What FIVE GUYS JV LIMITED does

Five Guys JV Limited operates the UK and parts of European business of the Five Guys burger restaurant chain, founded as a brand in Washington, DC in 1986 and registered in England and Wales in 2013. The company runs 170+ wholly owned, non-franchised restaurant locations across the UK plus additional operations in Spain, France, and Germany under its parent Five Guys European Holdings Limited. Its core offering is made-to-order burgers (80/20 lean ground beef with up to 15 free toppings), hand-cut fries cooked in peanut oil, hot dogs, grilled sandwiches, breakfast items, hand-spun milkshakes, and drinks.

The operating model emphasizes fresh, never-frozen food with no freezers in restaurants, only coolers. Customers can order via dine-in, click-and-collect through the company's iOS and Android apps and website (fiveguys.co.uk), or via third-party delivery partners Deliveroo, Just Eat, and Uber Eats. Ancillary revenue streams include gift cards sold across the UK and branded merchandise sold through merch.fiveguys.co.uk.

Revenue is generated primarily through transaction-based restaurant food sales, supplemented by delivery channel sales and minor merchandise and gift card streams. The company has extended its product surface with a 2025 breakfast menu launch and a Big Kids Combo promotion, and has added three fully HCO Halal-certified stores to capture Muslim consumers. Five Guys does not publicly disclose specific menu prices or financial results; the company employs 4,650 people in the UK per its Modern Slavery Statement and sources from approximately 400 BRC/GFSI-certified suppliers tracked via the Trustwell platform.

Name

FIVE GUYS JV LIMITED

Legal name

Five Guys JV Limited

Website

https://fiveguys.co.uk

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Five Guys JV Limited operates 170+ wholly owned quick-service burger restaurants in the UK plus Spain, France, and Germany, serving made-to-order burgers, hand-cut fries, shakes, and breakfast items to consumers via dine-in, app, and third-party delivery channels.

Ownership category

akta.pro rank

Product category

Quick Service Restaurants

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Burger QSR (THAFAAAA)

akta.pro secondary industry

Burger Fast Casual (THAFABAA)

Keywords

• Quick service restaurants
• Burger restaurant chain
• Hand-cut fries
• Customizable burgers
• Fast food chain

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices20 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Restaurant Food Sales: Direct sales of burgers, fries, shakes, hot dogs, sandwiches, and drinks to dine-in and takeaway customers at company-owned restaurant locations.
2. Delivery Sales: Revenue from orders placed through third-party delivery partners (Deliveroo, Just Eat, Uber Eats) where Five Guys receives payment for food orders placed through these platforms.
3. Merchandise Sales: Sales of Five Guys branded merchandise through the online merch shop at merch.fiveguys.co.uk.
4. Gift Cards: Sale of gift cards for use at Five Guys restaurants across the UK.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Five Guys JV Limited operates a quick service restaurant chain in the UK offering made-to-order burgers (hand-formed 80/20 beef patties with 15 free toppings), hot dogs, grilled sandwiches, breakfast sandwiches, hand-cut fries cooked in peanut oil, hand-spun shakes, and beverages. All food is prepared fresh daily in restaurants with no freezers, only coolers. Customers can dine in, order ahead online or via the iOS/Android app for pickup, or order delivery via Deliveroo, Just Eat, and Uber Eats.

Product overview

Five Guys JV Limited operates as a fast food burger and fries restaurant chain in the UK, Spain, France, and Germany. The company owns and operates over 170 stores in the UK without franchising. Its core product portfolio consists of hand-formed beef burgers (offering 15 free toppings for customization), beef hot dogs, grilled sandwiches, breakfast items, hand-cut fries cooked in peanut oil, hand-spun milkshakes, and beverages. The company also offers ancillary products including gift cards, branded merchandise through an online shop, and a loyalty program called Five Guys Rewards. Customers can order through the mobile app (iOS/Android), delivery via third-party platforms (Deliveroo, Just Eat, Uber Eats), or dine-in at restaurant locations. The company recently introduced a Big Kids Combo promotional offer and expanded into breakfast service.

Differentiator

Problem solved

Functional benefit

Products and services

• Burgers Hand-formed beef patties made from 80/20 lean ground beef with no additives, fillers, or preservatives; customizable with up to 15 free toppings. Served at all UK Five Guys locations for dine-in, takeaway, click-and-collect, and delivery customers.
• Hot Dogs Beef hot dogs served on a toasted bun with customizable toppings, offered as part of the core menu at UK Five Guys locations.
• Sandwiches Grilled sandwiches including grilled cheese options with customizable fillings, served across UK Five Guys locations.
• Breakfast Menu Breakfast items including egg, cheese and bacon sandwiches served during morning hours; the Breakfast Menu was expanded into the UK offering in 2025.
• Fries Hand-cut daily and cooked in refined peanut oil using a proprietary three-step process (precook, cooling, final cook); an extra scoop of fries comes standard with every order. Available in regular and cajun varieties at UK Five Guys locations.
• Shakes Hand-spun milkshakes available in multiple flavors including Peanut Butter, with optional mix-ins. Sold at UK Five Guys locations.
• Drinks Refillable soda and other beverage options sold at all UK Five Guys locations.
• Toppings Approximately 15 free topping options including pickles, lettuce, peppers, and other condiments available to customize burgers, hot dogs, and sandwiches at UK Five Guys locations.
• Big Kids Combo A combo meal for children including a regular burger with up to 15 free toppings, mini fries, and a Big Kids Soda or Little Shake. Available exclusively for dine-in customers at participating UK stores (excluding Northern Ireland), targeting children under 18.
• Gift Cards Digital and physical Five Guys gift cards available for purchase, redeemable at all Five Guys UK locations for in-restaurant, takeaway, click-and-collect, or delivery orders.
• Five Guys Merchandise Exclusive Five Guys branded apparel and accessories sold through the online merch store at merch.fiveguys.co.uk for consumers and brand fans.

Quantifiable outcome

• 250,000+ burger topping combinations possible
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core.

• DeliveroocoreChannel Partner/ Reseller/ DistributorFive Guys partners with Deliveroo as a delivery partner, enabling customers to order Five Guys food for home delivery through the Deliveroo platform. The partnership extends Five Guys' reach to customers who prefer dining at home.
• Just EatcoreChannel Partner/ Reseller/ DistributorFive Guys partners with Just Eat as a delivery partner, enabling customers to order Five Guys food for delivery through the Just Eat platform. Just Eat is a major food delivery marketplace operating in the UK.
• Uber EatscoreChannel Partner/ Reseller/ DistributorFive Guys partners with Uber Eats as a delivery partner, enabling customers to order Five Guys food for delivery through the Uber Eats platform. This partnership leverages Uber's delivery infrastructure.
• BRC/GFSI Certified SupplierscoreStrategic or Co-development PartnerFive Guys requires BRC/GFSI (British Retail Consortium/Global Food Safety Initiative) certification for all food-handling suppliers. This certification represents the highest food safety standard in the industry and ensures supplier compliance with food safety requirements.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Smashburger: Smash-burger focused fast-casual chain with customisable toppings and signature sides. Comparable to Five Guys on made-to-order burgers, topping-led customisation, and fast-casual service model.
• Patty & Bun: London-based gourmet burger restaurant group with multiple sites across the city. Comparable to Five Guys on made-to-order premium burgers, urban London trade, and casual sit-down format.
• Byron: UK casual burger chain serving hamburgers, ribs, and American-inspired sides. Direct UK peer to Five Guys in the premium burger category, targeting similar urban and high-street locations.
• Shake Shack: US-based premium burger fast-casual chain offering made-to-order burgers, crinkle-cut fries, and shakes. Direct comparable to Five Guys on positioning, menu architecture, made-to-order customisation, and price tier.
• Gourmet Burger Kitchen (GBK): UK-wide gourmet burger chain offering customisable burgers with a wide topping range. Direct competitor to Five Guys on burger customisation and UK mall/high-street presence, though positioned slightly below Five Guys on price.
• Honest Burgers: UK-based fast-casual burger chain with a focus on fresh, traceable British beef and rosemary-salted chips. Closest UK-direct competitor to Five Guys on premium positioning, dine-in experience, and British provenance messaging.
• Steak 'n Shake: US-based burger and shake-focused fast-casual chain. Comparable to Five Guys on the burger-and-shake co-anchored menu, fresh-prep positioning, and fast-casual service format.

Broad incumbents

• Burger King: Global burger QSR incumbent with extensive UK footprint through franchised and company stores. Competes with Five Guys in the same burger occasion but operates at a much lower price point and higher throughput model.
• McDonald's: Largest global QSR chain with broad menu and dominant UK presence. Competes with Five Guys across lunch and family dining occasions but at a substantially lower price tier with a broader menu including breakfast at scale.
• Wendy's: US-headquartered burger QSR chain expanding in the UK market. Comparable to Five Guys on the core burger focus and made-to-order kitchen model, though operating at a lower average price point.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/fiveguysuk
• YouTubeyoutube.com/@fiveguys_uk
• Facebookfacebook.com/fiveguys
• LinkedInlinkedin.com/company/five-guys-uk-limited
• Instagraminstagram.com/fiveguysuk/?hl=en
• TikToktiktok.com/@fiveguysuk?lang=en

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FIVE GUYS JV LIMITED