MIKADO
MIKADO is a privately held neighborhood sushi restaurant chain founded in 2010, operating nine locations across New York City, serving dine-in, takeout, online ordering, catering, and private dining customers under parent Lin's Hospitality.
- Company typePrivate
- Founded2010
- Headquarters—
- Headcount—
- GTM typeB2C
- OfferingServices
What MIKADO does
MIKADO is a privately held neighborhood sushi restaurant chain founded in 2010 in New York City, currently operating nine locations across Manhattan, Brooklyn, Queens, and Staten Island (Union Square, Atlantic, Pearl St, Lexington, Kew Garden, Park Slope, Greenpoint, Staten Island, and Upper West Side). The chain serves casual Japanese cuisine — primarily sushi — through dine-in service, takeout, online ordering via the order.online platform, and a digital presence anchored by Instagram Reels and an email newsletter. Catering (with a $1,000 minimum for large custom setups) and private dining rooms (including a Chelsea venue accommodating 4–50 guests) extend the offering into corporate events, private celebrations, and group gatherings.
The business is operated under parent entity Lin's Hospitality, which centralizes contact and operational oversight ([email protected]). The core technology stack is light: a Squarespace-hosted marketing site, a third-party online ordering integration (order.online), and organic social media channels. There is no proprietary technology platform, mobile app, AI capability, patents, or disclosed integrations in the source data. The revenue model is straightforward restaurant economics — one-time transactional payments for dine-in, takeout, delivery/online pickup, per-event catering, and per-event private dining — with no subscription, membership, or recurring contracted revenue disclosed. Pricing is not publicly posted; menu PDFs are downloadable from the site, and the only explicit price signal is the catering $1,000 floor for large custom orders.
Customer segmentation is primarily SMB/individual consumers (neighborhood diners, regular takeout customers) with secondary use-case segments in private event organizers and catering clients. The go-to-market motion is direct-to-consumer and neighborhood-focused: physical proximity across nine NYC trade areas, walk-in dine-in, plus pickup and event channels. No institutional investment, private equity involvement, public listing, leadership team disclosures, awards, regulatory actions, or M&A activity were identified, which limits visibility into financials, governance, and forward strategy beyond what is observable from the public website.
MIKADO firmographics
Firmographics- Name
- MIKADO
- Legal name
- Mikado
- Website
- https://newmikadonyc.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Short description
- MIKADO is a privately held neighborhood sushi restaurant chain founded in 2010, operating nine locations across New York City, serving dine-in, takeout, online ordering, catering, and private dining customers under parent Lin's Hospitality.
- Ownership category
- akta.pro rank
MIKADO business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales
Revenue model
- Dine-in and Takeout Sales: Traditional restaurant revenue from dine-in and takeout customers at multiple NYC locations, offering sushi, lunch, dinner, and drinks.
- Catering Services: Corporate and private event catering with minimum orders of $1,000 for larger gatherings and custom setups.
- Private Dining Events: Revenue from private dining room bookings, including a private room in Chelsea accommodating groups of 4-50.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
MIKADO product offering
Product offeringCore offering
MIKADO is a neighborhood sushi restaurant chain operating 9 locations across New York City (Union Square, Atlantic, Pearl St, Lexington, Kew Garden, Park Slope, Greenpoint, Staten Island, and Upper West Side). Founded in 2010 as a small take-out spot, it serves fresh sushi and Japanese cuisine for dine-in, takeout, and delivery, complemented by catering services and private dining rooms. The brand is operated under Lin's Hospitality.
Product overview
MIKADO is a neighborhood sushi restaurant chain operating 9 locations across New York City (Union Square, Atlantic Avenue, Pearl Street, Lexington Avenue, Kew Garden, Park Slope, Greenpoint, Staten Island, and Upper West Side). Founded in 2010, the restaurant offers fresh sushi and Japanese cuisine for dine-in, takeout, and delivery through its online ordering system. The business provides catering services for events and gatherings, with private dining rooms available at select locations including a Chelsea venue accommodating 4-50 guests. The core offering centers on consistent, quality sushi with an accessible neighborhood vibe.
Differentiator
Problem solved
Functional benefit
Products and services
- Sushi and Japanese Cuisine Fresh sushi and Japanese cuisine served for dine-in, takeout, and delivery across 9 NYC neighborhood locations, featuring special rolls, lunch, dinner, and drink menus for casual neighborhood diners.
- Catering Services Off-premise catering for corporate events, parties, and gatherings, with orders starting at $1,000+ for large or custom setups, ordered through [email protected].
- Private Dining Bookable private dining rooms and tailored sushi experiences available across MIKADO locations, including a private room in Chelsea accommodating groups of 4-50 guests.
- Online Ordering Digital ordering system enabling customers to place pickup orders online from any of the 9 MIKADO locations through the order.online platform.
Companies that use MIKADO
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
MIKADO technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MIKADO partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
MIKADO competitors and assessment
Company assessmentDirect peers
- Sushi of Gari: Established NYC sushi brand with multiple locations focused on traditional and creative Japanese cuisine, comparable as a multi-location NYC sushi operator.
- Sushi Nakazawa: NYC sushi restaurant with multiple locations emphasizing traditional Japanese omakase, relevant as a multi-location NYC sushi operator targeting similar customers.
- Sugarfish: Casual sushi chain with multiple locations emphasizing a simple, consistent, quality-driven experience — directly comparable to Mikado's neighborhood casual sushi approach.
- Hasaki: Long-running NYC Japanese restaurant offering sushi and cooked dishes in a casual neighborhood setting, similar in format and price point to Mikado.
- Blue Ribbon Sushi: NYC-based multi-location sushi restaurant group offering casual-to-mid-tier sushi across several Manhattan and Brooklyn neighborhoods, closely mirroring Mikado's neighborhood sushi chain positioning.
Broad incumbents
- Nobu Restaurants: Globally recognized upscale Japanese restaurant brand with NYC locations. Broader portfolio and brand scale than Mikado but overlaps in NYC Japanese/sushi dining.
- Momofuku: NYC-based Asian dining restaurant group operating multiple concepts and locations, comparable as a multi-unit Asian-cuisine operator within the same city.
- Ippudo: Global Japanese ramen restaurant chain with NYC locations, comparable as a multi-location Japanese-cuisine operator serving casual neighborhood dining occasions.
Emerging players
- Teriyaki Madness: National Japanese fast-casual chain serving bowls and sushi-adjacent items, relevant as a multi-unit Japanese-casual competitor targeting similar grab-and-go occasions.
- Pokeworks: Fast-casual poke/sushi chain that overlaps with Mikado in raw-seafood offerings and neighborhood convenience positioning, though with a more scalable fast-casual model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
MIKADO social profiles
Digital presenceMIKADO financial estimates
Financial estimateRevenue estimate
Valuation estimate
MIKADO leadership team
Management profileNumber of profiles
Profiles1 record
MIKADO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MIKADO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MIKADO
What does MIKADO do?
MIKADO is a neighborhood sushi restaurant chain operating 9 locations across New York City (Union Square, Atlantic, Pearl St, Lexington, Kew Garden, Park Slope, Greenpoint, Staten Island, and Upper West Side). Founded in 2010 as a small take-out spot, it serves fresh sushi and Japanese cuisine for dine-in, takeout, and delivery, complemented by catering services and private dining rooms. The brand is operated under Lin's Hospitality.
Is MIKADO a public or private company?
MIKADO is a private company. It is classified as family owned and is currently operating.
When was MIKADO founded?
MIKADO was founded in 2010.
How does MIKADO make money?
Three revenue lines are on record. Dine-in and Takeout Sales are the primary driver. The others are catering Services and private Dining Events.
Who are MIKADO's main competitors?
Direct peers on record are Sushi of Gari, Sushi Nakazawa, Sugarfish, Hasaki and Blue Ribbon Sushi. Broad incumbents are Nobu Restaurants, Momofuku and Ippudo. Emerging players are Teriyaki Madness and Pokeworks.
Does MIKADO have an API?
No public API is recorded for MIKADO.