The Change Initiative

What The Change Initiative does

The Change Initiative is a Bangkok-headquartered professional facilitation consultancy, legally established in 2007, that designs and delivers workshops, conferences, and change-management events for corporate, government, and non-profit clients. Its core service portfolio comprises Professional Facilitation, Futures Thinking & Strategic Foresight, and Process Consulting, supplemented by modular offerings including In-House Training (in facilitation, futures thinking, and storytelling), Workshop Design, and Event Support & Organization. The firm was extended in 2016 from a pure facilitation business into strategic foresight and ASEAN-wide event support.

The company operates a sales-led, project-based consulting model in which senior experts engage directly with clients to scope and deliver customized engagements. Delivery is anchored by Managing Director Jost H. Wagner, who holds the Certified Professional Facilitator - Master (CPF-M) credential, alongside CFO and Head of Event Support Nathamon (Apple) Tanapurihiran and senior management figure Dr. Pimrapaat (Mary) Dusadeeisariyakul. The Bangkok office draws on a broader associated-expert network — Prof. John A. Sweeney, Prof. Sohail Inayatullah, Ruben Van der Laan, Susan Koshy, ITTinat Seeboonruang, and Mandira MarharJan — to scale multi-disciplinary capacity without proportionate headcount expansion.

Cumulative scale commentary reports 346 projects delivered, 673 workshops facilitated, 2,102 people trained in facilitation, and 153 clients served across approximately two decades. The firm is privately held with no disclosed funding, parent entity, or subsidiary structure. Pricing is not publicly disclosed; all engagements are scoped per project. No proprietary technology, software product, or AI/ML capability is mentioned in available sources, distinguishing the firm from platform-based competitors and framing it as a pure human-expert services business.

Name

The Change Initiative

Legal name

The Change Initiative

Website

https://change-initiative.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

The Change Initiative is a Bangkok-based facilitation consultancy, founded in 2007, that delivers professional workshop facilitation, futures thinking and strategic foresight, process consulting, in-house training, and event support to corporate, government, and non-profit clients across the ASEAN region.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Change Management & Transformation Consulting (BPAHAGAC)

akta.pro secondary industries

Change Management & Organizational Development (OD) Training (EDABAIAJ), Stakeholder, Communication & Change Management (EDABAHAF), Organization Design & Change Management Consulting (BPAHACAD)

Keywords

• Professional facilitation services
• Strategic foresight consulting
• Workshop design services
• Event management consulting
• Organizational change consulting

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Professional Facilitation Services: Core consulting revenue generated through professional facilitation of workshops and conferences for corporate and organizational clients. Services are delivered by certified senior facilitators on a project basis.
2. Futures Thinking & Strategic Foresight Consulting: Strategic foresight consulting services offered since 2016, providing clients with futures thinking methodologies and strategic planning support.
3. Event Support & Organization: Professional event support services including event design, organization, and moderation for impactful knowledge and change events in the ASEAN region.
4. In-House Training Programs: Training programs in facilitation, futures thinking, storytelling and related topics delivered to client organizations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

The Change Initiative is a facilitation and consulting firm that delivers professional facilitation of workshops and conferences, futures thinking and strategic foresight consulting, and process consulting services. The company also provides modular service offerings including in-house training programs, customized workshop design, and professional event support and organization, primarily serving clients across the ASEAN region from its base in Bangkok, Thailand.

Product overview

The Change Initiative is a service-based consulting company offering a unified portfolio of facilitation and strategic advisory services. The core offerings include Professional Facilitation, Futures Thinking & Strategic Foresight, and Process Consulting, supplemented by modular service components including In-House Training, Workshop Design, and Event Support & Organization. The services are delivered through a team of certified facilitators and are customized for each client engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Facilitation Expert facilitation of workshops and conferences, focused on creating engaging and productive sessions that deliver measurable impact and value for client organizations and communities.
• Futures Thinking & Strategic Foresight Strategic foresight and futures thinking consulting that helps organizations anticipate and prepare for future scenarios, trends, and uncertainties, supporting long-term strategic planning.
• Process Consulting Advisory consulting that helps organizations improve their internal processes and workflow efficiency through structured facilitation and change methodologies.
• In-House Training Customized training programs in facilitation, futures thinking, storytelling, and related professional development topics delivered at client locations.
• Workshop Design Customized workshop development and design tailored to specific client objectives, supporting engagement and productive outcomes.
• Event Support & Organization Professional event design, organization, and moderation services for impactful knowledge and change events in the ASEAN region.

Quantifiable outcome

• 346 projects delivered, 673 workshops facilitated, 2,102 people trained

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Global Network of Senior ExpertsminorOthersThe Change Initiative maintains a vast global network of senior experts who collaborate on various projects. This network includes named associated experts: Prof. John A. Sweeney (Futurist & Consultant), Ruben Van der Laan (Senior Facilitation Expert), Prof. Sohail Inayatullah (Senior Facilitation Expert), Susan Koshy (Facilitator), ITTinat Seeboonruang (Senior Facilitation Expert), and Mandira MarharJan (Emcee and Conference Moderator). These are freelance/external experts rather than formal partnership entities.

Scale indicators6 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• Prosci: Specialist change management research, training, and advisory firm known for the ADKAR methodology. Comparable to TCI as a change-management-focused consulting and training provider serving enterprise clients.
• The Grove Consultants International: Long-standing facilitation, change, and team-effectiveness consultancy offering customized workshop design and visual facilitation tools. Highly comparable to TCI as a specialist professional-services firm focused on facilitation and organizational change.
• Institute for the Future (IFTF): Pioneering strategic-foresight research and consulting organization offering futures thinking, scenario planning, and training programs. Highly comparable to TCI's Futures Thinking & Strategic Foresight service line.
• Kotter International: Change management consultancy and training firm built on John Kotter's change methodology. Comparable to TCI in delivering structured change-management workshops, advisory, and capability-building programs to organizations.
• Liberating Structures: Developer and disseminator of a widely used library of facilitation methods for engaging workshops and group processes. Comparable to TCI as a facilitation methodology provider targeting change and innovation practitioners.
• Institute of Cultural Affairs (ICA) / Technology of Participation (ToP): Global facilitation-focused network that trains facilitators and delivers participatory workshop methods including the ToP technology. Directly comparable to TCI in offering facilitation training, facilitation methods, and conference design.

Regional players

• Change Management Institute: Change management association and advisory network with presence across Asia-Pacific, offering certification, training, and consulting related to organizational change. Comparable to TCI in change-management focus, though operating more as a network/certification body across multiple regions.

Broad incumbents

• McKinsey & Company: Global management consulting incumbent with organizational, change, and transformation practices serving large enterprise and public-sector clients in Asia. Comparable to TCI as a management consulting provider, though at far broader scope and scale.
• Deloitte: Global professional services firm with dedicated Human Capital and Transformation practices offering change-management and workshop-facilitation services across ASEAN. Comparable to TCI in change and transformation consulting, though as part of a much larger portfolio.

Others

• International Association of Facilitators (IAF): Global professional membership body that sets facilitation standards and issues the CPF and CPF-M credentials held by TCI's leadership. Related to TCI as the standards body and ecosystem around the facilitation profession rather than a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/institute-for-transformational-leadership-thailand

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Change Initiative