Greenchoice
- Company typePrivate
- Founded2000
- HeadquartersRotterdam, Netherlands
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
Greenchoice firmographics
Firmographics- Name
- Greenchoice
- Legal name
- Greenchoice B.V.
- Website
- https://greenchoice.nl
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Greenchoice industry classification
Industry- Product category
- Green Electricity and Gas Supply
- NAICS
- Natural Gas Distribution (2212), Electric Power Generation, Transmission and Distribution (2211)
- SIC
- Natural Gas Transmisison & Distribution (4923)
- akta.pro primary industry
- Retail Supply + DER/Virtual Power Plant Bundles (Solar, Storage, DR) (EUAGABAI)
Keywords
Where Greenchoice is headquartered
LocationHeadquarters
- HQ city
- Rotterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices4 records
Markets served
Greenchoice business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Electricity Supply Contracts: Recurring revenue from supplying 100% Dutch green electricity to residential and business customers through fixed, variable, dynamic, and Zon&Wind Voordeeluren contract types. Revenue is based on kWh consumption multiplied by contracted tariffs.
- Natural Gas Supply with Natuur voor Morgen: Revenue from natural gas supply combined with automatic contributions to nature projects. A fixed amount per cubic meter of gas is allocated to environmental projects, with Greenchoice supplementing to reach 3 million euros annual total contribution.
- Heat Pump Sales and Installation: Revenue from selling and installing heat pumps (hybrid and all-electric) through partnerships with Saman Groep and Heattransformers. Products include Intergas, Daikin, Nefit, and Remeha brands with installation services including hybrid heat pump with CV-ketel combinations.
- Solar Panel Sales and Installation: Revenue from selling and installing solar panel systems with 5-year generation guarantees, including personal advisory services for residential customers.
- Electric Vehicle Charging Solutions: Revenue from selling and installing home charging stations (laadpalen) and providing access to charging passes with over 1 million public charging points across 22 European countries.
- Home Battery Storage: Revenue from selling home batteries that store solar energy for later use, with 200 euro discount offers to incentivize purchases.
- Greenchoice Stroomversnellers Fonds: Investment fund (via Meewind) allowing customers to invest one-time or monthly in Greenchoice renewable energy projects including wind turbines, solar farms, and energy storage. Returns from project profits fund operations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Vast Contract - 1, 2, or 3 year fixed rate electricity and gas contract with price certainty |
| Hybrid | Monthly | Zon&Wind Voordeeluren - Time-of-use pricing with lower rates during solar/wind peak hours |
| Usage-based | Monthly | Variabel Contract - Flexible monthly pricing with market-aligned rates |
| Usage-based | Pay-as-you-go | Dynamisch Contract - Real-time market pricing for electricity (quarter-hourly) and gas (daily) |
| One time/ perpetual license | Pay-as-you-go | Hybrid Heat Pump - Starting from EUR 4,395 including VAT and installation |
| One time/ perpetual license | Pay-as-you-go | Air Conditioning Units - Daikin branded heating/cooling systems from EUR 3,205 including installation |
| One time/ perpetual license | Pay-as-you-go | Home Battery - 10kWh home energy storage system |
| One time/ perpetual license | Pay-as-you-go | Solar Panels - Rooftop photovoltaic system installation |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels8 records
Greenchoice product offering
Product offeringCore offering
Greenchoice supplies 100% Dutch green electricity (from Dutch solar and wind) and forest-compensated natural gas to approximately 600,000 residential, SMB, and large enterprise customers in the Netherlands through four contract types (fixed, variable, dynamic, and Zon&Wind Voordeeluren time-of-use). The offering extends into an integrated home energy transition ecosystem including solar panels, heat pumps, home batteries, EV charging stations, insulation, and air conditioning systems, supplemented by the Lumi AI energy assistant and the Natuur voor Morgen nature compensation program.
Product overview
Greenchoice is a Dutch energy company offering a comprehensive portfolio of energy products and services for residential and business customers. The core offering consists of four distinct energy contract types: Vast Contract (fixed-rate for 1-3 years), Variabel Contract (variable pricing), Dynamisch Contract (quarter-hourly market prices via EnergyZero partnership), and Zon&Wind Voordeeluren (fixed rates with preferential pricing during solar/wind generation hours). All contracts include 100% Dutch green electricity and Aardgas met Natuur voor Morgen (natural gas with nature compensation). The product ecosystem extends to sustainable home solutions including Zonnepanelen (solar panels), Thuisbatterij (home battery), Warmtepomp (heat pumps via partners Heattransformers/Saman Groep), Airco voor Verwarmen (Daikin heat pump air conditioners), Laadpaal/Laadpas (EV charging), Isolatie (insulation), and Zonnestroomboiler (solar water heater). Business offerings under Greenchoice Zakelijk serve ZZP, SMB, and large enterprises with dedicated solutions including Integrale Energieoplossingen (modular energy systems). The AI-powered assistant Lumi provides personalized energy advice, while Mijn Greenchoice serves as the customer portal. Natuur voor Morgen is the company's nature compensation program funding global forest and wetland projects.
Differentiator
Problem solved
Functional benefit
Brands
- Lumi: AI-powered personal energy assistant that helps customers choose energy contracts and provides personalized advice on energy savings and home sustainability.
- Natuur voor Morgen
- Greenchoice Stroomversnellers Fonds
Products and services
- Vast Contract (Fixed Energy Contract) Fixed energy contract offering 1, 2, or 3 years of price certainty for 100% Dutch green electricity and natural gas with Natuur voor Morgen compensation. New customers receive up to EUR 200 discount.
- Variabel Contract (Variable Energy Contract) Flexible variable energy contract where monthly rates change based on market conditions, allowing customers to benefit immediately from price drops and cancel at any time without penalty.
- Dynamisch Contract (Dynamic Energy Contract) Dynamic energy contract in partnership with EnergyZero where electricity prices change every quarter hour and gas prices change daily based on EPEX day-ahead market prices. Requires a smart meter and is monthly cancelable.
- Zon&Wind Voordeeluren Innovative fixed-rate electricity contract with time-of-use preferential pricing during hours of high solar and wind generation (10:00-17:00 and 22:00-07:00), plus super off-peak Superdaltarief April-September 10:00-17:00. Highest feed-in compensation for solar panel owners. Requires smart meter.
- Groene Stroom (100% Dutch Green Electricity) 100% Dutch green electricity sourced exclusively from Dutch solar and wind farms, verified through annual electricity labels. Included as the electricity component of all Greenchoice contracts.
- Aardgas met Natuur voor Morgen (Gas with Nature Compensation) Natural gas supply bundled with automatic contributions to the Natuur voor Morgen (Nature for Tomorrow) program. A fixed amount per cubic meter of gas funds forest and biodiversity projects worldwide, totaling 3 million euros annually.
- Zonnepanelen (Solar Panels) Residential solar panel installation service including personal advisory, installation starting from 4 panels, and a 5-year generation guarantee. EUR 500 temporary discount available.
- Thuisbatterij (Home Battery) 10kWh home battery storage system that stores self-generated solar energy for evening or cloudy-period use, currently offered with a EUR 200 discount.
- Warmtepomp (Heat Pump) Heat pump solutions (hybrid, all-electric, and all-electric-ready variants) sold and installed via partners Saman Groep and Heattransformers. Hybrid models can reduce gas consumption up to 60% and start from EUR 4,395 including VAT and installation. EUR 500 discount and ISDE government subsidy available.
- Airco voor Verwarmen (Daikin Air Conditioning) Daikin-branded air conditioning systems that can also heat homes (acting as a heat pump), in single-split and multi-split configurations. Includes installation, R32 refrigerant, and A+++ energy label. Pricing from EUR 3,205 including VAT.
- Laadpaal (Home EV Charging Station) Smart home EV charging station for electric vehicles, enabling fast and automated charging with smart features.
- Laadpas (EV Charging Pass) EV charging card providing access to more than 1 million public charging points across 22 European countries.
- Isolatie (Home Insulation) Home insulation services covering roof, floor, and cavity wall insulation delivered through a partner network to reduce heat loss and improve energy efficiency.
- Zonnestroomboiler (Solar Water Heater) Solar water heater system that produces domestic hot water using solar energy.
- Greenchoice Stroomversnellers Fonds Investment fund managed by Meewind that allows Greenchoice customers to invest one-time or monthly in renewable energy projects (wind turbines, solar farms, energy storage), with returns from project profits.
- Energiecooperaties (Community Energy Cooperatives) Community energy cooperatives program enabling customers without suitable roofs for solar panels to participate in local renewable energy generation.
- Greenchoice Zakelijk (Business Energy Solutions) Dedicated business energy platform for ZZP, SMB, and large enterprise segments offering fixed, variable, and dynamic contracts, multi-location management, energy advisory, solar panels, EV charging solutions, and battery storage.
- Integrale Energieoplossingen (Integral Energy Solutions for Enterprises) Modular integrated energy system for large enterprises combining multiple building blocks for sustainability and growth ambitions, including charging solutions and grid congestion solutions, available through Greenchoice Integrated.
Quantifiable outcome
- Up to 75% reduction in gas consumption with heat pump installation
- +5 more outcomes
Companies that use Greenchoice
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Greenchoice technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature5 records
Greenchoice partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- EnergyZerocoreEnergyZero powers Greenchoice's dynamic energy contracts (dynamisch energiecontract). EnergyZero handles the technical energy trading platform on the EPEX day-ahead market while Greenchoice maintains customer service and issues final invoices. Customers switch to EnergyZero as their formal energy supplier but retain Greenchoice as their account contact.
- Saman GroepcorePrimary installation partner for heat pumps (hybrid and all-electric), CV-ketels, and air conditioning systems. Provides advisory services, sales, and professional installation. Also offers heat pump rental option with EUR 250 cashback promotion. Partners for air conditioning sales and installation including Daikin products.
- Heattransformers BVcoreInstallation partner for heat pump products alongside Saman Groep. Provides advisory services, sales, and professional installation of heat pump systems.
- MeewindminorMeewind manages the Greenchoice Stroomversnellers Fonds, allowing Greenchoice customers to invest one-time or monthly in renewable energy projects including wind turbines, solar farms, and energy storage. Customers receive returns from project profits.
- DaikinminorHeat pump and air conditioning brand available through Greenchoice installation partners. Products include Daikin Perfera, Daikin Stylish, and Daikin Perfera Floor with energy label A+++.
- IntergasminorCV-ketel brand (Kombi Kompakt HRE A and Xtreme) available through Greenchoice installation partners. Intergas products include 15-year warranty on heat exchangers.
- NefitminorCV-ketel brand available through Greenchoice installation partners for heat pump and boiler combinations.
- RemehaminorCV-ketel brand (Calenta) available through Greenchoice installation partners. Products include 10-year warranty on heat exchanger.
Scale indicators14 records
Recent moves5 records
Expansion highlights4 records
Greenchoice competitors and assessment
Company assessmentDirect peers
- Eneco: Largest Dutch green energy retailer supplying electricity, gas, heat and energy-transition services to residential and business customers. Direct competitor across supply contracts, heat pumps, solar and EV charging in the same Dutch market.
- Vandebron: Dutch green energy retailer focused on 100% sustainable Dutch supply and producer-to-consumer sourcing. Closely comparable to Greenchoice on green positioning, target customer and product set.
- Budget Energie: Price-aggressive Dutch energy retailer competing directly with Greenchoice on residential electricity and gas supply contracts in the same domestic market.
- Oxxio: Dutch online-focused energy retailer (Eneco group) offering fixed, variable and dynamic contracts plus smart-meter-driven services. Direct competitor on contract types and digital customer experience.
- Pure Energie: Dutch 100% green energy supplier that, like Greenchoice, sources from Dutch wind and solar and emphasizes local renewable generation. Closely comparable on green-only positioning and Dutch supply focus.
- Nederlandse Energie Maatschappij (NLE): Dutch retail energy supplier offering electricity, gas and bundled services to residential and SMB customers. Direct competitor in the same Dutch commodity-plus-services market.
Broad incumbents
- Vattenfall (Nederland): Major incumbent Dutch energy supplier offering green electricity, gas, heat networks, EV charging and solar across residential and B2B. Larger and broader portfolio than Greenchoice but overlapping on supply and home-energy services.
- Engie Nederland: Incumbent Dutch utility (part of global Engie) supplying electricity, gas and energy services including solar, heat pumps and EV charging. Broad incumbent competitor rather than a niche green specialist.
Emerging players
- Octopus Energy (Netherlands): UK-based green energy retailer with a growing Dutch business offering dynamic and time-of-use tariffs. Competes on smart-meter-enabled dynamic pricing similar to Greenchoice's Zon&Wind Voordeeluren and EnergyZero partnership.
- EnergyZero: Dutch dynamic-pricing energy specialist and Greenchoice's partner on the Dynamisch Contract. Functions as the legal supplier behind Greenchoice's dynamic product and competes in the same dynamic-tariff segment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Greenchoice social profiles
Digital presenceGreenchoice compliance and trust
Trust signalCompliance3 records
Greenchoice financial estimates
Financial estimateRevenue estimate
Valuation estimate
Greenchoice leadership team
Management profileNumber of profiles
Profiles1 record
Greenchoice funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Greenchoice M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Greenchoice
What does Greenchoice do?
Greenchoice supplies 100% Dutch green electricity (from Dutch solar and wind) and forest-compensated natural gas to approximately 600,000 residential, SMB, and large enterprise customers in the Netherlands through four contract types (fixed, variable, dynamic, and Zon&Wind Voordeeluren time-of-use). The offering extends into an integrated home energy transition ecosystem including solar panels, heat pumps, home batteries, EV charging stations, insulation, and air conditioning systems, supplemented by the Lumi AI energy assistant and the Natuur voor Morgen nature compensation program.
Is Greenchoice a public or private company?
Greenchoice is a private company. It is classified as unknown and is currently operating.
When was Greenchoice founded?
Greenchoice was founded in 2000. It employs 501 to 1,000 people.
Where is Greenchoice based?
Greenchoice is headquartered in Rotterdam, Netherlands, in the Europe region.
How does Greenchoice make money?
Seven revenue lines are on record. Electricity Supply Contracts are the primary driver. The others are natural Gas Supply with Natuur voor Morgen, heat Pump Sales and Installation, solar Panel Sales and Installation, electric Vehicle Charging Solutions, home Battery Storage and greenchoice Stroomversnellers Fonds.
Who are Greenchoice's main competitors?
Direct peers on record are Eneco, Vandebron, Budget Energie, Oxxio, Pure Energie and Nederlandse Energie Maatschappij (NLE). Broad incumbents are Vattenfall (Nederland) and Engie Nederland. Emerging players are Octopus Energy (Netherlands) and EnergyZero.
Does Greenchoice have an API?
No public API is recorded for Greenchoice.
What industry is Greenchoice in?
Greenchoice's product category is Green Electricity and Gas Supply. Its primary akta.pro industry code is EUAGABAI, Retail Supply + DER/Virtual Power Plant Bundles (Solar, Storage, DR). Its NAICS code is 2212 and its SIC code is 4923.