Make Change

What Make Change does

Make Change Productions is a Paris-based impact-driven content creation agency founded in 2021 by Cordelia Flourens, operating on three interconnected pillars: Productions (fictions, documentaries, web series, podcasts, brand content), Campagnes d'Impact et d'Influence (multi-platform influence campaigns combining storytelling, round tables, and pedagogical kits), and Formations (bespoke leadership, communication, and impact-production workshops and residencies). The company applies eco-production standards prioritizing female and diverse representation behind and in front of the camera, and runs a curated network of 50+ recognized content creators whose combined community reach exceeds 1 million accounts, used as the primary distribution engine for client work.

The underlying technology is a craft-based audiovisual production capability rather than a software platform, anchored by the founder's 15-year media background (including 10 years at YouTube and the 2016 launch of the 'Elles Font YouTube' program supporting 3,000+ female web talents) and a content library of 30+ productions with documented organic reach of 20M+ cumulative views. Productions are distributed across YouTube, TV5MONDEplus (200+ countries, 5 languages), Spotify, and Instagram, with screening-debates hosted at venues such as Cité Audacieuse and university campuses.

Make Change generates revenue primarily through project-based professional services fees from enterprise and institutional clients, supplemented by bespoke training program fees (quote-based, multi-year contracts) and limited campaign toolkit licensing. It sells directly to enterprises and brands seeking authentic cause-driven content, to public-sector and NGO partners (TV5MONDE, Tilt/AFD, Psycom, CNC, Université Paris-Saclay, Fondation des Femmes), and to organizations purchasing training programs. The company is privately held by the founder, has 4 core team members plus a 50+ external talent network, and reports no outside funding rounds.

Name

Make Change

Legal name

Make Change Productions

Website

https://makechange.fr

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Make Change Productions is a Paris-based impact-driven content agency founded in 2021 that produces socially themed audiovisual works, influence campaigns, and training programs for enterprises, broadcasters, public institutions, and NGOs, leveraging a 50+ creator network and eco-production standards.

Ownership category

akta.pro rank

Product category

Impact Audiovisual Production Services

NAICS

Motion Picture and Sound Recording Industries (512), Motion Picture and Video Industries (5121), Other Performing Arts Companies (711190), Performing Arts Companies (7111)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Advertising Agencies (7311)

akta.pro primary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

akta.pro secondary industries

Cause/Sustainability & Purpose-Driven Creative Agencies (MPAAAAAL), Content & Creative Studio for Creators (Concepting/Production) (MPAAAHAD), Creator Content Production & Co-Creation Studios (BPAFAHAD), Change Management & Transformation Leadership (EDABAAAD), Community Arts, Culture & Creative Placemaking Enterprises (BPAGALAO)

Keywords

• Impact audiovisual production
• Societal content creation
• Influence campaign services
• Branded content agency
• Creative production studio

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Audiovisual Production Services: Production of impact-driven audiovisual works (fictions, documentaries, web series, podcasts) for enterprises, institutions, and NGOs. Revenue generated through project-based production fees.
2. Brand Content & Influence Campaigns: Responsible influence campaigns and branded content for companies seeking authentic, cause-driven marketing partnerships. Includes multi-platform digital strategy, storytelling, and creator collaborations.
3. Custom Training Programs: Bespoke workshops, masterclasses, and residencies for leadership, communication, empowerment, and impact production. Revenue generated through training fees for organizations and individuals.
4. Campaign Toolkits & Licensing: Sale or licensing of pedagogical kits and campaign materials to partner organizations and institutions.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Make Change Productions is an impact-driven content production agency that creates audiovisual works (fiction series, documentaries, web series, podcasts, brand content) for enterprises, NGOs, foundations, and public institutions. The company executes responsible influence campaigns combining storytelling, multi-platform digital strategy, events, and educational toolkits. It also delivers bespoke training programs covering leadership, communication, impact production, and empowerment for organizations and individuals, all built on eco-production standards prioritizing environmental and social responsibility.

Product overview

Make Change operates as a multi-faceted impact production company offering three interconnected service lines: (1) Productions - creating audiovisual content including fiction series, documentaries, web series, and podcasts; (2) Campagnes d'Impact et d'Influence - strategic impact and influence campaigns combining storytelling, digital strategy, events, and educational kits; and (3) Formations - professional development programs in leadership, communication, and impact production. The portfolio includes branded product series such as the S.P.O.R.T.I.V.E series for Tilt, the Virago historical chronicles, Baltringue fiction series, and various documentary projects like Peule Nord and La Maison Rose. The company works primarily with social causes including women's rights, diversity, inclusion, social justice, and environmental issues, distributing content across YouTube, Instagram, TikTok, TV5MONDEplus, and Spotify platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Audiovisual Production Services Production of impact-driven audiovisual works including fiction series, documentaries, web series, podcasts, music clips, and brand content, developed under eco-production standards for enterprises, institutions, and NGOs seeking content on social impact themes.
• Impact & Influence Campaigns Strategic impact and influence campaigns that combine storytelling, digital multi-platform strategy, roundtables, screening-debates, events, and educational kits to create societal impact and drive behavioral change for organizations and brands.
• Training Programs (Formations) Bespoke workshops, masterclasses, and residencies covering leadership, communication, impact production, storytelling, and digital communication for organizations and individuals, designed to transform culture and build internal capabilities.
• Baltringue A 4-episode fiction series addressing workplace harassment, psychological violence, and women's empowerment through humor, created by Justine Lossa and distributed on YouTube.
• S.P.O.R.T.I.V.E An 8-episode educational series produced for Tilt (AFD's media platform), decrypting societal challenges faced by elite female athletes ahead of Paris 2024 Olympics, covering mental health, parity, rules, and salary inequality.
• Dans la place A 4-episode documentary series co-produced with four young women from immigrant backgrounds and working-class neighborhoods, telling their stories of emancipation through their own voices.
• Virago Historical chronicle series highlighting extraordinary women who changed history, presented by Aude Gogny-Goubert, with thematic formats covering ecofeminism, athletes, and forgotten composers.
• VIRAGO Sportives A 10-episode series for TV5MONDEplus profiling pioneering female athletes who changed sports history, including Alice Milliat, Althea Gibson, and Surya Bonaly.
• On va dire les termes An 8x3-minute web series hosted by TikTok influencer Ath\u00e9na Sol analyzing the origins and usage of trending French words reflecting cultural and societal evolution, distributed on TV5MONDEplus.
• 3 infos sur A 5x2-minute vertical video series for social media decoding major societal issues including sustainable cities, global inequalities, and press freedom, produced for Tilt/AFD.
• Le Jardin du dedans A 10-episode podcast for Psycom designed for children ages 6-9 to help families discuss mental health topics including anxiety, sleep, and consent through the adventures of young fox characters, distributed on Spotify.
• Anne-Sophie et le loup A 2x50-minute audio autofiction podcast exploring trauma recovery through the metaphor of a wolf representing anxiety following the November 2015 Paris attacks, produced with Louie Media.
• On s'tient au jus A podcast hosted by Camille and Justine discussing adolescence nostalgia and life questions with various guest creators, distributed on Spotify and selected as a Top Apple Podcast in 2021.
• Peule Nord A documentary by Ma\u00efmouna Diop exploring the identity construction of three generations of Peul women in France through intimate personal stories and family journeys, with regional support from Région Normandie.
• La Maison Rose A documentary by C\u00e9line Anaya-Gautier following four women victims of violence on their journey of healing through philosophy and accompaniment, filmed between Paris and Dakar.
• Female Gaze A unit-format video by Juliette Tresanini explaining the concept of the female gaze in cinema, discussing five cult films and featuring commentary by No\u00e9mie de Lattre.
• Punchlineuses A 12x5-minute mediation series on women's rights and emancipation, with each episode opening on a quote from historical feminist figures analyzed through social sciences.
• La chanson qui fait Tilt A series of 5 short videos written, sung, and performed by comedian Nicolas Benoit to encourage young adults to discuss mental health without taboo, produced for Tilt/AFD.

Quantifiable outcome

• 20M+ organic views generated across productions
• +5 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

23 partnerships are on record, tiered core, major and minor.

• TV5MONDEcoreStrategic or Co-development PartnerOngoing co-production and distribution partnership for multiple series including Virago Sportives (10 episodes) and On va dire les termes (8x3min). TV5MONDE distributes Make Change productions through its TV5MONDEplus platform to 200+ countries in 5 languages. Also partnered on the Bibliothèque Numérique influence campaign.
• Tilt (média de l'Agence Française de Développement)coreStrategic or Co-development PartnerOngoing production partnership with Tilt, the awareness media platform of the French Development Agency. Produced S.P.O.R.T.I.V.E (8x7min), 3 infos sur (5x2min), and La chanson qui fait Tilt (5 short videos on youth mental health). Tilt is funded by AFD.
• PsycomcoreStrategic or Co-development PartnerCo-production of 'Le Jardin du dedans®' podcast - 10 episodes of 5-7 minutes for children aged 6-9 to help families discuss mental health. Psycom is a public organization that has informed and raised awareness about mental health for over 30 years.
• CNC (Fonds CNC Talent, CNC Savoirs & Cultures, CNC Images de la diversité)coreStrategic or Co-development PartnerFrench National Center for Cinema provides funding support for multiple Make Change productions including Baltringue pilot, Dans la place, Virago Théma, Contemporaines, Coaching, Peule Nord, Virago Sportives, and Punchlineuses through various CNC funding vehicles.
• Fondation des FemmesmajorGTM or Marketing PartnerPartnership with the Fondation des Femmes for feminist campaigns including Baltringue screening-debates at the Cité Audacieuse and S.P.O.R.T.I.V.E campaign deployment.
• Maison de la Culture du 93minorGTM or Marketing PartnerPartner for 'Dans la place' documentary series, supporting production and screening activities.
• Université Paris-SaclayminorGTM or Marketing PartnerAnti-racism awareness campaign deployed on campus with print and digital messaging, directing students to the Dalida reporting platform.
• Rev'EllesminorStrategic or Co-development PartnerPartnership with the Rev'Elles association for the 'Dans la place' documentary, co-produced with four young girls from priority neighborhoods. Reached 3000 young girls from the Rev'Elles community.
• Collectifs and Foundations (Le Monde, Fondation Good Planet, Médecins du Monde, Care France, etc.)majorStrategic or Co-development PartnerMake Change collaborates with influential collectives and foundations including Le Monde, Fondation Good Planet, Action contre la Faim, Care France, Handicap International, Médecins du Monde, Plan International, and Solidarités International for impact campaigns.
• Cité AudacieuseminorGTM or Marketing PartnerFeminist third-place affiliated with the Fondation des Femmes, hosting screening-debates for Baltringue and S.P.O.R.T.I.V.E campaigns.
• Fréquence CommuneminorStrategic or Co-development PartnerPartner supporting the 'Démos' documentary series on participatory democracy, with Fréquence Commune providing production expertise.
• Pictanovo / Région Hauts de FranceminorStrategic or Co-development PartnerRegional support for Virago Sportives production through Pictanovo and Hauts de France region.
• Association Alice MilliatminorStrategic or Co-development PartnerPartner for Virago Sportives series, bringing expertise on female sports history to the production.
• Agence Nationale du SportminorStrategic or Co-development PartnerPartner supporting Virago Sportives series on female athletes and sports equality.
• Fédération Sportive et Gymnique du Travail (FSGT)minorStrategic or Co-development PartnerPartner for Virago Sportives production, providing sports federation perspective on gender equality in sport.
• 181 FilmsminorStrategic or Co-development PartnerCo-production partner for the 'Démos' documentary series on participatory democracy.
• Flair MediaminorStrategic or Co-development PartnerCo-production partner for Su[pe]r-vivante documentary alongside Make Change.
• Fondation AESIOminorStrategic or Co-development PartnerSupporter of the 'Le Jardin du dedans®' podcast produced for Psycom, helping fund the production.
• Région NormandieminorStrategic or Co-development PartnerRegional funding support for the 'Peule Nord' documentary through the Normandy region.
• Collectif 50/50minorStrategic or Co-development PartnerCollective partner committed to gender equality in the audiovisual industry, aligned with Make Change's eco-production values.
• Barbès Comedy ClubminorGTM or Marketing PartnerSupported 'Dans la place' documentary production, providing a venue for storytelling related to youth from popular neighborhoods.
• Département du Val-de-MarneminorStrategic or Co-development PartnerSupported the 'Dans la place' documentary series production.
• Louie MediaminorStrategic or Co-development PartnerProduction partner for the 'Anne-Sophie et le loup' podcast, with Louie Media producing alongside Make Change.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• Ulule: European crowdfunding and impact-project platform active in France; adjacent rather than directly competitive, but operates in overlapping social-impact and creator-empowerment communities.

Direct peers

• Studio Bagel: French digital-first production studio producing original web series, branded content, and influencer-driven campaigns; comparable to Make Change's web series and creator-led production approach.
• Brut. French-founded global digital media company producing short-form, social-cause and impact-driven video content for Gen Z audiences; directly comparable to Make Change in format, distribution model, and mission alignment.
• Make.org: French impact organization running large-scale citizen consultation and cause-driven campaigns; comparable in mission and partnerships with the same institutional and foundation ecosystem Make Change serves.
• Les Films d'Ici: Established French documentary and impact-content production house; comparable to Make Change in subject matter (social issues, diversity) and in serving public broadcasters and cultural institutions.
• Upian: Paris-based digital content production studio specializing in documentary, interactive, and branded impact content for broadcasters, brands, and institutions; competes head-to-head with Make Change for similar French institutional RFPs.

Broad incumbents

• ARTE France: Franco-German public broadcaster commissioning documentary, series, and digital content on social and cultural issues; acts as both a potential commissioning partner and competitor for talent and slots.
• TBWA\Paris: Large French creative agency known for disruptive and cause-driven campaigns; relevant as a broader incumbent offering competing impact-led content and influencer services at scale.
• France Télévisions: France's national public broadcaster with significant investment in diversity, inclusion, and societal-issue programming; competes with Make Change for the same French public-funding pool and institutional partnerships.
• BETC Paris: Major French creative agency (Havas) with strong portfolio of purpose-driven and sustainability campaigns; competes with Make Change on brand cause-led briefs while operating at significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@makechangeprod
• Instagraminstagram.com/makechangeprod
• LinkedInlinkedin.com/company/make-change-productions

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Make Change