Touratech

What Touratech does

Touratech GmbH is a German manufacturer of premium accessories for adventure motorcycles, founded in 1990 and headquartered in Niedereschach in the Black Forest region. The company designs, produces, and sells a complete portfolio of vehicle equipment and rider gear—including proprietary suspension systems under the Touratech Suspension label, aluminum pannier case systems (ZEGA Evo, Pro, Pro2, Evo X, Mundo), waterproof soft luggage, vehicle protection (crash bars, engine guards, hand protectors), comfort seats, lighting, fairings, and a growing in-house apparel line (Compañero clothing, Guardo gloves, Aventuro helmets, DUSTRIDER). Manufacturing, development, marketing, and sales are vertically integrated at the Niedereschach facility, where over 550 employees work.

The company generates revenue through direct-to-consumer e-commerce (touratech.com, available in 12 languages), seven owned German retail showrooms providing individual advice and on-site fitting, and a worldwide distributor network. A second revenue stream comes from OEM production relationships, where Touratech manufactures stainless steel carriers, cases, and protectors for the official accessory programs of leading premium motorcycle manufacturers. The customer base centers on demanding adventure riders across Europe (DACH, France, Netherlands, Nordics, Italy, Spain, UK, Poland), supplemented by the OEM business and an annual Touratech Travel Event that drew over 20,000 attendees in 2026. Since 2018, Touratech has operated as a subsidiary of the Happich Group, gaining access to broader industrial-group manufacturing expertise.

Name

Touratech

Legal name

Touratech GmbH

Website

https://touratech.com

Company type

Private

Founded year

1990

Operating status

Operating

Short description

Touratech GmbH is a German manufacturer of premium adventure motorcycle accessories—suspension, luggage, vehicle protection, and rider gear—serving discerning riders worldwide through DTC e-commerce, retail showrooms, distributors, and OEM supply since 1990.

Ownership category

akta.pro rank

Product category

Adventure Motorcycle Accessories

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Automotive Parts and Accessories Retailers (44133)

SIC

Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Motorcycle Riding Gear & Apparel Retail (CRAMANAA)

akta.pro secondary industries

Riding Jackets, Pants & Suits Retail (Leather/Textile) (CRAMANAF), Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD), Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI), Guided & Packaged Motorcycle / Powersports Rental Tours (THADAHAL)

Keywords

• Adventure motorcycle accessories
• Motorcycle luggage systems
• Motorcycle suspension components
• Motorcycle protective equipment
• Motorcycle riding apparel

Headquarters

HQ city

Niedereschach

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Motorcycle Accessories Sales: Direct sales of high-quality motorbike accessories and adventure bike equipment through e-commerce and retail stores. Products include vehicle equipment (suspension, luggage, protection), riding gear (clothing, helmets, gloves), and navigation/communication devices.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Touratech designs, manufactures, and sells a complete portfolio of adventure motorcycle accessories and riding gear from its headquarters in Niedereschach, Germany. The offering spans vehicle equipment (suspension, aluminum and soft luggage, vehicle protection, fairings, seats, electrical/lighting, exhaust) and rider equipment (helmets, jackets, trousers, gloves, eyewear, navigation and communication systems). Sales occur through the company's own e-commerce store, seven German retail outlets, OEM supply to motorcycle manufacturers, and a global distributor network.

Product overview

Touratech is a German manufacturer offering a comprehensive portfolio of motorcycle accessories and rider equipment for adventure bikes. The product range centers on high-quality vehicle equipment (suspension systems under the Touratech Suspension label, aluminum pannier systems in ZEGA variants, waterproof soft luggage systems, comfort seats, vehicle protection, lighting, and fairing components) complemented by a full line of riding gear (Compañero clothing, DUSTRIDER, Guardo gloves, Aventuro helmets) and navigation/communication products. The company operates an e-commerce platform with seven German retail stores and worldwide distribution.

Differentiator

Problem solved

Functional benefit

Brands

• Touratech Suspension: Specialized suspension components brand under Touratech, offering products like Plug & Travel, Extreme, Level 1, Level 2, High End, and Electronic suspensions for adventure motorcycles.
• Touratech Waterproof
• Compañero
• Guardo
• Aventuro Gravel
• Adventure Country Tracks (ACT)

Products and services

• Touratech Suspension components Complete range of suspension components including shock absorbers, fork springs, cartridge kits, closed cartridge inserts, and electronic suspensions engineered specifically for adventure and touring motorcycles.
• ZEGA aluminum pannier systems Sturdy aluminum case systems available in Evo, Evo X, Pro, Pro2, and Mundo variants with stainless steel tube carriers for different motorcycle models.
• Touratech Waterproof soft luggage systems Waterproof soft luggage solutions including dry bags, soft panniers, tail bags, and complete luggage systems across multiple performance tiers for motorcycle travel.
• TMACS tank bags Tank-mounted luggage solutions with model-specific mounting systems, including an EXTREME Edition designed for rugged off-road use.
• Vehicle protection components Complete protection components including stainless steel and aluminum crash bars, engine guards, hand protectors, cylinder guards, frame guards, and headlight protectors in various materials.
• Touratech Comfort Seats Ergonomic seat benches with model-specific foam cores, Fresh Touch material, and optional heating for improved long-distance comfort.
• Electrical system and lighting upgrades Lighting upgrades including DENALI D7 Pro and D3 LED headlightsets, auxiliary lights, on-board sockets, CAN bus adapters, and charging plugs for adventure motorcycles.
• Fairing and windscreen Motorcycle windscreens and fairings available in multiple heights, and clear and tinted versions for improved aerodynamics and rider weather protection.
• Compañero motorcycle clothing Premium rider clothing line under the Compañero brand including adventure jackets with GORE-TEX technology, trousers, and multi-season gear for touring enduro use.
• Guardo Rambler GTX PRO gloves Waterproof and breathable 3-season motorcycle gloves featuring GORE GRIP technology with functional details for all-weather riding.
• Aventuro Gravel carbon helmet Adventure-oriented motorcycle helmet in carbon fiber construction designed for gravel and off-road riding.
• DUSTRIDER motorcycle clothing Adventure motorcycle clothing line engineered for demanding off-road and touring use.
• GPS navigation devices and mounts GPS navigation devices and mounting solutions for motorcycles and cars, including dedicated brackets and power supply accessories.
• Touratech communication systems Intercom and communication devices for motorcycle riders enabling hands-free communication while riding.
• Touratech Travel Event Annual motorcycle travel meeting held at company headquarters in Niedereschach, Germany; described as one of the largest motorcycle travel gatherings in the world.
• Adventure Country Tracks (ACT) and Backcountry Discovery Routes (BDR) Guided motorcycle tour concepts enabling adventure riders to experience motorcycle travel across numerous European countries and the USA.

Quantifiable outcome

• Over 550 employees dedicated to adventure motorcycle equipment manufacturing
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Premium Motorcycle Manufacturers (OEM Customers)coreOEM/ Whitelabel/ Licensing PartnerTouratech produces stainless steel carriers, cases and protectors for the accessory ranges of leading motorcycle brands. These OEM relationships demonstrate the high quality standards of Touratech's German manufacturing.
• Happich GroupcoreStrategic or Co-development PartnerPart of the Happich Group since 2018, providing access to extensive know-how to further optimize processes and procedures and continuously expand Touratech's role as a leading company in the industry.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• KTM PowerParts: KTM's official accessories division offering model-specific protection, luggage, and performance parts for KTM adventure motorcycles (e.g., KTM 890 Adventure). Comparable to Touratech's model-specific accessory approach but bundled with OEM distribution.

Direct peers

• Hepco & Becker: German motorcycle accessories manufacturer producing side carriers, topcases, crash bars, and luggage systems. Strong overlap with Touratech in motorcycle-specific luggage and protection products across European markets.
• Barkbusters: Australian manufacturer of motorcycle hand guards and protection products. Direct overlap with Touratech's hand protector and vehicle protection categories across adventure and off-road motorcycle segments.
• SW-Motech: German manufacturer and retailer of motorcycle accessories, luggage, and protection systems headquartered in Germany. SW-Motech is the closest direct peer to Touratech, offering a similar product range (luggage, protection, GPS mounts) for adventure and touring motorcycles via a comparable DTC-plus-distributor model.
• Wunderlich: German specialist manufacturer focused on BMW motorcycle accessories including protection, ergonomics, and luggage. Direct comparable to Touratech's adventure-motorcycle accessory portfolio and shares the German premium positioning and model-specific approach.
• B&B Offroad Engineering: US-based manufacturer of off-road motorcycle protection and suspension components for adventure and enduro bikes. Comparable to Touratech's vehicle protection and Touratech Suspension product lines, particularly for off-road-focused adventure riders.
• Givi: Italian manufacturer of motorcycle luggage (topcases, side cases, tank bags) and accessories with global distribution. Competes with Touratech's ZEGA and soft luggage lines and offers a comparable premium positioning at larger scale across broader motorcycle segments.
• Kriega: UK-based specialist in motorcycle luggage and hydration packs. Direct peer in the adventure-motorcycle soft luggage category where Touratech Waterproof competes, with overlapping customer base in adventure and off-road touring riders.

Regional players

• Akrapovič: Slovenian premium exhaust system manufacturer serving motorcycle and automotive markets. Indirect peer sharing Touratech's premium adventure-motorcycle customer base and Made-in-Europe positioning, though narrower in product scope (exhausts vs. full accessories portfolio).

Emerging players

• Mosko Moto: US-based adventure motorcycle luggage and apparel brand. Competes in the adventure touring segment with soft luggage systems and apparel analogous to Touratech Waterproof and Compañero product lines, though at a smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/touratech
• YouTubeyoutube.com/channel/touratech
• Instagraminstagram.com/touratech

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Touratech