Champion Roofing
Champion Roofing is a family-owned roofing contractor founded in 1994 that installs, replaces, and repairs residential and commercial roofs across Central Pennsylvania and Morgantown, WV, leveraging manufacturer certifications, an in-house training facility, and embedded Wells Fargo financing.
- Company typePrivate
- Founded1994
- HeadquartersAltoona, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What Champion Roofing does
Champion Roofing is a family-owned residential and commercial roofing contractor founded in 1994 and headquartered in Altoona, Pennsylvania. The company installs, replaces, and repairs roofing systems — primarily asphalt shingle roofs but also metal roofing — and provides storm damage repair services to homeowners and small commercial customers across Central Pennsylvania (Altoona and Pittsburgh) and Morgantown, West Virginia.
The business operates through three physical office locations that together cover a multi-state regional service area. Its technical capability is grounded in four manufacturer certifications (Owens Corning, Atlas, CertainTeed, and PRO-Diamond Select) and an internal training facility that standardizes installation quality across crews. The company offers a lifetime warranty on all installed work and partners with Wells Fargo to provide Home Projects credit card financing, which reduces the upfront cash outlay for residential roof replacement jobs.
Champion Roofing's business model is a direct-to-consumer, project-based services model. Revenue is generated per job across installation, replacement, repair, and storm-damage restoration, with no recurring contracts or enterprise accounts. Sales motion is owner-operator style, executed through local reputation, certified installer positioning, and embedded financing rather than digital marketing funnels. The company is privately held with no disclosed fundraising, M&A, or financial history.
Champion Roofing firmographics
Firmographics- Name
- Champion Roofing
- Legal name
- Champion Roofing
- Website
- https://championroofingaltoona.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Short description
- Champion Roofing is a family-owned roofing contractor founded in 1994 that installs, replaces, and repairs residential and commercial roofs across Central Pennsylvania and Morgantown, WV, leveraging manufacturer certifications, an in-house training facility, and embedded Wells Fargo financing.
- Ownership category
- akta.pro rank
Champion Roofing industry classification
Industry- Product category
- Roofing Services
- NAICS
- Roofing Contractors (238160)
- SIC
- Asphalt Paving & Roofing Materials (2950)
- akta.pro primary industry
- Roof Installation & Replacement (HSAPAKAA)
- akta.pro secondary industries
- Storm & Hail Exterior Restoration (Roof/Siding/Gutters) (HSAPAKAM), Metal Roofing Systems (IMADAFAB)
Keywords
Where Champion Roofing is headquartered
LocationHeadquarters
- HQ city
- Altoona
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Champion Roofing business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Roof Installation Services: One-time installation of residential and commercial roofs. Revenue generated per project based on scope, materials, and labor.
- Roof Repair Services: Repair services for existing roofs addressing leaks, storm damage, and general maintenance.
- Storm Damage Services: Specialized services for storm damage repair and replacement, often involving insurance claims.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Residential Roofing Services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Champion Roofing product offering
Product offeringCore offering
Champion Roofing installs, replaces, and repairs residential and commercial roofs using certified materials from leading manufacturers (Owens Corning, Atlas, CertainTeed), with a lifetime warranty on workmanship. Service offerings include complete new roof installation, general roof repair, storm damage restoration (often involving insurance claims), and specialized metal roofing systems. Service is delivered on a quote-based model with free in-home estimates across central Pennsylvania, Pittsburgh, and Morgantown, WV.
Product overview
Champion Roofing offers a comprehensive suite of roofing services as a single unified offering. The core products include residential roofing, commercial roofing, and metal roofing services, supported by specialized storm damage repair and general roof repair capabilities. The company provides complete new roof installations backed by a lifetime warranty. Additional services include Wells Fargo financing options to support customer purchases. All services are delivered by a team certified through Owens Corning, Atlas, and CertainTeed, with installation performed at their own training facility to ensure quality workmanship.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Roofing Roof repair and installation services for residential properties, backed by a lifetime warranty. Targeted at homeowners needing repair, replacement, or new installation.
- Commercial Roofing Roof repair and installation services for commercial properties across central Pennsylvania. Targeted at business properties requiring roof installation, repair, or storm damage recovery.
- Metal Roofing Specialized metal roofing products and installation services for residential and commercial properties seeking durable metal roof systems.
- Storm Damage Repair Specialized repair services for storm-damaged roofs, including free quotes for leak repairs and storm damage restoration. Often involves insurance claims processes.
- Roof Repair General roof repair services for aging or damaged roofs, addressing leaks and maintenance needs on residential and commercial properties.
- New Roof Installation Complete roof replacement and new installation services using high-quality materials from Owens Corning, Atlas, and CertainTeed, backed by a lifetime warranty.
Quantifiable outcome
- Lifetime warranty on all installations
Companies that use Champion Roofing
Customer profileSegments2 records
Ideal customer profiles2 records
Champion Roofing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Champion Roofing partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Owens CorningcoreOwens Corning certification program. Champion Roofing holds prestigious certification from Owens Corning, one of the leading roofing material manufacturers. All team members are certified to install Owens Corning materials.
- AtlascoreAtlas certification program. Champion Roofing holds certification from Atlas roofing materials manufacturer. Team members trained and certified to install Atlas products.
- CertainTeedcoreCertainTeed certification including Shingle Master Pro designation. Champion Roofing holds multiple certifications from CertainTeed for roof installation expertise.
- PRO (Professional Roofing Institute)corePRO-Diamond Select Contractor status. Highest tier certification in the PRO contractor network, representing elite roofing contractors meeting strict quality and professionalism standards.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Champion Roofing competitors and assessment
Company assessmentDirect peers
- Tecta America Commercial Roofing: Large multi-region commercial roofing contractor with strong manufacturer relationships. Comparable to Champion's commercial roofing line and certification-backed installation model, though at substantially greater scale.
- Bone Dry Roofing: Multi-location residential and commercial roofing contractor serving the Midwest and Southeast with certifications from major manufacturers. Comparable to Champion as a regionally scaled, certified installer offering free estimates, storm damage repair, and lifetime workmanship guarantees.
- Erie Construction Mid-West: Regional residential roofing and exterior remodeling company with direct sales motion and financing partnerships. Comparable to Champion on residential roof replacement and storm restoration with a similar go-to-market approach.
- Deer Park Roofing: Family-owned residential and commercial roofing contractor serving the Cincinnati/Northern Kentucky region with manufacturer certifications and lifetime warranty offerings. Closely matches Champion's family-owned, certified, warranty-led profile.
- Baker Roofing Company: Residential and commercial roofing contractor serving the Southeast U.S. with manufacturer certifications and a multi-decade operating history. Comparable to Champion in service mix (residential, commercial, storm repair) and certified-installer positioning.
- Klaus Roofing Systems: Network of certified residential roofing contractors across multiple U.S. states with manufacturer partnerships and warranty-backed installation. Directly comparable to Champion in operating model: certified installers, free estimates, storm damage focus, and warranty-driven positioning.
- Feazel Roofing: Residential and commercial roofing contractor headquartered in Ohio serving the Midwest with manufacturer certifications, free estimates, and warranty-backed installation. Closely comparable to Champion in service mix, certification portfolio, and warranty positioning.
Regional players
- Window Nation: Mid-Atlantic and Midwest home exterior remodeler offering roofing alongside windows and siding. Comparable to Champion on direct-sales residential roof replacement in a neighboring regional geography.
Broad incumbents
- Roofing Corp of America: PE-backed consolidator acquiring regional residential roofing contractors across the U.S. Comparable to Champion as a roll-up acquirer of certified regional roofers, and a plausible counterparty for any future Champion exit.
- Power Home Remodeling: Large multi-product exterior remodeling company offering roofing, siding, windows, and doors across the eastern U.S. Overlaps with Champion on residential roof replacement but operates a broader product portfolio at significantly larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Champion Roofing social profiles
Digital presenceChampion Roofing compliance and trust
Trust signalCompliance5 records
Champion Roofing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Champion Roofing leadership team
Management profileNumber of profiles
Profiles1 record
Champion Roofing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Champion Roofing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Champion Roofing
What does Champion Roofing do?
Champion Roofing installs, replaces, and repairs residential and commercial roofs using certified materials from leading manufacturers (Owens Corning, Atlas, CertainTeed), with a lifetime warranty on workmanship. Service offerings include complete new roof installation, general roof repair, storm damage restoration (often involving insurance claims), and specialized metal roofing systems. Service is delivered on a quote-based model with free in-home estimates across central Pennsylvania, Pittsburgh, and Morgantown, WV.
Is Champion Roofing a public or private company?
Champion Roofing is a private company. It is classified as family owned and is currently operating.
When was Champion Roofing founded?
Champion Roofing was founded in 1994.
Where is Champion Roofing based?
Champion Roofing is headquartered in Altoona, United States, in the North America region.
How does Champion Roofing make money?
Three revenue lines are on record. Roof Installation Services are the primary driver. The others are roof Repair Services and storm Damage Services.
Who are Champion Roofing's main competitors?
Direct peers on record are Tecta America Commercial Roofing, Bone Dry Roofing, Erie Construction Mid-West, Deer Park Roofing, Baker Roofing Company, Klaus Roofing Systems and Feazel Roofing. Window Nation is listed as a regional player. Broad incumbents are Roofing Corp of America and Power Home Remodeling.
Does Champion Roofing have an API?
No public API is recorded for Champion Roofing.
What industry is Champion Roofing in?
Champion Roofing's product category is Roofing Services. Its primary akta.pro industry code is HSAPAKAA, Roof Installation & Replacement, with a secondary code of HSAPAKAM, Storm & Hail Exterior Restoration (Roof/Siding/Gutters). Its NAICS code is 238160 and its SIC code is 2950.