B&B Offroad Engineering
B&B Offroad Engineering is a privately held Australian manufacturer and online retailer of aftermarket motorcycle accessories — including bash plates, radiator guards, and luggage racks — serving individual off-road riders and motorcycle dealers worldwide via direct e-commerce and B2B wholesale.
- Company typePrivate
- Founded1995
- HeadquartersBallarat, Australia
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What B&B Offroad Engineering does
B&B Offroad Engineering is a privately held, family-owned Australian manufacturer and distributor of aftermarket motorcycle and powersports accessories, founded in 1995 and headquartered in Delacombe, Victoria. The company designs and fabricates core products in-house using high-grade aluminium with steel bracketing and fixings, covering bash plates, skid plates, radiator guards, frame guards, chain guards, exhaust heat shields, muffler inserts, auxiliary light brackets, speedo eliminators, tail tidies, and a growing UTV/Side-by-Side accessory line. Its proprietary B&B Off Road Engineering catalog spans 690+ SKUs and the bike-specific catalog reaches 757+ products fitment-mapped to 18+ motorcycle marques including Honda, KTM, Yamaha, Kawasaki, Suzuki, Husqvarna, BMW, Ducati, GasGas, and Aprilia.
The business operates a direct-to-consumer e-commerce model at bboffroad.com.au with worldwide shipping, supported by a YouTube channel for product and rider content. A B2B dealer portal (b2b.salesin.com) provides a secondary wholesale channel for motorcycle dealers and service shops. The company complements its proprietary range by distributing third-party premium brands — including Kriega, Givi, Barkbusters, Steg Pegz, Rotopax, Overland Fuel, Zac Speed, Motion Footpegs, Andy Strapz, Rok Straps, and CLICKnRIDE — positioning the storefront as a comprehensive off-road and adventure riding outfitter. Pricing is unit-based across a wide band ($27.50-$999.95 AUD) with all-inclusive GST; bash plates range from $210-$690 AUD and luggage racks from $142-$583 AUD. Revenue is generated entirely through transactional one-time-purchase sales of parts, accessories, and apparel, with no subscription, licensing, or service revenue disclosed.
B&B Offroad Engineering firmographics
Firmographics- Name
- B&B Offroad Engineering
- Legal name
- B&B Offroad Engineering
- Website
- https://bboffroad.com.au
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- B&B Offroad Engineering is a privately held Australian manufacturer and online retailer of aftermarket motorcycle accessories — including bash plates, radiator guards, and luggage racks — serving individual off-road riders and motorcycle dealers worldwide via direct e-commerce and B2B wholesale.
- Ownership category
- akta.pro rank
B&B Offroad Engineering industry classification
Industry- Product category
- Aftermarket Motorcycle Accessories
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991), Automotive Parts and Accessories Retailers (44133), Other Motor Vehicle Parts Manufacturing (336390), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122)
- SIC
- Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Off-Road & MX Gear Retail (Dirt Bike/Motocross/Enduro) (CRAMANAG)
- akta.pro secondary industries
- Aftermarket Exterior Accessories Manufacturing (Body Kits/Grilles/Bumpers/Racks/Tow Hooks) (IMACANAI), Aftermarket Exhaust & Emissions Components Manufacturing (Mufflers/Catalysts/DPF/EGR) (IMACANAE), Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK)
Keywords
Where B&B Offroad Engineering is headquartered
LocationHeadquarters
- HQ city
- Ballarat
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
B&B Offroad Engineering business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Others
Revenue model
- Motorcycle Parts and Accessories Sales: One-time purchase model for aftermarket motorcycle parts and accessories including bash plates, radiator guards, luggage racks, exhaust components, and protective gear sold directly to consumers through e-commerce
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Protective Gear - Bash Plates |
| Unit Pricing | Pay-as-you-go | Luggage Racks and Carry Systems |
| Unit Pricing | Pay-as-you-go | Apparel and Merchandise |
| Unit Pricing | Pay-as-you-go | Third-Party Brand Products |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
B&B Offroad Engineering product offering
Product offeringCore offering
B&B Offroad Engineering designs, manufactures, and distributes aftermarket motorcycle parts and accessories, primarily bash plates, skid plates, radiator guards, luggage racks, and exhaust components for dirt bikes, adventure, enduro, and motocross motorcycles. Products are custom-manufactured from high-grade aluminium with steel bracketing and engineered for model-specific fitment across major motorcycle brands. The company also distributes complementary third-party brands such as Kriega, Givi, Barkbusters, Steg Pegz, and Overland Fuel to off-road riders worldwide.
Product overview
B&B Offroad Engineering is an Australian manufacturer and retailer of aftermarket motorcycle and dirt bike accessories, offering a comprehensive range of protective gear, luggage solutions, and riding essentials. The core product portfolio consists of their proprietary bash plates, skid plates, and radiator guards manufactured from high-grade aluminium with steel bracketing for off-road durability. Their product line extends to exhaust components (heat shields, muffler inserts), frame and chain protection, auxiliary light brackets, and UTV accessories. The company also distributes complementary third-party brands including Kriega motorcycle luggage, Givi top boxes, Overland and Rotopax fuel containers, Steg Pegz footpegs, Zac Speed adventure gear, CLICKnRIDE LED indicators, Barkbusters handguards, and Motion Footpegs. Additionally, they offer B&B-branded apparel including t-shirts, hoodies, and beanies. Products are organized by bike make (supporting Aprilia, Beta, BMW, Honda, Husqvarna, Kawasaki, KTM, Suzuki, Yamaha, and others) and by product category, enabling riders to find parts specific to their motorcycle model.
Differentiator
Problem solved
Functional benefit
Products and services
- Bash Plates / Skid Plates Heavy-duty aluminium engine protection plates designed to shield dirt bike engines and frames from rocks, debris, and impacts during off-road riding. Made from high-grade aluminium with steel bracketing for ultimate strength and durability. Custom-engineered for specific motorcycle makes and models.
- Radiator Guards Protective guards that shield motorcycle radiators from impact and debris, preventing damage during off-road riding while maintaining cooling airflow. Model-specific fitment for major motorcycle brands.
- Luggage Racks and Carry Racks High-strength aluminium motorcycle carry racks and luggage plates for secure gear transport on adventure rides. Features multiple mounting points for various luggage configurations including rear carry racks, luggage plates, and tail racks.
- Frame Guards Protective guards that shield motorcycle frames from scratches and damage during off-road riding and crashes.
- Chain Guards and Case Savers Chain guides and case savers designed to prevent chain derailment and protect engine cases from chain damage.
- Heat Shields Aluminium exhaust heat shields that reduce surface heat and prevent burns. Made from high-grade aluminium for extreme heat resistance.
- Muffler Inserts Stainless steel muffler inserts designed to reduce noise and regulate exhaust flow while maintaining durability.
- Auxiliary Light Brackets Mounting brackets for auxiliary lights designed to fit various motorcycle models for enhanced visibility.
- Speedo Eliminators Electronic devices that remove speedometer calibration for aftermarket wheel/tire combinations on motorcycles.
- Tail Tidies Aftermarket tail sections that tidy up motorcycle rear ends by relocating license plates and indicators.
- UTV / Side By Side Accessories Accessories for Utility Terrain Vehicles including A-arm guards, roll cages, nurf bars, and roof options.
- B&B Off Road Branded Apparel Company-branded clothing including t-shirts, hoodies, beanies, caps, and towels featuring B&B Off Road branding.
- Kriega Motorcycle Luggage Premium adventure motorcycle luggage systems including OS adventure packs, US tailpacks, and accessories distributed by B&B Offroad Engineering.
- Givi Motorcycle Luggage Motorcycle luggage and top cases including Trekker Outback and universal mounting solutions.
- Overland Fuel Cells Auxiliary fuel containers and mounting systems in various capacities for adventure riding.
- Rotopax Fuel Containers USA-made fuel and water containers with patented modular mounting systems for motorcycles.
- Steg Pegz Footpegs Enhanced grip footpeg systems designed to improve rider control and comfort on off-road motorcycles.
- Zac Speed Adventure Gear Modular backpack systems and hydration packs designed for adventure and off-road motorcycle riding.
- CLICKnRIDE LED Indicators Universal LED turn signals with innovative click-release system for off-road and enduro motorcycles.
- Barkbusters Handguards Motorcycle handguards providing weather protection and impact resistance for off-road riders.
- Andy Strapz Tie-downs and Frames Heavy-duty tie-down straps and soft bag mounting frames for securing motorcycle gear.
- Rok Straps Adjustable stretch straps for securing luggage on motorcycles and adventure bikes.
- Motion Footpegs Premium footpeg systems for adventure and enduro motorcycles with standard and drop mount options.
Companies that use B&B Offroad Engineering
Customer profileSegments2 records
Ideal customer profiles2 records
B&B Offroad Engineering technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
B&B Offroad Engineering partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Overland Adventure GearcorePartnership with Overland Adventure Gear for premium adventure riding gear and accessories including fuel cells and mounting systems. Overland products complement B&B's own range of luggage and protection accessories.
- Steg PegzcoreDistribution partnership for Steg Pegz innovative footpeg products providing better grip and stability for dirt bike riders.
- Rok StrapscorePartnership for adjustable stretch straps for securing luggage on motorcycles and adventure bikes.
- Zac SpeedcorePartnership for modular backpack systems and hydration products designed for off-road and adventure riding.
- Click-n-RidecorePartnership for quick-release LED turn signals designed for off-road and dual-sport motorcycles.
- Andy StrapzcorePartnership for heavy-duty tie-down straps and soft bag frame systems for securing motorcycle gear and luggage.
- VelominorHigh-performance motorcycle accessories designed for touring and off-road use.
- GivicorePremium Italian motorcycle luggage and accessory brand including top boxes, side cases, and smartphone mounts. Givi products complement B&B's rack and luggage systems.
- KriegacorePremium motorcycle luggage brand known for OS-series adventure packs and US-series tail packs. Kriega products work with B&B's carry rack systems.
- BarkbusterscoreHandguard and hand protection systems for motorcycles. Barkbusters products complement B&B's protective gear range.
Scale indicators4 records
Expansion highlights5 records
B&B Offroad Engineering competitors and assessment
Company assessmentBroad incumbents
- Givi: Italian global manufacturer of motorcycle and scooter luggage, top boxes, and accessories. Broader incumbent that overlaps B&B's luggage category through distribution partnership.
Direct peers
- SW-Motech: Global manufacturer of adventure and sports motorcycle accessories including luggage systems, protection guards, and mounting solutions. Directly comparable product overlap with B&B's bash plates, radiator guards, and luggage rack lines, with similar B2C + dealer GTM.
- Touratech: German-based global manufacturer and retailer of premium adventure motorcycle accessories (luggage, protection, lighting, ergonomics). Highly comparable to B&B in target customer (adventure/off-road riders), product categories (bash plates, luggage racks, guards), and DTC-plus-dealer distribution model.
- Acerbis: Italian manufacturer of aftermarket motorcycle plastics, guards, and accessories for off-road and motocross. Overlaps directly with B&B on protection products (frame guards, skid plates) for dirt bikes and enduros.
- Bullet Proof Designs: US-based manufacturer of aluminium skid plates, frame guards, and case savers for dirt bikes and off-road motorcycles. Comparable protection-product portfolio and model-specific fitment approach.
- Barkbusters: Australian manufacturer of motorcycle handguards and impact protection for off-road, adventure, and dual-sport riding. Same home market as B&B, directly comparable customer base, and B&B distributes their products.
- AXP Racing: French manufacturer specializing in aluminium skid plates, bash plates, and radiator guards for off-road and adventure motorcycles. Closely comparable product overlap and premium positioning to B&B's core range.
- R&G Racing: UK-based manufacturer and retailer of aftermarket motorcycle crash protection, frame guards, and accessories. Comparable aftermarket model-specific fitment business serving sport, adventure, and off-road riders.
- Polisport: Portuguese manufacturer of motorcycle plastics, protection, and accessories serving motocross, enduro, and trail segments. Comparable in offering protective and accessory parts to B&B's core dirt bike audience.
Emerging players
- Kriega: UK manufacturer of premium adventure motorcycle luggage and hydration packs. Partial overlap with B&B's luggage category; B&B is an authorized distributor of Kriega products in Australia.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
B&B Offroad Engineering social profiles
Digital presenceB&B Offroad Engineering financial estimates
Financial estimateRevenue estimate
Valuation estimate
B&B Offroad Engineering leadership team
Management profileNumber of profiles
B&B Offroad Engineering funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
B&B Offroad Engineering M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about B&B Offroad Engineering
What does B&B Offroad Engineering do?
B&B Offroad Engineering designs, manufactures, and distributes aftermarket motorcycle parts and accessories, primarily bash plates, skid plates, radiator guards, luggage racks, and exhaust components for dirt bikes, adventure, enduro, and motocross motorcycles. Products are custom-manufactured from high-grade aluminium with steel bracketing and engineered for model-specific fitment across major motorcycle brands. The company also distributes complementary third-party brands such as Kriega, Givi, Barkbusters, Steg Pegz, and Overland Fuel to off-road riders worldwide.
Is B&B Offroad Engineering a public or private company?
B&B Offroad Engineering is a private company. It is classified as family owned and is currently operating.
When was B&B Offroad Engineering founded?
B&B Offroad Engineering was founded in 1995. It employs 1 to 10 people.
Where is B&B Offroad Engineering based?
B&B Offroad Engineering is headquartered in Ballarat, Australia, in the Oceania region.
How does B&B Offroad Engineering make money?
One revenue line is on record: motorcycle Parts and Accessories Sales.
Who are B&B Offroad Engineering's main competitors?
Givi is listed as a broad incumbent. Direct peers are SW-Motech, Touratech, Acerbis, Bullet Proof Designs, Barkbusters, AXP Racing, R&G Racing and Polisport. Kriega is listed as an emerging player.
Does B&B Offroad Engineering have an API?
No public API is recorded for B&B Offroad Engineering.
What industry is B&B Offroad Engineering in?
B&B Offroad Engineering's product category is Aftermarket Motorcycle Accessories. Its primary akta.pro industry code is CRAMANAG, Off-Road & MX Gear Retail (Dirt Bike/Motocross/Enduro), with a secondary code of IMACANAI, Aftermarket Exterior Accessories Manufacturing (Body Kits/Grilles/Bumpers/Racks/Tow Hooks). Its NAICS code is 336991 and its SIC code is 3751.