute sessions per week, a €100 ten-class pass valid for 60 days, a €15 single-session entry point, personal training at €80 (one participant) or €120 (two participants) per 60 minutes, and a €200 120-minute group workshop for up to 12 people. Revenue is generated through direct-to-consumer sales processed via a WooCommerce online storefront integrated with Montonio Finance payment processing supporting Estonian, Finnish, Latvian, Lithuanian, and Polish banks plus card payments. A free trial training offer functions as the primary acquisition funnel, supported by a Facebook page, YouTube content references, and word-of-mouth referrals.

Go-to-market is exclusively D2C and local: physical training delivered in Tallinn with online booking and payment infrastructure. The business has no app, no API, no disclosed headcount beyond the lead instructor, no external funding, no parent company, and no subsidiaries. Operating scope is a single city in a single country, with cross-Baltic payment rails and a Helsinki referral partnership being the only outward-facing expansion signals.

Name

Krav Maga

Legal name

Starport OÜ

Website

https://kravmaga.ee

Company type

Private

Founded year

2011

Operating status

Operating

Short description

Krav Maga, operated by Starport OÜ, is a single-location Krav Maga self-defense training academy in Tallinn, Estonia, run by certified instructor Andres Kaljo. It delivers KMG-curriculum group classes twice weekly plus personal training and group workshops to individual consumers aged 15 and older.

Ownership category

akta.pro rank

Product category

Self-Defense Training Services

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Reality-Based Self-Defense Programs (Krav Maga, Combatives) (HSADADAE)

Keywords

• Self-defense training
• Martial arts instruction
• Krav Maga classes
• Personal safety training
• Combat fitness training

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Monthly Membership (Kuutasu): Recurring monthly subscription at €80 providing 2 training sessions per week (90 minutes each, 4 weeks). Core subscription revenue stream for regular customers.
2. Single Training Session: One-time payment of €15 for individual 90-minute training sessions. Lower-priced entry point for occasional participants.
3. 10-Class Training Card: Prepaid card for 10 training sessions valid for 60 days from purchase. Allows flexible scheduling for irregular attendees.
4. Personal Training (1 participant): 60-minute private session with trainer and 1 participant at €80. Maximum focus on individual skill development.
5. Personal Training (2 participants): 60-minute private session with trainer and 2 participants at €120. Includes multiple attacker scenarios and sparring.
6. Group Workshop: 120-minute workshop for groups up to 12 people at €200. Corporate team-building or group training option.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Krav Maga is an Israeli self-defense and martial arts training service delivered in Tallinn, Estonia by Starport OÜ. Training follows the Krav Maga Global (KMG) curriculum developed by Eyal Yanilov, taught by a certified instructor through recurring group sessions, monthly subscriptions, single classes, personal training, and group workshops.

Product overview

Krav Maga is an Israeli self-defense and martial arts training service based in Tallinn, Estonia. The offering consists of regular group training sessions (core offering) held Tuesdays and Thursdays at 19:00-20:30, plus supplementary training products. Regular group training follows Krav Maga Global (KMG) curriculum taught by certified instructor Andres Kaljo. Supplementary products include: Kuutasu (Monthly Subscription) for recurring 2x weekly training, Treeningkaart 10 (10-Class Pass) for flexible attendance, Ühekordne treening (Single Session) for trial attendees, and premium offerings including Personaaltreening 1 and Personaaltreening 2 (personal training with 1 or 2 participants), and WORKSHOP for groups up to 12 people.

Differentiator

Problem solved

Functional benefit

Products and services

• Kuutasu (Monthly Subscription) Monthly recurring subscription at €80 providing 2 training sessions per week (90 minutes each) for 4 weeks, following the KMG Krav Maga curriculum. Designed for regular individual attendees seeking ongoing self-defense training.
• Treeningkaart 10 (10-Class Pass) Prepaid 10-session training card priced at €100, valid for 60 days from purchase. Allows flexible scheduling for irregular attendees who cannot maintain a 2x weekly schedule.
• Ühekordne treening (Single Training Session) One-time 90-minute group training session at €15. The lowest-priced entry point for new customers and trial attendees.
• Personaaltreening 1 (Personal Training with 1 Participant) 60-minute private session with the instructor and one participant at €80. Provides maximum individual attention for accelerated skill development and technique refinement.
• Personaaltreening 2 (Personal Training with 2 Participants) 60-minute private session with the instructor and two participants at €120. Includes multiple attacker scenarios and sparring practice.
• WORKSHOP for Groups up to 12 120-minute group workshop for up to 12 participants at €200. Suitable for corporate team-building events or private group sessions.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• KMG (Krav Maga Global)coreStrategic or Co-development PartnerKMG is the primary curriculum provider for Krav Maga training. The organization uses KMG's training programs developed by Eyal Yanilov, which are among the most authoritative globally. The curriculum serves as the foundation for all group and personal training sessions offered.
• Suomen Krav Maga Liitto (Finnish Krav Maga Federation)coreStrategic or Co-development PartnerFinnish Krav Maga Federation provides instructor certifications and curriculum guidance. Lead instructor Andres Kaljo holds Black Belt 1st dan from this federation (2025). Their YouTube channels provide educational content referenced on the website.
• Levinsky-Wingate Academic College (Israel)minorStrategic or Co-development PartnerIsraeli academic institution offering Krav Maga instructor certification. Lead instructor Andres Kaljo obtained Instructor of Martial Arts in Krav Maga certification from this college in 2024.
• Eesti Krav Maga Liit (Estonian Krav Maga Federation)coreStrategic or Co-development PartnerEstonian Krav Maga Federation provides local instructor certification and federation affiliation. Lead instructor holds instructor and Black Belt certification from this federation (2024).
• IKMF (International Krav Maga Federation)minorStrategic or Co-development PartnerInternational Krav Maga Federation. Referenced as one of the Krav Maga systems explored by the lead instructor (2013-2015) before focusing on KMG system.
• Primefighters.fiminorChannel Partner/ Reseller/ DistributorHelsinki-based Krav Maga training provider recommended for customers wanting to participate in Krav Maga training or events in Helsinki.
• FIMA (Federation of Israeli Martial Arts)minorStrategic or Co-development PartnerInternational federation for Israeli martial arts. Lead instructor holds FIMA Instructor Certificate (certificate #8366890, valid until 2026).

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Primefighters (Helsinki): Helsinki-based Krav Maga training provider explicitly listed as a referral partner on kravmaga.ee for customers wanting to train in Helsinki. Same KMG-rooted self-defense instruction model, directly comparable geography (Nordic-Baltic capitals), and identical target audience of adult self-defense learners.

Broad incumbents

• Krav Maga Global (KMG): Global umbrella organization founded by Eyal Yanilov that provides the curriculum and instructor certification framework used by the subject company. KMG is the incumbent federation and certification authority in this lineage, with affiliated schools worldwide offering comparable self-defense training.
• International Krav Maga Federation (IKMF): Global Krav Maga federation that the lead instructor originally trained under before switching to KMG. Operates a worldwide network of affiliated schools delivering the same self-defense curriculum category, with overlapping instructor certification pathways.
• Krav Maga Worldwide (KMW): Major US-based Krav Maga organization offering self-defense instructor certification and affiliated training centers globally. Operates in the same reality-based self-defense instruction category as the subject company, with substantially larger scale and broader geographic footprint.
• FIMA (Federation of Israeli Martial Arts): International federation for Israeli martial arts including Krav Maga. Issues the instructor certification held by the lead instructor (#8366890) and operates a parallel global network of affiliated schools and instructors.

Regional players

• Suomen Krav Maga Liitto (Finnish Krav Maga Federation): Finnish national Krav Maga federation providing the lead instructor's Black Belt 1st dan certification. Operates affiliated schools across Finland delivering the same KMG-style self-defense curriculum in a neighboring market with similar demographics and pricing dynamics.
• Eesti Krav Maga Liit (Estonian Krav Maga Federation): Estonian national Krav Maga federation of which the subject company is an affiliated member. Coordinates multiple Krav Maga schools across Estonia, sharing instructor certification standards and event programming with the subject academy.

Others

• FitLife Club Tallinn: Representative of broader fitness and martial arts training facilities in Tallinn that compete for the same adult fitness and self-defense discretionary spend, even though they do not teach Krav Maga specifically. Useful for understanding local market saturation.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Krav_Maga_Coach
• Facebookfacebook.com/profile.php

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Krav Maga