Mobilytics
Mobilytics is a private out-of-home media measurement and mobile retargeting platform serving advertisers and media owners, with a headcount of 11-50 employees and no publicly verifiable details on its funding, revenue, ownership, or product catalog.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Mobilytics does
Mobilytics is a privately held, for-profit company positioned as an out-of-home (OOH) media measurement and mobile retargeting platform. Its functional focus is on serving advertisers and media owners, bridging physical out-of-home ad exposures with digital mobile audience engagement, likely enabling advertisers to quantify OOH campaign reach and re-engage exposed audiences through mobile retargeting workflows. The company operates with a headcount of 11-50 employees, consistent with a small-to-mid-sized privately held business.
The company is dual-sided in its GTM orientation, addressing both the buy side (advertisers seeking measurement and retargeting capabilities) and the sell side (media owners seeking attribution and yield-management tooling for OOH inventory). The integration of measurement and retargeting into a single platform implies a workflow in which OOH exposure events are captured, attributed to device IDs, and used to trigger mobile retargeting campaigns, though the specific technical architecture, data partnerships, and identity-resolution methodology are not disclosed in the available input.
Publicly verifiable information about Mobilytics is materially limited. The company website (mobilytics.com) returned only a loading/verification placeholder at the time of data collection, and structured data fields covering revenue, funding history, ownership, leadership, management team, customer base, product catalog, pricing, partnerships, geographic footprint, integrations, AI modalities, and certifications are either empty or marked as undeterminable. As a result, business model mechanics, revenue mix, capital structure, technology stack, and competitive positioning cannot be substantively assessed beyond the high-level functional description above.
Mobilytics firmographics
Firmographics- Name
- Mobilytics
- Website
- https://mobilytics.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mobilytics is a private out-of-home media measurement and mobile retargeting platform serving advertisers and media owners, with a headcount of 11-50 employees and no publicly verifiable details on its funding, revenue, ownership, or product catalog.
- Ownership category
- akta.pro rank
Mobilytics industry classification
Industry- Product category
- Advertising Measurement & Mobile Retargeting Platform
- NAICS
- Media Representatives (541840), Media Buying Agencies (541830)
- SIC
- Services-Advertising (7310), Services-Prepackaged Software (7372)
- akta.pro primary industry
- OOH Measurement, Attribution & Verification (Footfall, Impressions, Brand Lift) (BPAFALAK)
- akta.pro secondary industries
- OOH Media Planning, Buying & Inventory Aggregation (BPAFALAJ), Programmatic Display & Retargeting (DSP) (MPAAACAE), Out-of-Home (OOH) & Venue-Based TV/Audio Measurement (MPABAOAD)
Keywords
Mobilytics business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Mobilytics product offering
Product offeringCore offering
Mobilytics operates an out-of-home media measurement and mobile retargeting platform. The platform quantifies out-of-home advertising exposure and connects that exposure data to mobile audience retargeting for advertiser clients, while also serving media owners with measurement tooling.
Differentiator
Problem solved
Functional benefit
Products and services
- Out-of-Home Media Measurement Platform Platform that quantifies and measures out-of-home advertising exposure for advertisers and media owners.
- Mobile Retargeting Platform Mobile retargeting capability that allows advertisers to re-engage audiences exposed to out-of-home advertising via mobile devices.
Companies that use Mobilytics
Customer profileIdeal customer profiles2 records
Mobilytics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mobilytics competitors and assessment
Company assessmentBroad incumbents
- Nielsen: Nielsen is the dominant cross-media measurement and ratings provider, including OOH audience measurement via Nielsen Outdoor. As a broad incumbent, it competes with Mobilytics for advertiser measurement budgets.
- Foursquare: Foursquare operates a large-scale location data and audience platform powering both consumer apps and enterprise ad-targeting/measurement. It competes with Mobilytics on mobile/location data and audience analytics for advertisers.
Direct peers
- Placer.ai: Placer.ai is a leading foot-traffic and location analytics platform serving retailers, real estate, and advertisers. It directly overlaps Mobilytics on OOH/venue-based audience measurement and competes for advertiser and media-owner spend.
- PlaceIQ: PlaceIQ provides location data and audience targeting for advertisers, with foot-traffic and cross-channel measurement capabilities. It is comparable to Mobilytics on mobile/location-based audience and attribution.
- Near: Near is a global location intelligence platform providing audience, footfall, and cross-channel attribution for advertisers and media owners. It directly competes with Mobilytics on OOH and location-based audience measurement.
- Cuebiq: Cuebiq offers offline location analytics and audience insights built on aggregated, opted-in mobile location data — comparable to Mobilytics on the measurement and mobile-targeting side.
- Adsquare: Adsquare is a mobile audience and location data platform that connects DSPs to high-quality audience and OOH inventory. It overlaps with Mobilytics on mobile retargeting data and OOH activation.
- Geopath: Geopath is the industry-standard OOH audience measurement organization in the U.S., providing impression ratings across billboards and transit. It is a direct comparator in OOH measurement for media owners and agencies.
- GroundTruth: GroundTruth is a location-based marketing and measurement platform that combines mobile ad buying with footfall attribution to physical locations — overlapping Mobilytics across both mobile retargeting and OOH/visit measurement.
Emerging players
- Reveal Mobile: Reveal Mobile provides location-based audience targeting and foot-traffic measurement for agencies and media owners. As a smaller, more focused player, it is comparable to Mobilytics on the mobile-to-OOH attribution niche.
Market position
Strengths3 records
Weaknesses2 records
Competitive moat1 record
Key risks5 records
Key highlights3 records
Customer concentration
Mobilytics social profiles
Digital presenceMobilytics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mobilytics leadership team
Management profileNumber of profiles
Mobilytics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mobilytics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mobilytics
What does Mobilytics do?
Mobilytics operates an out-of-home media measurement and mobile retargeting platform. The platform quantifies out-of-home advertising exposure and connects that exposure data to mobile audience retargeting for advertiser clients, while also serving media owners with measurement tooling.
When was Mobilytics founded?
Mobilytics was founded in -1. It employs 11 to 50 people.
Who are Mobilytics's main competitors?
Broad incumbents on record are Nielsen and Foursquare. Direct peers are Placer.ai, PlaceIQ, Near, Cuebiq, Adsquare, Geopath and GroundTruth. Reveal Mobile is listed as an emerging player.
Does Mobilytics have an API?
No public API is recorded for Mobilytics.
What industry is Mobilytics in?
Mobilytics's product category is Advertising Measurement & Mobile Retargeting Platform. Its primary akta.pro industry code is BPAFALAK, OOH Measurement, Attribution & Verification (Footfall, Impressions, Brand Lift), with a secondary code of BPAFALAJ, OOH Media Planning, Buying & Inventory Aggregation. Its NAICS code is 541840 and its SIC code is 7310.