Capturepoint.com

What Capturepoint.com does

Capturepoint operates under the product brand CommunityPass, a cloud-based software platform founded in 2002 and headquartered in Ridgewood, New Jersey. The platform is purpose-built for schools, parks & recreation departments, aquatics facilities, sports leagues, Jewish Community Centers (JCCs), and parent-teacher organizations, providing integrated modules for online registration, activity management, online payments (PCI-compliant), digital attendance/parent check-in, targeted email and SMS communications, and a reporting library of more than 300 pre-built reports.

The business sells primarily on annual subscription contracts with quote-based pricing segmented into a Parks & Recreation package and a School package, supplemented by transaction-based revenue from payment processing with recurring billing. Go-to-market is sales-led and direct, relying on the company website, educational webinars, and demo requests as the primary conversion mechanism, targeting mid-market municipal and education buyers. There is no disclosed channel/reseller network, no disclosed institutional funding, and no disclosed parent company, indicating the company has operated as a privately held, bootstrapped entity for over 20 years.

The technology stack centers on a multi-tenant cloud SaaS architecture with vertical-specific module packaging (e.g., Pre-K, Afterschool, Aquatics & Pools, Beaches, JCC) layered onto shared core capabilities. Differentiators emphasized by the company are domain specialization (20 years of vertical focus), deeply integrated modules, PCI-compliant payment processing, modern messaging infrastructure for communications, and configurability through 300+ pre-built reports.

Name

Capturepoint.com

Legal name

CommunityPass

Website

https://capturepoint.com

Company type

Private

Founded year

2002

Operating status

Operating

Short description

Capturepoint, operating as CommunityPass, provides cloud-based registration, payment, attendance, and reporting software for parks & recreation departments, schools, aquatics facilities, JCCs, and sports leagues across the United States on annual subscriptions.

Ownership category

akta.pro rank

Product category

Recreation and School Management Software

NAICS

Arts, Entertainment, and Recreation (71)

akta.pro primary industry

Athletics Events, Game Operations & Ticketing (EDALAIAK)

Keywords

• Recreation management software
• School registration software
• Online registration platform
• Parks and recreation software
• Community program management

Headquarters

HQ city

Ridgewood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Software Subscription: Cloud-based software subscription model for recreation and school management with tiered packages for Parks & Recreation and School segments.
2. Payment Processing: Transaction-based revenue from processing online payments with PCI compliance, including recurring billing and payment plan options.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Capturepoint sells CommunityPass, a cloud-based recreation and school management software platform that enables parks & recreation departments, schools, community organizations, and sports leagues to run online registration, manage activities and attendance, accept PCI-compliant online payments, send targeted communications, and generate reports. The platform is delivered as two integrated suites: Recreation Software and School Software.

Product overview

Capturepoint.com offers CommunityPass, a unified cloud-based recreation and school management software platform. The platform consists of two main product suites: Recreation Software (covering Parks & Recreation, Aquatics & Pools, Beaches, Recreation Centers, JCCs, and Sports Leagues) and School Software (covering Pre-K, Afterschool Care, Community Schools, and Parent-Teacher Organizations). Both suites share core feature modules including Online Registration, Activity Management, Online Payments, Digital Attendance, Targeted Communications, and Reporting.

Differentiator

Problem solved

Functional benefit

Brands

• CommunityPass: Cloud-based recreation and school management software platform offering online registration, activity management, online payments, digital attendance, targeted communications, and reporting features for parks, recreation centers, schools, and community organizations.

Products and services

• Recreation Software Suite Suite of cloud-based modules that manages facilities, programs, leagues, registrations, scheduling, payments, and attendance for municipal parks & recreation departments, aquatics centers, pools, beaches, recreation centers, Jewish Community Centers, and sports leagues.
• School Software Suite Suite of cloud-based modules that supports registration, attendance, parent communication, and online payments for Pre-K, before/after care, community schools, and parent-teacher organizations in public, private, and charter schools.
• CommunityPass Platform Unified cloud-based platform that combines online registration, activity management, online payments with PCI compliance, digital attendance, targeted communications, and reporting for parks & recreation organizations and schools.
• Parks & Recreation Software Software for municipal and organizational parks & recreation departments to manage facilities, programs, leagues, registrations, and community engagement.
• Aquatics & Pools Software Software for aquatic facilities, pools, and beach operations to manage program scheduling, registrations, and facility access.
• Sports Leagues Software Software for recreation sports leagues to manage team registration, scheduling, and league coordination.
• Pre-K Software Software for Pre-K programs to manage registrations, attendance, parent communication, and payments.
• Afterschool Program Management Software Software for before/after care programs to manage registrations, attendance, parent notifications, and online payments.
• Community Schools Software Software for community schools to manage program registrations, attendance, communications, and payments.
• Parent-Teacher Organizations Software Software for parent-teacher organizations to manage member registrations, event sign-ups, communications, and payments.

Quantifiable outcome

• 95% of program registration moved online, eliminating overtime costs for in-person registration

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• iClassPro: iClassPro is an emerging SaaS for kids' class businesses (swim, gymnastics, dance) with registration, billing, and attendance features that overlap CommunityPass's Pre-K, Aquatics, and Sports League modules at the small-business end of the market.
• Sawyer: Sawyer is an emerging activity-registration platform focused on children's classes, camps, and enrichment providers; while more consumer/parent-facing, it competes for the same registration-payment workflows that CommunityPass serves for schools and recreation programs.

Direct peers

• RecDesk: RecDesk provides recreation management software for parks and recreation departments, including online registration, facility scheduling, and payments — a near-direct functional overlap with CommunityPass for municipal buyers.
• ActiveNet: ActiveNet (Vermont Systems / part of the broader ActiveNetwork platform) is one of the most established municipal recreation management suites, directly competing for parks & rec RFPs against CommunityPass with similar registration, scheduling, and payment capabilities.
• Daxko: Daxko is a direct peer serving YMCAs, JCCs, and community centers with member management, program registration, and payments — overlapping CommunityPass's JCC and recreation center modules with comparable mid-market SaaS positioning.
• EZFacility: EZFacility provides facility and recreation management software for sports facilities, recreation centers, and municipalities with scheduling, registration, and payment modules — a comparable offering to CommunityPass in the facility/recreation niche.
• CivicRec: CivicRec is a direct competitor offering cloud-based parks and recreation management software for municipalities, with registration, activity, facility, and payment modules that overlap closely with CommunityPass's Parks & Recreation suite.
• PerfectMind: PerfectMind is a direct competitor offering recreation, community center, and membership management software with online registration and payment features targeting similar municipal and community organizations as CommunityPass.

Broad incumbents

• PowerSchool: PowerSchool is the dominant K-12 student information system and could plausibly expand into afterschool, community school, and PTO registration workflows that today are served by CommunityPass's School Software suite, posing an indirect competitive threat.
• Mindbody: Mindbody (part of Mindbody/Vista portfolio) is a broad incumbent in wellness, fitness, and recreation booking software with comparable registration, scheduling, and payment functionality, representing a wider-portfolio incumbent against which CommunityPass competes for recreation and aquatic center deals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Capturepoint.com