Fitlife Club Network

What Fitlife Club Network does

FitLife Club Network is a private, unincorporated association of approximately 65 independently-owned health and fitness clubs operating across Oregon, Washington, Montana, and Idaho. Headquartered in Hamilton, Montana, the organization has been active for more than 35 years and is governed by a Board of Directors comprised of member club owners, with Camie Evans serving as Executive Director. Its core function is to coordinate cooperative benefits — most notably reciprocal club access, peer knowledge sharing, group purchasing/supplier access, and continuing education — for independent operators who would otherwise compete as isolated single-site businesses.

The association's primary products and platforms are: (1) Fitness-to-Go, a reciprocity program allowing members of any FitLife club to use ~65 partner clubs across the four-state region beyond a 30-mile radius from their home club while traveling; (2) FitLife Connect, a peer Q&A platform where operators post operational questions to the membership and typically receive responses within 3–5 days; (3) the Annual Conference, scheduled for October 27–29, 2026 in the Northwest, plus intermittent Owners & Managers retreats (e.g., Hood River, OR in 2023); (4) a public FitLife Club Directory and an Associate Suppliers Directory aggregating approved vendors across equipment (Life Fitness, Precor, MATRIX, Core Health & Fitness, American Barbell, Free Motion), software (ABC Fitness Solutions, Daxko, MXM/Medallia), insurance (Players Health), facility design (Club Resource Group, Nagelsport), wellness/recovery (Wellness Space Brands), and supplies (PetrA-1). There is no proprietary AI, API, or software stack documented; the technology layer is a coordination platform, not a product.

Revenue is generated primarily via tiered annual membership dues: $625 for a one-club operator, $1,050 for two clubs, and $1,050 plus $325 per additional club beyond two. Incremental revenue is derived from conference registrations/sponsorship, associate supplier program participation, and partnership economics (notably a 2023 strategic partnership with Loklen Gym Advisors providing advisory services and free club audits to members). The go-to-market model is community-led: FitLife is sold by industry reputation and word-of-mouth among independent Pacific Northwest operators, not through performance marketing or external sales infrastructure. Member clubs retain independent ownership of their facilities; FitLife is the coordinating body.

Name

Fitlife Club Network

Legal name

FitLife Club Network

Website

https://fitlifeclubs.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

FitLife Club Network is a private association of roughly 65 independently-owned health and fitness clubs across the Pacific Northwest, offering reciprocal membership access plus networking, education, and supplier benefits to operators in Oregon, Washington, Montana, and Idaho.

Ownership category

akta.pro rank

Product category

Fitness Club Association Services

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Specialty Membership Clubs (Category-Focused) (CRAEADAI)

Keywords

• Club association membership
• Reciprocity program
• Networking events
• Independent operator association
• Fitness industry advocacy

Headquarters

HQ city

Hamilton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Dues: Annual membership dues paid by independent fitness club operators. Dues are tiered based on the number of club locations: one club pays $625, two clubs pay $1,050, and each additional club costs $325 per year.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

FitLife Club Network is an association of independently-owned health and fitness clubs in the Pacific Northwest that provides member clubs with a reciprocal access program (Fitness-to-Go) covering approximately 65 clubs across Oregon, Washington, Montana, and Idaho, along with cooperative networking events, an Annual Conference, educational workshops, legislative advocacy, and connections to approved supplier partners.

Product overview

FitLife Club Network is an association of independently-owned health and fitness clubs in the Pacific Northwest, not a unified software platform. The core offering consists of the FitLife Club Network membership association itself, which provides a Fitness-to-Go reciprocity program enabling members to access approximately 65 clubs across Oregon, Washington, Montana, and Idaho while traveling. Additional offerings include the FitLife Connect peer networking platform for sharing operational knowledge, the Annual Conference for education and networking, a FitLife Club Directory for finding member clubs, and an Associate Suppliers Directory connecting member clubs with approved vendors and service providers.

Differentiator

Problem solved

Functional benefit

Brands

• FitLife Connect: A system for reaching out to other member clubs with questions, facilitating shared information and best practices among network members.
• Fitness-to-Go

Products and services

• FitLife Club Network Membership Annual association membership for independently-owned fitness club operators in Oregon, Washington, Montana, and Idaho. Tiered pricing by number of locations ($625 single, $1,050 two clubs, +$325 per additional club).
• Fitness-to-Go Reciprocity Program Reciprocal access program enabling members of any FitLife member club to use approximately 65 independently-owned clubs in Oregon, Washington, Montana, and Idaho on a short-term basis while traveling beyond a 30-mile radius from their home club.
• FitLife Connect Peer networking platform enabling member club operators to send questions to all FitLife member clubs and receive shared information responses, typically within 3-5 days, on topics including policies, pricing, and operational practices.
• Annual Conference Annual in-person conference providing networking, education, and connection opportunities with industry experts, suppliers, and exceptional club operators for FitLife member clubs.
• FitLife Club Directory Online directory listing all FitLife member clubs across Idaho, Montana, Oregon, and Washington with contact information, locations, and links to individual club websites.
• Associate Suppliers Directory Directory of approved supplier partners for member clubs, including equipment vendors (Life Fitness, Core Health & Fitness, MATRIX, Precor, American Barbell, FreeMotion Fitness), software providers (ABC Fitness Solutions, Daxko Club Automation, MXM), and service providers (Club Resource Group, Players Health, Loklen, Wellness Space Brands, Nagelsport LLC, PetrA-1).

Named customers15 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Loklen Gym AdvisorscoreStrategic or Co-development PartnerLoklen is a gym advisory firm founded by Lyle with 27 years of industry experience. They partner with FitLife to provide independent club owners with operational excellence, marketing precision, strategic foresight, and resource optimization services. The partnership offers free club audits for FitLife members.
• Players HealthminorOthersInsurance provider for fitness facilities, offering coverage solutions for gym owners. Serves as an associate supplier to FitLife member clubs.
• Club Resource GroupminorOthersFacility design and construction company specializing in fitness facilities for nearly 25 years. Provides locker systems, flooring, sports courts, and specialty products.
• Life FitnessminorOthersFitness equipment manufacturer empowering healthier lifestyles through innovative, high-quality equipment. Serves as associate supplier.
• Core Health & FitnessminorOthersVertically integrated fitness equipment manufacturer representing StairMaster, Schwinn, Nautilus, Star Trac, and Throwdown brands. Serves as associate supplier.
• American BarbellminorOthersDesign and manufacturing company providing commercial fitness equipment for over 40 years. Serves as associate supplier.
• Free Motion FitnessminorOthersInnovative fitness equipment provider, division of iFIT Health & Fitness. Introduced functional cable-based strength training, Incline Trainer, and indoor bikes. Serves as associate supplier.
• Wellness Space BrandsminorOthersProvider of recovery-focused and holistic wellness solutions for gyms. Addresses demand for total body wellness offerings beyond physical fitness.
• MATRIXminorOthersCommercial fitness equipment manufacturer delivering durable products at value pricing. Serves as associate supplier.
• Nagelsport LLCminorOthersFitness architecture, design, planning, interior design and furnishings provider. Serves as associate supplier.
• PetrA-1minorOthersManufacturer and distributor of janitorial, towels, gym wipes, locker room amenities and body care products to fitness industries.
• PrecorminorOthersPioneer in fitness experiences for commercial customers for over 40 years. Headquarters in Greater Seattle, WA with product portfolio spanning cardio, strength, and functional fitness.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Snap Fitness: Compact 24/7 fitness franchise with global footprint and reciprocal access across locations. Comparable in the reciprocal-access concept and small-format fitness positioning, but operates as a corporate franchise.
• YMCA of the USA: Membership-based nonprofit federation of locally operated fitness and community centers offering reciprocal access across affiliates. Comparable as a federated membership network, though much larger and diversified beyond fitness.
• International Health, Racquet & Sportsclub Association (IHRSA) Legacy Programs: Programs supporting commercial health club operators with research, benchmarking, and operator conferences. Comparable as a peer Q&A and educational resource for fitness operators.
• Anytime Fitness: Large franchise fitness network offering 24/7 reciprocal access to members across thousands of locations. Comparable to FitLife's reciprocity model but operates as a corporate franchise rather than an independent-owner association.

Others

• ABC Fitness Solutions: Market-leading software and services provider for fitness businesses, already a FitLife associate supplier. Relevant as an enabling/ecosystem partner that serves the same independent club operators.
• Precor: Commercial fitness equipment manufacturer headquartered in the Pacific Northwest, long-standing FitLife associate supplier. Comparable as a regional ecosystem partner serving FitLife's member clubs.
• Life Fitness (parent: KPS Capital): Leading commercial fitness equipment manufacturer and FitLife associate supplier. Comparable as an ecosystem participant serving the same independent club member base.

Emerging players

• Club Pilates: Fast-growing boutique fitness franchise built on a network of locally owned studios. Comparable in independently-owned operator model, though focused on a single modality rather than full-service clubs.

Direct peers

• Health & Fitness Association (formerly IHRSA): Global trade association for the fitness industry, providing advocacy, education, and networking to fitness operators. Most directly comparable to FitLife as an association model, though operating at a national/global scale rather than a regional one.
• Independent Fitness Operators Association (IFOA): Association serving independently owned fitness operators with buying, networking, and educational resources. Closest concept-level analogue to FitLife's membership network of independent clubs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fitlife-club-network

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fitlife Club Network