Cal-Prime Realty

Real Estate Brokerage Servicescalprime.net

Cal-Prime Realty is a small, privately held Santa Clarita-based real estate brokerage offering residential and commercial brokerage and mortgage services to local buyers, sellers, and borrowers.

Company typePrivate
Founded-
HeadquartersSanta Clarita, United States
Headcount1–10
GTM typeB2B and B2C
OfferingServices

What Cal-Prime Realty does

Cal-Prime Realty is a privately held real estate services firm headquartered in Santa Clarita, California, operating at a small scale with 1-10 employees. The company provides residential and commercial real estate brokerage services alongside mortgage origination, offering a vertically integrated service set to local buyers, sellers, borrowers, and property owners in the Santa Clarita market and surrounding area. Its go-to-market is local and relationship-driven, consistent with a small independent brokerage model rather than a multi-office or franchised operation.

No detailed information is available regarding the company's product technology stack, proprietary tools, pricing structures, or transaction volume — the firm's public website (calprime.net) was inaccessible at the time of data collection, returning only a loading/verification page. No management team, founding date, ownership structure, funding history, or financial disclosures are available in the source data. There are no recorded partnerships, awards, patents, or regulatory actions.

The business model is the standard real estate brokerage revenue model: commission-based fees on closed residential and commercial transactions, supplemented by mortgage origination fees or yield spread on financed deals. The geographic footprint appears limited to a single Santa Clarita office, with no evidence of multi-market operations, franchise expansion, or digital-direct distribution. Given the absence of any disclosed scaling, M&A, or capital-raise activity, the firm is best characterized as a micro-cap local services business with no observable growth flywheel in the available data.

Cal-Prime Realty firmographics

Firmographics

Name: Cal-Prime Realty
Website: https://calprime.net
Company type: Private
Operating status: Operating
Headcount range: 1–10 employees
Short description: Cal-Prime Realty is a small, privately held Santa Clarita-based real estate brokerage offering residential and commercial brokerage and mortgage services to local buyers, sellers, and borrowers.
Ownership category
akta.pro rank

Cal-Prime Realty industry classification

Industry

Product category: Real Estate Brokerage Services
NAICS: Offices of Real Estate Agents and Brokers (5312), Mortgage and Nonmortgage Loan Brokers (522310), Mortgage and Nonmortgage Loan Brokers (52231)
SIC: Real Estate Agents & Managers (For Others) (6531), Mortgage Bankers & Loan Correspondents (6162), Loan Brokers (6163)
akta.pro primary industry: Debt & Structured Finance / Mortgage Brokerage (BPAJABAK)
akta.pro secondary industry: Commercial Mortgage Brokerage (FSAEAEAB)

Keywords

Real estate brokerage
Mortgage services
Residential real estate
Commercial real estate
Property sales

Where Cal-Prime Realty is headquartered

Location

Headquarters

HQ city: Santa Clarita
HQ country: United States
HQ region: North America

Markets served

Cal-Prime Realty business model

Business model

GTM type: B2B and B2C
Offering type: Services
Cost components: Personnel, Marketing or Sales, Operations

Cal-Prime Realty product offering

Product offering

Core offering

Cal-Prime Realty provides residential and commercial real estate brokerage and mortgage services. The firm supports property buyers, sellers, and investors with transactions and related financing within the Santa Clarita, California market.

Differentiator

Problem solved

Functional benefit

Products and services

Residential Real Estate Brokerage Brokerage services for individual consumers and families buying or selling residential property, including listing, marketing, negotiation, and closing support in the Santa Clarita, California market.
Commercial Real Estate Brokerage Brokerage services supporting small business owners and investors with the purchase, sale, or lease of commercial real estate, leveraging local Santa Clarita area market knowledge.
Mortgage Services Mortgage services supporting buyers of residential and commercial real estate with financing arrangements tied to brokerage transactions.

Companies that use Cal-Prime Realty

Customer profile

Ideal customer profiles2 records

Cal-Prime Realty technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Cal-Prime Realty competitors and assessment

Company assessment

Direct peers

Rocket Mortgage (Rocket Homes): Largest U.S. mortgage lender with an integrated real estate agent network via Rocket Homes. Comparable combination of lending and brokerage that competes for the same transaction flow.
Century 21: Real estate brokerage franchise with a strong California presence, providing residential and commercial services. Direct competitor in the SoCal local brokerage market.
eXp Realty: Cloud-based real estate brokerage with a large agent network. Competes with traditional local brokerages like Cal-Prime on commission structure, agent services, and geographic reach.
RE/MAX: Globally franchised real estate brokerage covering residential and commercial transactions. Closely comparable franchise-based model serving local markets like Cal-Prime's Santa Clarita territory.
Compass: Tech-enabled real estate brokerage operating across residential and commercial in major U.S. markets including California. Direct competitor pursuing an agent-focused, technology-augmented model.
LoanDepot: National mortgage lender with a real estate division (loanDepot Wholesale and real estate partner network). Comparable in providing mortgage services adjacent to real estate transactions.
Keller Williams Realty: Largest real estate franchise by agent count, offering residential and commercial brokerage as well as mortgage and title services. Comparable in service mix and agent-driven GTM to Cal-Prime Realty.
Coldwell Banker: National residential and commercial real estate brokerage franchise. Operates a similar agent-based brokerage model and offers mortgage referrals through affiliated programs, directly comparable to Cal-Prime's integrated offering.
Redfin: Technology-first residential brokerage with in-house mortgage services through Redfin Mortgage. Comparable integration of brokerage and lending that pressures local full-service brokerages.

Broad incumbents

Zillow Group: Major real estate marketplace with Zillow Offers, Premier Agent, and Zillow Home Loans. A broad incumbent whose marketplace and mortgage services compete with local brokerages for both consumer attention and agent economics.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks5 records

Key highlights3 records

Customer concentration

Cal-Prime Realty financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Cal-Prime Realty leadership team

Management profile

Number of profiles

Cal-Prime Realty funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Cal-Prime Realty M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cal-Prime Realty

What does Cal-Prime Realty do?

When was Cal-Prime Realty founded?

Cal-Prime Realty was founded in -1. It employs 1 to 10 people.

Where is Cal-Prime Realty based?

Cal-Prime Realty is headquartered in Santa Clarita, United States, in the North America region.

Who are Cal-Prime Realty's main competitors?

Direct peers on record are Rocket Mortgage (Rocket Homes), Century 21, eXp Realty, RE/MAX, Compass, LoanDepot, Keller Williams Realty, Coldwell Banker and Redfin. Zillow Group is listed as a broad incumbent.

Does Cal-Prime Realty have an API?

No public API is recorded for Cal-Prime Realty.

What industry is Cal-Prime Realty in?

Cal-Prime Realty's product category is Real Estate Brokerage Services. Its primary akta.pro industry code is BPAJABAK, Debt & Structured Finance / Mortgage Brokerage, with a secondary code of FSAEAEAB, Commercial Mortgage Brokerage. Its NAICS code is 5312 and its SIC code is 6531.