Gulf Gas And Power

What Gulf Gas And Power does

Gulf Gas And Power B.V. is a Dutch B2B energy supplier founded in 2017 in Vught, Netherlands, by energy-trading veterans Michel Koornstra (CEO, ex-Essent/Delta), Robin van Klaveren (COO, ex-Essent/RWE/Merrill Lynch/Delta), and Edwin Hendrikse (now retired, ex-Deloitte/Delta). The company supplies electricity and gas to Dutch small and medium-sized businesses (MKB) as well as large industrial consumers, offering fixed contracts (1-5 years), fixed-plus contracts with variable top-up, and dynamic contracts priced off the EPEX day-ahead and ICE Endex forward markets. Revenue is generated on the margin between wholesale procurement costs and contracted selling prices, supplemented by optimization services such as the Stuurbox device that links onsite solar generation to the APX day-ahead market.

The product portfolio is supported by proprietary digital infrastructure including the MijnGulf customer portal, the Gulf Power App, an advanced klikportaal for self-directed price locking, and a daily Gulf Energy MarktRapport market intelligence publication. Distribution combines direct enterprise sales, inside sales through the digital portal, and a reseller partner network that partners rate 7.5 on average for customization, market expertise, and pricing. The Gulf brand — leveraging 100+ years of motorsport heritage — is associated through flagship partnerships with Williams Racing, McLaren Automotive, and TAG Heuer.

As of December 2024, Gulf Gas + Power was acquired by Eneco following approval from the Authority for Consumers & Markets (ACM), with integration planned through 2026. Prior to the acquisition, the company had executed a March 2024 acquisition of TotalEnergies Power & Gas Nederland's small-business customer book and was pursuing a top-3 Dutch energy supplier position by volume.

Name

Gulf Gas And Power

Legal name

Gulf Gas and Power B.V.

Website

https://gulfgasandpower.nl

Company type

Private

Founded year

2017

Operating status

Acquired

Headcount range

11–50 employees

Short description

Gulf Gas And Power is a Dutch B2B energy supplier (electricity and gas) founded in 2017, serving small and medium-sized businesses and large industrial customers with fixed, fixed-plus, and dynamic contracts priced off EPEX and ICE Endex markets, now part of Eneco following the December 2024 acquisition.

Ownership category

akta.pro rank

Product category

Commercial Energy Supply

NAICS

Natural Gas Distribution (22121)

SIC

Gas & Other Services Combined (4932)

akta.pro industry

PRIMARYEUAGABAL

Multi-Site SMB Retail Supply & Portfolio Management

Energy, Utilities & Environment/Energy Trading, Marketing & Retail Supply/Retail Energy Supply (Residential & SMB)

SECONDARYEUAGABAC

Competitive Retail Natural Gas Supply (Residential & SMB)

Energy, Utilities & Environment/Energy Trading, Marketing & Retail Supply/Retail Energy Supply (Residential & SMB)

SECONDARYEUAGAGAH

Gas Balancing, Nominations & Scheduling Services

Energy, Utilities & Environment/Energy Trading, Marketing & Retail Supply/Natural Gas Trading, Marketing & Retail Supply

Keywords

• Business energy supply
• Gas and electricity contracts
• Energy procurement services
• Energy trading
• Commercial energy solutions

Headquarters

HQ city

Vught

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Business Energy Supply: Gulf Gas + Power generates revenue through supplying electricity and gas to business customers (MKB and larger enterprises) under various contract types including fixed contracts (1-5 years), variable contracts, and dynamic contracts. Revenue comes from the margin between procurement costs on energy markets (EPEX day-ahead market, ICE Endex forward market) and selling prices to business customers. The company also offers renewable energy options to help customers meet sustainability goals.
2. Energy Trading and Optimization Services: Revenue is generated through energy procurement optimization services, including synchronization with production processes, risk distribution through day-ahead market procurement, and forward market trading. Additional services include energy storage consultation and energy selling optimization.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Gulf Gas and Power supplies business gas and electricity contracts to Dutch SMB and enterprise customers. The portfolio includes Fixed Contracts (1-5 years), Fixed Plus Contracts (fixed-price with variable top-up option), and Dynamic Contracts with prices indexed to the EPEX day-ahead and ICE Endex forward markets. Offerings are supported by the MijnGulf portal, klikportaal, Gulf Power App, the daily Gulf Energy MarktRapport, and the Stuurbox device for solar generation optimization.

Product overview

Gulf Gas + Power offers a portfolio of business energy solutions centered around energy procurement (gas and electricity) with multiple contract structures: Fixed Contracts (1-5 years), Fixed Plus Contracts (fixed with variable top-up options), and Dynamic Contracts with prices linked to EPEX day-ahead and ICE Endex forward markets. The product portfolio is supported by digital tools including MijnGulf (customer self-service portal), the Gulf klikportaal (advanced purchasing platform available in app), the Gulf Power App (mobile energy market price app), and the Gulf Energy MarktRapport (daily market analysis). Customers can choose between fully outsourced solutions or self-managed purchasing, with the Stuurbox product enabling businesses with solar panels to optimize trading on the day-ahead market.

Differentiator

Problem solved

Functional benefit

Products and services

• Vast Contract (Fixed Contract)

Quantifiable outcome

• Annual savings of €6,000 achieved for Sense Restaurant through optimized energy procurement
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered flagship and core.

• Williams RacingflagshipGTM or Marketing Partner · 1 January 2023Gulf is the proud partner of the iconic Williams Racing F1 team. The partnership, starting in 2023, adds a new exciting chapter to the legendary story of both brands. Gulf has over 85 years of experience in motorsport, while Williams Racing is one of the most successful F1 teams in history with 9 championships. The partnership also supports racing talents of tomorrow through the Williams Racing Driver Academy and Williams Esports Teams.
• McLaren AutomotiveflagshipGTM or Marketing Partner · 1 January 2021Gulf and McLaren Automotive share the same ambition: to be the best. The renewed relationship, dating back to 1968, started with the development of Gulf Formula Elite - an exclusive premium lubricant for McLaren supercars. The partnership includes McLaren supercars available in the iconic Gulf livery with blue and fluor-orange colors.
• TAG HeuercoreGTM or Marketing Partner · 1 January 2018Gulf and TAG Heuer share timelessness, precision, and excellence. The partnership dates back over 50 years, highlighted by the Monaco Gulf Special Edition watch launched at the 2018 Geneva Motor Show. The collaboration celebrates the 50th anniversary of Gulf's first victory at the 24 Hours of Le Mans in 1968.
• EnecocoreStrategic or Co-development PartnerEneco completed the acquisition of Gulf Gas + Power in December 2025 after receiving approval from the Authority for Consumers & Markets (ACM). Gulf Gas + Power became part of Eneco, with integration of activities planned for 2026. This acquisition strengthens Eneco's position in the business market and MKB segment.
• Reseller Partners (Channel Partners)coreChannel Partner/ Reseller/ DistributorPartners are invaluable to Gulf's business, serving as intermediaries between Gulf and their valued customers. With their expertise, dedication, and customer-focused approach, partners play a crucial role in delivering high-quality energy solutions and excellent service to businesses of all sizes. Gulf supports partners with direct access to trading markets and competitive pricing. Partners rate Gulf at 7.5 on average.

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Powerpeers: Dutch energy supplier offering dynamic contracts tied to day-ahead market prices to SMB and prosumer customers. Closely comparable to Gulf's dynamic contract product and direct EPEX day-ahead procurement model.
• Greenchoice: Dutch green energy supplier offering 100% renewable electricity and gas to households and businesses. Comparable as a Dutch retail energy supplier competing on transparency and sustainability messaging.
• Vandebron: Dutch challenger energy supplier focused on transparent, renewable energy supply to households and small businesses. Comparable as a Dutch SMB-focused retail energy competitor with similar transparency-led differentiation and channel-led GTM.

Broad incumbents

• ENGIE Nederland: Dutch subsidiary of global utility ENGIE offering gas, electricity, and energy services to Dutch business customers. Comparable as a broad incumbent supplying Dutch SMB and enterprise energy contracts with comparable multi-contract structures.
• Delta (Delta Energie): Dutch regional energy company and former employer of multiple Gulf founders (Head of Trade & Supply, Finance Director Trade & Supply, Head of ST portfolio trading). Comparable as a Dutch energy trading and supply business where Gulf's leadership DNA was forged.
• Vattenfall (Netherlands): Dutch arm of Swedish utility Vattenfall, supplying electricity and gas to Dutch business and residential customers with a strong renewable energy offering. Directly comparable as a full-service Dutch business energy supplier competing for the same MKB and large-business contracts.
• Essent (E.ON group): Largest Dutch energy supplier, part of E.ON, serving residential and business customers. Directly comparable as a Dutch retail energy supplier where several Gulf founders previously held senior trading roles (Essent in Geneva).
• Eneco: Major Dutch utility and renewable energy company that acquired Gulf Gas + Power in December 2024. Eneco serves residential and business customers with electricity, gas, and heating solutions — directly comparable as a Dutch retail energy supplier now combining Gulf's MKB franchise with its own broader portfolio.

Others

• TotalEnergies Power & Gas Nederland (TPGNL): Dutch arm of TotalEnergies whose commercial small-volume customer book was transferred to Gulf Gas + Power in March 2024. Relevant as a former direct competitor in Dutch business energy supply and the source of a large Gulf customer-acquisition transaction.

Emerging players

• Robin Energy: Newer Dutch SMB-focused energy challenger emphasizing transparent pricing and digital customer experience. Comparable as an emerging Dutch SMB energy challenger pursuing similar transparency-led differentiation against the major incumbents.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@gulfgasandpower
• LinkedInlinkedin.com/company/gulf-gas-and-power
• Instagraminstagram.com/gulfgasandpower

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gulf Gas And Power