The Kite
The Kite is a New York-based, bootstrapped leadership development and executive coaching firm founded in 2023 by two former C-Suite executives. It serves senior leaders and organizations navigating growth or change through customized multi-month engagements, team workshops, assessments, and one-on-one coaching anchored on its trademarked Human A-I™ methodology.
- Company typePrivate
- Founded2023
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What The Kite does
The Kite is a New York-based, privately held leadership development and executive coaching firm founded in 2023 by two former C-Suite executives, Tonia O'Connor and Christina Langdon, who bring over 60 years of combined operational leadership experience across media, health, consumer, and B2B sectors. The firm operates with 1-10 employees and offers a portfolio of professional services including the Growth Accelerator (multi-month organizational engagements), Team Workshops (tailored team performance sessions), Assessments (diagnostic tools measuring awareness and innovation), and Precision Coaching (one-on-one executive coaching). All services are delivered through the firm's proprietary Convergence Model, which integrates Leader Development, Team Alliance, and Organizational Goals & Vision, and are anchored on the trademarked Human A-I™ methodology that emphasizes the human capacities of Awareness and Imagination as drivers of transformation.
The underlying 'technology' is conceptual rather than software-based: Human A-I™ is a registered trademark representing a branded methodology and inside-out consulting philosophy, rather than a platform, AI system, or data product. The firm extends its reach through The Growth Line, a monthly thought-leadership newsletter, and the Growth Zone Assessment, a third-party diagnostic tool hosted on ScoreApp that functions as a mid-funnel lead capture mechanism. Distribution is exclusively direct consultative sales with custom-quoted, multi-year engagement contracts; there are no marketplace channels, resellers, or self-serve product offerings. The company is bootstrapped with no disclosed institutional funding, operates with no parent entity or subsidiaries, and reports no revenue or headcount growth metrics in the public record.
Customer segmentation is horizontal, targeting C-Suite leaders and senior leadership teams at organizations navigating growth, change, or transformation, with use cases spanning leadership development, team alignment, and organizational redesign. One documented client case study reports 80% revenue growth in year one and 27% growth in year two following the Growth Accelerator program, and the firm reports an average 75% increase in client confidence within six months. Given the small delivery team and custom engagement model, a small number of enterprise anchor contracts likely represent the majority of revenue, implying meaningful concentration risk and constrained scalability absent additional practitioner capacity.
The Kite firmographics
Firmographics- Name
- The Kite
- Legal name
- The Kite
- Website
- https://kite-labs.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Kite is a New York-based, bootstrapped leadership development and executive coaching firm founded in 2023 by two former C-Suite executives. It serves senior leaders and organizations navigating growth or change through customized multi-month engagements, team workshops, assessments, and one-on-one coaching anchored on its trademarked Human A-I™ methodology.
- Ownership category
- akta.pro rank
The Kite industry classification
Industry- Product category
- Executive Coaching & Leadership Development
- NAICS
- Professional and Management Development Training (611430)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Strategy, Decision-Making & Business Acumen Coaching (EDABANAH)
- akta.pro secondary industries
- Leadership Assessment, 360 Feedback & Development Planning (EDABAAAK), Corporate & Leadership Development (BPACANAA), Talent Management & Leadership Advisory (Succession, Performance, Culture) (BPACAJAH)
Keywords
Where The Kite is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
The Kite business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Growth Accelerator: Comprehensive multi-month consulting engagements designed to achieve organizational growth goals. Pricing not publicly disclosed, indicating a custom/enterprise sales model.
- Team Workshops: Tailored sessions to strengthen team performance and dynamics. Offered as part of customizable consulting engagements.
- Precision Coaching: One-on-one coaching engagements to map whole-life success plans for individual leaders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Growth Accelerator - Comprehensive multi-month engagements |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
The Kite product offering
Product offeringCore offering
The Kite sells leadership development and executive coaching services delivered through a proprietary Human A-I™ methodology. Core offerings include the Growth Accelerator (multi-month transformation engagement), Team Workshops (tailored team performance sessions), Assessments (awareness and innovation diagnostics), and Precision Coaching (one-on-one leadership coaching). Engagements are sold on a custom, quote-based basis to organizations and senior leaders navigating growth or change.
Product overview
The Kite is a leadership development company offering a unified methodology built around its proprietary Human A-I™ approach, which leverages the uniquely human capacities of Awareness and Imagination. The core offerings include Growth Accelerator (comprehensive multi-month engagements), Team Workshops (tailored team performance sessions), Assessments (awareness and innovation diagnostic tools), and Precision Coaching (one-on-one leadership coaching). These are delivered through The Kite's Convergence Model, which integrates Leader Development, Team Alliance, and Organizational Goals & Vision to drive transformational growth. The company also publishes The Growth Line, a monthly newsletter, and directs clients to an external Growth Zone Assessment tool.
Differentiator
Problem solved
Functional benefit
Brands
- Human A-I™: Proprietary methodology leveraging Awareness and Imagination to unlock extraordinary potential for growth and transformation in individuals, teams, and organizations.
Products and services
- Growth Accelerator
Quantifiable outcome
- 75% increase in confidence within six months (client-reported average)
- +1 more outcomes
Companies that use The Kite
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles1 record
The Kite technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
The Kite partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights4 records
The Kite competitors and assessment
Company assessmentDirect peers
- Vistage: Peer advisory and executive coaching organization serving CEOs and senior leaders through group advisory and one-on-one coaching. Directly comparable to The Kite's C-Suite focus and coaching-led transformation model, with a longer-established presence and larger member base.
- Center for Creative Leadership (CCL): Nonprofit leadership development provider offering executive education, assessments, and coaching programs globally. Directly comparable to The Kite in leadership development methodology, executive coaching, and assessment offerings for senior leaders.
- DDI (Development Dimensions International): Global leadership development firm specializing in leadership assessment, coaching, and training programs for enterprises. Comparable to The Kite in leadership development, executive coaching, and assessment offerings, though serving a broader enterprise client base.
- Ken Blanchard Companies: Leadership development and management training company offering coaching, workshops, and assessment-based programs to organizations. Comparable to The Kite in leadership development methodology, executive coaching, and assessment-based offerings, with a more established product portfolio.
- Marshall Goldsmith Partners: Executive coaching and leadership development firm founded by Marshall Goldsmith, serving C-Suite and senior leaders globally. Highly comparable as a coaching-led leadership development firm targeting C-Suite with proprietary methodologies, though with a much more established brand.
Broad incumbents
- FranklinCovey: Large established leadership development and training firm offering programs, coaching, and assessments to enterprises globally. Comparable to The Kite in serving organizations seeking leadership transformation, though FranklinCovey operates at much greater scale across a broader curriculum.
- BetterUp: Digital coaching and mental wellness platform serving enterprises with one-on-one coaching, assessments, and development content. Comparable in offering coaching-driven leadership development to organizations, though BetterUp operates a tech-mediated, scaled model versus The Kite's bespoke engagements.
- Heidrick & Struggles: Global executive search and leadership advisory firm offering executive coaching, leadership development, and organizational consulting. Comparable to The Kite in serving C-Suite and senior leader development, though as part of a broader executive search and advisory portfolio.
- Korn Ferry: Global organizational consulting firm offering executive coaching, leadership development, and talent management services. Comparable in delivering leadership and executive coaching to senior leaders and organizations, but at far greater scale and as part of a broader HR consulting portfolio.
Others
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
The Kite social profiles
Digital presenceThe Kite financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Kite leadership team
Management profileNumber of profiles
Profiles2 records
The Kite funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Kite M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Kite
What does The Kite do?
The Kite sells leadership development and executive coaching services delivered through a proprietary Human A-I™ methodology. Core offerings include the Growth Accelerator (multi-month transformation engagement), Team Workshops (tailored team performance sessions), Assessments (awareness and innovation diagnostics), and Precision Coaching (one-on-one leadership coaching). Engagements are sold on a custom, quote-based basis to organizations and senior leaders navigating growth or change.
Is The Kite a public or private company?
The Kite is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Kite founded?
The Kite was founded in 2023. It employs 1 to 10 people.
Where is The Kite based?
The Kite is headquartered in New York, United States, in the North America region.
How does The Kite make money?
Three revenue lines are on record. Growth Accelerator is the primary driver. The others are team Workshops and precision Coaching.
Who are The Kite's main competitors?
Direct peers on record are Vistage, Center for Creative Leadership (CCL), DDI (Development Dimensions International), Ken Blanchard Companies and Marshall Goldsmith Partners. Broad incumbents are FranklinCovey, BetterUp, Heidrick & Struggles and Korn Ferry. CoachHub is listed as an others.
Does The Kite have an API?
No public API is recorded for The Kite.
What industry is The Kite in?
The Kite's product category is Executive Coaching & Leadership Development. Its primary akta.pro industry code is EDABANAH, Strategy, Decision-Making & Business Acumen Coaching, with a secondary code of EDABAAAK, Leadership Assessment, 360 Feedback & Development Planning. Its NAICS code is 611430 and its SIC code is 8742.