Steve Bauer Bike Tours

Name

Steve Bauer Bike Tours

Legal name

Steve Bauer Bike Tours Inc.

Website

https://stevebauer.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Guided Cycling Tours

NAICS

Tour Operators (56152), Recreational Goods Rental (532284)

akta.pro primary industry

Cycling, Mountain Biking & E-Bike Adventure Tour Operators (THAAADAE)

akta.pro secondary industries

Cycling / MTB / E-Bike Guiding & Rentals (THAAALAG), Bike Rental, Demo & Tour Operators (Retail-Adjacent) (CRAMAHAJ)

Keywords

• Guided cycling tours
• Wine country cycling
• Bicycle rentals
• Cycling training camps
• Race viewing experiences

Headquarters

HQ city

Saint Catharines

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Signature Tour Packages: Premium guided international cycling tours to iconic race destinations including Tour de France, Giro d'Italia, Spring Classics, and World Championships. Packages include accommodation, meals, guided rides, VIP race access, and transportation logistics.
2. Custom Group Tours: Tailored cycling experiences for corporate groups, private parties, and custom destinations. Includes corporate team building, incentive trips, and private group adventures in Niagara and international destinations.
3. Niagara Cycling & Wine Experiences: Half-day and full-day cycling tours in the Niagara wine region combining vineyard routes with wine tastings, available for corporate and private groups.
4. Bicycle Rentals: High-end road bicycle rentals including Argon 18 models with Shimano components, helmets, pedals, and roadside assistance. Offered at half-day and full-day rates.
5. Training Camps: Cycling training programs and coaching services including development at Mattamy National Cycling Centre in Milton, Ontario.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Steve Bauer Bike Tours operates as a premium guided cycling tour operator founded by former professional cyclist Steve Bauer, offering multi-day international trips that follow the Tour de France, Giro d'Italia, Spring Classics (Tour of Flanders, Paris-Roubaix), and UCI World Championships, along with Niagara region cycling and wine experiences, custom corporate and private tours, bicycle rentals, and velodrome-based training camps. The company handles end-to-end logistics including accommodations, meals, vehicle support, VIP race access, and route design, with a fleet of high-end Argon 18 carbon road bicycles equipped with Shimano components.

Product overview

Steve Bauer Bike Tours operates as a cycling tour operator offering Signature Experiences (premium guided tours to iconic races), Niagara region tours (Cycling & Wine Experience, bike rentals), and Custom Experiences. The core offering consists of Signature Experiences to Spring Classics, France/Tour de France, and World Championships, supplemented by customizable Niagara-based corporate/private tours and bike rentals featuring Argon 18 road bicycles with Shimano components.

Differentiator

Problem solved

Functional benefit

Products and services

• Signature Experiences Premium guided cycling tours that immerse participants in iconic professional races, including the Tour de France, Giro d'Italia, Tour of Flanders, Paris-Roubaix, and UCI World Championships. Packages include accommodation, meals, guided rides, VIP race access, and transportation logistics, with Steve Bauer personally participating and designing routes.
• Niagara Cycling Experience Half or full-day cycling tours through the Niagara wine region, customizable for corporate or private groups with scenic routes along the Niagara escarpment and winery visits.
• Cycling & Wine Experience Half-day guided cycling tour through Niagara wine country including private premium wine tastings at multiple wineries, use of Argon 18 road bicycles, Giro helmets, support vehicle, and SBBT water bottle. Priced at $139 per person.
• Bicycle Rentals High-end road bicycle rentals featuring Argon 18 Krypton and Gallium Pro carbon frames with Shimano Ultegra Di2 electronic or DuraAce mechanical shifting, available half-day ($55) or full-day ($70) with helmet, pedal options, map, lock, water bottle, and roadside assistance.
• Custom Experiences Fully customized cycling experiences designed for individual group preferences, covering destinations worldwide including Italy, France, Austria, and wine regions, with tailored difficulty levels, duration, and inclusions.
• Training Camps Cycling training programs and coaching services delivered at the Mattamy National Cycling Centre (Milton Velodrome) in Ontario, including structured coach-led training sessions through the Milton Cycling Academy.

Quantifiable outcome

• Designated official inbound tour operator for 2003 UCI World Cycling Championships in Hamilton, Ontario
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• St. Catharines Cycling ClubcoreStrategic or Co-development Partner · 27 May 2016Partnership to organize the Steve Bauer Classic (formerly Niagara Classic) during the May long weekend - a successful Ontario Cup Series road race in the Town of Pelham.
• Niagara WineriesminorStrategic or Co-development Partner · 28 April 2014Partnership with over 80 Niagara wineries for cycling and wine tasting experiences. Includes private tastings, vineyard rides, and exclusive wine tour experiences at award-winning wineries.
• Mattamy National Cycling CentrecoreStrategic or Co-development Partner · 1 January 2014Steve Bauer serves as Head Coach at the Mattamy National Cycling Centre in Milton, Ontario (opened January 2014). Oversees the Milton Cycling Academy providing structured training programs at the velodrome.
• Cycle Sport Management Inc.coreOthers · 1 January 2007Company co-founded by Steve Bauer and Josee Larocque in 2007 to build Canada's first Continental Professional road men's cycling team. Operated from 2008-2012 with teams including Team R.A.C.E. Pro and Team SpiderTech powered by Planet Energy.
• Carmichael Training SystemscoreStrategic or Co-development Partner · 20 January 2005Partnership announced January 20, 2005 to provide luxury cycling programs to the Tour de France. Combined Steve Bauer's local expertise and race connections with Carmichael's training systems expertise.
• UCI (International Cycling Union)coreStrategic or Co-development Partner · 1 January 2003Designated as official inbound tour operator for the 2003 UCI World Cycling Championships in Hamilton, Ontario. Steve Bauer also helped design the challenging race course for the event.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Backroads: Leading active adventure travel company offering guided cycling, walking, and multi-sport trips worldwide. Directly comparable as a premium guided cycling tour operator with European, North American, and global destinations, though with significantly larger scale and broader portfolio.
• ExperiencePlus! Bicycle Tours: Family-owned guided cycling tour company specializing in European destinations (Italy, France, Spain) and Latin America. Comparable on small-group guided European cycling tours with similar destination portfolio and service model.
• Bicycle Adventures: Premier cycling tour company offering guided and self-guided tours worldwide. Comparable to SBBT on premium small-group guided cycling experiences across Europe, North America, and beyond.
• Butterfield & Robinson: Luxury active travel company offering walking, cycling, and cultural journeys to Europe, Asia, the Americas, and Africa. Comparable to SBBT on premium guided cycling in Europe, including bike-and-Bordeaux/Burgundy style experiences with high-end accommodations.
• Ciclismo Classico: Boutique guided cycling tour company specializing in Italy and other European destinations with a focus on authentic local experiences. Comparable to SBBT on premium guided European cycling tours with strong cultural and culinary components.
• Trek Travel: Premium cycling tour company owned by Trek Bicycle Corporation offering guided road, mountain, and gravel tours worldwide. Directly competes with Steve Bauer Bike Tours in the premium small-group guided cycling tour category, including European race-viewing and wine country experiences.
• DuVine Cycling + Adventure Co. Luxury guided cycling tour operator specializing in small-group tours in Europe, the Americas, and beyond with strong culinary and wine components. Directly comparable to SBBT on premium positioning, small group sizes, and wine region tour focus (notably Tuscany, Bordeaux, Sonoma).
• Escape Adventures: North American cycling and multi-sport adventure tour operator offering guided mountain biking and road trips. Comparable to SBBT as a small-group guided cycling tour specialist with high-end equipment and customized itineraries.
• VBT Bicycling Vacations: Guided and self-guided cycling vacation company offering tours worldwide. Comparable to SBBT on guided cycling tour operations with similar geographic footprint and small-group tour model.

Broad incumbents

• Exodus Travels: UK-based adventure travel company with a broad portfolio including cycling tours across Europe and globally. Overlaps with SBBT on European cycling experiences and Tour de France itineraries but operates at significantly larger scale with a much wider product range.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SteveBauer59
• Facebookfacebook.com/SteveBauerBikeTours
• LinkedInlinkedin.com/company/steve-bauer-bike-tours

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Steve Bauer Bike Tours